{"id":82373,"date":"2026-01-16T09:45:03","date_gmt":"2026-01-16T16:45:03","guid":{"rendered":"https:\/\/www.vendavo.com\/?p=82373"},"modified":"2026-01-16T09:54:50","modified_gmt":"2026-01-16T16:54:50","slug":"trends-to-watch-2026","status":"publish","type":"post","link":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/","title":{"rendered":"Trends to Watch\u00a0in\u00a02026: The Shifts Leaders\u00a0Can\u2019t\u00a0Ignore\u00a0"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><em>What will separate leaders from\u00a0laggards\u00a0in 2026?\u00a0AI accountability, persistent cost pressure, and the shift from experimentation to execution are redefining how businesses compete.\u00a0Vendavo\u00a0experts break down the trends that will matter most,\u00a0and what leaders should do now to prepare.\u00a0<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2026 Predictions: AI, Economics, and Execution | Vendavo\" src=\"https:\/\/player.vimeo.com\/video\/1154411068?dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The conversation around pricing, AI, and commercial strategy has changed fast,&nbsp;and 2026 is shaping up to be a turning point. After years of experimentation, pilots, and promise, companies are under pressure to show real outcomes:&nbsp;&nbsp;<\/p>\n\n\n\n<p>Efficiency. Margin protection. ROI.&nbsp;<\/p>\n\n\n\n<p>There\u2019s&nbsp;a clear&nbsp;theme&nbsp;to&nbsp;the&nbsp;business trends of 2026:&nbsp;They&nbsp;will reward focus.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Organizations that apply technology with intent&nbsp;and align pricing&nbsp;strategy&nbsp;to economic reality&nbsp;will pull ahead. Those that chase trends without discipline will struggle to keep up.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s&nbsp;what to expect in the year ahead, and what it means for pricing and commercial&nbsp;excellence&nbsp;leaders.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Large-Scale_Pricing_Efficiency_Gains_Will_Finally_Be_Proven\"><\/span><strong>Large-Scale Pricing Efficiency Gains Will Finally Be Proven<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns has-theme-palette-8-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-rounded wp-duotone-grayscale\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"114\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/06\/Tom-Chiles.png\" alt=\"\" class=\"wp-image-80227\" style=\"width:215px;height:auto\"\/><figcaption class=\"wp-element-caption\"><strong>Tom Chiles<\/strong><br \/><em>Principal Product Manager<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>One of the biggest shifts coming in 2026 is the emergence of large, credible case studies showing how modern pricing teams outperform legacy approaches.&nbsp;Spreadsheets and manual workflows have&nbsp;long&nbsp;limited how fast and accurately teams could manage complex price books. That gap is now becoming impossible to ignore.&nbsp;<\/p>\n\n\n\n<p>New capabilities&nbsp;like&nbsp;natural language interfaces combined with machine learning&nbsp;are changing&nbsp;<a href=\"https:\/\/www.vendavo.com\/priced-by-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">how pricing work gets done<\/a>. Instead of navigating rigid systems or disconnected tools, teams can orchestrate pricing workflows more intuitively. This makes it dramatically easier to manage thousands&nbsp;or millions&nbsp;of prices&nbsp;at&nbsp;scale.&nbsp;<\/p>\n\n\n\n<p>The result&nbsp;is&nbsp;better prices,&nbsp;faster cycles,&nbsp;and&nbsp;fewer errors,&nbsp;plus&nbsp;pricing teams that spend less time&nbsp;maintaining&nbsp;data and more time&nbsp;<a href=\"https:\/\/www.vendavo.com\/pricing\/misconceptions-about-ai-in-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">making strategic decisions<\/a>.&nbsp;Efficiency gains&nbsp;will&nbsp;be measurable, visible, and hard to argue with&nbsp;in 2026.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Will_Separate_Strategic_Users_From_Costly_Experimenters\"><\/span><strong>AI Will Separate Strategic Users\u00a0From\u00a0Costly Experimenters<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns has-theme-palette-8-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-rounded wp-duotone-grayscale\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"303\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/03\/Shynu-Samuel.jpeg\" alt=\"\" class=\"wp-image-65055\" style=\"width:215px;height:auto\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/03\/Shynu-Samuel.jpeg 303w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/03\/Shynu-Samuel-300x300.jpeg 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/03\/Shynu-Samuel-150x150.jpeg 150w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><figcaption class=\"wp-element-caption\"><strong>Shynu Samuel<br \/><\/strong><em>Director, Solution Architecture<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Everyone&nbsp;is&nbsp;\u201cusing AI\u201d&nbsp;this year, but that&nbsp;doesn\u2019t&nbsp;mean everyone is using it well.&nbsp;<\/p>\n\n\n\n<p>The real divide will be between organizations that understand where AI creates value and those that deploy it without clear purpose. AI is powerful, but it becomes&nbsp;expensive&nbsp;noise&nbsp;that consumes&nbsp;budget without&nbsp;the right skills, governance, and&nbsp;objectives.&nbsp;<\/p>\n\n\n\n<p>Winning teams will&nbsp;<a href=\"https:\/\/www.vendavo.com\/pricing\/explainable-ai-b2b-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">treat AI as a precision tool<\/a>&nbsp;rather than&nbsp;a blanket solution.&nbsp;They\u2019ll&nbsp;focus on well-defined use cases tied directly to pricing performance, sales execution, or operational efficiency. Clear ownership, strong data foundations, and realistic expectations will matter more than ever.&nbsp;<\/p>\n\n\n\n<p>In other words, success&nbsp;won\u2019t&nbsp;come from adopting AI first. It will come from adopting it deliberately.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2026_Will_Be_the_Year_AI_Must_Prove_Its_ROI\"><\/span><strong>2026 Will Be the Year AI Must Prove Its ROI<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns has-theme-palette-8-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-rounded wp-duotone-grayscale\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"316\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/Paul-Sansom.png\" alt=\"\" class=\"wp-image-77291\" style=\"width:215px;height:auto\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/Paul-Sansom.png 316w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/Paul-Sansom-150x150.png 150w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><figcaption class=\"wp-element-caption\"><strong>Paul Sansom<br \/><\/strong><em>Business Consultant<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>If 2025 was about making AI accessible, 2026 will be about justifying the investment.&nbsp;<\/p>\n\n\n\n<p>AI tools&nbsp;have&nbsp;moved&nbsp;from novelty to necessity,&nbsp;and&nbsp;executive scrutiny&nbsp;is&nbsp;increasing. Leaders will expect&nbsp;<a href=\"https:\/\/www.vendavo.com\/pricing\/data-accuracy-ai-driven-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI initiatives<\/a>&nbsp;to show clear KPIs, business impact, and financial returns. Projects without a strong link to outcomes will be paused, reshaped, or cut.&nbsp;<\/p>\n\n\n\n<p>This pressure will drive a shift toward more targeted AI solutions. Broad, generic capabilities will give way to focused applications designed to solve specific commercial problems&nbsp;like price optimization, deal guidance, or rebate accuracy.&nbsp;<\/p>\n\n\n\n<p>This is an opportunity for&nbsp;pricing and commercial teams. AI&nbsp;becomes far easier to defend&nbsp;and far more valuable to the business&nbsp;when it&nbsp;is aligned to revenue, margin, and productivity goals.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inflation_Will_Continue_to_Shape_Pricing_Decisions\"><\/span><strong>Inflation Will Continue to Shape Pricing Decisions<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns has-theme-palette-8-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-rounded wp-duotone-grayscale\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1536\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Dan-Cakora-e1768581669740.jpeg\" alt=\"\" class=\"wp-image-82374\" style=\"width:219px;height:auto\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Dan-Cakora-e1768581669740.jpeg 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Dan-Cakora-e1768581669740-600x600.jpeg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Dan-Cakora-e1768581669740-1200x1200.jpeg 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Dan-Cakora-e1768581669740-150x150.jpeg 150w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Dan-Cakora-e1768581669740-768x768.jpeg 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Dan-Cakora-e1768581669740-300x300.jpeg 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Dan-Cakora-e1768581669740-400x400.jpeg 400w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-element-caption\"><strong>Dan Cakora<\/strong><br \/><em>Business Consultant<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Despite hopes for stabilization, inflation&nbsp;isn\u2019t&nbsp;going away in&nbsp;2026.&nbsp;It&nbsp;may not dominate headlines the way it once did,&nbsp;but&nbsp;it&nbsp;remains&nbsp;structurally higher than historical targets. And that gap compounds over time.&nbsp;<\/p>\n\n\n\n<p>Even a one-point difference&nbsp;adds up, translating&nbsp;into significant cumulative price pressure, higher costs, and tighter margins&nbsp;over several years. The surprise for many organizations is&nbsp;that&nbsp;<a href=\"https:\/\/www.vendavo.com\/pricing\/adjust-prices-maintain-profitability-inflation\/\" target=\"_blank\" rel=\"noreferrer noopener\">inflation is&nbsp;still a problem<\/a>&nbsp;they need to actively manage&nbsp;in 2026.&nbsp;<\/p>\n\n\n\n<p>Pricing discipline will remain critical. Companies will need the confidence and capability to execute price increases strategically,&nbsp;not reactively. Defending margins will be an ongoing requirement for profitability.&nbsp;<\/p>\n\n\n\n<p>Those with strong pricing processes, data transparency, and governance will be better positioned to respond without damaging customer relationships.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rising_AI_Costs_Will_Force_Smarter_More_Focused_Use_Cases\"><\/span><strong>Rising AI Costs Will Force Smarter, More Focused Use Cases<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns has-theme-palette-8-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-rounded wp-duotone-grayscale\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2269\" height=\"2269\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/01\/Chris-Kennedy-Sloane.jpg\" alt=\"Chris Kennedy-Sloane\" class=\"wp-image-64303\" style=\"width:215px;height:auto\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/01\/Chris-Kennedy-Sloane.jpg 2269w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/01\/Chris-Kennedy-Sloane-300x300.jpg 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/01\/Chris-Kennedy-Sloane-1024x1024.jpg 1024w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/01\/Chris-Kennedy-Sloane-150x150.jpg 150w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/01\/Chris-Kennedy-Sloane-768x768.jpg 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/01\/Chris-Kennedy-Sloane-1536x1536.jpg 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/01\/Chris-Kennedy-Sloane-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 2269px) 100vw, 2269px\" \/><figcaption class=\"wp-element-caption\"><strong>Chris Kennedy-Sloane<\/strong><br \/><em>Business Consultant<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>IAI may be everywhere, but&nbsp;it\u2019s&nbsp;also getting more expensive.&nbsp;<\/p>\n\n\n\n<p>The infrastructure&nbsp;required&nbsp;to run advanced models&nbsp;continues to drive up costs.&nbsp;The&nbsp;price of accessing sophisticated AI models through tokens or credits is rising as well.&nbsp;<\/p>\n\n\n\n<p>The result is an \u201cAI credit crunch.\u201d&nbsp;Businesses will need to&nbsp;<a href=\"https:\/\/www.vendavo.com\/all\/ready-for-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">make tougher choices<\/a>&nbsp;this year&nbsp;about where AI is worth the spend. General-purpose experimentation will slow. Purpose-built applications tied to clear business value will accelerate.&nbsp;<\/p>\n\n\n\n<p>This&nbsp;reinforces an important lesson&nbsp;for pricing teams: AI delivers the most value when&nbsp;it\u2019s&nbsp;embedded in critical workflows.&nbsp;The investment is easier to justify and sustain when&nbsp;it directly improves pricing accuracy, speed, or decision quality.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_This_Means_for_Pricing_and_Commercial_Leaders\"><\/span><strong>What This Means for Pricing and Commercial Leaders<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2026 will take us toward&nbsp;a more mature, more demanding environment.&nbsp;Success&nbsp;will come from aligning&nbsp;technology,&nbsp;AI, pricing strategy, and economic reality into a cohesive operating model.&nbsp;<\/p>\n\n\n\n<p>That\u2019s&nbsp;where many organizations&nbsp;<a href=\"https:\/\/www.vendavo.com\/our-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">will need support<\/a>.&nbsp;<\/p>\n\n\n\n<p>Now is the time to act if&nbsp;you want to see how these trends apply to your business&nbsp;or explore how modern pricing technology can help you defend margins, prove ROI, and scale efficiently.&nbsp;<\/p>\n\n\n\n<p>Reach out today to&nbsp;<a href=\"https:\/\/www.vendavo.com\/request-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">speak with&nbsp;a&nbsp;Vendavo&nbsp;expert<\/a>&nbsp;for&nbsp;practical guidance on navigating 2026 with confidence.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What will separate leaders from\u00a0laggards\u00a0in 2026?\u00a0AI accountability, persistent cost pressure, and the shift from experimentation to execution are redefining how businesses compete.\u00a0Vendavo\u00a0experts break down the trends that will matter most,\u00a0and what leaders should do now to prepare.\u00a0<\/p>\n","protected":false},"author":149,"featured_media":82375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1240],"tags":[1629],"class_list":["post-82373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-2026-predictions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 2026 Business Trends Leaders Should Watch | Vendavo<\/title>\n<meta name=\"description\" content=\"Explore the key business trends shaping 2026, from AI ROI and rising costs to inflation and operational focus. Learn what leaders must prioritize to stay competitive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2026 Business Trends Leaders Should Watch | Vendavo\" \/>\n<meta property=\"og:description\" content=\"Explore the key business trends shaping 2026, from AI ROI and rising costs to inflation and operational focus. Learn what leaders must prioritize to stay competitive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendavo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Vendavo\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-16T16:45:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T16:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emily Magyar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendavo\" \/>\n<meta name=\"twitter:site\" content=\"@vendavo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/\"},\"author\":{\"name\":\"Emily Magyar\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/person\/9cbc87213cdc474d10a52717d6ba8cc0\"},\"headline\":\"Trends to Watch\u00a0in\u00a02026: The Shifts Leaders\u00a0Can\u2019t\u00a0Ignore\u00a0\",\"datePublished\":\"2026-01-16T16:45:03+00:00\",\"dateModified\":\"2026-01-16T16:54:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/\"},\"wordCount\":1062,\"publisher\":{\"@id\":\"https:\/\/www.vendavo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png\",\"keywords\":[\"2026 Predictions\"],\"articleSection\":[\"Pricing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/\",\"url\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/\",\"name\":\"The 2026 Business Trends Leaders Should Watch | Vendavo\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendavo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png\",\"datePublished\":\"2026-01-16T16:45:03+00:00\",\"dateModified\":\"2026-01-16T16:54:50+00:00\",\"description\":\"Explore the key business trends shaping 2026, from AI ROI and rising costs to inflation and operational focus. Learn what leaders must prioritize to stay competitive.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#primaryimage\",\"url\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png\",\"contentUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png\",\"width\":1200,\"height\":479,\"caption\":\"Predictions for 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vendavo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trends to Watch\u00a0in\u00a02026: The Shifts Leaders\u00a0Can\u2019t\u00a0Ignore\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vendavo.com\/#website\",\"url\":\"https:\/\/www.vendavo.com\/\",\"name\":\"Vendavo\",\"description\":\"Unlock Growth + Profitability\",\"publisher\":{\"@id\":\"https:\/\/www.vendavo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vendavo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vendavo.com\/#organization\",\"name\":\"Vendavo\",\"url\":\"https:\/\/www.vendavo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg\",\"contentUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg\",\"width\":416,\"height\":250,\"caption\":\"Vendavo\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Vendavo\",\"https:\/\/x.com\/vendavo\",\"https:\/\/www.linkedin.com\/company\/14613\/admin\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/person\/9cbc87213cdc474d10a52717d6ba8cc0\",\"name\":\"Emily Magyar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a839fccd30f90ee3b6ba1c12095ad1e754c8edcf333b8ea0b12bd7550c2c4121?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a839fccd30f90ee3b6ba1c12095ad1e754c8edcf333b8ea0b12bd7550c2c4121?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a839fccd30f90ee3b6ba1c12095ad1e754c8edcf333b8ea0b12bd7550c2c4121?s=96&d=mm&r=g\",\"caption\":\"Emily Magyar\"},\"url\":\"https:\/\/www.vendavo.com\/author\/emagyarvendavo-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 2026 Business Trends Leaders Should Watch | Vendavo","description":"Explore the key business trends shaping 2026, from AI ROI and rising costs to inflation and operational focus. Learn what leaders must prioritize to stay competitive.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/","og_locale":"en_US","og_type":"article","og_title":"The 2026 Business Trends Leaders Should Watch | Vendavo","og_description":"Explore the key business trends shaping 2026, from AI ROI and rising costs to inflation and operational focus. Learn what leaders must prioritize to stay competitive.","og_url":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/","og_site_name":"Vendavo","article_publisher":"https:\/\/www.facebook.com\/Vendavo","article_published_time":"2026-01-16T16:45:03+00:00","article_modified_time":"2026-01-16T16:54:50+00:00","og_image":[{"width":1200,"height":479,"url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png","type":"image\/png"}],"author":"Emily Magyar","twitter_card":"summary_large_image","twitter_creator":"@vendavo","twitter_site":"@vendavo","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#article","isPartOf":{"@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/"},"author":{"name":"Emily Magyar","@id":"https:\/\/www.vendavo.com\/#\/schema\/person\/9cbc87213cdc474d10a52717d6ba8cc0"},"headline":"Trends to Watch\u00a0in\u00a02026: The Shifts Leaders\u00a0Can\u2019t\u00a0Ignore\u00a0","datePublished":"2026-01-16T16:45:03+00:00","dateModified":"2026-01-16T16:54:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/"},"wordCount":1062,"publisher":{"@id":"https:\/\/www.vendavo.com\/#organization"},"image":{"@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png","keywords":["2026 Predictions"],"articleSection":["Pricing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/","url":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/","name":"The 2026 Business Trends Leaders Should Watch | Vendavo","isPartOf":{"@id":"https:\/\/www.vendavo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png","datePublished":"2026-01-16T16:45:03+00:00","dateModified":"2026-01-16T16:54:50+00:00","description":"Explore the key business trends shaping 2026, from AI ROI and rising costs to inflation and operational focus. Learn what leaders must prioritize to stay competitive.","breadcrumb":{"@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#primaryimage","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png","width":1200,"height":479,"caption":"Predictions for 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendavo.com\/pricing\/trends-to-watch-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vendavo.com\/"},{"@type":"ListItem","position":2,"name":"Trends to Watch\u00a0in\u00a02026: The Shifts Leaders\u00a0Can\u2019t\u00a0Ignore\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.vendavo.com\/#website","url":"https:\/\/www.vendavo.com\/","name":"Vendavo","description":"Unlock Growth + Profitability","publisher":{"@id":"https:\/\/www.vendavo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendavo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendavo.com\/#organization","name":"Vendavo","url":"https:\/\/www.vendavo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","width":416,"height":250,"caption":"Vendavo"},"image":{"@id":"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Vendavo","https:\/\/x.com\/vendavo","https:\/\/www.linkedin.com\/company\/14613\/admin\/"]},{"@type":"Person","@id":"https:\/\/www.vendavo.com\/#\/schema\/person\/9cbc87213cdc474d10a52717d6ba8cc0","name":"Emily Magyar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a839fccd30f90ee3b6ba1c12095ad1e754c8edcf333b8ea0b12bd7550c2c4121?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a839fccd30f90ee3b6ba1c12095ad1e754c8edcf333b8ea0b12bd7550c2c4121?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a839fccd30f90ee3b6ba1c12095ad1e754c8edcf333b8ea0b12bd7550c2c4121?s=96&d=mm&r=g","caption":"Emily Magyar"},"url":"https:\/\/www.vendavo.com\/author\/emagyarvendavo-com\/"}]}},"taxonomy_info":{"category":[{"value":1240,"label":"Pricing"}],"post_tag":[{"value":1629,"label":"2026 Predictions"}]},"featured_image_src_large":["https:\/\/www.vendavo.com\/wp-content\/uploads\/2026\/01\/Predictions-for-2026-Blog.png",1200,479,false],"author_info":{"display_name":"Emily Magyar","author_link":"https:\/\/www.vendavo.com\/author\/emagyarvendavo-com\/"},"comment_info":"","category_info":[{"term_id":1240,"name":"Pricing","slug":"pricing","term_group":0,"term_taxonomy_id":1241,"taxonomy":"category","description":"","parent":0,"count":245,"filter":"raw","cat_ID":1240,"category_count":245,"category_description":"","cat_name":"Pricing","category_nicename":"pricing","category_parent":0}],"tag_info":[{"term_id":1629,"name":"2026 Predictions","slug":"2026-predictions","term_group":0,"term_taxonomy_id":1630,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts\/82373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/users\/149"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/comments?post=82373"}],"version-history":[{"count":0,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts\/82373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/media\/82375"}],"wp:attachment":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/media?parent=82373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/categories?post=82373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/tags?post=82373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}