{"id":77144,"date":"2024-10-24T16:22:04","date_gmt":"2024-10-24T22:22:04","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=77144"},"modified":"2026-01-24T12:53:43","modified_gmt":"2026-01-24T19:53:43","slug":"2025-pricing-for-profitable-growth-outlook","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/2025-pricing-for-profitable-growth-outlook\/","title":{"rendered":"2025 Pricing for Profitable Growth Outlook\u00a0\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id77144_2a69ff-25 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id77144_2a69ff-25 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id77144_2a69ff-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:150px;padding-bottom:150px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id77144_2a69ff-25{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/outlook.png');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id77144_2a69ff-25 > .kt-row-layout-overlay{opacity:0.86;background-color:#003057;}@media all and (max-width: 1024px){.kb-row-layout-id77144_2a69ff-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id77144_2a69ff-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77144_2a69ff-25 alignfull kt-row-has-bg pardot-header wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column77144_60c910-10 > .kt-inside-inner-col,.kadence-column77144_60c910-10 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_60c910-10 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_60c910-10 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_60c910-10 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_60c910-10 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_60c910-10{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_60c910-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_60c910-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_60c910-10\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77144_336220-73, .wp-block-kadence-advancedheading.kt-adv-heading77144_336220-73[data-kb-block=\"kb-adv-heading77144_336220-73\"]{font-size:14px;line-height:25px;font-style:normal;font-family:var( --global-heading-font-family, inherit );letter-spacing:1.28px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_336220-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77144_336220-73[data-kb-block=\"kb-adv-heading77144_336220-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_336220-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77144_336220-73[data-kb-block=\"kb-adv-heading77144_336220-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading77144_336220-73 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading77144_336220-73\"><span class=\"ez-toc-section\" id=\"EBOOK\"><\/span>EBOOK<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77144_b6270f-be, .wp-block-kadence-advancedheading.kt-adv-heading77144_b6270f-be[data-kb-block=\"kb-adv-heading77144_b6270f-be\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77144_b6270f-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77144_b6270f-be[data-kb-block=\"kb-adv-heading77144_b6270f-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_b6270f-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77144_b6270f-be[data-kb-block=\"kb-adv-heading77144_b6270f-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading77144_b6270f-be wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading77144_b6270f-be\"><span class=\"ez-toc-section\" id=\"2025_Pricing_for_Profitable_Growth_Outlook_by_Vendavo_and_Experis\"><\/span>2025 Pricing for Profitable Growth Outlook by Vendavo and Experis&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77144_41883b-35, .wp-block-kadence-advancedheading.kt-adv-heading77144_41883b-35[data-kb-block=\"kb-adv-heading77144_41883b-35\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77144_41883b-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77144_41883b-35[data-kb-block=\"kb-adv-heading77144_41883b-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_41883b-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77144_41883b-35[data-kb-block=\"kb-adv-heading77144_41883b-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading77144_41883b-35 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading77144_41883b-35\">Discover pricing insights from 300 C-suite executives on how manufacturers and distributors are driving profitable growth through strategic pricing in 2025.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column77144_ab327c-c1 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px var(--global-palette7, #EDF2F7);border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kadence-column77144_ab327c-c1 > .kt-inside-inner-col,.kadence-column77144_ab327c-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_ab327c-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_ab327c-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_ab327c-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_ab327c-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_ab327c-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_ab327c-c1 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_ab327c-c1 > .kt-inside-inner-col{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_ab327c-c1 pardot-col\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id77144_278bc3-48 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77144_278bc3-48 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77144_278bc3-48 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:100px;padding-bottom:100px;grid-template-columns:minmax(0, calc(65% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(35% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id77144_278bc3-48{background-color:#24a0b9;}.kb-row-layout-id77144_278bc3-48 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77144_278bc3-48 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77144_278bc3-48 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77144_278bc3-48 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column77144_5a1df1-f6 > .kt-inside-inner-col,.kadence-column77144_5a1df1-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_5a1df1-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_5a1df1-f6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_5a1df1-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_5a1df1-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_5a1df1-f6{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_5a1df1-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_5a1df1-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_5a1df1-f6\"><div class=\"kt-inside-inner-col\"><h2 class=\"wp-block-post-title\"><span class=\"ez-toc-section\" id=\"2025_Pricing_for_Profitable_Growth_Outlook\"><\/span>2025 Pricing for Profitable Growth Outlook\u00a0\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items77144_67a91e-45:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items77144_67a91e-45 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items77144_67a91e-45 ul.kt-svg-icon-list{grid-row-gap:15px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items77144_67a91e-45 .kb-svg-icon-wrap{font-size:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items77144_67a91e-45 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items77144_67a91e-45 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items77144_67a91e-45 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette9, #ffffff);font-size:25px;line-height:40px;color:var(--global-palette9, #ffffff);}.kt-svg-icon-list-items77144_67a91e-45 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items77144_67a91e-45 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-77144_86a7d3-c6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-77144_86a7d3-c6\"><div class=\"kt-svg-icon-list-single\" style=\"display: inline-flex; justify-content: center; align-items: center;\"><svg viewBox=\"0 0 24 24\" height=\"1em\" width=\"1em\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display: inline-block; vertical-align: middle;\"><\/svg><\/div><span class=\"kt-svg-icon-list-text\"><br \/><strong>Explore insights from 300 C-suite leaders.<\/strong> Discover how top executives are driving profitability through strategic pricing.&nbsp;<br \/><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-77144_1f60de-53 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-77144_1f60de-53\"><div class=\"kt-svg-icon-list-single\" style=\"display: inline-flex; justify-content: center; align-items: center;\"><svg viewBox=\"0 0 24 24\" height=\"1em\" width=\"1em\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display: inline-block; vertical-align: middle;\"><\/svg><\/div><span class=\"kt-svg-icon-list-text\"><strong>Learn how companies are investing in pricing teams. <\/strong>Find out where resources are being allocated to scale pricing functions effectively<br \/><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-77144_6248c3-6f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-77144_6248c3-6f\"><div class=\"kt-svg-icon-list-single\" style=\"display: inline-flex; justify-content: center; align-items: center;\"><svg viewBox=\"0 0 24 24\" height=\"1em\" width=\"1em\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"display: inline-block; vertical-align: middle;\"><\/svg><\/div><span class=\"kt-svg-icon-list-text\"><strong>Understand how AI and automation are being adopted. <\/strong>Learn how technology is transforming pricing despite adoption challenges.&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77144_38e35d-73 > .kt-inside-inner-col{padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px;}.kadence-column77144_38e35d-73 > .kt-inside-inner-col,.kadence-column77144_38e35d-73 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column77144_38e35d-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_38e35d-73 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_38e35d-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_38e35d-73 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column77144_38e35d-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_38e35d-73{position:relative;}.kadence-column77144_38e35d-73, .kt-inside-inner-col > .kadence-column77144_38e35d-73:not(.specificity){margin-top:-200px;}@media all and (max-width: 1024px){.kadence-column77144_38e35d-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_38e35d-73 > .kt-inside-inner-col{padding-right:24px;padding-left:24px;flex-direction:column;justify-content:center;}.kadence-column77144_38e35d-73 > .kt-inside-inner-col,.kadence-column77144_38e35d-73 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_38e35d-73\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77144_019ccb-49, .wp-block-kadence-advancedheading.kt-adv-heading77144_019ccb-49[data-kb-block=\"kb-adv-heading77144_019ccb-49\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77144_019ccb-49 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77144_019ccb-49[data-kb-block=\"kb-adv-heading77144_019ccb-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_019ccb-49 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77144_019ccb-49[data-kb-block=\"kb-adv-heading77144_019ccb-49\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77144_019ccb-49 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading77144_019ccb-49\"><span class=\"ez-toc-section\" id=\"Get_Your_Report\"><\/span>Get Your Report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<noscript>\n <iframe loading=\"lazy\" src=\"https:\/\/info.vendavo.com\/l\/1072912\/2024-10-24\/l5y9g\" width=\"100%\" height=\"700\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/noscript>\n\n<script type=\"text\/javascript\">\n var form = 'https:\/\/info.vendavo.com\/l\/1072912\/2024-10-24\/l5y9g';\n var params = window.location.search;\n var thisScript = document.currentScript;\n var iframe = document.createElement('iframe');\n\n iframe.setAttribute('src', form + params);\n iframe.setAttribute('width', '100%');\n iframe.setAttribute('height', 700);\n iframe.setAttribute('type', 'text\/html');\n iframe.setAttribute('frameborder', 0);\n iframe.setAttribute('allowTransparency', 'true');\n iframe.style.border = '0';\n\n thisScript.parentElement.replaceChild(iframe, thisScript);\n<\/script>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column77144_cf26f8-fb > .kt-inside-inner-col,.kadence-column77144_cf26f8-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_cf26f8-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_cf26f8-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_cf26f8-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_cf26f8-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_cf26f8-fb{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_cf26f8-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_cf26f8-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column77144_cf26f8-fb {.kt-row-layout-inner:before, .kb-row-layout-wrap:before {   clear: both;        display: table;        content: \"\";        position: absolute;        width: 89%;        opacity: 1;        background: radial-gradient(closest-side at 50% 50%, #5ea0a5 0%, rgba(133, 184, 189, 0.556863) 44%, rgba(255, 255, 255, 0) 100%);        left: 20%;        height: 100%;        top: -10%;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_cf26f8-fb\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77144_863a79-11 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id77144_863a79-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id77144_863a79-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id77144_863a79-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77144_863a79-11 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77144_863a79-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77144_863a79-11 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column77144_b236b6-f5 > .kt-inside-inner-col,.kadence-column77144_b236b6-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_b236b6-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_b236b6-f5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_b236b6-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_b236b6-f5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_b236b6-f5{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_b236b6-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_b236b6-f5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_b236b6-f5\"><div class=\"kt-inside-inner-col\"><style>.kb-image77144_ef7053-c4.kb-image-is-ratio-size, .kb-image77144_ef7053-c4 .kb-image-is-ratio-size{max-width:600px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image77144_ef7053-c4.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image77144_ef7053-c4 .kb-image-is-ratio-size{align-self:unset;}.kb-image77144_ef7053-c4{max-width:600px;}.image-is-svg.kb-image77144_ef7053-c4{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image77144_ef7053-c4 img{width:100%;}.kb-image77144_ef7053-c4 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image77144_ef7053-c4 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/The-2025-Pricing-for-Profitable-Growth-Report.webp\" alt=\"The 2025 Pricing for Profitable Growth Report\" class=\"kb-img wp-image-77275\"\/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column77144_bc50f2-4e > .kt-inside-inner-col,.kadence-column77144_bc50f2-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_bc50f2-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_bc50f2-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_bc50f2-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_bc50f2-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_bc50f2-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_bc50f2-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_bc50f2-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_bc50f2-4e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77144_420395-2f, .wp-block-kadence-advancedheading.kt-adv-heading77144_420395-2f[data-kb-block=\"kb-adv-heading77144_420395-2f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77144_420395-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77144_420395-2f[data-kb-block=\"kb-adv-heading77144_420395-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_420395-2f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77144_420395-2f[data-kb-block=\"kb-adv-heading77144_420395-2f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77144_420395-2f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading77144_420395-2f\"><span class=\"ez-toc-section\" id=\"Pull_the_Pricing_Lever_for_Growth\"><\/span>Pull the Pricing Lever for Growth&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As costs rise and markets fluctuate, pricing has become a decisive factor for profitable growth. The 2025 Pricing for Profitable Growth Outlook, based on insights from 300 C-suite executives, reveals how manufacturers and distributors are navigating economic volatility, shifting buyer priorities, and leveraging AI and automation to optimize their pricing strategies. This report offers a roadmap for sustainable growth, providing insights into key investments and strategies for 2025.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id77144_3d4245-60 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77144_3d4245-60 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77144_3d4245-60 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:40px;padding-bottom:40px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id77144_3d4245-60{background-color:#f3f1ef;}.kb-row-layout-id77144_3d4245-60 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77144_3d4245-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id77144_3d4245-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77144_3d4245-60 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column77144_fca89a-3c > .kt-inside-inner-col{display:flex;}.kadence-column77144_fca89a-3c > .kt-inside-inner-col,.kadence-column77144_fca89a-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_fca89a-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_fca89a-3c > .kt-inside-inner-col{flex-direction:column;align-items:stretch;}.kadence-column77144_fca89a-3c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column77144_fca89a-3c > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column77144_fca89a-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_fca89a-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_fca89a-3c{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_fca89a-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:stretch;}}@media all and (max-width: 767px){.kadence-column77144_fca89a-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:stretch;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_fca89a-3c kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77144_561147-bf > .kt-inside-inner-col{display:flex;}.kadence-column77144_561147-bf > .kt-inside-inner-col{padding-bottom:40px;}.kadence-column77144_561147-bf > .kt-inside-inner-col,.kadence-column77144_561147-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_561147-bf > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_561147-bf > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_561147-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_561147-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_561147-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_561147-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_561147-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_561147-bf\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77144_11e51a-d9, .wp-block-kadence-advancedheading.kt-adv-heading77144_11e51a-d9[data-kb-block=\"kb-adv-heading77144_11e51a-d9\"]{margin-top:16px;margin-bottom:0px;text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading77144_11e51a-d9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77144_11e51a-d9[data-kb-block=\"kb-adv-heading77144_11e51a-d9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_11e51a-d9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77144_11e51a-d9[data-kb-block=\"kb-adv-heading77144_11e51a-d9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77144_11e51a-d9, .wp-block-kadence-advancedheading.kt-adv-heading77144_11e51a-d9[data-kb-block=\"kb-adv-heading77144_11e51a-d9\"]{font-size:24px;line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading77144_11e51a-d9 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading77144_11e51a-d9\"><span class=\"ez-toc-section\" id=\"Get_the_Highlights\"><\/span>Get the Highlights <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading77144_d65c7e-42, .wp-block-kadence-advancedheading.kt-adv-heading77144_d65c7e-42[data-kb-block=\"kb-adv-heading77144_d65c7e-42\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;text-align:center;font-size:20px;line-height:27px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77144_d65c7e-42 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77144_d65c7e-42[data-kb-block=\"kb-adv-heading77144_d65c7e-42\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_d65c7e-42 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77144_d65c7e-42[data-kb-block=\"kb-adv-heading77144_d65c7e-42\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading77144_d65c7e-42, .wp-block-kadence-advancedheading.kt-adv-heading77144_d65c7e-42[data-kb-block=\"kb-adv-heading77144_d65c7e-42\"]{font-size:15px;line-height:27px;}}<\/style>\n<p class=\"kt-adv-heading77144_d65c7e-42 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading77144_d65c7e-42\">Maureen Roderick of Experis and Paul Sansom of Vendavo are hosting the webinar with the best insights of the report. Warning, there will be spoiler alerts.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns77144_85fe52-94{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns77144_85fe52-94 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns77144_85fe52-94 is-style-gradient-btn\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn77144_135f46-15.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn77144_135f46-15.kb-button{background:linear-gradient(135deg,rgb(169,219,87) 0%,rgb(113,187,73) 100%) !important;font-size:16px;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn77144_135f46-15.kb-button{font-size:16px;}}<\/style><a class=\"kb-button kt-button button kb-btn77144_135f46-15 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/vendavo.zoom.us\/webinar\/register\/WN_ogq2HEJnT0OV_zz2DeQNYQ?amp_device_id=0a71ea3d-e091-47af-97c2-b378c05f98a6&#038;_gl=1*gctv7y*_gcl_au*MzYwNDk5NDU0LjE3MjIyODkwMjI.*_ga*MzIwOTI3NDU4LjE2ODMzMTUzOTc.*_ga_L8TBF28DDX*MTcyOTc4NzcxMS43Mi4xLjE3Mjk3ODc3NDkuMC4wLjA.&#038;_ga=2.87793112.1713363028.1729698147-320927458.1683315397#\/registration\"><span class=\"kt-btn-inner-text\">Register Today<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column77144_c55d92-fa > .kt-inside-inner-col,.kadence-column77144_c55d92-fa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_c55d92-fa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_c55d92-fa > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_c55d92-fa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_c55d92-fa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_c55d92-fa{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_c55d92-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_c55d92-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column77144_c55d92-fa {h2,h5,h6{color: #fff !important;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_c55d92-fa\"><div class=\"kt-inside-inner-col\"><style>.kadence-column77144_2bfa5b-6b > .kt-inside-inner-col,.kadence-column77144_2bfa5b-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_2bfa5b-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_2bfa5b-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_2bfa5b-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_2bfa5b-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_2bfa5b-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_2bfa5b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_2bfa5b-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_2bfa5b-6b\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77144_ce3309-56 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77144_ce3309-56 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77144_ce3309-56 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id77144_ce3309-56 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77144_ce3309-56 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id77144_ce3309-56 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77144_ce3309-56 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column77144_26d1ef-23 > .kt-inside-inner-col{display:flex;}.kadence-column77144_26d1ef-23 > .kt-inside-inner-col,.kadence-column77144_26d1ef-23 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_26d1ef-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_26d1ef-23 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column77144_26d1ef-23 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column77144_26d1ef-23 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column77144_26d1ef-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_26d1ef-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_26d1ef-23{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_26d1ef-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column77144_26d1ef-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_26d1ef-23\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons77144_430586-82 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons77144_430586-82{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons77144_430586-82 alignnone\"><style>.kt-svg-item-77144_706f19-f6 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-77144_706f19-f6 .kb-svg-icon-wrap{color:var(--global-palette9, #ffffff);font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-77144_706f19-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77144_98fa68-12 > .kt-inside-inner-col,.kadence-column77144_98fa68-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_98fa68-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_98fa68-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_98fa68-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_98fa68-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_98fa68-12{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_98fa68-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_98fa68-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_98fa68-12\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77144_ddc24d-9c, .wp-block-kadence-advancedheading.kt-adv-heading77144_ddc24d-9c[data-kb-block=\"kb-adv-heading77144_ddc24d-9c\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77144_ddc24d-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77144_ddc24d-9c[data-kb-block=\"kb-adv-heading77144_ddc24d-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_ddc24d-9c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77144_ddc24d-9c[data-kb-block=\"kb-adv-heading77144_ddc24d-9c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77144_ddc24d-9c wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading77144_ddc24d-9c\"><span class=\"ez-toc-section\" id=\"Growing_profitably_is_like_climbing_a_mountain_The_path_to_peak_profitability_is_neither_linear_nor_predictable_Adapting_to_change_%E2%80%93_whether_market_shifts_or_operational_difficulties_%E2%80%93_is_critical_for_survival_Success_comes_from_a_steady_hand_quick_pivots_to_regain_footing_when_the_terrain_shifts_and_an_unwavering_focus_to_overcome_challenges_and_reach_the_summit\"><\/span>Growing profitably is like climbing a mountain. The path to peak profitability is neither linear nor predictable. Adapting to change \u2013 whether market shifts or operational difficulties &#8211; is critical for survival. Success comes from a steady hand, quick pivots to regain footing when the terrain shifts, and an unwavering focus to overcome challenges and reach the summit.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column77144_deccde-bc > .kt-inside-inner-col,.kadence-column77144_deccde-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_deccde-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_deccde-bc > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_deccde-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_deccde-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_deccde-bc{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_deccde-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_deccde-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_deccde-bc\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77144_7997d0-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id77144_7997d0-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id77144_7997d0-2b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id77144_7997d0-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77144_7997d0-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id77144_7997d0-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77144_7997d0-2b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column77144_ed5741-66 > .kt-inside-inner-col,.kadence-column77144_ed5741-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_ed5741-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_ed5741-66 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_ed5741-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_ed5741-66 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_ed5741-66{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_ed5741-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_ed5741-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_ed5741-66\"><div class=\"kt-inside-inner-col\"><style>.kb-image77144_723232-77.kb-image-is-ratio-size, .kb-image77144_723232-77 .kb-image-is-ratio-size{max-width:875px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image77144_723232-77.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image77144_723232-77 .kb-image-is-ratio-size{align-self:unset;}.kb-image77144_723232-77{max-width:875px;}.image-is-svg.kb-image77144_723232-77{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image77144_723232-77 img{width:100%;}.kb-image77144_723232-77 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image77144_723232-77 img.kb-img, .kb-image77144_723232-77 .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image77144_723232-77 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"744\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/DanCakora.webp\" alt=\"\" class=\"kb-img wp-image-75663\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/DanCakora.webp 744w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/DanCakora-600x600.webp 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/09\/DanCakora-150x150.webp 150w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column77144_2e4d81-ef > .kt-inside-inner-col,.kadence-column77144_2e4d81-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_2e4d81-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_2e4d81-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_2e4d81-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_2e4d81-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_2e4d81-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_2e4d81-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_2e4d81-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_2e4d81-ef\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-0ec12e65f2d0c48a6c5b51e8b5bdc816\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"Dan_Cakora\"><\/span>Dan Cakora<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-304359d235f3701464df774107c4a640\" style=\"font-size:14px\">Business Consultant, Vendavo<\/p>\n\n\n\n<p>&lt;amr<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column77144_68a73b-1a > .kt-inside-inner-col,.kadence-column77144_68a73b-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_68a73b-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_68a73b-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_68a73b-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_68a73b-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_68a73b-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_68a73b-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_68a73b-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column77144_68a73b-1a {.kt-row-layout-inner:before, .kb-row-layout-wrap:before {   clear: both;        display: table;        content: \"\";        position: absolute;        width: 89%;        opacity: 1;       background: radial-gradient(closest-side at 50% 50%, #78C34E 0%, rgba(148, 207, 115, 0.792157) 39%, rgba(198, 229, 180, 0.423529) 70%, rgba(255, 255, 255, 0) 100%);        left: -27%;        height: 100%;        top: -10%;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_68a73b-1a\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id77144_9dec51-9b > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id77144_9dec51-9b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id77144_9dec51-9b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id77144_9dec51-9b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id77144_9dec51-9b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id77144_9dec51-9b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id77144_9dec51-9b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column77144_6397d8-cc > .kt-inside-inner-col,.kadence-column77144_6397d8-cc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_6397d8-cc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_6397d8-cc > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_6397d8-cc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_6397d8-cc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_6397d8-cc{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_6397d8-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_6397d8-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_6397d8-cc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading77144_db557b-ca, .wp-block-kadence-advancedheading.kt-adv-heading77144_db557b-ca[data-kb-block=\"kb-adv-heading77144_db557b-ca\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading77144_db557b-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading77144_db557b-ca[data-kb-block=\"kb-adv-heading77144_db557b-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading77144_db557b-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading77144_db557b-ca[data-kb-block=\"kb-adv-heading77144_db557b-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading77144_db557b-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading77144_db557b-ca\"><span class=\"ez-toc-section\" id=\"Whats_Driving_Profitability\"><\/span><br \/><strong>What\u2019s Driving Profitability?&nbsp;<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As companies face rising costs and changing behaviors, pricing becomes the most important lever for sustainable growth. To understand how leading c-suites are preparing for 2025, we asked them:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How is pricing driving profitability today?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the top buyer priorities in 2025?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How are companies adapting to market volatility?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What role will AI and automation play?&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where are companies investing in pricing functions?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column77144_28a3fd-58 > .kt-inside-inner-col,.kadence-column77144_28a3fd-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_28a3fd-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_28a3fd-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_28a3fd-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_28a3fd-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_28a3fd-58{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_28a3fd-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_28a3fd-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_28a3fd-58\"><div class=\"kt-inside-inner-col\"><style>.kb-image77144_f9c7a4-55.kb-image-is-ratio-size, .kb-image77144_f9c7a4-55 .kb-image-is-ratio-size{max-width:600px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image77144_f9c7a4-55.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image77144_f9c7a4-55 .kb-image-is-ratio-size{align-self:unset;}.kb-image77144_f9c7a4-55{max-width:600px;}.image-is-svg.kb-image77144_f9c7a4-55{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image77144_f9c7a4-55 img{width:100%;}.kb-image77144_f9c7a4-55 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image77144_f9c7a4-55 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/The-2025-Pricing-for-Profitable-Growth-Report-Spread-Page-1-and-2.webp\" alt=\"The 2025 Pricing for Profitable Growth Report\" class=\"kb-img wp-image-77277\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column77144_f78c57-72 > .kt-inside-inner-col,.kadence-column77144_f78c57-72 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77144_f78c57-72 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column77144_f78c57-72 > .kt-inside-inner-col{flex-direction:column;}.kadence-column77144_f78c57-72 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column77144_f78c57-72 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77144_f78c57-72{position:relative;}@media all and (max-width: 1024px){.kadence-column77144_f78c57-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column77144_f78c57-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column77144_f78c57-72\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EBOOK 2025 Pricing for Profitable Growth Outlook by Vendavo and Experis&nbsp; Discover pricing insights&#8230;<\/p>\n","protected":false},"author":24,"featured_media":77211,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-77144","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025 Pricing for Profitable Growth Outlook by Vendavo and Experis\u00a0<\/title>\n<meta name=\"description\" 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