{"id":77434,"date":"2024-11-19T09:26:23","date_gmt":"2024-11-19T16:26:23","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=77434"},"modified":"2025-04-20T21:52:40","modified_gmt":"2025-04-21T03:52:40","slug":"case-study-yamaha-motor","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/case-study-yamaha-motor\/","title":{"rendered":"Yamaha Motor Case Study"},"content":{"rendered":"<style>.kadence-column77434_0cebca-72 > .kt-inside-inner-col,.kadence-column77434_0cebca-72 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_0cebca-72 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_0cebca-72 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_0cebca-72 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_0cebca-72 > .kt-inside-inner-col{background-color:#023156;}.kadence-column77434_0cebca-72 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_0cebca-72{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_0cebca-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_0cebca-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_0cebca-72\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_061ab5-cd > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id77434_061ab5-cd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id77434_061ab5-cd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id77434_061ab5-cd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_061ab5-cd > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77434_061ab5-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_061ab5-cd alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column77434_b1aa82-17 > .kt-inside-inner-col,.kadence-column77434_b1aa82-17 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_b1aa82-17 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_b1aa82-17 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_b1aa82-17 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_b1aa82-17 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_b1aa82-17{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_b1aa82-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_b1aa82-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_b1aa82-17\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"An Interview with Evangelos Papadopoulos from Yamaha | Vendavo\" src=\"https:\/\/player.vimeo.com\/video\/1026584016?dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_f9086e-f4 > .kt-inside-inner-col{display:flex;}.kadence-column77434_f9086e-f4 > .kt-inside-inner-col,.kadence-column77434_f9086e-f4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_f9086e-f4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_f9086e-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_f9086e-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_f9086e-f4{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f9086e-f4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f9086e-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_f9086e-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_f9086e-f4{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_f9086e-f4{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f9086e-f4{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f9086e-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column77434_f9086e-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_f9086e-f4{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f9086e-f4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f9086e-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_f9086e-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_f9086e-f4 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_492207-7f, .wp-block-kadence-advancedheading.kt-adv-heading77434_492207-7f[data-kb-block=\"kb-adv-heading77434_492207-7f\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-size:48px;line-height:50px;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading77434_492207-7f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_492207-7f[data-kb-block=\"kb-adv-heading77434_492207-7f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_492207-7f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_492207-7f[data-kb-block=\"kb-adv-heading77434_492207-7f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77434_492207-7f, .wp-block-kadence-advancedheading.kt-adv-heading77434_492207-7f[data-kb-block=\"kb-adv-heading77434_492207-7f\"]{font-size:27px;line-height:32px;}}<\/style>\n<h1 class=\"kt-adv-heading77434_492207-7f wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading77434_492207-7f\"><span class=\"ez-toc-section\" id=\"Revving_Up_Revenue_Yamaha_Motor_Europes_Approach_to_Profit-Driven_Growth\"><\/span><strong>Revving Up Revenue: Yamaha Motor Europe\u2019s Approach to Profit-Driven Growth<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77434_c3d6ff-53, .wp-block-kadence-advancedheading.kt-adv-heading77434_c3d6ff-53[data-kb-block=\"kb-adv-heading77434_c3d6ff-53\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:18px;line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_c3d6ff-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_c3d6ff-53[data-kb-block=\"kb-adv-heading77434_c3d6ff-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_c3d6ff-53 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_c3d6ff-53[data-kb-block=\"kb-adv-heading77434_c3d6ff-53\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77434_c3d6ff-53, .wp-block-kadence-advancedheading.kt-adv-heading77434_c3d6ff-53[data-kb-block=\"kb-adv-heading77434_c3d6ff-53\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading77434_c3d6ff-53 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading77434_c3d6ff-53\">Learn how Yamaha Motor Europe leverages data-driven, value-based pricing to boost profitability and maintain market competitiveness across diverse regions.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column77434_6cf7fd-ea > .kt-inside-inner-col,.kadence-column77434_6cf7fd-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_6cf7fd-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_6cf7fd-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_6cf7fd-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_6cf7fd-ea > .kt-inside-inner-col{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/09\/product-cards-bg.svg');background-size:cover;background-position:47% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column77434_6cf7fd-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_6cf7fd-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_6cf7fd-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_6cf7fd-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_6cf7fd-ea\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_e3397f-0d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77434_e3397f-0d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77434_e3397f-0d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id77434_e3397f-0d{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/09\/product-cards-bg.svg');background-size:cover;background-position:38% 83%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id77434_e3397f-0d > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id77434_e3397f-0d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id77434_e3397f-0d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id77434_e3397f-0d {position:relative;}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_e3397f-0d alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column77434_37d2ee-81 > .kt-inside-inner-col,.kadence-column77434_37d2ee-81 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_37d2ee-81 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_37d2ee-81 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_37d2ee-81 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_37d2ee-81 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_37d2ee-81{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_37d2ee-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_37d2ee-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_37d2ee-81\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_8c542a-23 > .kt-inside-inner-col{padding-bottom:20px;}.kadence-column77434_8c542a-23 > .kt-inside-inner-col,.kadence-column77434_8c542a-23 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_8c542a-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_8c542a-23 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_8c542a-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_8c542a-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_8c542a-23{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_8c542a-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_8c542a-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_8c542a-23\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_3f9b4e-0c, .wp-block-kadence-advancedheading.kt-adv-heading77434_3f9b4e-0c[data-kb-block=\"kb-adv-heading77434_3f9b4e-0c\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_3f9b4e-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_3f9b4e-0c[data-kb-block=\"kb-adv-heading77434_3f9b4e-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_3f9b4e-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_3f9b4e-0c[data-kb-block=\"kb-adv-heading77434_3f9b4e-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77434_3f9b4e-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading77434_3f9b4e-0c\"><span class=\"ez-toc-section\" id=\"Highlighted_Business_Outcomes\"><\/span>Highlighted Business Outcomes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id77434_18bcaa-9a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77434_18bcaa-9a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77434_18bcaa-9a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id77434_18bcaa-9a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id77434_18bcaa-9a > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id77434_18bcaa-9a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_18bcaa-9a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id77434_18bcaa-9a > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77434_18bcaa-9a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id77434_18bcaa-9a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_18bcaa-9a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column77434_f9b556-80 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-left:30px;}.kadence-column77434_f9b556-80 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column77434_f9b556-80 > .kt-inside-inner-col,.kadence-column77434_f9b556-80 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column77434_f9b556-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_f9b556-80 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_f9b556-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_f9b556-80 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column77434_f9b556-80 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_f9b556-80{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_f9b556-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_f9b556-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_f9b556-80\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_e484ce-98, .wp-block-kadence-advancedheading.kt-adv-heading77434_e484ce-98[data-kb-block=\"kb-adv-heading77434_e484ce-98\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading77434_e484ce-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_e484ce-98[data-kb-block=\"kb-adv-heading77434_e484ce-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_e484ce-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_e484ce-98[data-kb-block=\"kb-adv-heading77434_e484ce-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77434_e484ce-98, .wp-block-kadence-advancedheading.kt-adv-heading77434_e484ce-98[data-kb-block=\"kb-adv-heading77434_e484ce-98\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading77434_e484ce-98 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading77434_e484ce-98\"><span class=\"ez-toc-section\" id=\"Improved_pricing_strategy\"><\/span>Improved pricing strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77434_924b80-b3, .wp-block-kadence-advancedheading.kt-adv-heading77434_924b80-b3[data-kb-block=\"kb-adv-heading77434_924b80-b3\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_924b80-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_924b80-b3[data-kb-block=\"kb-adv-heading77434_924b80-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_924b80-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_924b80-b3[data-kb-block=\"kb-adv-heading77434_924b80-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77434_924b80-b3, .wp-block-kadence-advancedheading.kt-adv-heading77434_924b80-b3[data-kb-block=\"kb-adv-heading77434_924b80-b3\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading77434_924b80-b3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading77434_924b80-b3\">Getting the price right for customers based on value and willingness to pay<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_731b23-94 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:0px;padding-left:30px;}.kadence-column77434_731b23-94 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column77434_731b23-94 > .kt-inside-inner-col,.kadence-column77434_731b23-94 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column77434_731b23-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_731b23-94 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_731b23-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_731b23-94 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column77434_731b23-94 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_731b23-94{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_731b23-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_731b23-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_731b23-94\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_b09f0c-95, .wp-block-kadence-advancedheading.kt-adv-heading77434_b09f0c-95[data-kb-block=\"kb-adv-heading77434_b09f0c-95\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading77434_b09f0c-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_b09f0c-95[data-kb-block=\"kb-adv-heading77434_b09f0c-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_b09f0c-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_b09f0c-95[data-kb-block=\"kb-adv-heading77434_b09f0c-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77434_b09f0c-95, .wp-block-kadence-advancedheading.kt-adv-heading77434_b09f0c-95[data-kb-block=\"kb-adv-heading77434_b09f0c-95\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading77434_b09f0c-95 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading77434_b09f0c-95\"><span class=\"ez-toc-section\" id=\"Enhanced_market_competitiveness\"><\/span><strong>Enhanced market competitiveness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77434_50ed35-83, .wp-block-kadence-advancedheading.kt-adv-heading77434_50ed35-83[data-kb-block=\"kb-adv-heading77434_50ed35-83\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_50ed35-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_50ed35-83[data-kb-block=\"kb-adv-heading77434_50ed35-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_50ed35-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_50ed35-83[data-kb-block=\"kb-adv-heading77434_50ed35-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77434_50ed35-83, .wp-block-kadence-advancedheading.kt-adv-heading77434_50ed35-83[data-kb-block=\"kb-adv-heading77434_50ed35-83\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading77434_50ed35-83 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading77434_50ed35-83\">Balanced competitive pricing with profitability for stronger market positioning<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_8d3f46-29 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:0px;padding-left:30px;}.kadence-column77434_8d3f46-29 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column77434_8d3f46-29 > .kt-inside-inner-col,.kadence-column77434_8d3f46-29 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column77434_8d3f46-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_8d3f46-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_8d3f46-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_8d3f46-29 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column77434_8d3f46-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_8d3f46-29{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_8d3f46-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_8d3f46-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_8d3f46-29\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_d1280c-1a, .wp-block-kadence-advancedheading.kt-adv-heading77434_d1280c-1a[data-kb-block=\"kb-adv-heading77434_d1280c-1a\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading77434_d1280c-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_d1280c-1a[data-kb-block=\"kb-adv-heading77434_d1280c-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_d1280c-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_d1280c-1a[data-kb-block=\"kb-adv-heading77434_d1280c-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77434_d1280c-1a, .wp-block-kadence-advancedheading.kt-adv-heading77434_d1280c-1a[data-kb-block=\"kb-adv-heading77434_d1280c-1a\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading77434_d1280c-1a wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading77434_d1280c-1a\"><span class=\"ez-toc-section\" id=\"Deeper_customer_understanding\"><\/span>Deeper customer understanding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77434_bed9d0-c3, .wp-block-kadence-advancedheading.kt-adv-heading77434_bed9d0-c3[data-kb-block=\"kb-adv-heading77434_bed9d0-c3\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_bed9d0-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_bed9d0-c3[data-kb-block=\"kb-adv-heading77434_bed9d0-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_bed9d0-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_bed9d0-c3[data-kb-block=\"kb-adv-heading77434_bed9d0-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77434_bed9d0-c3, .wp-block-kadence-advancedheading.kt-adv-heading77434_bed9d0-c3[data-kb-block=\"kb-adv-heading77434_bed9d0-c3\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading77434_bed9d0-c3 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading77434_bed9d0-c3\">Using quantitative and qualitative data to better price for customers<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column77434_7ecc7d-c6 > .kt-inside-inner-col,.kadence-column77434_7ecc7d-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_7ecc7d-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_7ecc7d-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_7ecc7d-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_7ecc7d-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_7ecc7d-c6{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_7ecc7d-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_7ecc7d-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_7ecc7d-c6\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_829452-26 > .kt-inside-inner-col,.kadence-column77434_829452-26 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_829452-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_829452-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_829452-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_829452-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_829452-26{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_829452-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_829452-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_829452-26\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_aee2c4-ae > .kt-inside-inner-col,.kadence-column77434_aee2c4-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_aee2c4-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_aee2c4-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_aee2c4-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_aee2c4-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_aee2c4-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_aee2c4-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_aee2c4-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_aee2c4-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_170ce3-4c > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id77434_170ce3-4c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id77434_170ce3-4c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id77434_170ce3-4c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_170ce3-4c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77434_170ce3-4c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_170ce3-4c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col{display:flex;}.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col,.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_1bfd5b-91{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bfd5b-91{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_1bfd5b-91{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_1bfd5b-91{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bfd5b-91{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_1bfd5b-91{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bfd5b-91{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column77434_1bfd5b-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_1bfd5b-91\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_699341-78, .wp-block-kadence-advancedheading.kt-adv-heading77434_699341-78[data-kb-block=\"kb-adv-heading77434_699341-78\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_699341-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_699341-78[data-kb-block=\"kb-adv-heading77434_699341-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_699341-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_699341-78[data-kb-block=\"kb-adv-heading77434_699341-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77434_699341-78 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading77434_699341-78\"><span class=\"ez-toc-section\" id=\"Overview\"><\/span>Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77434_3471e7-99, .wp-block-kadence-advancedheading.kt-adv-heading77434_3471e7-99[data-kb-block=\"kb-adv-heading77434_3471e7-99\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_3471e7-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_3471e7-99[data-kb-block=\"kb-adv-heading77434_3471e7-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_3471e7-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_3471e7-99[data-kb-block=\"kb-adv-heading77434_3471e7-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading77434_3471e7-99 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading77434_3471e7-99\">Yamaha Motor Europe faced unique challenges in price management due to the competitive nature of the market and the complex balance between profitability and customer satisfaction. With a large portfolio of products across multiple regions, Yamaha partnered with Vendavo to help maintain market competitiveness and profitability through strategic pricing initiatives. Vendavo brought advanced analytics and data-driven insights to enhance Yamaha\u2019s pricing strategies.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_702ce1-99 > .kt-inside-inner-col{display:flex;}.kadence-column77434_702ce1-99 > .kt-inside-inner-col,.kadence-column77434_702ce1-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_702ce1-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_702ce1-99 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_702ce1-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_702ce1-99{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_702ce1-99{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_702ce1-99 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_702ce1-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_702ce1-99{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_702ce1-99{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_702ce1-99{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_702ce1-99 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column77434_702ce1-99 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_702ce1-99{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_702ce1-99{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_702ce1-99 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_702ce1-99 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_702ce1-99\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_1bcf35-1c > .kt-inside-inner-col{display:flex;}.kadence-column77434_1bcf35-1c > .kt-inside-inner-col,.kadence-column77434_1bcf35-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_1bcf35-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_1bcf35-1c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_1bcf35-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_1bcf35-1c{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bcf35-1c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bcf35-1c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_1bcf35-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_1bcf35-1c{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_1bcf35-1c{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bcf35-1c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bcf35-1c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column77434_1bcf35-1c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_1bcf35-1c{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bcf35-1c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_1bcf35-1c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_1bcf35-1c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_1bcf35-1c\"><div class=\"kt-inside-inner-col\"><style>.kb-image77434_1e813e-12 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image77434_1e813e-12 img.kb-img, .kb-image77434_1e813e-12 .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image77434_1e813e-12 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-3-1200x676.webp\" alt=\"\" class=\"kb-img wp-image-77439\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-3-1200x676.webp 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-3-600x338.webp 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-3-768x433.webp 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-3-1536x865.webp 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-3.webp 1900w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id77434_8b5980-c2 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id77434_8b5980-c2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id77434_8b5980-c2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id77434_8b5980-c2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_8b5980-c2 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77434_8b5980-c2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_8b5980-c2 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column77434_bb68c5-37 > .kt-inside-inner-col,.kadence-column77434_bb68c5-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_bb68c5-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_bb68c5-37 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_bb68c5-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_bb68c5-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_bb68c5-37{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_bb68c5-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_bb68c5-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_bb68c5-37\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_7ec317-08 > .kt-inside-inner-col{display:flex;}.kadence-column77434_7ec317-08 > .kt-inside-inner-col,.kadence-column77434_7ec317-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_7ec317-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_7ec317-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_7ec317-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_7ec317-08{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_7ec317-08{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_7ec317-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_7ec317-08 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_7ec317-08{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_7ec317-08{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_7ec317-08{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_7ec317-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column77434_7ec317-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_7ec317-08{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_7ec317-08{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_7ec317-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_7ec317-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_7ec317-08\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_3d94b3-89 > .kt-inside-inner-col{display:flex;}.kadence-column77434_3d94b3-89 > .kt-inside-inner-col,.kadence-column77434_3d94b3-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_3d94b3-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_3d94b3-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_3d94b3-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_3d94b3-89{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_3d94b3-89{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_3d94b3-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_3d94b3-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_3d94b3-89{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_3d94b3-89{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_3d94b3-89{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_3d94b3-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column77434_3d94b3-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_3d94b3-89{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_3d94b3-89{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_3d94b3-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_3d94b3-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_3d94b3-89\"><div class=\"kt-inside-inner-col\"><style>.kb-image77434_c034ca-99 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image77434_c034ca-99 img.kb-img, .kb-image77434_c034ca-99 .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image77434_c034ca-99 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-1-1200x675.webp\" alt=\"\" class=\"kb-img wp-image-77441\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-1-1200x675.webp 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-1-600x338.webp 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-1-768x432.webp 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-1-1536x864.webp 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-1.webp 1900w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_f832be-6b > .kt-inside-inner-col{display:flex;}.kadence-column77434_f832be-6b > .kt-inside-inner-col,.kadence-column77434_f832be-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_f832be-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_f832be-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column77434_f832be-6b > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column77434_f832be-6b > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column77434_f832be-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_f832be-6b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f832be-6b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f832be-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column77434_f832be-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_f832be-6b{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_f832be-6b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f832be-6b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f832be-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column77434_f832be-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_f832be-6b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f832be-6b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f832be-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column77434_f832be-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_f832be-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_508bd9-cb, .wp-block-kadence-advancedheading.kt-adv-heading77434_508bd9-cb[data-kb-block=\"kb-adv-heading77434_508bd9-cb\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_508bd9-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_508bd9-cb[data-kb-block=\"kb-adv-heading77434_508bd9-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_508bd9-cb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_508bd9-cb[data-kb-block=\"kb-adv-heading77434_508bd9-cb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77434_508bd9-cb wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading77434_508bd9-cb\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span><strong>The Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yamaha Motor Europe\u2019s primary challenge was in developing accurate pricing strategies that balance market competitiveness with profitability. Every organization runs the risk of overpricing, which can lead to customer loss and dissatisfaction, as well as underpricing, which erodes profitability and limits long-term sustainability. Striking the right balance was crucial for Yamaha to retain current customers and attract new ones in a highly competitive market.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_0c50f0-94 > .kt-inside-inner-col,.kadence-column77434_0c50f0-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_0c50f0-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_0c50f0-94 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_0c50f0-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_0c50f0-94 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_0c50f0-94{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_0c50f0-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_0c50f0-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_0c50f0-94\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_9e8235-e7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77434_9e8235-e7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77434_9e8235-e7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id77434_9e8235-e7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_9e8235-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id77434_9e8235-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_9e8235-e7 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column77434_5d4776-aa > .kt-inside-inner-col{display:flex;}.kadence-column77434_5d4776-aa > .kt-inside-inner-col,.kadence-column77434_5d4776-aa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_5d4776-aa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_5d4776-aa > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column77434_5d4776-aa > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column77434_5d4776-aa > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column77434_5d4776-aa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_5d4776-aa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_5d4776-aa{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_5d4776-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column77434_5d4776-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_5d4776-aa\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons77434_741646-8b .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons77434_741646-8b{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons77434_741646-8b alignnone\"><style>.kt-svg-item-77434_e1b6e5-48 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-77434_e1b6e5-48 .kb-svg-icon-wrap{color:#76c546;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-77434_e1b6e5-48\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_dff722-d9 > .kt-inside-inner-col,.kadence-column77434_dff722-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_dff722-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_dff722-d9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_dff722-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_dff722-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_dff722-d9{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_dff722-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_dff722-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_dff722-d9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_97aa00-98, .wp-block-kadence-advancedheading.kt-adv-heading77434_97aa00-98[data-kb-block=\"kb-adv-heading77434_97aa00-98\"]{font-size:30px;line-height:1.3;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_97aa00-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_97aa00-98[data-kb-block=\"kb-adv-heading77434_97aa00-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_97aa00-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_97aa00-98[data-kb-block=\"kb-adv-heading77434_97aa00-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77434_97aa00-98 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading77434_97aa00-98\"><span class=\"ez-toc-section\" id=\"We_are_building_value-based_pricing_strategies_that_strike_a_balance_between_being_competitive_in_the_market_and_driving_profitability%E2%80%9D\"><\/span>We are building value-based pricing strategies that strike a balance between being competitive in the market and driving profitability.&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column77434_76fc13-37 > .kt-inside-inner-col,.kadence-column77434_76fc13-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_76fc13-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_76fc13-37 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_76fc13-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_76fc13-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_76fc13-37{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_76fc13-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_76fc13-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_76fc13-37\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_13f567-0c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77434_13f567-0c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77434_13f567-0c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id77434_13f567-0c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_13f567-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id77434_13f567-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_13f567-0c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column77434_5eaf19-87 > .kt-inside-inner-col,.kadence-column77434_5eaf19-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_5eaf19-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_5eaf19-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_5eaf19-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_5eaf19-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_5eaf19-87{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_5eaf19-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_5eaf19-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_5eaf19-87\"><div class=\"kt-inside-inner-col\"><style>.kb-image77434_81a700-44 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image77434_81a700-44 img.kb-img, .kb-image77434_81a700-44 .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image77434_81a700-44 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"560\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/1640713114330.jpeg\" alt=\"\" class=\"kb-img wp-image-77447\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/1640713114330.jpeg 560w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/1640713114330-150x150.jpeg 150w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_9d2220-e0 > .kt-inside-inner-col,.kadence-column77434_9d2220-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_9d2220-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_9d2220-e0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_9d2220-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_9d2220-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_9d2220-e0{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_9d2220-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_9d2220-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_9d2220-e0\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-5e3339621b3a5becb98e8f4ba7f8cff3\" style=\"font-size:20px;line-height:1\"><span class=\"ez-toc-section\" id=\"Evangelos_Papadopoulos\"><\/span><br \/>Evangelos Papadopoulos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-0cd8df473812af502a4e546d84a12ca7\" style=\"font-size:14px;line-height:0\">Senior Business Pricing Analyst<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column77434_36b40f-76 > .kt-inside-inner-col,.kadence-column77434_36b40f-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_36b40f-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_36b40f-76 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_36b40f-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_36b40f-76 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_36b40f-76{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_36b40f-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_36b40f-76 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_36b40f-76\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_0c88d3-b0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77434_0c88d3-b0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77434_0c88d3-b0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id77434_0c88d3-b0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_0c88d3-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id77434_0c88d3-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_0c88d3-b0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column77434_799ff2-bb > .kt-inside-inner-col,.kadence-column77434_799ff2-bb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_799ff2-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_799ff2-bb > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_799ff2-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_799ff2-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_799ff2-bb{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_799ff2-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_799ff2-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_799ff2-bb\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_236fa7-59 > .kt-inside-inner-col,.kadence-column77434_236fa7-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_236fa7-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_236fa7-59 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_236fa7-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_236fa7-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_236fa7-59{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_236fa7-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_236fa7-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_236fa7-59\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_4bc987-90 > .kt-inside-inner-col,.kadence-column77434_4bc987-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_4bc987-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_4bc987-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_4bc987-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_4bc987-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_4bc987-90{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_4bc987-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_4bc987-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_4bc987-90\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_4e3c4e-69 > .kt-inside-inner-col,.kadence-column77434_4e3c4e-69 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_4e3c4e-69 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_4e3c4e-69 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_4e3c4e-69 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_4e3c4e-69 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_4e3c4e-69{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_4e3c4e-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_4e3c4e-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_4e3c4e-69\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_3cc6b0-f1 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id77434_3cc6b0-f1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id77434_3cc6b0-f1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id77434_3cc6b0-f1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_3cc6b0-f1 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77434_3cc6b0-f1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_3cc6b0-f1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column77434_4e9547-c0 > .kt-inside-inner-col{display:flex;}.kadence-column77434_4e9547-c0 > .kt-inside-inner-col,.kadence-column77434_4e9547-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_4e9547-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_4e9547-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column77434_4e9547-c0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column77434_4e9547-c0 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column77434_4e9547-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_4e9547-c0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_4e9547-c0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_4e9547-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column77434_4e9547-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_4e9547-c0{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_4e9547-c0{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_4e9547-c0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_4e9547-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column77434_4e9547-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_4e9547-c0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_4e9547-c0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_4e9547-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column77434_4e9547-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_4e9547-c0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_eec916-af, .wp-block-kadence-advancedheading.kt-adv-heading77434_eec916-af[data-kb-block=\"kb-adv-heading77434_eec916-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_eec916-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_eec916-af[data-kb-block=\"kb-adv-heading77434_eec916-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_eec916-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_eec916-af[data-kb-block=\"kb-adv-heading77434_eec916-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77434_eec916-af wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading77434_eec916-af\"><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span><strong>The Solution<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To address these challenges, Yamaha Motor Europe leveraged Vendavo\u2019s solutions to create a value-based approach to their pricing strategy. By prioritizing customer value over traditional cost-plus pricing, Yamaha achieves a more dynamic and responsive pricing model.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col{display:flex;}.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col,.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_5d71ec-b1{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5d71ec-b1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_5d71ec-b1{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_5d71ec-b1{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5d71ec-b1{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_5d71ec-b1{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5d71ec-b1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_5d71ec-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_5d71ec-b1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_733d67-b5 > .kt-inside-inner-col{display:flex;}.kadence-column77434_733d67-b5 > .kt-inside-inner-col,.kadence-column77434_733d67-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_733d67-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_733d67-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_733d67-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_733d67-b5{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_733d67-b5{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_733d67-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_733d67-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_733d67-b5{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_733d67-b5{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_733d67-b5{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_733d67-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column77434_733d67-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_733d67-b5{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_733d67-b5{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_733d67-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_733d67-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_733d67-b5\"><div class=\"kt-inside-inner-col\"><style>.kb-image77434_ab0380-f8 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image77434_ab0380-f8 img.kb-img, .kb-image77434_ab0380-f8 .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image77434_ab0380-f8 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-2-1200x675.webp\" alt=\"\" class=\"kb-img wp-image-77443\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-2-1200x675.webp 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-2-600x338.webp 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-2-768x432.webp 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-2.webp 1280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_90223c-8c > .kt-inside-inner-col,.kadence-column77434_90223c-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_90223c-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_90223c-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_90223c-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_90223c-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_90223c-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_90223c-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_90223c-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_90223c-8c\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_655875-de > .kt-inside-inner-col,.kadence-column77434_655875-de > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_655875-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_655875-de > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_655875-de > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_655875-de > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_655875-de{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_655875-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_655875-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_655875-de\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_72b421-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77434_72b421-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77434_72b421-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id77434_72b421-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_72b421-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id77434_72b421-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_72b421-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column77434_7812a5-e9 > .kt-inside-inner-col,.kadence-column77434_7812a5-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_7812a5-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_7812a5-e9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_7812a5-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_7812a5-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_7812a5-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_7812a5-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_7812a5-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_7812a5-e9\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_a1a9b8-cc > .kt-inside-inner-col,.kadence-column77434_a1a9b8-cc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_a1a9b8-cc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_a1a9b8-cc > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_a1a9b8-cc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_a1a9b8-cc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_a1a9b8-cc{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_a1a9b8-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_a1a9b8-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_a1a9b8-cc\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_adf9dc-a3 > .kt-inside-inner-col,.kadence-column77434_adf9dc-a3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_adf9dc-a3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_adf9dc-a3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_adf9dc-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_adf9dc-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_adf9dc-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_adf9dc-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_adf9dc-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_adf9dc-a3\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_4c63a2-5e > .kt-inside-inner-col,.kadence-column77434_4c63a2-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_4c63a2-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_4c63a2-5e > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_4c63a2-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_4c63a2-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_4c63a2-5e{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_4c63a2-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_4c63a2-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_4c63a2-5e\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_cfbd83-2a > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id77434_cfbd83-2a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id77434_cfbd83-2a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id77434_cfbd83-2a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_cfbd83-2a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77434_cfbd83-2a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_cfbd83-2a alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column77434_5710d1-7f > .kt-inside-inner-col{display:flex;}.kadence-column77434_5710d1-7f > .kt-inside-inner-col,.kadence-column77434_5710d1-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_5710d1-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_5710d1-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_5710d1-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_5710d1-7f{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5710d1-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5710d1-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_5710d1-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_5710d1-7f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_5710d1-7f{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5710d1-7f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5710d1-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column77434_5710d1-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_5710d1-7f{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5710d1-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_5710d1-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_5710d1-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_5710d1-7f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_05bbce-18 > .kt-inside-inner-col{display:flex;}.kadence-column77434_05bbce-18 > .kt-inside-inner-col,.kadence-column77434_05bbce-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_05bbce-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_05bbce-18 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_05bbce-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_05bbce-18{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_05bbce-18{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_05bbce-18 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_05bbce-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_05bbce-18{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_05bbce-18{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_05bbce-18{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_05bbce-18 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column77434_05bbce-18 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_05bbce-18{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_05bbce-18{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_05bbce-18 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_05bbce-18 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_05bbce-18\"><div class=\"kt-inside-inner-col\"><style>.kb-image77434_f0a9b2-dc .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image77434_f0a9b2-dc img.kb-img, .kb-image77434_f0a9b2-dc .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image77434_f0a9b2-dc size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-1200x675.webp\" alt=\"\" class=\"kb-img wp-image-77445\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-1200x675.webp 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-600x338.webp 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900-768x432.webp 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/webp-1900.webp 1280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_db5506-b7 > .kt-inside-inner-col{display:flex;}.kadence-column77434_db5506-b7 > .kt-inside-inner-col,.kadence-column77434_db5506-b7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_db5506-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_db5506-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column77434_db5506-b7 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column77434_db5506-b7 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column77434_db5506-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column77434_db5506-b7{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_db5506-b7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_db5506-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column77434_db5506-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_db5506-b7{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_db5506-b7{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_db5506-b7{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_db5506-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column77434_db5506-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column77434_db5506-b7{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_db5506-b7{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_db5506-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column77434_db5506-b7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_db5506-b7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_92aef3-b5, .wp-block-kadence-advancedheading.kt-adv-heading77434_92aef3-b5[data-kb-block=\"kb-adv-heading77434_92aef3-b5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_92aef3-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_92aef3-b5[data-kb-block=\"kb-adv-heading77434_92aef3-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_92aef3-b5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_92aef3-b5[data-kb-block=\"kb-adv-heading77434_92aef3-b5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77434_92aef3-b5 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading77434_92aef3-b5\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span><strong>The Results<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since implementing Vendavo\u2019s solutions, Yamaha Motor Europe has refined its pricing strategies and more effectively balanced profitability and competitiveness. The company now has data-driven insights for a deeper understanding of market dynamics and customer behaviors. The value-based pricing strategy empowers Yamaha to better drive profitability while maintaining a competitive edge in the automotive parts market.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_09b622-e1 > .kt-inside-inner-col,.kadence-column77434_09b622-e1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_09b622-e1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_09b622-e1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_09b622-e1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_09b622-e1 > .kt-inside-inner-col{background-color:#f3faef;}.kadence-column77434_09b622-e1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_09b622-e1{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_09b622-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_09b622-e1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_09b622-e1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_00972c-14 > .kt-inside-inner-col,.kadence-column77434_00972c-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_00972c-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_00972c-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_00972c-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_00972c-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_00972c-14{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_00972c-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_00972c-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_00972c-14\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_a21e13-86 > .kt-inside-inner-col,.kadence-column77434_a21e13-86 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_a21e13-86 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_a21e13-86 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_a21e13-86 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_a21e13-86 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_a21e13-86{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_a21e13-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_a21e13-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_a21e13-86\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_406e29-35 > .kt-inside-inner-col,.kadence-column77434_406e29-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_406e29-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_406e29-35 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_406e29-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_406e29-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_406e29-35{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_406e29-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_406e29-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_406e29-35\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_c948b0-e6 > .kt-inside-inner-col,.kadence-column77434_c948b0-e6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_c948b0-e6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_c948b0-e6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_c948b0-e6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_c948b0-e6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_c948b0-e6{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_c948b0-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_c948b0-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_c948b0-e6\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kb-row-layout-id77434_267604-c6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77434_267604-c6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77434_267604-c6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id77434_267604-c6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_267604-c6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id77434_267604-c6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_267604-c6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column77434_04b10a-59 > .kt-inside-inner-col,.kadence-column77434_04b10a-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_04b10a-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_04b10a-59 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_04b10a-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_04b10a-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_04b10a-59{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_04b10a-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_04b10a-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_04b10a-59\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_c7d24f-2d, .wp-block-kadence-advancedheading.kt-adv-heading77434_c7d24f-2d[data-kb-block=\"kb-adv-heading77434_c7d24f-2d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_c7d24f-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_c7d24f-2d[data-kb-block=\"kb-adv-heading77434_c7d24f-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_c7d24f-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_c7d24f-2d[data-kb-block=\"kb-adv-heading77434_c7d24f-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77434_c7d24f-2d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading77434_c7d24f-2d\"><span class=\"ez-toc-section\" id=\"About_Yamaha_Motor_UK\"><\/span>About Yamaha Motor UK<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id77434_cadd17-91 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77434_cadd17-91 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77434_cadd17-91 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id77434_cadd17-91 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_cadd17-91 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id77434_cadd17-91 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_cadd17-91 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column77434_5aa9b2-96 > .kt-inside-inner-col,.kadence-column77434_5aa9b2-96 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_5aa9b2-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_5aa9b2-96 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_5aa9b2-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_5aa9b2-96 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_5aa9b2-96{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_5aa9b2-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_5aa9b2-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_5aa9b2-96 gradient-border\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77434_029c81-eb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77434_029c81-eb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77434_029c81-eb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id77434_029c81-eb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77434_029c81-eb > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77434_029c81-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_029c81-eb alignnone gradient-border2 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column77434_1f0610-12 > .kt-inside-inner-col,.kadence-column77434_1f0610-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_1f0610-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_1f0610-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_1f0610-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_1f0610-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_1f0610-12{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_1f0610-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_1f0610-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_1f0610-12\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_2ac82e-4f > .kt-inside-inner-col,.kadence-column77434_2ac82e-4f > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column77434_2ac82e-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_2ac82e-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_2ac82e-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_2ac82e-4f > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column77434_2ac82e-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_2ac82e-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_2ac82e-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_2ac82e-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_2ac82e-4f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_3c6a8b-3e, .wp-block-kadence-advancedheading.kt-adv-heading77434_3c6a8b-3e[data-kb-block=\"kb-adv-heading77434_3c6a8b-3e\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_3c6a8b-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_3c6a8b-3e[data-kb-block=\"kb-adv-heading77434_3c6a8b-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_3c6a8b-3e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_3c6a8b-3e[data-kb-block=\"kb-adv-heading77434_3c6a8b-3e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading77434_3c6a8b-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading77434_3c6a8b-3e\"><span class=\"ez-toc-section\" id=\"Overview-2\"><\/span><strong>Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77434_a5ded6-4a, .wp-block-kadence-advancedheading.kt-adv-heading77434_a5ded6-4a[data-kb-block=\"kb-adv-heading77434_a5ded6-4a\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_a5ded6-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_a5ded6-4a[data-kb-block=\"kb-adv-heading77434_a5ded6-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_a5ded6-4a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_a5ded6-4a[data-kb-block=\"kb-adv-heading77434_a5ded6-4a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading77434_a5ded6-4a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading77434_a5ded6-4a\">Yamaha Motor Europe is a leading division of Yamaha Motor Corporation, recognized globally for its innovative engineering and commitment to quality. Yamaha serves markets across Europe with a diverse range of products, from motorcycles and marine engines to power equipment and automotive components. With a focus on sustainable growth and competitive pricing, Yamaha Motor Europe continues to drive advancements that empower customers and enhance their experiences on the road, on the water, and beyond.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_f6e23b-f9 > .kt-inside-inner-col,.kadence-column77434_f6e23b-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_f6e23b-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_f6e23b-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_f6e23b-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_f6e23b-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_f6e23b-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_f6e23b-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_f6e23b-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_f6e23b-f9\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77434_23a293-2a > .kt-inside-inner-col,.kadence-column77434_23a293-2a > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column77434_23a293-2a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_23a293-2a > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_23a293-2a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_23a293-2a > .kt-inside-inner-col{background-color:#faf9f9;}.kadence-column77434_23a293-2a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_23a293-2a{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_23a293-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77434_23a293-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_23a293-2a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_ae93c7-71, .wp-block-kadence-advancedheading.kt-adv-heading77434_ae93c7-71[data-kb-block=\"kb-adv-heading77434_ae93c7-71\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_ae93c7-71 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_ae93c7-71[data-kb-block=\"kb-adv-heading77434_ae93c7-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_ae93c7-71 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_ae93c7-71[data-kb-block=\"kb-adv-heading77434_ae93c7-71\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading77434_ae93c7-71 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading77434_ae93c7-71\"><span class=\"ez-toc-section\" id=\"Fast_Facts\"><\/span>Fast Facts<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77434_d59b37-8d, .wp-block-kadence-advancedheading.kt-adv-heading77434_d59b37-8d[data-kb-block=\"kb-adv-heading77434_d59b37-8d\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77434_d59b37-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77434_d59b37-8d[data-kb-block=\"kb-adv-heading77434_d59b37-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77434_d59b37-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77434_d59b37-8d[data-kb-block=\"kb-adv-heading77434_d59b37-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading77434_d59b37-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading77434_d59b37-8d\"><strong>Website<\/strong>: <a href=\"https:\/\/yamaha-motor.com\/\">www.yamaha-motor.com <\/a><br \/><strong>Industry:<\/strong> Manufacturing<br \/><strong>Headquarters<\/strong>: United Kingdom<br \/><strong>Region:<\/strong> Global<br \/><strong>Employees: <\/strong>129<br \/><strong>Revenue:<\/strong> \u00a313.35 billion<br \/><strong>Products used<\/strong>: Vendavo Pricepoint<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column77434_9ec3ed-8e > .kt-inside-inner-col,.kadence-column77434_9ec3ed-8e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_9ec3ed-8e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77434_9ec3ed-8e > .kt-inside-inner-col{flex-direction:column;}.kadence-column77434_9ec3ed-8e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77434_9ec3ed-8e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_9ec3ed-8e{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_9ec3ed-8e > 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.kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77434_c1a29d-e8 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column77434_f34d37-ff > .kt-inside-inner-col{display:flex;}.kadence-column77434_f34d37-ff > .kt-inside-inner-col{padding-right:0px;padding-bottom:30px;padding-left:0px;}.kadence-column77434_f34d37-ff > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;}.kadence-column77434_f34d37-ff > .kt-inside-inner-col,.kadence-column77434_f34d37-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77434_f34d37-ff > 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.kt-inside-inner-col:before{opacity:0.3;}.kadence-column77434_f34d37-ff{text-align:center;}.kadence-column77434_f34d37-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column77434_f34d37-ff > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column77434_f34d37-ff{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f34d37-ff{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f34d37-ff > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column77434_f34d37-ff > .kt-inside-inner-col{padding-right:0px;border-top:0px solid rgba(228,224,224,0.6);border-right:0px solid rgba(228,224,224,0.6);border-bottom:1px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column77434_f34d37-ff{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f34d37-ff{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column77434_f34d37-ff > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column77434_f34d37-ff{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77434_f34d37-ff kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77434_c4d1ee-c5, 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.wp-block-kadence-advancedheading.kt-adv-heading77434_c4d1ee-c5[data-kb-block=\"kb-adv-heading77434_c4d1ee-c5\"]{font-size:24px;line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading77434_c4d1ee-c5 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading77434_c4d1ee-c5\"><span class=\"ez-toc-section\" id=\"Looking_for_More\"><\/span>Looking for More?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column77434_f13845-9a > .kt-inside-inner-col{display:flex;}.kadence-column77434_f13845-9a > .kt-inside-inner-col{padding-top:20px;padding-right:30px;padding-left:0px;}.kadence-column77434_f13845-9a > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;}.kadence-column77434_f13845-9a > .kt-inside-inner-col,.kadence-column77434_f13845-9a > 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kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns77434_33e867-4c{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns77434_33e867-4c .kt-button{font-weight:normal;font-style:normal;}.kt-btns77434_33e867-4c .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns77434_33e867-4c .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns77434_33e867-4c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns77434_33e867-4c .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns77434_33e867-4c .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns77434_33e867-4c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns77434_33e867-4c .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns77434_33e867-4c is-style-gradient-btn\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn77434_b4a68a-e8.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn77434_b4a68a-e8 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.vendavo.com\/request-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">Book a Demo<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Revving Up Revenue: Yamaha Motor Europe\u2019s Approach to Profit-Driven Growth&nbsp; Learn how Yamaha Motor&#8230;<\/p>\n","protected":false},"author":24,"featured_media":77449,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-77434","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yamaha Motor UK&#039;s Success with Vendavo | Vendavo<\/title>\n<meta name=\"description\" content=\"Learn how 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