{"id":80760,"date":"2025-08-12T10:00:12","date_gmt":"2025-08-12T16:00:12","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=80760"},"modified":"2026-02-03T09:54:48","modified_gmt":"2026-02-03T16:54:48","slug":"price-smarter-competitive-intelligence-b2b","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/price-smarter-competitive-intelligence-b2b\/","title":{"rendered":"Why Competitive Intelligence is Your Pricing Edge"},"content":{"rendered":"<style>.kb-row-layout-id80760_c18996-5f > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id80760_c18996-5f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id80760_c18996-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:150px;padding-bottom:150px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id80760_c18996-5f{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/outlook.png');background-size:cover;background-position:39% 46%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id80760_c18996-5f > .kt-row-layout-overlay{opacity:0.65;background-color:#003057;}@media all and (max-width: 1024px){.kb-row-layout-id80760_c18996-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id80760_c18996-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80760_c18996-5f alignfull kt-row-has-bg pardot-header wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column80760_42fb3e-6a > .kt-inside-inner-col,.kadence-column80760_42fb3e-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_42fb3e-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_42fb3e-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_42fb3e-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_42fb3e-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_42fb3e-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_42fb3e-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_42fb3e-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_42fb3e-6a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80760_e9817a-2c, .wp-block-kadence-advancedheading.kt-adv-heading80760_e9817a-2c[data-kb-block=\"kb-adv-heading80760_e9817a-2c\"]{font-size:14px;line-height:25px;font-style:normal;font-family:var( --global-heading-font-family, inherit );letter-spacing:1.28px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_e9817a-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80760_e9817a-2c[data-kb-block=\"kb-adv-heading80760_e9817a-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_e9817a-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80760_e9817a-2c[data-kb-block=\"kb-adv-heading80760_e9817a-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading80760_e9817a-2c wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80760_e9817a-2c\"><span class=\"ez-toc-section\" id=\"EBOOK\"><\/span>EBOOK<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80760_eb812e-ec, .wp-block-kadence-advancedheading.kt-adv-heading80760_eb812e-ec[data-kb-block=\"kb-adv-heading80760_eb812e-ec\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80760_eb812e-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80760_eb812e-ec[data-kb-block=\"kb-adv-heading80760_eb812e-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_eb812e-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80760_eb812e-ec[data-kb-block=\"kb-adv-heading80760_eb812e-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading80760_eb812e-ec wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80760_eb812e-ec\"><span class=\"ez-toc-section\" id=\"Price_Smarter_with_Competitive_Intelligence_in_B2B\"><\/span>Price Smarter with Competitive Intelligence in B2B&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80760_248aec-08, .wp-block-kadence-advancedheading.kt-adv-heading80760_248aec-08[data-kb-block=\"kb-adv-heading80760_248aec-08\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80760_248aec-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80760_248aec-08[data-kb-block=\"kb-adv-heading80760_248aec-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_248aec-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80760_248aec-08[data-kb-block=\"kb-adv-heading80760_248aec-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading80760_248aec-08 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80760_248aec-08\">Get practical strategies to strengthen your pricing with market insight. Discover how B2B leaders are applying competitive intelligence to win more deals, protect margin, and respond faster to change.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column80760_90fa2f-e5 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px var(--global-palette7, #EDF2F7);border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kadence-column80760_90fa2f-e5 > .kt-inside-inner-col,.kadence-column80760_90fa2f-e5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_90fa2f-e5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_90fa2f-e5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_90fa2f-e5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_90fa2f-e5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_90fa2f-e5{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_90fa2f-e5 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_90fa2f-e5 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_90fa2f-e5 pardot-col\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column80760_db0d07-9f > .kt-inside-inner-col,.kadence-column80760_db0d07-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_db0d07-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_db0d07-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_db0d07-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_db0d07-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_db0d07-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_db0d07-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_db0d07-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_db0d07-9f\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80760_7e20c9-cc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80760_7e20c9-cc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80760_7e20c9-cc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:100px;padding-bottom:100px;grid-template-columns:minmax(0, calc(65% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(35% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id80760_7e20c9-cc{background-color:#24a0b9;}.kb-row-layout-id80760_7e20c9-cc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80760_7e20c9-cc > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80760_7e20c9-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80760_7e20c9-cc alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80760_87a827-df > .kt-inside-inner-col,.kadence-column80760_87a827-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_87a827-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_87a827-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_87a827-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_87a827-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_87a827-df{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_87a827-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_87a827-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_87a827-df\"><div class=\"kt-inside-inner-col\"><h2 class=\"wp-block-post-title\"><span class=\"ez-toc-section\" id=\"Why_Competitive_Intelligence_is_Your_Pricing_Edge\"><\/span>Why Competitive Intelligence is Your Pricing Edge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-f2712304d94811efae49e2ee1bbfbda9\">Today\u2019s pricing leaders don\u2019t need more data. They need better insight, and a way to use it. This eBook shows how competitive intelligence becomes a practical tool for pricing, not just a strategic talking point.&nbsp;<\/p>\n\n\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color has-medium-font-size wp-elements-f61d8f29b8fb256c1a780c3c87b9e12d\"><strong>Explore:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items80760_52ccfa-36:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items80760_52ccfa-36 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items80760_52ccfa-36 ul.kt-svg-icon-list{grid-row-gap:15px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items80760_52ccfa-36 .kb-svg-icon-wrap{font-size:7px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items80760_52ccfa-36 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items80760_52ccfa-36 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items80760_52ccfa-36 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette9, #ffffff);font-size:18px;line-height:30px;color:var(--global-palette9, #ffffff);}.kt-svg-icon-list-items80760_52ccfa-36 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items80760_52ccfa-36 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-80760_a396ab-e2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-80760_a396ab-e2 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Why pricing intelligence matters now \u2013 <\/strong>Learn why reactive pricing no longer cuts it in today\u2019s volatile B2B landscape.&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-80760_fb6a56-e4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-80760_fb6a56-e4 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>The real questions to ask \u2013 <\/strong>Discover how top performers use CI to answer questions like \u201cAre we still competitive?\u201d with clarity and speed.&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-80760_11ba1c-55 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-80760_11ba1c-55 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>How to turn insight into action \u2013 <\/strong>Get practical tips for applying CI in Vendavo tools like Vendavo Pricepoint, Deal Price Optimizer, and CPQ.&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-80760_c07087-c0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-80760_c07087-c0 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>What it takes to scale \u2013 <\/strong>Explore how companies operationalize CI across teams, tools, and strategies for long-term success.&nbsp;<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-4ae5d673e8cf5247b9d78e8d79b75234\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column80760_284c63-b5 > .kt-inside-inner-col{padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px;}.kadence-column80760_284c63-b5 > .kt-inside-inner-col,.kadence-column80760_284c63-b5 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column80760_284c63-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_284c63-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_284c63-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_284c63-b5 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column80760_284c63-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_284c63-b5{position:relative;}.kadence-column80760_284c63-b5, .kt-inside-inner-col > .kadence-column80760_284c63-b5:not(.specificity){margin-top:-350px;}@media all and (max-width: 1024px){.kadence-column80760_284c63-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_284c63-b5 > .kt-inside-inner-col{padding-right:24px;padding-left:24px;flex-direction:column;justify-content:center;}.kadence-column80760_284c63-b5 > .kt-inside-inner-col,.kadence-column80760_284c63-b5 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_284c63-b5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80760_b1109b-07, .wp-block-kadence-advancedheading.kt-adv-heading80760_b1109b-07[data-kb-block=\"kb-adv-heading80760_b1109b-07\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80760_b1109b-07 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80760_b1109b-07[data-kb-block=\"kb-adv-heading80760_b1109b-07\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_b1109b-07 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80760_b1109b-07[data-kb-block=\"kb-adv-heading80760_b1109b-07\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading80760_b1109b-07 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80760_b1109b-07\"><span class=\"ez-toc-section\" id=\"Download_the_Guide\"><\/span>Download the Guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<noscript>\n<iframe loading=\"lazy\" src=\"https:\/\/info.vendavo.com\/l\/1072912\/2025-08-06\/ljv2q\" width=\"100%\" height=\"700\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/noscript>\n \n<script type=\"text\/javascript\">\n\nvar form = 'https:\/\/info.vendavo.com\/l\/1072912\/2025-08-06\/ljv2q';\n\nvar params = window.location.search;\n\nvar thisScript = document.currentScript;\n\nvar iframe = document.createElement('iframe');\n \niframe.setAttribute('src', form + params);\n\niframe.setAttribute('width', '100%');\n\niframe.setAttribute('height', 700);\n\niframe.setAttribute('type', 'text\/html');\n\niframe.setAttribute('frameborder', 0);\n\niframe.setAttribute('allowTransparency', 'true');\n\niframe.style.border = '0';\n \nthisScript.parentElement.replaceChild(iframe, thisScript);\n<\/script>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id80760_cd47bd-3b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80760_cd47bd-3b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80760_cd47bd-3b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id80760_cd47bd-3b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80760_cd47bd-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id80760_cd47bd-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80760_cd47bd-3b alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column80760_5a553a-36 > .kt-inside-inner-col{display:flex;}.kadence-column80760_5a553a-36 > .kt-inside-inner-col,.kadence-column80760_5a553a-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_5a553a-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_5a553a-36 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column80760_5a553a-36 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column80760_5a553a-36 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column80760_5a553a-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_5a553a-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_5a553a-36{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_5a553a-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column80760_5a553a-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_5a553a-36\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons80760_b5cde9-bd .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons80760_b5cde9-bd{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons80760_b5cde9-bd alignnone\"><style>.kt-svg-item-80760_cf7cde-b6 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-80760_cf7cde-b6 .kb-svg-icon-wrap{color:var(--global-palette9, #ffffff);font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-80760_cf7cde-b6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column80760_aef3a4-80 > .kt-inside-inner-col,.kadence-column80760_aef3a4-80 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_aef3a4-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_aef3a4-80 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_aef3a4-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_aef3a4-80 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_aef3a4-80{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_aef3a4-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_aef3a4-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_aef3a4-80\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80760_c02a01-7f, .wp-block-kadence-advancedheading.kt-adv-heading80760_c02a01-7f[data-kb-block=\"kb-adv-heading80760_c02a01-7f\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80760_c02a01-7f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80760_c02a01-7f[data-kb-block=\"kb-adv-heading80760_c02a01-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_c02a01-7f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80760_c02a01-7f[data-kb-block=\"kb-adv-heading80760_c02a01-7f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading80760_c02a01-7f wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80760_c02a01-7f\"><span class=\"ez-toc-section\" id=\"The_price_only_tells_part_of_the_story_You_need_the_context_behind_it_Without_competitive_insight_pricing_becomes_a_guessing_game_With_it_you_get_speed_clarity_and_confidence\"><\/span>The price only tells part of the story. You need the context behind it. Without competitive insight, pricing becomes a guessing game. With it, you get speed, clarity, and confidence.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column80760_1f4e8e-f6 > .kt-inside-inner-col,.kadence-column80760_1f4e8e-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_1f4e8e-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_1f4e8e-f6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_1f4e8e-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_1f4e8e-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_1f4e8e-f6{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_1f4e8e-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_1f4e8e-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_1f4e8e-f6\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80760_7223cb-3d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id80760_7223cb-3d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id80760_7223cb-3d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id80760_7223cb-3d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80760_7223cb-3d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id80760_7223cb-3d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80760_7223cb-3d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column80760_e963ab-d3 > .kt-inside-inner-col{display:flex;}.kadence-column80760_e963ab-d3 > .kt-inside-inner-col,.kadence-column80760_e963ab-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_e963ab-d3 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_e963ab-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_e963ab-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_e963ab-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_e963ab-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_e963ab-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_e963ab-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_e963ab-d3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80760_c8d284-96, .wp-block-kadence-advancedheading.kt-adv-heading80760_c8d284-96[data-kb-block=\"kb-adv-heading80760_c8d284-96\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80760_c8d284-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80760_c8d284-96[data-kb-block=\"kb-adv-heading80760_c8d284-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_c8d284-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80760_c8d284-96[data-kb-block=\"kb-adv-heading80760_c8d284-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading80760_c8d284-96 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80760_c8d284-96\"><span class=\"ez-toc-section\" id=\"Dan_Cakora\"><\/span>Dan Cakora<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80760_8dc492-ea, .wp-block-kadence-advancedheading.kt-adv-heading80760_8dc492-ea[data-kb-block=\"kb-adv-heading80760_8dc492-ea\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80760_8dc492-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80760_8dc492-ea[data-kb-block=\"kb-adv-heading80760_8dc492-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_8dc492-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80760_8dc492-ea[data-kb-block=\"kb-adv-heading80760_8dc492-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h6 class=\"kt-adv-heading80760_8dc492-ea wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading80760_8dc492-ea\"><span class=\"ez-toc-section\" id=\"Business_Consultant_at_Vendavo\"><\/span>Business Consultant at Vendavo<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column80760_1c2fd9-70 > .kt-inside-inner-col,.kadence-column80760_1c2fd9-70 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_1c2fd9-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_1c2fd9-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_1c2fd9-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_1c2fd9-70 > .kt-inside-inner-col{background-image:linear-gradient(316deg,rgb(36,160,185) 0%,rgb(157,213,221) 100%);}.kadence-column80760_1c2fd9-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_1c2fd9-70{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_1c2fd9-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_1c2fd9-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_1c2fd9-70\"><div class=\"kt-inside-inner-col\"><style>.kadence-column80760_9e50c4-64 > .kt-inside-inner-col,.kadence-column80760_9e50c4-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_9e50c4-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_9e50c4-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_9e50c4-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_9e50c4-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_9e50c4-64{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_9e50c4-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_9e50c4-64 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_9e50c4-64\"><div class=\"kt-inside-inner-col\"><style>.kadence-column80760_5023ea-9f > .kt-inside-inner-col,.kadence-column80760_5023ea-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_5023ea-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_5023ea-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_5023ea-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_5023ea-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_5023ea-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_5023ea-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_5023ea-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_5023ea-9f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column80760_0a4325-97 > .kt-inside-inner-col,.kadence-column80760_0a4325-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_0a4325-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_0a4325-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_0a4325-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_0a4325-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_0a4325-97{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_0a4325-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_0a4325-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_0a4325-97\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id80760_195fa5-03 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id80760_195fa5-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id80760_195fa5-03 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id80760_195fa5-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id80760_195fa5-03 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id80760_195fa5-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id80760_195fa5-03 aligncenter wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column80760_83ed16-9e > .kt-inside-inner-col{display:flex;}.kadence-column80760_83ed16-9e > .kt-inside-inner-col,.kadence-column80760_83ed16-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_83ed16-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_83ed16-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80760_83ed16-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80760_83ed16-9e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_83ed16-9e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_83ed16-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80760_83ed16-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_83ed16-9e{text-align:left;}.kadence-column80760_83ed16-9e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80760_83ed16-9e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_83ed16-9e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_83ed16-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80760_83ed16-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80760_83ed16-9e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_83ed16-9e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_83ed16-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80760_83ed16-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column80760_83ed16-9e {.kb-button{  background: linear-gradient(270deg, #479C30 0%, #248088 100%) !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_83ed16-9e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading80760_c789bf-79, .wp-block-kadence-advancedheading.kt-adv-heading80760_c789bf-79[data-kb-block=\"kb-adv-heading80760_c789bf-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80760_c789bf-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80760_c789bf-79[data-kb-block=\"kb-adv-heading80760_c789bf-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_c789bf-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80760_c789bf-79[data-kb-block=\"kb-adv-heading80760_c789bf-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading80760_c789bf-79, .wp-block-kadence-advancedheading.kt-adv-heading80760_c789bf-79[data-kb-block=\"kb-adv-heading80760_c789bf-79\"]{font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.3;}}<\/style>\n<h2 class=\"kt-adv-heading80760_c789bf-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading80760_c789bf-79\"><span class=\"ez-toc-section\" id=\"Watch_the_Webinar_Competitive_Intelligence_Price_Research_in_B2B\"><\/span>Watch the Webinar: Competitive Intelligence &amp; Price Research in B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading80760_4c2d67-09, .wp-block-kadence-advancedheading.kt-adv-heading80760_4c2d67-09[data-kb-block=\"kb-adv-heading80760_4c2d67-09\"]{margin-bottom:48px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading80760_4c2d67-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading80760_4c2d67-09[data-kb-block=\"kb-adv-heading80760_4c2d67-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading80760_4c2d67-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading80760_4c2d67-09[data-kb-block=\"kb-adv-heading80760_4c2d67-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading80760_4c2d67-09 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading80760_4c2d67-09\"><span class=\"ez-toc-section\" id=\"The_market_and_competitive_landscape_in_B2B_is_increasingly_complex_and_dynamic_Companies_that_effectively_utilize_data-driven_competitive_intelligence_can_optimize_their_pricing_strategies_and_make_more_efficient_and_customer-oriented_sales_decisions_Heres_how_systematic_competitive_analysis_can_create_quantifiable_value_and_increase_your_revenue_and_gross_margin\"><\/span>The market and competitive landscape in B2B is increasingly complex and dynamic. Companies that effectively utilize data-driven competitive intelligence can optimize their pricing strategies and make more efficient and customer-oriented sales decisions. Here&#8217;s how systematic competitive analysis can create quantifiable value and increase your revenue and gross margin.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div><\/div>\n\n\n<style>.kadence-column80760_1433e6-7f > .kt-inside-inner-col{display:flex;}.kadence-column80760_1433e6-7f > .kt-inside-inner-col,.kadence-column80760_1433e6-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_1433e6-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_1433e6-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80760_1433e6-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column80760_1433e6-7f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_1433e6-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_1433e6-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80760_1433e6-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_1433e6-7f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column80760_1433e6-7f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_1433e6-7f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_1433e6-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column80760_1433e6-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column80760_1433e6-7f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_1433e6-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column80760_1433e6-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column80760_1433e6-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_1433e6-7f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column80760_991c1e-bf > .kt-inside-inner-col,.kadence-column80760_991c1e-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_991c1e-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_991c1e-bf > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_991c1e-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_991c1e-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_991c1e-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_991c1e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_991c1e-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_991c1e-bf\"><div class=\"kt-inside-inner-col\"><style>.kadence-video-popup80760_9a5142-c8 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}.kadence-video-popup80760_9a5142-c8 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1024px){.kadence-video-popup80760_9a5142-c8 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}@media all and (max-width: 767px){.kadence-video-popup80760_9a5142-c8 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-videopopup kadence-video-popup80760_9a5142-c8\"><div class=\"kadence-video-popup-wrap kadence-video-noshadow\"><div class=\"kadence-video-intrinsic \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence.jpg\" alt=\"\" width=\"1280\" height=\"720\" class=\"kadence-video-poster wp-image-80761\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence.jpg 1280w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence-600x338.jpg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence-1200x675.jpg 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/08\/pw-webinar_competitive-intelligence-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><div class=\"kadence-video-overlay\"><\/div><a class=\"kadence-video-popup-link kadence-video-type-external\" href=\"https:\/\/vimeo.com\/1101964091\/\" role=\"button\" data-popup-class=\"kadence-popup-80760_9a5142-c8\" data-effect=\"none\" data-popup-id=\"kadence-local-video-80760_9a5142-c8\" data-popup-auto=\"true\" data-youtube-cookies=\"true\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play-circle kt-video-svg-icon kt-video-svg-icon-style-default kt-video-svg-icon-fas play-circle kt-video-play-animation-none kt-video-svg-icon-size-80\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Play<\/title><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 16.4 32.9 0 42z\"\/><\/svg><\/span><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column80760_5896c0-d9 > .kt-inside-inner-col,.kadence-column80760_5896c0-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column80760_5896c0-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column80760_5896c0-d9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column80760_5896c0-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column80760_5896c0-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column80760_5896c0-d9{position:relative;}@media all and (max-width: 1024px){.kadence-column80760_5896c0-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column80760_5896c0-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.navigator__cell{text-align: center !important;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column80760_5896c0-d9\"><div class=\"kt-inside-inner-col\"><section id=\"block_0c898\" class=\"block block--resource-grid-v2 is-bg--gray-10 is-text--blue-30 is-top--md is-bottom--md\"><div class=\"cont pos-rel is-default is-headline--center is-body--center\">    <div class=\"inner pos-rel z-5\">\r\n        <div class=\"centered-text__inner rte\"><h2 class=\"half-text__headline\"><span class=\"ez-toc-section\" id=\"Additional_Resources\"><\/span>Additional Resources<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>        <div class=\"featured-items is-top--md\">\r\n                                                <div class=\"js-resourceCard__slider resources-slider__inner js-card__slider\" data-slick=\"slick-block_01bea1d7197415a8b290e8889a30c898\">\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/pages.vendavo.com\/rs\/526-WQV-792\/images\/Vendavo_Intelligent_CPQ.pdf\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/12\/CPQ-800-\u00d7-418-px-1.png\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"Vendavo_Intelligent_CPQ\"><\/span>Vendavo Intelligent CPQ<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">Vendavo CPQ Cloud advances B2B enterprises in their journey towards commercial excellence by helping coordinate, control and streamline their quote-to-cash&hellip;<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/www.vendavo.com\/big-book-growth-profitability\/\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/02\/Big-Book-resource-thumb.png\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"The_Big_Book_of_Growth_and_Profitability\"><\/span>The Big Book of Growth and Profitability<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">30 success stories demonstrating how global manufacturers and distributors use strategic pricing, sales effectiveness, smart rebate management, and AI to&hellip;<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/pages.vendavo.com\/rs\/526-WQV-792\/images\/Vendavo Price Point.pdf\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/01\/Pricepoint-900x495.png\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"Vendavo_Pricepoint\"><\/span>Vendavo Pricepoint<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">Price is the single most powerful and fast-acting lever that organizations have to improve revenues and margins. Price management, when&hellip;<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                                    <div class=\"navigator__cell pos-rel item w-100\">\r\n                                \r\n<a href=\"https:\/\/www.vendavo.com\/pricing-power-best-practice-for-growth\/\" class=\"card card-resources w-100\">\r\n    <figure class=\"card-header pos-rel z-2 mb-0\">\r\n                    <img class=\"image-fit lazyload\" data-src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/06\/Resource-Hub-Thumbnail.png\" alt=\"\">\r\n            <\/figure>\r\n    <div class=\"card-body pos-rel z-4\">\r\n        <h4 class=\"content-card__title card-title\"><span class=\"ez-toc-section\" id=\"Pricing_Power_The_Best_Practice_for_Profit_Growth\"><\/span>Pricing Power: The Best Practice for Profit Growth<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n    <\/div>\r\n    <div class=\"card-footer pos-rel z-4 pt-0\">\r\n                    <p class=\"content-card__excerpt card-text\">Raw material costs are fluctuating, new competitors are entering the market every day, and foreign exchange rates shift constantly. The&hellip;<\/p>\r\n                <p class=\"is-green is-sm mt-2\"><span class=\"text mr-1\">Read More<\/span> ><\/p>\r\n    <\/div>\r\n<\/a>\r\n                            <\/div>\r\n                                            <\/div>\r\n                                    <\/div>\r\n    <\/div>\r\n\r\n<\/div><\/section>\r\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EBOOK Price Smarter with Competitive Intelligence in B2B&nbsp; Get practical strategies to strengthen your&#8230;<\/p>\n","protected":false},"author":149,"featured_media":80763,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-80760","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Competitive Intelligence is Your Pricing Edge | Vendavo<\/title>\n<meta name=\"description\" content=\"In 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