{"id":61123,"date":"2023-05-10T13:50:48","date_gmt":"2023-05-10T19:50:48","guid":{"rendered":"https:\/\/www.vendavo.com\/?p=61123"},"modified":"2023-05-11T13:30:04","modified_gmt":"2023-05-11T19:30:04","slug":"how-to-solve-price-puzzles","status":"publish","type":"post","link":"https:\/\/www.vendavo.com\/in-media\/how-to-solve-price-puzzles\/","title":{"rendered":"How to Solve Price Puzzles"},"content":{"rendered":"\n<p>Vendavo CFO Dayton Kellenberger speaks to <a href=\"https:\/\/www.cfodive.com\/news\/vendavo-cfo-how-to-solve-price-puzzles\/649713\/\" target=\"_blank\" rel=\"noreferrer noopener\">CFO Dive <\/a>about how technology has changed the speed and methods that finance chiefs can use to make pricing decisions and the evolution of price-volume-mix analyses.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>What price-volume-mix is designed to do is to try to identify the gaps between your expected versus actual sales and your expected margin versus actualized margin. So price, volume, and mix are really the three main components there that impact your revenue and your margins from a price perspective.<\/em>&#8220;<\/p>\n<cite>Dayton kellenberger, cfo at vendavo<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Read_the_article_%3E\"><\/span><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-20-color\"><a href=\"https:\/\/www.cfodive.com\/news\/vendavo-cfo-how-to-solve-price-puzzles\/649713\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the article &gt;<\/a><\/mark><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Further_Reading_on_Price-Volume-Mix\"><\/span>Further Reading on Price-Volume-Mix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-columns has-white-color has-white-background-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"has-green-10-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"PVM_to_Improve_Performance_%3E\"><\/span><strong><a href=\"https:\/\/www.cfodive.com\/news\/price-volume-mix-performanceDayton-Kellenberger\/596889\/\" target=\"_blank\" rel=\"noreferrer noopener\">PVM to Improve Performance<\/a> &gt;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"has-gray-40-color has-text-color\">In March 2021, Dayton Kellenberger contributed this article to CFO Dive. <\/p>\n\n\n\n<h5 class=\"has-green-10-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Margin_Bridge_Analyzer_%3E\"><\/span><strong><a href=\"https:\/\/www.vendavo.com\/our-products\/margin-bridge-analyzer\/\">Margin Bridge Analyzer<\/a> &gt;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"has-gray-40-color has-text-color\">Comprehensive price-volume-mix analysis across all your business dimensions.<br><\/p>\n\n\n\n<h5 class=\"has-green-10-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Practical_Guide_to_PVM_Analysis_%3E\"><\/span><strong><a href=\"https:\/\/www.vendavo.com\/practical-guide-to-pvm-analysis\/\">A Practical Guide to PVM Analysis<\/a> &gt;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"has-gray-40-color has-text-color\">Unbox the drivers of margin changes and stabilize profits by creating a price\/volume\/mix model for your business.<\/p>\n\n\n\n<h5 class=\"has-green-10-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fluidra_Protects_Margin_and_Drives_Profitability_with_Vendavo_Margin_Bridge_Analyzer%3E\"><\/span><strong><a href=\"https:\/\/www.vendavo.com\/case-study-fluidra\/\">Fluidra Protects Margin and Drives Profitability with Vendavo Margin Bridge Analyzer><\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p class=\"has-gray-40-color has-text-color\">Discover how Fluidra leverages Vendavo to protect margins, maintain profitability, optimize commercial processes, and gain greater visibility and transparency into pricing data, enabling well-informed business decisions in a complex global environment.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vendavo CFO Dayton Kellenberger speaks to CFO Dive about how technology has changed the speed and methods that finance chiefs can use to make pricing decisions and the evolution of price-volume-mix analyses.<\/p>\n","protected":false},"author":24,"featured_media":61124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1239],"tags":[],"class_list":["post-61123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Solve Price Puzzles | 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