{"id":82358,"date":"2026-01-12T09:21:32","date_gmt":"2026-01-12T16:21:32","guid":{"rendered":"https:\/\/www.vendavo.com\/?post_type=resources&#038;p=82358"},"modified":"2026-02-12T10:35:06","modified_gmt":"2026-02-12T17:35:06","slug":"https-www-vendavo-com-balancing-hype-and-reality","status":"publish","type":"resources","link":"https:\/\/www.vendavo.com\/resource\/https-www-vendavo-com-balancing-hype-and-reality\/","title":{"rendered":"Balancing Hype and Reality: How AI Can Drive the Next Wave of Intelligent Pricing"},"content":{"rendered":"\n<p>AI is said to be reshaping the future of pricing, but its true value lies in pragmatic, transparent, and human-guided applications. Pricing teams face mounting pressure: resources are limited, data volumes are exploding, and manual processes can\u2019t keep pace. 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