{"id":80839,"date":"2025-08-25T12:23:01","date_gmt":"2025-08-25T18:23:01","guid":{"rendered":"https:\/\/www.vendavo.com\/?p=80839"},"modified":"2025-08-25T12:23:03","modified_gmt":"2025-08-25T18:23:03","slug":"new-cro-coo","status":"publish","type":"post","link":"https:\/\/www.vendavo.com\/news-releases\/new-cro-coo\/","title":{"rendered":"Vendavo Strengthens Leadership Team with New CRO and CCO Appointments"},"content":{"rendered":"\n<p><strong>Denver, CO <\/strong>\u2014 <em>August 25, 2025<\/em> \u2014 Vendavo, a global leader in B2B pricing, selling, and rebate management solutions, today announced two key executive appointments designed to accelerate growth and enhance customer value.<\/p>\n\n\n\n<p>Ron Gupta has joined Vendavo as Chief Revenue Officer (CRO), bringing more than two decades of experience leading high-performing teams and scaling global revenue operations across sales, marketing, customer success, and partner ecosystems. Most recently, he served as CRO at EvolutionIQ, where he guided the company through a period of rapid expansion and a successful exit. His prior leadership roles include Ushur, Conga, Zephyr, TIBCO, and Pegasystems.<\/p>\n\n\n\n<p>\u201cRon is a proven revenue leader with a track record of driving transformational growth,\u201d said Eric Carrasquilla, CEO of Vendavo. \u201cHis ability to unify go-to-market functions and deliver measurable outcomes for customers and partners makes him an outstanding addition to our leadership team.\u201d<\/p>\n\n\n\n<p>In addition, Vendavo has appointed Marcus Shutta as Chief Customer Officer (CCO) following his successful tenure as interim CCO. In this role, Marcus will continue to advance Vendavo\u2019s customer-first strategy, strengthening customer-facing operations and ensuring clients achieve long-term value from their investments.<\/p>\n\n\n\n<p>During his time as interim CCO, Marcus established operational discipline, elevated customer engagement practices, and fostered a culture of accountability and collaboration across teams. His leadership has been pivotal in enhancing how Vendavo partners with customers to achieve business outcomes.<\/p>\n\n\n\n<p>\u201cMarcus has already proven himself to be an exceptional leader with a clear vision for the customer journey,\u201d said Carrasquilla. \u201cHis appointment underscores our commitment to ensuring customer success is at the center of everything we do.\u201d<\/p>\n\n\n\n<p>These strategic additions to Vendavo\u2019s executive team reflect the company\u2019s ongoing focus on growth, innovation, and delivering market-leading solutions that drive profitability for enterprise manufacturers and distributors worldwide.<\/p>\n\n\n\n<p>##<\/p>\n\n\n\n<h2 class=\"wp-block-heading has--font-size\"><strong>About Vendavo<\/strong><\/h2>\n\n\n\n<p>Vendavo\u202fempowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on\u202fVendavo\u202fto manage, optimize, and\u202fdigitize their end-to-end commercial processes. Vendavo\u2019s\u202fsolutions, team of pricing and\u202fselling experts, and proven process accelerates value and outcomes that are not only\u202fpredictable, but unrivaled. With\u202fVendavo, the world\u2019s most ambitious B2B organizations can develop\u202fdynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales\u202feffectiveness, and improve the customer experience.\u200b<\/p>\n\n\n\n<p>Vendavo\u202fis headquartered in Denver, with offices in Czech Republic, India, and Sweden.\u202fFor more\u202finformation,\u202fplease visit\u202f<a href=\"mailto:http:\/\/www.vendavo.com\">http:\/\/www.vendavo.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vendavo, a global leader in B2B pricing, selling, and rebate management solutions, today announced two key executive appointments designed to accelerate growth and enhance customer value.<\/p>\n","protected":false},"author":149,"featured_media":80840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1237],"tags":[1242],"class_list":["post-80839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-releases","tag-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vendavo 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