{"id":82383,"date":"2026-01-23T11:36:35","date_gmt":"2026-01-23T18:36:35","guid":{"rendered":"https:\/\/www.vendavo.com\/?p=82383"},"modified":"2026-01-23T11:36:41","modified_gmt":"2026-01-23T18:36:41","slug":"ai-aftermarket-pricing-at-scale","status":"publish","type":"post","link":"https:\/\/www.vendavo.com\/pricing\/ai-aftermarket-pricing-at-scale\/","title":{"rendered":"Aftermarket Pricing at Scale: How AI Helps Manufacturers Protect Margin and Retain Customers\u00a0"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><em>Aftermarket pricing is more complex\u00a0and more critical\u00a0than ever. With hundreds of thousands of parts and millions of data points to manage, leading manufacturers are turning to AI to protect margin, act faster, and deliver real customer value. See how Jaguar Land Rover approaches aftermarket pricing at scale\u00a0and what it means for the future of manufacturing.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"JLR Customer Story: Managing Aftermarket Pricing at Global Scale | Vendavo\" src=\"https:\/\/player.vimeo.com\/video\/1150447003?dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vendavo.com\/industries\/aftermarket\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aftermarket<\/a>&nbsp;profitability&nbsp;has never been more complex&nbsp;or more critical.&nbsp;<\/p>\n\n\n\n<p>Manufacturers today are managing larger&nbsp;parts&nbsp;portfolios, serving more markets, and responding to faster-changing demand, all while facing sustained margin pressure. Costs continue to rise.&nbsp;Competition&nbsp;is fierce. Customer expectations for value and transparency are higher than ever. And pricing teams are being asked to move faster with fewer resources.&nbsp;<\/p>\n\n\n\n<p>In this environment, aftermarket&nbsp;is&nbsp;<a href=\"https:\/\/www.vendavo.com\/your-quick-guide-to-aftermarket-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">one of the most powerful levers<\/a>&nbsp;manufacturers have to protect&nbsp;margin, strengthen customer relationships, and drive long-term growth.&nbsp;<\/p>\n\n\n\n<p>Few organizations understand this challenge better than Jaguar Land Rover&nbsp;(JLR).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Managing_Aftermarket_Complexity_at_a_Global_Scale\"><\/span><strong>Managing Aftermarket Complexity at a Global Scale<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For&nbsp;JLR,&nbsp;<a href=\"https:\/\/www.vendavo.com\/industries\/aftermarket\/\" target=\"_blank\" rel=\"noreferrer noopener\">aftermarket pricing<\/a>&nbsp;is defined by sheer scale.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re talking up to half a million parts, 33 different markets, and in excess of 60 million data points on a monthly basis,\u201d&nbsp;said&nbsp;Sadiq&nbsp;Pumuram, Global Head of Parts Pricing and Margin Management at Jaguar Land Rover.&nbsp;<\/p>\n\n\n\n<p>Deploying pricing accurately and on time across that level of complexity is no small feat. Each market has&nbsp;different dynamics. Each part has its own cost drivers, demand patterns, and competitive pressures. And the volume of data involved makes traditional, manual pricing&nbsp;approaches&nbsp;impossible to sustain.&nbsp;<\/p>\n\n\n\n<p>Yet getting pricing right matters,&nbsp;especially in the aftermarket.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_as_a_Strategic_Profit_and_Retention_Lever\"><\/span><strong>Pricing as a Strategic Profit and Retention Lever<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pricing plays a dual role in&nbsp;the spares and aftermarket business. It protects margin, but it also shapes the&nbsp;customer&nbsp;experience long after the&nbsp;initial&nbsp;vehicle sale.&nbsp;<\/p>\n\n\n\n<p>\u201cPricing\u2019s&nbsp;a key enabler in profit in the spares and aftermarket business,\u201d&nbsp;Sadiq&nbsp;explained. \u201cWe want to make sure we\u2019re offering our customers value for money when they buy a JLR vehicle, but more importantly, when they have to service it and spend money on parts.\u201d&nbsp;<\/p>\n\n\n\n<p>This balance is increasingly important across manufacturing.&nbsp;<a href=\"https:\/\/www.vendavo.com\/all\/for-a-strong-aftermarket-business-price-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aftermarket leaders<\/a>&nbsp;know&nbsp;that service and parts pricing directly influence customer loyalty, retention, and lifetime value. Fair, consistent pricing builds trust. Overpriced or misaligned pricing sends customers elsewhere, and&nbsp;often permanently.&nbsp;<\/p>\n\n\n\n<p>\u201cOffering that value for money also helps with customer retention, which then again brings the customer back to JLR,\u201d&nbsp;Sadiq said.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In other words, aftermarket pricing decisions&nbsp;don\u2019t&nbsp;just&nbsp;impact&nbsp;short-term revenue. They shape long-term relationships.&nbsp;<\/p>\n\n\n\n<p>Despite the growing importance of aftermarket pricing, most organizations don\u2019t have unlimited resources.&nbsp;<\/p>\n\n\n\n<p>\u201cWe don\u2019t have the luxury of having 300 people in an army to do all the pricing,\u201d&nbsp;Sadiq&nbsp;said.&nbsp;<\/p>\n\n\n\n<p>This reality is widespread across manufacturing. Pricing teams are&nbsp;lean. Portfolios are expanding. Data volumes are exploding. The gap between what teams&nbsp;are&nbsp;expected to manage and what they can&nbsp;<em>realistically<\/em>&nbsp;do continues to widen.&nbsp;<\/p>\n\n\n\n<p>This is where AI becomes essential. Not as a replacement for human&nbsp;expertise, but as a force multiplier.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_AI_Enables_Faster_Smarter_Aftermarket_Decisions\"><\/span><strong>How AI Enables Faster, Smarter Aftermarket Decisions<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI-driven pricing allows teams to focus their time and attention where it matters most.&nbsp;<\/p>\n\n\n\n<p>\u201cAI will help us find those little nuggets,\u201d&nbsp;Sadiq&nbsp;explained. \u201cIt helps us pinpoint areas to look at and it allows the team to become more responsive and proactive.\u201d&nbsp;<\/p>\n\n\n\n<p>Instead of reviewing every part manually, AI&nbsp;identifies&nbsp;pricing opportunities, risks, and anomalies across massive datasets. Teams can see trends sooner. They can act faster. And they can make informed decisions before margin leakage occurs.&nbsp;<\/p>\n\n\n\n<p>That\u2019s&nbsp;important because speed is critical.&nbsp;<\/p>\n\n\n\n<p>\u201cEvery time you take that action quicker, you\u2019re protecting margin or you\u2019re doing the right thing for the customer,\u201d Sadiq said. \u201cBut&nbsp;you\u2019re&nbsp;doing it there and then rather than a month later. And by then, you could have lost a lot of money.\u201d&nbsp;<\/p>\n\n\n\n<p>This shift&nbsp;from reactive to proactive pricing&nbsp;is a defining trend in modern aftermarket organizations. Those that move faster protect profitability. Those that&nbsp;don\u2019t&nbsp;fall behind.&nbsp;<\/p>\n\n\n\n<p>AI-powered pricing technology is a&nbsp;game-changer,&nbsp;but&nbsp;success depends on more than just software. It requires a partner who understands the&nbsp;<a href=\"https:\/\/www.vendavo.com\/all\/for-a-strong-aftermarket-business-digital-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">realities of aftermarket complexity<\/a>&nbsp;and global manufacturing.&nbsp;<\/p>\n\n\n\n<p>\u201cWorking with&nbsp;Vendavo&nbsp;is going really well,\u201d&nbsp;Sadiq&nbsp;said. \u201cI see them as a strategic partner, and they\u2019re offering different solutions to allow us to do what we do even better.\u201d&nbsp;<\/p>\n\n\n\n<p>That partnership mindset is increasingly important as manufacturers modernize pricing operations. The goal&nbsp;goes beyond&nbsp;automation&nbsp;to include&nbsp;better outcomes, stronger margins, better customer experiences,&nbsp;and&nbsp;pricing teams that can keep pace with change.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_Aftermarket_Pricing\"><\/span><strong>The Future of Aftermarket Pricing<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pricing leaders face a clear choice as&nbsp;<a href=\"https:\/\/www.vendavo.com\/aftermarket-trends-to-watch-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">aftermarket portfolios<\/a>.&nbsp;They&nbsp;can\u2019t&nbsp;rely&nbsp;on processes that&nbsp;can\u2019t&nbsp;scale.&nbsp;They need to&nbsp;embrace intelligent, AI-driven pricing that helps teams act faster, smarter, and with confidence.&nbsp;<\/p>\n\n\n\n<p>The path forward is clear for&nbsp;manufacturers like Jaguar Land Rover. Pricing&nbsp;now goes beyond&nbsp;numbers&nbsp;to focus on&nbsp;speed, insight, and value, all of which must be&nbsp;delivered consistently across every part, every market, and every customer interaction.&nbsp;<\/p>\n\n\n\n<p>And that makes all the difference&nbsp;in today\u2019s aftermarket.&nbsp;<\/p>\n\n\n\n<p>Ready to bring this level of speed and insight&nbsp;to&nbsp;your aftermarket pricing strategy?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vendavo.com\/request-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with&nbsp;our experts<\/a>&nbsp;to see how AI-powered pricing helps manufacturers protect&nbsp;margin, respond faster to market change, and deliver consistent value to customers. Schedule a demo to see&nbsp;what\u2019s&nbsp;possible.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aftermarket pricing is more complex\u00a0and more critical\u00a0than ever. With hundreds of thousands of parts and millions of data points to manage, leading manufacturers are turning to AI to protect margin, act faster, and deliver real customer value. See how Jaguar Land Rover approaches aftermarket pricing at scale\u00a0and what it means for the future of manufacturing.<\/p>\n","protected":false},"author":149,"featured_media":82384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1240],"tags":[1258],"class_list":["post-82383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-aftermarket"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI Helps Manufacturers Protect Margin | Vendavo<\/title>\n<meta name=\"description\" content=\"AI-powered aftermarket pricing helps manufacturers manage complexity, protect margin, and retain customers. 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