{"id":80982,"date":"2025-09-19T10:03:44","date_gmt":"2025-09-19T16:03:44","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=80982"},"modified":"2026-02-05T11:21:36","modified_gmt":"2026-02-05T18:21:36","slug":"pricing-selling-profit-optimization-report-2025","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/pricing-selling-profit-optimization-report-2025\/","title":{"rendered":"The 2025 Pricing, Selling, and Profit Optimization Report"},"content":{"rendered":"<style>.kb-row-layout-id80982_56690e-39 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id80982_56690e-39 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id80982_56690e-39 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:150px;padding-bottom:150px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id80982_56690e-39{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/outlook.png');background-size:cover;background-position:39% 46%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id80982_56690e-39 > .kt-row-layout-overlay{opacity:0.65;background-color:#003057;}@media all and (max-width: 1024px){.kb-row-layout-id80982_56690e-39 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id80982_56690e-39 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80982_56690e-39 alignfull kt-row-has-bg pardot-header wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column80982_cefa64-78 > .kt-inside-inner-col,.kadence-column80982_cefa64-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_cefa64-78 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_cefa64-78 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_cefa64-78 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_cefa64-78 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_cefa64-78{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_cefa64-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_cefa64-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_cefa64-78\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80982_53d80f-95, .wp-block-kadence-advancedheading.kt-adv-heading80982_53d80f-95[data-kb-block=\"kb-adv-heading80982_53d80f-95\"]{font-size:14px;line-height:25px;font-style:normal;font-family:var( --global-heading-font-family, inherit );letter-spacing:1.28px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_53d80f-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80982_53d80f-95[data-kb-block=\"kb-adv-heading80982_53d80f-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_53d80f-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80982_53d80f-95[data-kb-block=\"kb-adv-heading80982_53d80f-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading80982_53d80f-95 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80982_53d80f-95\"><span class=\"ez-toc-section\" id=\"REPORT\"><\/span>REPORT<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80982_311787-8e, .wp-block-kadence-advancedheading.kt-adv-heading80982_311787-8e[data-kb-block=\"kb-adv-heading80982_311787-8e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80982_311787-8e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80982_311787-8e[data-kb-block=\"kb-adv-heading80982_311787-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_311787-8e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80982_311787-8e[data-kb-block=\"kb-adv-heading80982_311787-8e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading80982_311787-8e wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80982_311787-8e\"><span class=\"ez-toc-section\" id=\"The_2025_Pricing_Selling_and_Profit_Optimization_Report\"><\/span>The 2025 Pricing, Selling, and Profit Optimization Report<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80982_2c179f-09, .wp-block-kadence-advancedheading.kt-adv-heading80982_2c179f-09[data-kb-block=\"kb-adv-heading80982_2c179f-09\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.4;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80982_2c179f-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80982_2c179f-09[data-kb-block=\"kb-adv-heading80982_2c179f-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_2c179f-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80982_2c179f-09[data-kb-block=\"kb-adv-heading80982_2c179f-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80982_2c179f-09 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80982_2c179f-09\">Margins are under pressure, but pricing innovation is delivering results. This report, a collaboration with Copperberg, shows how leaders are modernizing, the wins they\u2019re seeing, and the roadmap for profitable growth.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column80982_6a6cf8-01 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px var(--global-palette7, #EDF2F7);border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kadence-column80982_6a6cf8-01 > .kt-inside-inner-col,.kadence-column80982_6a6cf8-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_6a6cf8-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_6a6cf8-01 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_6a6cf8-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_6a6cf8-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_6a6cf8-01{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_6a6cf8-01 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_6a6cf8-01 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_6a6cf8-01 pardot-col\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column80982_b36c0b-b6 > .kt-inside-inner-col,.kadence-column80982_b36c0b-b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_b36c0b-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_b36c0b-b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_b36c0b-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_b36c0b-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_b36c0b-b6{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_b36c0b-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_b36c0b-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_b36c0b-b6\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80982_f11371-de > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80982_f11371-de > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80982_f11371-de > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:100px;padding-bottom:100px;grid-template-columns:minmax(0, calc(65% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(35% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id80982_f11371-de{background-color:#24a0b9;}.kb-row-layout-id80982_f11371-de > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80982_f11371-de > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80982_f11371-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80982_f11371-de alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80982_e65552-e9 > .kt-inside-inner-col,.kadence-column80982_e65552-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_e65552-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_e65552-e9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_e65552-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_e65552-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_e65552-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_e65552-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_e65552-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_e65552-e9\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-3-color has-text-color has-link-color wp-elements-e326a3d824db2791491a908845f14173\"><span class=\"ez-toc-section\" id=\"Are_You_Falling_Behind_in_Pricing_Modernization\"><\/span>Are You Falling Behind in Pricing Modernization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-d40273c0d35694b20878e43cad915e32\" style=\"line-height:1.4\">In a complex market, pricing is one of the few levers you can control. But high-performing companies are building scalable infrastructure, embedding pricing in sales workflows, evolving rebates, and proving ROI.&nbsp;<\/p>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-f7e856b309c979a21862229312d340c5\" style=\"line-height:1.4\">That&#8217;s where the 2025 Pricing, Selling, and Profit Optimization Report, a Vendavo and Copperberg collaboration, comes in. We surveyed senior pricing, commercial, and finance leaders in manufacturing and distribution from across North America and Europe. The findings reveal a pricing function at a turning point:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-6d9f5bf8d3e4ec94df1f4fbba6f04fcf\">Automation is gaining traction<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-9eda00ad62a7e66e52d7abc70a8539be\">Dynamic pricing and predictive analytics are delivering measurable gains<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-aa86b20577f1e64896a19f1efdde2bd7\">CPQ adoption is transforming sales performance<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-3064f8986899b2ff714ae327349c456c\">And rebate programs are evolving into strategic growth levers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color has-medium-font-size wp-elements-130a4d342e3b7c5fc77d0992ad9d1278\"><strong>Grab your copy for more on insights like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-094e679db5404575ee33b1a818ee6b92\"><strong>85% still use spreadsheets,<\/strong> but momentum toward automation is growing fast.&nbsp;<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-cb28b8928b1ce8cebd407d03189efe20\"><strong>83% of dynamic pricing users<\/strong> report improved accuracy and profitability.&nbsp;<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-ed65cb053ddbaf13e386198b1662f37f\"><strong>Mature CPQ adoption = 6x higher quote conversion rates.<\/strong>&nbsp;<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-0d0eed2cb240654f2264716ac06fdce9\"><strong>Rebate ROI remains low,<\/strong> but automation and design evolution are closing the gap.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column80982_298328-22 > .kt-inside-inner-col{padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px;}.kadence-column80982_298328-22 > .kt-inside-inner-col,.kadence-column80982_298328-22 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column80982_298328-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_298328-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_298328-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_298328-22 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column80982_298328-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_298328-22{position:relative;}.kadence-column80982_298328-22, .kt-inside-inner-col > .kadence-column80982_298328-22:not(.specificity){margin-top:-350px;}@media all and (max-width: 1024px){.kadence-column80982_298328-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_298328-22 > .kt-inside-inner-col{padding-right:24px;padding-left:24px;flex-direction:column;justify-content:center;}.kadence-column80982_298328-22 > .kt-inside-inner-col,.kadence-column80982_298328-22 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_298328-22\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80982_bcd64f-3a, .wp-block-kadence-advancedheading.kt-adv-heading80982_bcd64f-3a[data-kb-block=\"kb-adv-heading80982_bcd64f-3a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80982_bcd64f-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80982_bcd64f-3a[data-kb-block=\"kb-adv-heading80982_bcd64f-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_bcd64f-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80982_bcd64f-3a[data-kb-block=\"kb-adv-heading80982_bcd64f-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading80982_bcd64f-3a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80982_bcd64f-3a\"><span class=\"ez-toc-section\" id=\"Download_the_Report\"><\/span>Download the Report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<noscript>\n<iframe loading=\"lazy\" src=\"https:\/\/info.vendavo.com\/l\/1072912\/2025-09-11\/ll63t\" width=\"100%\" height=\"700\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/noscript>\n \n<script type=\"text\/javascript\">\n\nvar form = 'https:\/\/info.vendavo.com\/l\/1072912\/2025-09-11\/ll63t';\n\nvar params = window.location.search;\n\nvar thisScript = document.currentScript\n\n\nvar iframe = document.createElement('iframe');\n \niframe.setAttribute('src', form + params);\n\niframe.setAttribute('width', '100%');\n\niframe.setAttribute('height', 700);\n\niframe.setAttribute('type', 'text\/html');\n\niframe.setAttribute('frameborder', 0);\n\niframe.setAttribute('allowTransparency', 'true');\n\niframe.style.border = '0';\n \nthisScript.parentElement.replaceChild(iframe, thisScript);\n<\/script>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id80982_988773-da > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80982_988773-da > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80982_988773-da > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id80982_988773-da > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80982_988773-da > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id80982_988773-da > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80982_988773-da alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col{display:flex;}.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col,.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_3eaaa5-03{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column80982_3eaaa5-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_3eaaa5-03\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons80982_3ed351-94 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80982_3ed351-94{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80982_3ed351-94 alignnone\"><style>.kt-svg-item-80982_b7bef1-18 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80982_b7bef1-18 .kb-svg-icon-wrap{color:var(--global-palette9, #ffffff);font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80982_b7bef1-18\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column80982_223781-f2 > .kt-inside-inner-col,.kadence-column80982_223781-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_223781-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_223781-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_223781-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_223781-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_223781-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_223781-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_223781-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_223781-f2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80982_3f57b8-a8, .wp-block-kadence-advancedheading.kt-adv-heading80982_3f57b8-a8[data-kb-block=\"kb-adv-heading80982_3f57b8-a8\"]{font-size:30px;line-height:1.3;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80982_3f57b8-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80982_3f57b8-a8[data-kb-block=\"kb-adv-heading80982_3f57b8-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_3f57b8-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80982_3f57b8-a8[data-kb-block=\"kb-adv-heading80982_3f57b8-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading80982_3f57b8-a8 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80982_3f57b8-a8\"><span class=\"ez-toc-section\" id=\"Starting_a_pricing_transformation_is_just_the_beginning_Real_success_is_built_on_grit_resiliency_and_muscle_developed_over_time%E2%80%9D\"><\/span>Starting a pricing transformation is just the beginning. Real success is built on grit, resiliency, and muscle developed over time.&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column80982_5a1bbb-58 > .kt-inside-inner-col,.kadence-column80982_5a1bbb-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_5a1bbb-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_5a1bbb-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_5a1bbb-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_5a1bbb-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_5a1bbb-58{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_5a1bbb-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_5a1bbb-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_5a1bbb-58\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80982_25303f-7a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80982_25303f-7a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80982_25303f-7a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80982_25303f-7a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80982_25303f-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id80982_25303f-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80982_25303f-7a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column80982_2c72e3-e0 > .kt-inside-inner-col{display:flex;}.kadence-column80982_2c72e3-e0 > .kt-inside-inner-col,.kadence-column80982_2c72e3-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_2c72e3-e0 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_2c72e3-e0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_2c72e3-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_2c72e3-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_2c72e3-e0{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_2c72e3-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_2c72e3-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_2c72e3-e0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80982_757d05-a8, .wp-block-kadence-advancedheading.kt-adv-heading80982_757d05-a8[data-kb-block=\"kb-adv-heading80982_757d05-a8\"]{line-height:1;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80982_757d05-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80982_757d05-a8[data-kb-block=\"kb-adv-heading80982_757d05-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_757d05-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80982_757d05-a8[data-kb-block=\"kb-adv-heading80982_757d05-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading80982_757d05-a8 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80982_757d05-a8\"><span class=\"ez-toc-section\" id=\"Israel_Rodrigo\"><\/span>Israel Rodrigo<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80982_814780-bb, .wp-block-kadence-advancedheading.kt-adv-heading80982_814780-bb[data-kb-block=\"kb-adv-heading80982_814780-bb\"]{line-height:1;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80982_814780-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80982_814780-bb[data-kb-block=\"kb-adv-heading80982_814780-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_814780-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80982_814780-bb[data-kb-block=\"kb-adv-heading80982_814780-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading80982_814780-bb wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80982_814780-bb\"><span class=\"ez-toc-section\" id=\"Business_Consultant_at_Vendavo\"><\/span>Business Consultant at Vendavo<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column80982_fadff5-9f > .kt-inside-inner-col,.kadence-column80982_fadff5-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_fadff5-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_fadff5-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_fadff5-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_fadff5-9f > .kt-inside-inner-col{background-image:linear-gradient(316deg,rgb(36,160,185) 0%,rgb(157,213,221) 100%);}.kadence-column80982_fadff5-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_fadff5-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_fadff5-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_fadff5-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_fadff5-9f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column80982_3ccbd0-c7 > .kt-inside-inner-col,.kadence-column80982_3ccbd0-c7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_3ccbd0-c7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_3ccbd0-c7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_3ccbd0-c7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_3ccbd0-c7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_3ccbd0-c7{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_3ccbd0-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_3ccbd0-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_3ccbd0-c7\"><div class=\"kt-inside-inner-col\"><style>.kadence-column80982_bf322c-f4 > .kt-inside-inner-col,.kadence-column80982_bf322c-f4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_bf322c-f4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_bf322c-f4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_bf322c-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_bf322c-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_bf322c-f4{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_bf322c-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_bf322c-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_bf322c-f4\"><div class=\"kt-inside-inner-col\"><style>.kadence-column80982_d78167-5e > .kt-inside-inner-col,.kadence-column80982_d78167-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_d78167-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_d78167-5e > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_d78167-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_d78167-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_d78167-5e{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_d78167-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_d78167-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_d78167-5e\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80982_dfd382-72 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id80982_dfd382-72 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id80982_dfd382-72 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id80982_dfd382-72 > .kt-row-layout-overlay{opacity:0.30;}@media all and (min-width: 1025px){.kb-row-layout-id80982_dfd382-72{display:none !important;}}@media all and (max-width: 1024px){.kb-row-layout-id80982_dfd382-72 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (min-width: 768px) and (max-width: 1024px){.kb-row-layout-id80982_dfd382-72{display:none !important;}}@media all and (max-width: 767px){.kb-row-layout-id80982_dfd382-72 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80982_dfd382-72{display:none !important;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80982_dfd382-72 aligncenter kb-v-lg-hidden kb-v-md-hidden kb-v-sm-hidden wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column80982_29004a-61 > .kt-inside-inner-col{display:flex;}.kadence-column80982_29004a-61 > .kt-inside-inner-col,.kadence-column80982_29004a-61 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_29004a-61 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_29004a-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80982_29004a-61 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80982_29004a-61{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_29004a-61{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_29004a-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80982_29004a-61 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_29004a-61{text-align:left;}.kadence-column80982_29004a-61{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80982_29004a-61{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_29004a-61{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_29004a-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80982_29004a-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80982_29004a-61{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_29004a-61{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_29004a-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80982_29004a-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column80982_29004a-61 {.kb-button{  background: linear-gradient(270deg, #479C30 0%, #248088 100%) !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_29004a-61\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80982_872ec8-8e, .wp-block-kadence-advancedheading.kt-adv-heading80982_872ec8-8e[data-kb-block=\"kb-adv-heading80982_872ec8-8e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80982_872ec8-8e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80982_872ec8-8e[data-kb-block=\"kb-adv-heading80982_872ec8-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_872ec8-8e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80982_872ec8-8e[data-kb-block=\"kb-adv-heading80982_872ec8-8e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80982_872ec8-8e, .wp-block-kadence-advancedheading.kt-adv-heading80982_872ec8-8e[data-kb-block=\"kb-adv-heading80982_872ec8-8e\"]{font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;}}<\/style>\n<h2 class=\"kt-adv-heading80982_872ec8-8e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80982_872ec8-8e\"><span class=\"ez-toc-section\" id=\"Watch_the_Webinar_Competitive_Intelligence_Price_Research_in_B2B\"><\/span>Watch the Webinar: Competitive Intelligence &amp; Price Research in B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80982_8e279f-0b, .wp-block-kadence-advancedheading.kt-adv-heading80982_8e279f-0b[data-kb-block=\"kb-adv-heading80982_8e279f-0b\"]{margin-bottom:48px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80982_8e279f-0b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80982_8e279f-0b[data-kb-block=\"kb-adv-heading80982_8e279f-0b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80982_8e279f-0b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80982_8e279f-0b[data-kb-block=\"kb-adv-heading80982_8e279f-0b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading80982_8e279f-0b wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80982_8e279f-0b\"><span class=\"ez-toc-section\" id=\"The_market_and_competitive_landscape_in_B2B_is_increasingly_complex_and_dynamic_Companies_that_effectively_utilize_data-driven_competitive_intelligence_can_optimize_their_pricing_strategies_and_make_more_efficient_and_customer-oriented_sales_decisions_Heres_how_systematic_competitive_analysis_can_create_quantifiable_value_and_increase_your_revenue_and_gross_margin\"><\/span>The market and competitive landscape in B2B is increasingly complex and dynamic. Companies that effectively utilize data-driven competitive intelligence can optimize their pricing strategies and make more efficient and customer-oriented sales decisions. Here&#8217;s how systematic competitive analysis can create quantifiable value and increase your revenue and gross margin.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div><\/div>\n\n\n<style>.kadence-column80982_7415aa-76 > .kt-inside-inner-col{display:flex;}.kadence-column80982_7415aa-76 > .kt-inside-inner-col,.kadence-column80982_7415aa-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_7415aa-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_7415aa-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80982_7415aa-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80982_7415aa-76{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_7415aa-76{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_7415aa-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80982_7415aa-76 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_7415aa-76{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80982_7415aa-76{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_7415aa-76{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_7415aa-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80982_7415aa-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80982_7415aa-76{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_7415aa-76{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80982_7415aa-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80982_7415aa-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_7415aa-76\"><div class=\"kt-inside-inner-col\"><style>.kadence-column80982_763313-67 > .kt-inside-inner-col,.kadence-column80982_763313-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_763313-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_763313-67 > 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src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence.jpg\" alt=\"\" width=\"1280\" height=\"720\" class=\"kadence-video-poster wp-image-80761\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence.jpg 1280w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence-600x338.jpg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence-1200x675.jpg 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><div class=\"kadence-video-overlay\"><\/div><a class=\"kadence-video-popup-link kadence-video-type-external\" href=\"https:\/\/vimeo.com\/1101964091\/\" role=\"button\" data-popup-class=\"kadence-popup-80982_47b0ec-cb\" data-effect=\"none\" data-popup-id=\"kadence-local-video-80982_47b0ec-cb\" 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_94966c-60 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_94966c-60 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_94966c-60 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_94966c-60 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_94966c-60{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_94966c-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_94966c-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_94966c-60\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column80982_4845f3-a0 > .kt-inside-inner-col,.kadence-column80982_4845f3-a0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80982_4845f3-a0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80982_4845f3-a0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80982_4845f3-a0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80982_4845f3-a0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80982_4845f3-a0{position:relative;}@media all and (max-width: 1024px){.kadence-column80982_4845f3-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80982_4845f3-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.navigator__cell{text-align: center !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80982_4845f3-a0\"><div class=\"kt-inside-inner-col\"><section id=\"block_db29f\" class=\"block block--resource-grid-v2 is-bg--gray-10 is-text--blue-30 is-top--md is-bottom--md\"><div class=\"cont pos-rel is-default is-headline--center is-body--center\">    <div class=\"inner pos-rel z-5\">\r\n        <div class=\"centered-text__inner rte\"><h2 class=\"half-text__headline\"><span class=\"ez-toc-section\" id=\"More_Vendavo_Research\"><\/span>More Vendavo Research<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>        <div class=\"featured-items is-top--md\">\r\n                                                <div class=\"js-resourceCard__slider resources-slider__inner js-card__slider\" data-slick=\"slick-block_dde4d6393d0f27ad7a724405ce5db29f\">\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/www.vendavo.com\/top-growth-drivers-rebate-report-manufacturing-distribution\/\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/08\/Growth-Drivers-Report.jpg\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"2024-2025_Top_Growth_Drivers_Report_for_Manufacturing_and_Distribution\"><\/span>2024-2025 Top Growth Drivers Report for Manufacturing and Distribution<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">Gain exclusive insights into how more than 300 CFOs within manufacturing and distribution companies set financial strategies and guide their&hellip;<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> 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class=\"content-card__excerpt card-text\">Unlock pricing excellence with strategic insights. Discover pricing ownership, skills, techniques, agility, and more in our report.<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/www.vendavo.com\/annual-aftermarket-benchmark-study\/\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/10\/thumbnail-1-900x479.png\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"Annual_Aftermarket_Benchmark_Study_2023\"><\/span>Annual Aftermarket Benchmark Study 2023<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">Are you fully equipped to thrive in an time defined by disruption and innovation?<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/pages.vendavo.com\/rs\/526-WQV-792\/images\/Pricing-Excellence-Report-and-Outlook-2023-Vendavo.pdf\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/08\/Pricing-Excellence-Report-and-Outlook-2023-Thumbnail.png\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"Pricing_Excellence_Report_and_Outlook_2023\"><\/span>Pricing Excellence Report and Outlook 2023<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">Gain exclusive access to the insights and forecasts shaping the future of pricing. Discover how the industry\u2019s top pricing professionals&hellip;<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/pages.vendavo.com\/copperberg-aftermarket-benchmark-survey-report-2020.html\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/automotive-header-image_3000x1240-scaled-1-900x495.jpg\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"Copperberg_Aftermarket_Benchmark_Survey\"><\/span>Copperberg Aftermarket Benchmark Survey<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">With 100+ contributors, Copperberg managed to create one of the most intriguing benchmark reports to date. 2020 has been a&hellip;<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/pages.vendavo.com\/rs\/526-WQV-792\/images\/Pricing-Excellence-Report-and-Outlook-2022-Vendavo.pdf\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/08\/Pricing-Excellence-Report-and-Outlook-2022-Thumbnail.png\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"Pricing_Excellence_Report_and_Outlook_2022\"><\/span>Pricing Excellence Report and Outlook 2022<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">Learn how the top pricing professionals view pricing talent, pricing maturity, common challenges, pricing models, and more. Get exclusive access&hellip;<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/pages.vendavo.com\/rs\/526-WQV-792\/images\/Vendavo-Copperberg-Aftermarket-Report-2021.pdf\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/04\/Selling-Outcome-Parking-763x362-1.jpg\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"2021_Copperberg_Aftermarket_Benchmark_Survey_Report\"><\/span>2021 Copperberg Aftermarket Benchmark Survey Report<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">The report supplies insights in three key areas: Digital, Pricing, and Covid-19, based on an in-depth survey of companies in&hellip;<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/www.vendavo.com\/pricing-excellence-report-and-outlook-2020\/\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/11\/Press-Release-Double-Logo-Header-900x479.png\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"Pricing_Excellence_Report_and_Outlook_2020\"><\/span>Pricing Excellence Report and Outlook 2020<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">Vendavo has partnered with Copperberg to provide useful insights about digitization, maximizing profits, and minimizing margin leaks.<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                            <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\r\n<\/div><\/section>\r\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>REPORT The 2025 Pricing, Selling, and Profit Optimization Report Margins are under pressure, but&#8230;<\/p>\n","protected":false},"author":149,"featured_media":80988,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-80982","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 2025 Pricing, Selling, and Profit Optimization 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