{"id":78227,"date":"2025-02-11T14:31:58","date_gmt":"2025-02-11T21:31:58","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=78227"},"modified":"2026-01-24T12:51:25","modified_gmt":"2026-01-24T19:51:25","slug":"pricing-for-tariffs-playbook","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/pricing-for-tariffs-playbook\/","title":{"rendered":"Pricing Tariffs Playbook"},"content":{"rendered":"<style>.kb-row-layout-id78227_d6bb15-ba > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id78227_d6bb15-ba > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id78227_d6bb15-ba > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:150px;padding-bottom:150px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id78227_d6bb15-ba{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/02\/playbook@4x.png');background-size:cover;background-position:48% 46%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id78227_d6bb15-ba > .kt-row-layout-overlay{opacity:0.86;background-color:#003057;}@media all and (max-width: 1024px){.kb-row-layout-id78227_d6bb15-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id78227_d6bb15-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id78227_d6bb15-ba alignfull kt-row-has-bg pardot-header wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column78227_a0035f-ba > .kt-inside-inner-col,.kadence-column78227_a0035f-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_a0035f-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_a0035f-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_a0035f-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_a0035f-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_a0035f-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_a0035f-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_a0035f-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_a0035f-ba\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading78227_ccab16-eb, .wp-block-kadence-advancedheading.kt-adv-heading78227_ccab16-eb[data-kb-block=\"kb-adv-heading78227_ccab16-eb\"]{font-size:14px;line-height:25px;font-style:normal;font-family:var( --global-heading-font-family, inherit );letter-spacing:1.28px;}.wp-block-kadence-advancedheading.kt-adv-heading78227_ccab16-eb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading78227_ccab16-eb[data-kb-block=\"kb-adv-heading78227_ccab16-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading78227_ccab16-eb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading78227_ccab16-eb[data-kb-block=\"kb-adv-heading78227_ccab16-eb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading78227_ccab16-eb wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading78227_ccab16-eb\"><span class=\"ez-toc-section\" id=\"PLAYBOOK\"><\/span>PLAYBOOK<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading78227_b3e13f-a6, .wp-block-kadence-advancedheading.kt-adv-heading78227_b3e13f-a6[data-kb-block=\"kb-adv-heading78227_b3e13f-a6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading78227_b3e13f-a6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading78227_b3e13f-a6[data-kb-block=\"kb-adv-heading78227_b3e13f-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading78227_b3e13f-a6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading78227_b3e13f-a6[data-kb-block=\"kb-adv-heading78227_b3e13f-a6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading78227_b3e13f-a6 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading78227_b3e13f-a6\"><span class=\"ez-toc-section\" id=\"Pricing_for_Tariffs_Playbook\"><\/span><strong><\/strong><strong>Pricing for Tariffs Playbook <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color has-medium-font-size wp-elements-faac466fae6d738aed000c1cc0f3596d\">Get the guide to pricing, profitability, and market resilience in the U.S. now that tariffs are a reality.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column78227_25ca5d-a7 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px var(--global-palette7, #EDF2F7);border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kadence-column78227_25ca5d-a7 > .kt-inside-inner-col,.kadence-column78227_25ca5d-a7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_25ca5d-a7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_25ca5d-a7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_25ca5d-a7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_25ca5d-a7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_25ca5d-a7{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_25ca5d-a7 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_25ca5d-a7 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_25ca5d-a7 pardot-col\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id78227_7a64a2-d8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id78227_7a64a2-d8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id78227_7a64a2-d8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:100px;padding-bottom:100px;grid-template-columns:minmax(0, calc(65% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(35% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id78227_7a64a2-d8{background-color:#24a0b9;}.kb-row-layout-id78227_7a64a2-d8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id78227_7a64a2-d8 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id78227_7a64a2-d8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id78227_7a64a2-d8 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column78227_c16ce2-06 > .kt-inside-inner-col,.kadence-column78227_c16ce2-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_c16ce2-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_c16ce2-06 > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_c16ce2-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_c16ce2-06 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_c16ce2-06{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_c16ce2-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_c16ce2-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_c16ce2-06\"><div class=\"kt-inside-inner-col\"><h2 class=\"wp-block-post-title\"><span class=\"ez-toc-section\" id=\"Pricing_Tariffs_Playbook\"><\/span>Pricing Tariffs Playbook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color has-medium-font-size wp-elements-6ed7d9fcfac47d978f9731d783489868\">This playbook lays out four steps manufacturers and distributors can take to effectively respond to tariff-related cost pressures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Review Recent Performance<\/strong> \u2013 Understand how past pricing shifts impacted your industry and what lessons can be applied today.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Gather Data<\/strong> \u2013 Get the right information to assess your tariff exposure and make informed pricing decisions.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Run the Numbers<\/strong> \u2013 Model the financial impact of tariffs on your cost structure and determine how much to adjust prices.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Signal Temporary<\/strong> \u2013 Communicate price changes in a way that maintains customer trust and flexibility for future adjustments.<\/li>\n<\/ul>\n\n\n<style>.kb-image78227_f21d28-c1.kb-image-is-ratio-size, .kb-image78227_f21d28-c1 .kb-image-is-ratio-size{max-width:600px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image78227_f21d28-c1.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image78227_f21d28-c1 .kb-image-is-ratio-size{align-self:unset;}.kb-image78227_f21d28-c1{max-width:600px;}.image-is-svg.kb-image78227_f21d28-c1{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image78227_f21d28-c1 img{width:100%;}.kb-image78227_f21d28-c1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image78227_f21d28-c1 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/02\/Pricing-for-Tarriffs-Preview.png\" alt=\"Pricing for Tariffs Preview\" class=\"kb-img wp-image-78232\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column78227_6df687-d9 > .kt-inside-inner-col{padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px;}.kadence-column78227_6df687-d9 > .kt-inside-inner-col,.kadence-column78227_6df687-d9 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column78227_6df687-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_6df687-d9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_6df687-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_6df687-d9 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column78227_6df687-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_6df687-d9{position:relative;}.kadence-column78227_6df687-d9, .kt-inside-inner-col > .kadence-column78227_6df687-d9:not(.specificity){margin-top:-350px;}@media all and (max-width: 1024px){.kadence-column78227_6df687-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_6df687-d9 > .kt-inside-inner-col{padding-right:24px;padding-left:24px;flex-direction:column;justify-content:center;}.kadence-column78227_6df687-d9 > .kt-inside-inner-col,.kadence-column78227_6df687-d9 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_6df687-d9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading78227_02cea2-f3, .wp-block-kadence-advancedheading.kt-adv-heading78227_02cea2-f3[data-kb-block=\"kb-adv-heading78227_02cea2-f3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading78227_02cea2-f3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading78227_02cea2-f3[data-kb-block=\"kb-adv-heading78227_02cea2-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading78227_02cea2-f3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading78227_02cea2-f3[data-kb-block=\"kb-adv-heading78227_02cea2-f3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading78227_02cea2-f3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading78227_02cea2-f3\"><span class=\"ez-toc-section\" id=\"Get_Your_Playbook\"><\/span>Get Your Playbook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<noscript>\n <iframe loading=\"lazy\" src=\"https:\/\/info.vendavo.com\/l\/1072912\/2025-02-11\/lb9wy\" width=\"100%\" height=\"700\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/noscript>\n\n<script type=\"text\/javascript\">\n var form = 'https:\/\/info.vendavo.com\/l\/1072912\/2025-02-11\/lb9wy';\n var params = window.location.search;\n var thisScript = document.currentScript;\n var iframe = document.createElement('iframe');\n\n iframe.setAttribute('src', form + params);\n iframe.setAttribute('width', '100%');\n iframe.setAttribute('height', 700);\n iframe.setAttribute('type', 'text\/html');\n iframe.setAttribute('frameborder', 0);\n iframe.setAttribute('allowTransparency', 'true');\n iframe.style.border = '0';\n\n thisScript.parentElement.replaceChild(iframe, thisScript);\n<\/script>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column78227_ba6341-8b > .kt-inside-inner-col,.kadence-column78227_ba6341-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_ba6341-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_ba6341-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_ba6341-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_ba6341-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_ba6341-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_ba6341-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_ba6341-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column78227_ba6341-8b {.kt-row-layout-inner:before, .kb-row-layout-wrap:before {   clear: both;        display: table;        content: \"\";    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.kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_687fd0-05{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_687fd0-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_687fd0-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column78227_687fd0-05 {h2,h5,h6{color: #fff !important;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_687fd0-05\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kb-row-layout-id78227_5faa9a-ff > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id78227_5faa9a-ff > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id78227_5faa9a-ff > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id78227_5faa9a-ff > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id78227_5faa9a-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id78227_5faa9a-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id78227_5faa9a-ff alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column78227_4d48e6-da > .kt-inside-inner-col{display:flex;}.kadence-column78227_4d48e6-da > .kt-inside-inner-col,.kadence-column78227_4d48e6-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_4d48e6-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_4d48e6-da > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column78227_4d48e6-da > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column78227_4d48e6-da > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column78227_4d48e6-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_4d48e6-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_4d48e6-da{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_4d48e6-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column78227_4d48e6-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_4d48e6-da\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons78227_036353-a8 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons78227_036353-a8{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons78227_036353-a8 alignnone\"><style>.kt-svg-item-78227_a497f3-19 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-78227_a497f3-19 .kb-svg-icon-wrap{color:#76c546;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-78227_a497f3-19\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column78227_ad314b-4c > .kt-inside-inner-col,.kadence-column78227_ad314b-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_ad314b-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_ad314b-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_ad314b-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_ad314b-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_ad314b-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_ad314b-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_ad314b-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_ad314b-4c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading78227_21b3df-20, .wp-block-kadence-advancedheading.kt-adv-heading78227_21b3df-20[data-kb-block=\"kb-adv-heading78227_21b3df-20\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading78227_21b3df-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading78227_21b3df-20[data-kb-block=\"kb-adv-heading78227_21b3df-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading78227_21b3df-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading78227_21b3df-20[data-kb-block=\"kb-adv-heading78227_21b3df-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading78227_21b3df-20 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading78227_21b3df-20\"><span class=\"ez-toc-section\" id=\"Policies_are_going_to_appear_at_the_drop_of_a_hat_and_disappear_just_as_quickly_That_capability_to_move_fast_will_be_worth_a_lot\"><\/span>Policies are going to appear at the drop of a hat and disappear just as quickly. That capability to move fast will be worth a lot.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column78227_ac2bf5-ea > .kt-inside-inner-col,.kadence-column78227_ac2bf5-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_ac2bf5-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_ac2bf5-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_ac2bf5-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_ac2bf5-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_ac2bf5-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_ac2bf5-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_ac2bf5-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_ac2bf5-ea\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id78227_585451-eb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id78227_585451-eb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id78227_585451-eb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id78227_585451-eb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id78227_585451-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id78227_585451-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id78227_585451-eb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column78227_912ebd-fc > .kt-inside-inner-col,.kadence-column78227_912ebd-fc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_912ebd-fc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_912ebd-fc > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_912ebd-fc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_912ebd-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_912ebd-fc{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_912ebd-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_912ebd-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_912ebd-fc\"><div class=\"kt-inside-inner-col\"><style>.kb-image78227_dc3952-ad .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image78227_dc3952-ad img.kb-img, .kb-image78227_dc3952-ad .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image78227_dc3952-ad size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"744\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/DavidAnderson.webp\" alt=\"\" class=\"kb-img wp-image-75667\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/DavidAnderson.webp 744w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/DavidAnderson-600x600.webp 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/DavidAnderson-150x150.webp 150w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column78227_78e9e1-1d > .kt-inside-inner-col,.kadence-column78227_78e9e1-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_78e9e1-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_78e9e1-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_78e9e1-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_78e9e1-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_78e9e1-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_78e9e1-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_78e9e1-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_78e9e1-1d\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-76f61a8dcb0fd463f729a7444125baed\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"David_Anderson\"><\/span>David Anderson<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-0adb3120b520c8be55872f1d30eb5b17\" style=\"font-size:14px\">Vice President Business Consulting<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column78227_37ff90-d8 > .kt-inside-inner-col,.kadence-column78227_37ff90-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_37ff90-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_37ff90-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_37ff90-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_37ff90-d8 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column78227_37ff90-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_37ff90-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_37ff90-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_37ff90-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column78227_37ff90-d8 {.kt-row-layout-inner:before, .kb-row-layout-wrap:before {   clear: both;        display: table;        content: \"\";        position: absolute;        width: 89%;        opacity: 1;       background: radial-gradient(closest-side at 50% 50%, #78C34E 0%, rgba(148, 207, 115, 0.792157) 39%, rgba(198, 229, 180, 0.423529) 70%, rgba(255, 255, 255, 0) 100%);        left: -27%;        height: 100%;        top: -10%;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_37ff90-d8\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kb-row-layout-id78227_75805c-b8 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id78227_75805c-b8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id78227_75805c-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id78227_75805c-b8 > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id78227_75805c-b8 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id78227_75805c-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id78227_75805c-b8 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column78227_0b7594-a5 > .kt-inside-inner-col,.kadence-column78227_0b7594-a5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_0b7594-a5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_0b7594-a5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_0b7594-a5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_0b7594-a5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_0b7594-a5{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_0b7594-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_0b7594-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_0b7594-a5\"><div class=\"kt-inside-inner-col\"><style>.kadence-column78227_8f6c51-27 > .kt-inside-inner-col,.kadence-column78227_8f6c51-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column78227_8f6c51-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column78227_8f6c51-27 > .kt-inside-inner-col{flex-direction:column;}.kadence-column78227_8f6c51-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column78227_8f6c51-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column78227_8f6c51-27{position:relative;}@media all and (max-width: 1024px){.kadence-column78227_8f6c51-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column78227_8f6c51-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_8f6c51-27\"><div class=\"kt-inside-inner-col\"><style>.kadence-video-popup78227_53337d-da .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}.kadence-video-popup78227_53337d-da .kadence-video-popup-wrap .kt-video-svg-icon{color:#ffffff;}.kadence-video-popup78227_53337d-da .kadence-video-popup-wrap .kt-video-svg-icon{font-size:80px;}.kadence-video-popup78227_53337d-da .kadence-video-popup-wrap .kt-video-svg-icon > svg{stroke-width:2;}.kadence-video-popup78227_53337d-da .kadence-video-popup-wrap .kadence-video-overlay{opacity:0.3;;mix-blend-mode:none;;background:#000000;;}.kadence-video-popup78227_53337d-da .kadence-video-popup-wrap:hover .kadence-video-overlay{opacity:0.5;;}.glightbox-kadence-dark.kadence-popup-78227_53337d-da .goverlay{background:#000000;opacity:0.8;}.glightbox-container.kadence-popup-78227_53337d-da .gclose path, .glightbox-container.kadence-popup-78227_53337d-da .gnext path, .glightbox-container.kadence-popup-78227_53337d-da .gprev path{fill:#ffffff;}.glightbox-container.kadence-popup-78227_53337d-da .gslide-video, .glightbox-container.kadence-popup-78227_53337d-da .gvideo-local{max-width:900px !important;}@media all and (max-width: 1024px){.kadence-video-popup78227_53337d-da .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}@media all and (max-width: 767px){.kadence-video-popup78227_53337d-da .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-videopopup kadence-video-popup78227_53337d-da\"><div class=\"kadence-video-popup-wrap kadence-video-noshadow\"><div class=\"kadence-video-intrinsic \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/04\/thumb-1.jpg\" alt=\"Use Price-Volume-Mix to Stay Ahead of Tariffs\" width=\"1280\" height=\"720\" class=\"kadence-video-poster wp-image-79436\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/04\/thumb-1.jpg 1280w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/04\/thumb-1-600x338.jpg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/04\/thumb-1-1200x675.jpg 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/04\/thumb-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><div class=\"kadence-video-overlay\"><\/div><a class=\"kadence-video-popup-link kadence-video-type-external\" href=\"https:\/\/player.vimeo.com\/video\/1063260825\" role=\"button\" data-popup-class=\"kadence-popup-78227_53337d-da\" data-effect=\"none\" data-popup-id=\"kadence-local-video-78227_53337d-da\" data-popup-auto=\"true\" data-youtube-cookies=\"true\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play-circle kt-video-svg-icon kt-video-svg-icon-style-default kt-video-svg-icon-fas play-circle kt-video-play-animation-none kt-video-svg-icon-size-80\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Play<\/title><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 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.wp-block-kadence-column.kadence-column78227_ce1a97-dd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column78227_ce1a97-dd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column78227_ce1a97-dd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column78227_ce1a97-dd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading78227_ca3a83-6c, .wp-block-kadence-advancedheading.kt-adv-heading78227_ca3a83-6c[data-kb-block=\"kb-adv-heading78227_ca3a83-6c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading78227_ca3a83-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading78227_ca3a83-6c[data-kb-block=\"kb-adv-heading78227_ca3a83-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading78227_ca3a83-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading78227_ca3a83-6c[data-kb-block=\"kb-adv-heading78227_ca3a83-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading78227_ca3a83-6c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading78227_ca3a83-6c\"><span class=\"ez-toc-section\" id=\"How_to_Use_Price-Volume-Mix_to_Stay_Ahead_of_Tariffs\"><\/span>How to Use Price-Volume-Mix to Stay Ahead of Tariffs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Want to protect your margins in the face of tariffs and rising costs? Paul Sansom, Business Consultant at Vendavo, breaks down how Price-Volume-Mix (PVM) analysis helps businesses quickly identify profitability shifts, analyze revenue changes, understand cost drivers, and make smarter pricing decisions.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PLAYBOOK Pricing for Tariffs Playbook Get the guide to pricing, profitability, and market 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