{"id":72889,"date":"2024-05-21T10:42:10","date_gmt":"2024-05-21T16:42:10","guid":{"rendered":"https:\/\/www.vendavo.com\/?p=72889"},"modified":"2025-01-29T22:21:00","modified_gmt":"2025-01-30T05:21:00","slug":"measure-grow-rebate-program","status":"publish","type":"post","link":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/","title":{"rendered":"How to Measure and Grow Your Rebate Program"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><em>A well-crafted B2B rebate program can drive significant business advantages from cost savings to customer loyalty. Aneesa Needel, Senior Product Marketing Manager at Vendavo, guides you through essential strategies \u2013 from setting KPIs to calculating ROI with precision \u2013 ensuring your rebate program is a robust tool for business growth.<\/em><\/p>\n\n\n\n<p>If boosting cost efficiency, ramping up sales growth, and enhancing customer satisfaction are on your company&#8217;s wish list, it\u2019s time to consider the powerhouse strategy of a rebate program.<\/p>\n\n\n\n<p>You might be thinking, this sounds complicated \u2014 and it&#8217;s true, rebate programs require careful planning and precise management. But the <a href=\"https:\/\/www.vendavo.com\/rebates\/how-to-b2b-rebate-program\/\">right approach<\/a> can significantly increase your profitability and help you build enduring, valuable customer relationships. In fact, <a href=\"https:\/\/www.vendavo.com\/top-growth-drivers-rebate-report-manufacturing-distribution\/\">86% of manufacturers and distributors<\/a> report that their customers love the rebate programs.<\/p>\n\n\n\n<p>Here&#8217;s how to ensure your rebate efforts pay off.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Foundation_of_Success_Understanding_KPIs\"><\/span><strong>Foundation of Success: Understanding KPIs&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Setting the stage for a <a href=\"https:\/\/www.vendavo.com\/strategic-guide-to-rebate-implementation\/\">successful rebate program<\/a> begins with clear and measurable key performance indicators (KPIs). These KPIs should be intimately connected to the behaviors you aim to encourage. Typical metrics might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profit margins<\/li>\n\n\n\n<li>Targeted sales volume increases<\/li>\n\n\n\n<li>Marketing return on investment<\/li>\n\n\n\n<li>Market share expansion<\/li>\n\n\n\n<li>Customer acquisition and retention rates<\/li>\n<\/ul>\n\n\n\n<p>To truly drive improvements, align your strategy with broader business goals, take on regular metric analysis, and leverage technology for tracking. This is all made easier with a step-by-step approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Steps_to_Optimizing_Your_Rebate_Strategy\"><\/span><strong>6 Steps to Optimizing Your Rebate Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To improve your KPIs, you\u2019ll need a strategy that aligns with business goals, regular metrics analysis, and technology to track it all. For optimal insights, try these 6 steps for setting and measuring KPIs.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identify your audience and goals<\/strong><br \/>Know who you\u2019re targeting, their purchasing habits, and what motivates them. This understanding will guide the structure of your rebate journey.<br \/><\/li>\n\n\n\n<li><strong>Understand channel dynamics<\/strong><br \/>Different channels have different dynamics. Tailoring your program to suit these nuances ensures clarity and effectiveness.<br \/><\/li>\n\n\n\n<li><strong>Track your metrics<\/strong><br \/>Monitoring redemption rates, claim processing times, and customer satisfaction reveals trends and preferences crucial for strategic adjustments.<br \/><\/li>\n\n\n\n<li><strong>Align with business outcomes<\/strong><br \/>Define and regularly review how your rebate program helps achieve business outcomes, making adjustments as needed.<br \/><\/li>\n\n\n\n<li><strong>Use technology for measurement<\/strong><br \/>Invest in and use robust <a href=\"https:\/\/www.vendavo.com\/business-needs\/rebate-management-software\/\">B2B rebate management software<\/a> to streamline processes and provide real-time analytics.<br \/><\/li>\n\n\n\n<li><strong>Utilize continuous improvement<\/strong><br \/>Regularly evaluate program performance, identify successes, and refine strategies based on stakeholder feedback.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Considerations_when_Calculating_ROI\"><\/span><strong>Key Considerations when Calculating ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What makes your rebate program valuable? ROI is closely connected to the goals you are striving for. In addition to bottom-line growth, consider these less typical but important ROI indicators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Savings\"><\/span><strong>Savings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The core goal of any B2B rebate program is to maximize savings. The clearer the path to significant savings, the more compelling your rebate program becomes for participants and stakeholders. Consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Structuring your <a href=\"https:\/\/www.vendavo.com\/glossary\/what-is-a-rebate\/\">rebates<\/a> to align with the purchasing behaviors that contribute to cost efficiency<\/li>\n\n\n\n<li>Volume-based rebates for larger orders that result in economies of scale<\/li>\n\n\n\n<li>Time-sensitive promotions to drive quick decision-making and enhance savings<\/li>\n\n\n\n<li>Communicating transparently about potential savings to motivate buyers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Costs\"><\/span><strong>Costs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can\u2019t calculate ROI without knowing how much you\u2019ve spent setting up and executing your rebate strategy. In recent research conducted by Vendavo, <a href=\"https:\/\/www.vendavo.com\/top-growth-drivers-rebate-report-manufacturing-distribution\/\">61% of respondents say their rebate program costs too much<\/a>. Therefore, it is essential to consider five major cost mountains.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implementation<\/strong> \u2013 How much time and money does your organization spend on identifying a program, analyzing market potential, calculating potential value, and obtaining agreement from all involved parties?<\/li>\n\n\n\n<li><strong>Marketing<\/strong> \u2013 How much will you spend communicating and marketing this program to your new and existing customers?<\/li>\n\n\n\n<li><strong>Administrative<\/strong> \u2013 What effort is required to calculate accruals, receive, submit, and\/or approve these claims, validate the information in the claims, and trigger the payment?<\/li>\n\n\n\n<li><strong>Payouts<\/strong> \u2013 What is the total amount paid out for rebates?<\/li>\n\n\n\n<li><strong>Management system<\/strong>\u2014How much does the system cost to manage all these programs? Are you using an end-to-end solution that reduces your administrative costs and eliminates 80% to 95% of the administrative burden on your sales teams, back-office personnel, and management?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Freight_costs\"><\/span><strong>Freight costs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Freight costs can significantly impact overall expenses associated with B2B transactions. Addressing them promotes savings for your buyers and enhances the attractiveness of your program. When designing rebate programs, consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incorporating strategies to manage and optimize these costs<\/li>\n\n\n\n<li>Tiered incentives based on order volumes to encourage bulk purchases for more cost-effective<\/li>\n\n\n\n<li>shipping<\/li>\n\n\n\n<li>Exploring partnerships with logistics providers to negotiate rates<\/li>\n\n\n\n<li>Aligning your rebate structure to incentivize cost-effective shipping methods<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_collection\"><\/span><strong>Data collection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Automated data collection and process harmonization are key to effective <a href=\"https:\/\/www.vendavo.com\/glossary\/what-is-rebate-management\/\">rebate management<\/a>, especially when dealing with potentially millions of transactions and billions of dollars of rebates. Collection starts with your master data \u2013 your customer item and vendor\/supplier data. The best practice is to sync this directly from your ERP or other source system, then collect all your transaction and accounting data, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accounts payable (AP)<\/li>\n\n\n\n<li>Accounts receivable (AR)<\/li>\n\n\n\n<li>Costs to serve<\/li>\n<\/ul>\n\n\n\n<p>This will enable you to create, approve, transmit, and execute your rebate program in one system. You\u2019ll be able to automatically track claims and make payments, plus use analytics to forecast and track accruals and analyze progress against the budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recovery_strategies\"><\/span><strong>Recovery strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unexpected challenges may arise in B2B, leading to potential revenue loss. Prepare for these by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incorporating recovery strategies using incentive management techniques<\/li>\n\n\n\n<li>Offering targeted incentives to recover at-risk sales, such as discounts on overdue invoices or special rebates for delayed shipments<\/li>\n\n\n\n<li>Aligning recovery incentives and overall program goals to ensure they contribute to long-term success<\/li>\n<\/ul>\n\n\n\n<p>Combining strategic planning, channel customization, metric tracking, goal alignment, technology utilization, and a commitment to continuous improvement will equip you to measure rebates with granularity &#8211; and set you up for long-term success!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rebate_Success_in_Action\"><\/span><strong>Rebate Success in Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A rebate program will improve profitability. See how a leading confectionary manufacturer partnered with Vendavo to increase their sales volume and cut costs in this case study.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vendavo.com\/case-study-confectionary-manufacturer\/\">Leading Confectionary Manufacturer Sweetens Trade Promotion Management with Vendavo<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Vendavo_Can_Help\"><\/span><strong>How Vendavo Can Help<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Interested in elevating your business with a tailored rebate program that delivers results? <a href=\"https:\/\/www.vendavo.com\/request-a-demo\/\">Contact Vendavo today<\/a> to explore how our expertise can transform your pricing strategies and help you achieve outstanding business outcomes.<\/p>\n\n\n\n<p>Let&#8217;s turn your challenges into opportunities together.<\/p>\n\n\n\n<p>Learn more about <a href=\"https:\/\/www.vendavo.com\/our-products\/rebate-and-channel-manager\/\">Rebate &amp; Channel Manager<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well-crafted B2B rebate program can drive significant business advantages from cost savings to customer loyalty. Aneesa Needel, Senior Product Marketing Manager at Vendavo, guides you through essential strategies \u2013 from setting KPIs to calculating ROI with precision \u2013 ensuring your rebate program is a robust tool for business growth.<\/p>\n","protected":false},"author":24,"featured_media":72890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1386],"tags":[1375],"class_list":["post-72889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rebates","tag-rebate-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Tips to Measure and Grow Your Rebate Program | Vendavo<\/title>\n<meta name=\"description\" content=\"Learn the steps to harness the full potential of rebates in enhancing profitability and building lasting customer relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Tips to Measure and Grow Your Rebate Program | Vendavo\" \/>\n<meta property=\"og:description\" content=\"Learn the steps to harness the full potential of rebates in enhancing profitability and building lasting customer relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendavo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Vendavo\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-21T16:42:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-30T05:21:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vendavo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendavo\" \/>\n<meta name=\"twitter:site\" content=\"@vendavo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/\"},\"author\":{\"name\":\"Vendavo\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495\"},\"headline\":\"How to Measure and Grow Your Rebate Program\",\"datePublished\":\"2024-05-21T16:42:10+00:00\",\"dateModified\":\"2025-01-30T05:21:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/\"},\"wordCount\":1042,\"publisher\":{\"@id\":\"https:\/\/www.vendavo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png\",\"keywords\":[\"Rebate Management\"],\"articleSection\":[\"Rebates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/\",\"url\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/\",\"name\":\"Top Tips to Measure and Grow Your Rebate Program | Vendavo\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendavo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png\",\"datePublished\":\"2024-05-21T16:42:10+00:00\",\"dateModified\":\"2025-01-30T05:21:00+00:00\",\"description\":\"Learn the steps to harness the full potential of rebates in enhancing profitability and building lasting customer relationships.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#primaryimage\",\"url\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png\",\"contentUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png\",\"width\":1200,\"height\":479,\"caption\":\"Rebate Program Measurement Blog 2 header\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vendavo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Measure and Grow Your Rebate Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vendavo.com\/#website\",\"url\":\"https:\/\/www.vendavo.com\/\",\"name\":\"Vendavo\",\"description\":\"Unlock Growth + Profitability\",\"publisher\":{\"@id\":\"https:\/\/www.vendavo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vendavo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vendavo.com\/#organization\",\"name\":\"Vendavo\",\"url\":\"https:\/\/www.vendavo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg\",\"contentUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg\",\"width\":416,\"height\":250,\"caption\":\"Vendavo\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Vendavo\",\"https:\/\/x.com\/vendavo\",\"https:\/\/www.linkedin.com\/company\/14613\/admin\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495\",\"name\":\"Vendavo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g\",\"caption\":\"Vendavo\"},\"description\":\"Vendavo powers the shift to digital business for the world\u2019s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.\",\"url\":\"https:\/\/www.vendavo.com\/author\/venadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Tips to Measure and Grow Your Rebate Program | Vendavo","description":"Learn the steps to harness the full potential of rebates in enhancing profitability and building lasting customer relationships.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/","og_locale":"en_US","og_type":"article","og_title":"Top Tips to Measure and Grow Your Rebate Program | Vendavo","og_description":"Learn the steps to harness the full potential of rebates in enhancing profitability and building lasting customer relationships.","og_url":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/","og_site_name":"Vendavo","article_publisher":"https:\/\/www.facebook.com\/Vendavo","article_published_time":"2024-05-21T16:42:10+00:00","article_modified_time":"2025-01-30T05:21:00+00:00","og_image":[{"width":1200,"height":479,"url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png","type":"image\/png"}],"author":"Vendavo","twitter_card":"summary_large_image","twitter_creator":"@vendavo","twitter_site":"@vendavo","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#article","isPartOf":{"@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/"},"author":{"name":"Vendavo","@id":"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495"},"headline":"How to Measure and Grow Your Rebate Program","datePublished":"2024-05-21T16:42:10+00:00","dateModified":"2025-01-30T05:21:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/"},"wordCount":1042,"publisher":{"@id":"https:\/\/www.vendavo.com\/#organization"},"image":{"@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png","keywords":["Rebate Management"],"articleSection":["Rebates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/","url":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/","name":"Top Tips to Measure and Grow Your Rebate Program | Vendavo","isPartOf":{"@id":"https:\/\/www.vendavo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#primaryimage"},"image":{"@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png","datePublished":"2024-05-21T16:42:10+00:00","dateModified":"2025-01-30T05:21:00+00:00","description":"Learn the steps to harness the full potential of rebates in enhancing profitability and building lasting customer relationships.","breadcrumb":{"@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#primaryimage","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2.png","width":1200,"height":479,"caption":"Rebate Program Measurement Blog 2 header"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendavo.com\/rebates\/measure-grow-rebate-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vendavo.com\/"},{"@type":"ListItem","position":2,"name":"How to Measure and Grow Your Rebate Program"}]},{"@type":"WebSite","@id":"https:\/\/www.vendavo.com\/#website","url":"https:\/\/www.vendavo.com\/","name":"Vendavo","description":"Unlock Growth + Profitability","publisher":{"@id":"https:\/\/www.vendavo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendavo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendavo.com\/#organization","name":"Vendavo","url":"https:\/\/www.vendavo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","width":416,"height":250,"caption":"Vendavo"},"image":{"@id":"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Vendavo","https:\/\/x.com\/vendavo","https:\/\/www.linkedin.com\/company\/14613\/admin\/"]},{"@type":"Person","@id":"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495","name":"Vendavo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g","caption":"Vendavo"},"description":"Vendavo powers the shift to digital business for the world\u2019s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.","url":"https:\/\/www.vendavo.com\/author\/venadmin\/"}]}},"taxonomy_info":{"category":[{"value":1386,"label":"Rebates"}],"post_tag":[{"value":1375,"label":"Rebate Management"}]},"featured_image_src_large":["https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Rebate-Program-Measurement-Blog-2-1024x409.png",1024,409,true],"author_info":{"display_name":"Vendavo","author_link":"https:\/\/www.vendavo.com\/author\/venadmin\/"},"comment_info":"","category_info":[{"term_id":1386,"name":"Rebates","slug":"rebates","term_group":0,"term_taxonomy_id":1387,"taxonomy":"category","description":"","parent":0,"count":20,"filter":"raw","cat_ID":1386,"category_count":20,"category_description":"","cat_name":"Rebates","category_nicename":"rebates","category_parent":0}],"tag_info":[{"term_id":1375,"name":"Rebate Management","slug":"rebate-management","term_group":0,"term_taxonomy_id":1376,"taxonomy":"post_tag","description":"","parent":0,"count":13,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts\/72889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/comments?post=72889"}],"version-history":[{"count":0,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts\/72889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/media\/72890"}],"wp:attachment":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/media?parent=72889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/categories?post=72889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/tags?post=72889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}