{"id":82424,"date":"2026-02-05T12:01:05","date_gmt":"2026-02-05T19:01:05","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=82424"},"modified":"2026-02-05T12:36:20","modified_gmt":"2026-02-05T19:36:20","slug":"balancing-hype-and-reality","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/balancing-hype-and-reality\/","title":{"rendered":"Balancing Hype and Reality: How AI Can Drive the Next Wave of Intelligent Pricing"},"content":{"rendered":"<style>.kb-row-layout-id82424_5544fa-02 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id82424_5544fa-02 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id82424_5544fa-02 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:150px;padding-bottom:150px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id82424_5544fa-02{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/09\/Artboard-1-1-e1758037279667.png');background-size:cover;background-position:7.000000000000001% 87%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id82424_5544fa-02 > .kt-row-layout-overlay{opacity:0.65;background-color:#003057;}@media all and (max-width: 1024px){.kb-row-layout-id82424_5544fa-02 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id82424_5544fa-02 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id82424_5544fa-02 alignfull kt-row-has-bg pardot-header wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column82424_ce7029-ea > .kt-inside-inner-col,.kadence-column82424_ce7029-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column82424_ce7029-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column82424_ce7029-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column82424_ce7029-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column82424_ce7029-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column82424_ce7029-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column82424_ce7029-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column82424_ce7029-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column82424_ce7029-ea\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading82424_85a460-32, .wp-block-kadence-advancedheading.kt-adv-heading82424_85a460-32[data-kb-block=\"kb-adv-heading82424_85a460-32\"]{font-size:14px;line-height:25px;font-style:normal;font-family:var( --global-heading-font-family, inherit );letter-spacing:1.28px;}.wp-block-kadence-advancedheading.kt-adv-heading82424_85a460-32 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading82424_85a460-32[data-kb-block=\"kb-adv-heading82424_85a460-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading82424_85a460-32 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading82424_85a460-32[data-kb-block=\"kb-adv-heading82424_85a460-32\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading82424_85a460-32 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading82424_85a460-32\"><span class=\"ez-toc-section\" id=\"WEBINAR\"><\/span>WEBINAR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading82424_08646a-a8, .wp-block-kadence-advancedheading.kt-adv-heading82424_08646a-a8[data-kb-block=\"kb-adv-heading82424_08646a-a8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading82424_08646a-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading82424_08646a-a8[data-kb-block=\"kb-adv-heading82424_08646a-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading82424_08646a-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading82424_08646a-a8[data-kb-block=\"kb-adv-heading82424_08646a-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading82424_08646a-a8 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading82424_08646a-a8\"><span class=\"ez-toc-section\" id=\"Balancing_Hype_and_Reality_How_AI_Can_Drive_the_Next_Wave_of_Intelligent_Pricing\"><\/span><strong>Balancing Hype and Reality: How AI Can Drive the Next Wave of Intelligent Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading82424_f213a7-fa, .wp-block-kadence-advancedheading.kt-adv-heading82424_f213a7-fa[data-kb-block=\"kb-adv-heading82424_f213a7-fa\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading82424_f213a7-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading82424_f213a7-fa[data-kb-block=\"kb-adv-heading82424_f213a7-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading82424_f213a7-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading82424_f213a7-fa[data-kb-block=\"kb-adv-heading82424_f213a7-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading82424_f213a7-fa wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading82424_f213a7-fa\">Join Vendavo and EPP &#8211; European Pricing Platform to discover how practical, transparent AI can drive smarter pricing decisions. Balance automation with human expertise and oversight for lasting impact<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column82424_0a93a4-55 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px var(--global-palette7, #EDF2F7);border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kadence-column82424_0a93a4-55 > .kt-inside-inner-col,.kadence-column82424_0a93a4-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column82424_0a93a4-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column82424_0a93a4-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column82424_0a93a4-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column82424_0a93a4-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column82424_0a93a4-55{position:relative;}@media all and (max-width: 1024px){.kadence-column82424_0a93a4-55 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column82424_0a93a4-55 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column82424_0a93a4-55 pardot-col\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column82424_fd08a9-1f > .kt-inside-inner-col,.kadence-column82424_fd08a9-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column82424_fd08a9-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column82424_fd08a9-1f > .kt-inside-inner-col{flex-direction:column;}.kadence-column82424_fd08a9-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column82424_fd08a9-1f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column82424_fd08a9-1f{position:relative;}@media all and (max-width: 1024px){.kadence-column82424_fd08a9-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column82424_fd08a9-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column82424_fd08a9-1f\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id82424_bcd376-bb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id82424_bcd376-bb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id82424_bcd376-bb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:100px;padding-bottom:50px;grid-template-columns:minmax(0, calc(65% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(35% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id82424_bcd376-bb{background-color:#24a0b9;}.kb-row-layout-id82424_bcd376-bb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id82424_bcd376-bb > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id82424_bcd376-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id82424_bcd376-bb alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column82424_1c2d3e-76 > .kt-inside-inner-col,.kadence-column82424_1c2d3e-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column82424_1c2d3e-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column82424_1c2d3e-76 > .kt-inside-inner-col{flex-direction:column;}.kadence-column82424_1c2d3e-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column82424_1c2d3e-76 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column82424_1c2d3e-76{position:relative;}@media all and (max-width: 1024px){.kadence-column82424_1c2d3e-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column82424_1c2d3e-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column82424_1c2d3e-76\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Balancing_Hype_and_Reality\"><\/span>Balancing Hype and Reality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-bdf1aaa5fdc8726a13658096c7ff6bc6\">AI is said to be reshaping the future of pricing, but its true value lies in pragmatic, transparent, and human-guided applications. Pricing teams face mounting pressure: resources are limited, data volumes are exploding, and manual processes can\u2019t keep pace. While AI offers powerful tools, success depends on setting realistic expectations and building trust through glass-box solutions.<\/p>\n\n\n\n<p class=\"has-text-align-left has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-952f05d32ddbefb86b89899498faed38\">In this session, we cut through the hype and address the real challenges of AI in pricing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-466c0a92cf2415b941ec0baab657d815\">Why AI pricing initiatives often stall or fail, and what challenges will emerge in 2026<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-159f8b677a82546cee8d614fc9dd1799\">How to establish a foundation for sustainable, explainable AI adoption in pricing, building in transparency and governance<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-5736dcecd58acfd387cfe642ac0855de\">The critical role of human-in-the-loop workflows for oversight, efficiency, and control to empower pricing professionals<\/li>\n<\/ul>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-508d60fbb459ef620594b6585d60c55c\">Watch to discover how practical, transparent AI can drive smarter pricing decisions. Balance automation with human expertise and oversight for lasting impact.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column82424_bf222b-d3 > .kt-inside-inner-col{padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px;}.kadence-column82424_bf222b-d3 > .kt-inside-inner-col,.kadence-column82424_bf222b-d3 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column82424_bf222b-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column82424_bf222b-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column82424_bf222b-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column82424_bf222b-d3 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column82424_bf222b-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column82424_bf222b-d3{position:relative;}.kadence-column82424_bf222b-d3, .kt-inside-inner-col > .kadence-column82424_bf222b-d3:not(.specificity){margin-top:-350px;}@media all and (max-width: 1024px){.kadence-column82424_bf222b-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column82424_bf222b-d3 > .kt-inside-inner-col{padding-right:24px;padding-left:24px;flex-direction:column;justify-content:center;}.kadence-column82424_bf222b-d3 > .kt-inside-inner-col,.kadence-column82424_bf222b-d3 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column82424_bf222b-d3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading82424_5f2103-cb, .wp-block-kadence-advancedheading.kt-adv-heading82424_5f2103-cb[data-kb-block=\"kb-adv-heading82424_5f2103-cb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading82424_5f2103-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading82424_5f2103-cb[data-kb-block=\"kb-adv-heading82424_5f2103-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading82424_5f2103-cb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading82424_5f2103-cb[data-kb-block=\"kb-adv-heading82424_5f2103-cb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading82424_5f2103-cb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading82424_5f2103-cb\"><span class=\"ez-toc-section\" id=\"Watch_the_Webinar\"><\/span>Watch the Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<noscript>\n<iframe loading=\"lazy\" src=\"https:\/\/info.vendavo.com\/l\/1072912\/2026-02-05\/lqk2v\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/noscript>\n \n<script type=\"text\/javascript\">\n\nvar form = 'https:\/\/info.vendavo.com\/l\/1072912\/2026-02-05\/lqk2v';\n\nvar params = window.location.search;\n\nvar thisScript = document.currentScript;\n\nvar iframe = document.createElement('iframe');\n \niframe.setAttribute('src', form + params);\n\niframe.setAttribute('width', '100%');\n\niframe.setAttribute('height', 700);\n\niframe.setAttribute('type', 'text\/html');\n\niframe.setAttribute('frameborder', 0);\n\niframe.setAttribute('allowTransparency', 'true');\n\niframe.style.border = '0';\n \nthisScript.parentElement.replaceChild(iframe, thisScript);\n<\/script>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Featured_Speaker\"><\/span>Featured Speaker<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column82424_1054d5-4a > .kt-inside-inner-col,.kadence-column82424_1054d5-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column82424_1054d5-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column82424_1054d5-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column82424_1054d5-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column82424_1054d5-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column82424_1054d5-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column82424_1054d5-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column82424_1054d5-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column82424_1054d5-4a\"><div class=\"kt-inside-inner-col\"><style>.kadence-column82424_7f9b7f-71 > .kt-inside-inner-col,.kadence-column82424_7f9b7f-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column82424_7f9b7f-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column82424_7f9b7f-71 > .kt-inside-inner-col{flex-direction:column;}.kadence-column82424_7f9b7f-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column82424_7f9b7f-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column82424_7f9b7f-71{position:relative;}@media all and (max-width: 1024px){.kadence-column82424_7f9b7f-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column82424_7f9b7f-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column82424_7f9b7f-71\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"744\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/ChrisKennedy-Sloane.webp\" alt=\"\" class=\"wp-image-75655\" style=\"width:225px;height:auto\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/ChrisKennedy-Sloane.webp 744w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/ChrisKennedy-Sloane-600x600.webp 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/ChrisKennedy-Sloane-150x150.webp 150w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Chris Kennedy-Sloane<\/strong><br \/>Business Consultant at Vendavo<\/p>\n\n\n\n<p class=\"has-text-align-left\">Chris is a Business Consultant with Vendavo and brings a wealth of pricing and commercial experience across a wide range of areas, including IT, pharmaceuticals, genomics, manufacturing, food, and petrochemical industries. Most recently working in industry in the private equity space for LGC group, he drives pricing acceptance and excellence in businesses through creative, realistic solutions that demonstrate real value returns. Prior to Vendavo and LGC group, he ran the Western Digital EMEA pricing function.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEBINAR Balancing Hype and Reality: How AI Can Drive the Next Wave of Intelligent&#8230;<\/p>\n","protected":false},"author":149,"featured_media":82425,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-82424","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI Can Drive the Next Wave of Intelligent Pricing | Vendavo<\/title>\n<meta name=\"description\" content=\"Watch to discover how practical, transparent AI can drive smarter pricing decisions. 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