{"id":58050,"date":"2022-10-14T13:14:02","date_gmt":"2022-10-14T19:14:02","guid":{"rendered":"https:\/\/www.vendavo.com\/?p=58050"},"modified":"2023-06-12T01:33:15","modified_gmt":"2023-06-12T07:33:15","slug":"9-tips-for-recession-proofing-your-business","status":"publish","type":"post","link":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/","title":{"rendered":"9 Tips for Recession Proofing Your Business"},"content":{"rendered":"\n

After years of uncertainty and volatility, most roads point to continued economic distress and even a potential recession. Recession-proof your business by transforming your mindset, culture, and behaviors.<\/p>\n\n\n\n

Supply chain issues, massive layoffs, budget freezes, global crises, persistent inflation \u2013 businesses have experienced a host of challenges lately. Unfortunately, most roads point to continued global economic duress and, according to many experts, a recession. The volatility doesn\u2019t have to mean all doom and gloom, however. It can also be an opportunity.<\/p>\n\n\n\n

Rather than making small, temporary survival adjustments, shift your focus to transformation and long-term success. There is no better time to take steps that evolve your organization into one of resilience and recovery.<\/p>\n\n\n\n

In an eBook featuring input from Vendavo experts and industry thought leaders, Expert Tips for Recession Proofing Your Business<\/em><\/a>, we\u2019ve identified four broad categories to focus on for a business transformation that both mitigates risk and future-proofs your organization. If you\u2019re looking for practical tips that you can start implementing today, you\u2019ll definitely want to give it a read. In the meantime, here are some tips on transforming your organization\u2019s mindset, culture, and behaviors.<\/p>\n\n\n\n

<\/span>Mindset and Culture Recession-Proofing<\/span><\/h2>\n\n\n\n

There\u2019s plenty of chaos in the world today and headlines share the concerning stories widely. While following world events is important, it\u2019s critical that you avoid quick reactions to news of the day and instead set and follow your own strategy with confidence. Your organizational mindset plays a key role in surviving economic distress. Experts recommend the following:<\/p>\n\n\n\n

<\/span>1. Focus on the fundamentals<\/strong><\/span><\/h4>\n\n\n\n
\n
\n
\"Stephan<\/figure><\/div>\n<\/div>\n\n\n\n
\n

Reinforce the core, innovate, and make the investments you never had time to make.”<\/p>– Stephan Liozu, PH. D, Pricing Evangelist and Thought Leader<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

<\/span>2. Do not panic<\/strong><\/span><\/h4>\n\n\n\n
\n
\n
\"Kevin<\/figure><\/div>\n<\/div>\n\n\n\n
\n

Do not start a price war; try not to participate in someone else\u2019s price war. If possible, provide more value for your customers versus automatically dropping your prices.”<\/p>– Kevin Mitchell, President, Professional Pricing Society<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

<\/span>3.<\/strong> Think long-term<\/strong><\/strong><\/span><\/h4>\n\n\n\n
\n
\n
\"Aneesa<\/figure><\/div>\n<\/div>\n\n\n\n
\n

Focus on managing your long-term strategies with a balance of a few purposeful short-term directives to get past the coming 6-12 months.”<\/p>– Aneesa Needel, SENIOR Product Marketing Manager, Vendavo<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

<\/span>4. Diversity, diversity, diversity<\/strong><\/span><\/h4>\n\n\n\n
\n
\n
\"Kalle<\/figure><\/div>\n<\/div>\n\n\n\n
\n

Diversity in business protects from all the revenues being impacted at once. For example, new equipment and aftermarket; customer management information systems and pricing.”<\/p>– Kalle Aerikkala, Business Consultant, Vendavo<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

<\/span>Behavior Recession-Proofing<\/span><\/h2>\n\n\n\n

While taking news headlines with a grain of salt can be considered a best practice, actively listening and learning from the behaviors of your key audiences and stakeholders is essential when preparing for a recession. Pay close attention to your employees, customers, competitors, and the wider market.<\/p>\n\n\n\n

<\/span>5. Gain a deeper understanding of your customers<\/strong><\/strong><\/span><\/h4>\n\n\n\n
\n
\n
\"Paul<\/figure><\/div>\n<\/div>\n\n\n\n
\n

Understand the needs-based and psychological buying data for your products such as why do your customers purchase your products? How recession resistant are your customers?”<\/p>-Paul Sansom, Business Consultant, Vendavo<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

<\/span>6. Listen to your market<\/strong><\/strong><\/span><\/h4>\n\n\n\n
\n
\n
\"Mark<\/figure><\/div>\n<\/div>\n\n\n\n
\n

Explore what buyers value and how they discover it. Price segmentation is often very profitable at this point.”<\/p>\u2013 Mark Stiving, PH. D, Chief Pricing Educator, Impact Pricing LLC<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

<\/span>7. Consider your products\u2019 perceived value<\/strong>  <\/strong><\/span><\/h4>\n\n\n\n
\n
\n
\"JT<\/figure><\/div>\n<\/div>\n\n\n\n
\n

Stay close to any changes in your product\u2019s perceived value and associated market dynamics and reflect that in your pricing.”<\/p>\u2013 JT Bowlin, Consulting Director Pricing Solutions, EMEA, Vendavo<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

<\/span>8. Use the soothing aftermarket tonic<\/strong><\/span><\/h4>\n\n\n\n
\n
\n
\"Robert<\/figure><\/div>\n<\/div>\n\n\n\n
\n

Clear evidence from the last downturn shows that while investment in capital equipment will be delayed, your aftermarket business<\/a> presents a great opportunity to replace lost sales and maintain key customer relationships.”<\/p>\u2013 Robert Irwin, SVP Global Business Consulting, Vendavo<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

<\/span>9.<\/strong> Rationalize your customer book of business<\/strong><\/strong><\/span><\/h4>\n\n\n\n
\n
\n
\"Daniel<\/figure><\/div>\n<\/div>\n\n\n\n
\n

Gain visibility to actual pocket margin to understand who makes you money and who is a drain on your company. Find a way to serve marginal customers profitably or reconsider the relationship.”<\/p>\u2013 Daniel Cakora, Business Consultant, Vendavo<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

No one can predict the future entirely, but the days of easy growth are behind us for now. Savvy organizations who look at this as an opportunity to focus on long-term sustainability and profitability may not experience completely smooth sailing, but they are more likely to weather the storm.<\/p>\n\n\n\n

For more on surviving disruption, download the full eBook, Expert Tips for Recession Proofing Your Business<\/a> or check out the full suite of our most recent Vendavo resources<\/a>.<\/p>\n\n\n\n

\"Recession<\/figure>\n","protected":false},"excerpt":{"rendered":"

Prepare your organization for a recession by transforming your mindset, culture, and behaviors. Consider these tips.<\/p>\n","protected":false},"author":24,"featured_media":58072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[496],"tags":[1512],"class_list":["post-58050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","tag-ceo"],"acf":[],"yoast_head":"\n9 Tips for Recession Proofing Your Business<\/title>\n<meta name=\"description\" content=\"Is your business recession proof? Prepare your organization for a recession by transforming your mindset, culture, and behaviors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Tips for Recession Proofing Your Business\" \/>\n<meta property=\"og:description\" content=\"Is your business recession proof? Prepare your organization for a recession by transforming your mindset, culture, and behaviors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendavo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Vendavo\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-14T19:14:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-12T07:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"958\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vendavo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendavo\" \/>\n<meta name=\"twitter:site\" content=\"@vendavo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/\"},\"author\":{\"name\":\"Vendavo\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495\"},\"headline\":\"9 Tips for Recession Proofing Your Business\",\"datePublished\":\"2022-10-14T19:14:02+00:00\",\"dateModified\":\"2023-06-12T07:33:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/\"},\"wordCount\":711,\"publisher\":{\"@id\":\"https:\/\/www.vendavo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png\",\"keywords\":[\"CEO\"],\"articleSection\":[\"All\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/\",\"url\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/\",\"name\":\"9 Tips for Recession Proofing Your Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendavo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png\",\"datePublished\":\"2022-10-14T19:14:02+00:00\",\"dateModified\":\"2023-06-12T07:33:15+00:00\",\"description\":\"Is your business recession proof? Prepare your organization for a recession by transforming your mindset, culture, and behaviors.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#primaryimage\",\"url\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png\",\"contentUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png\",\"width\":2400,\"height\":958,\"caption\":\"9 Tips for Recession Proofing Your Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vendavo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 Tips for Recession Proofing Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vendavo.com\/#website\",\"url\":\"https:\/\/www.vendavo.com\/\",\"name\":\"Vendavo\",\"description\":\"Unlock Growth + Profitability\",\"publisher\":{\"@id\":\"https:\/\/www.vendavo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vendavo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vendavo.com\/#organization\",\"name\":\"Vendavo\",\"url\":\"https:\/\/www.vendavo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg\",\"contentUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg\",\"width\":416,\"height\":250,\"caption\":\"Vendavo\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Vendavo\",\"https:\/\/x.com\/vendavo\",\"https:\/\/www.linkedin.com\/company\/14613\/admin\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495\",\"name\":\"Vendavo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g\",\"caption\":\"Vendavo\"},\"description\":\"Vendavo powers the shift to digital business for the world\u2019s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.\",\"url\":\"https:\/\/www.vendavo.com\/author\/venadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Tips for Recession Proofing Your Business","description":"Is your business recession proof? Prepare your organization for a recession by transforming your mindset, culture, and behaviors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/","og_locale":"en_US","og_type":"article","og_title":"9 Tips for Recession Proofing Your Business","og_description":"Is your business recession proof? Prepare your organization for a recession by transforming your mindset, culture, and behaviors.","og_url":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/","og_site_name":"Vendavo","article_publisher":"https:\/\/www.facebook.com\/Vendavo","article_published_time":"2022-10-14T19:14:02+00:00","article_modified_time":"2023-06-12T07:33:15+00:00","og_image":[{"width":2400,"height":958,"url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png","type":"image\/png"}],"author":"Vendavo","twitter_card":"summary_large_image","twitter_creator":"@vendavo","twitter_site":"@vendavo","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#article","isPartOf":{"@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/"},"author":{"name":"Vendavo","@id":"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495"},"headline":"9 Tips for Recession Proofing Your Business","datePublished":"2022-10-14T19:14:02+00:00","dateModified":"2023-06-12T07:33:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/"},"wordCount":711,"publisher":{"@id":"https:\/\/www.vendavo.com\/#organization"},"image":{"@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png","keywords":["CEO"],"articleSection":["All"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/","url":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/","name":"9 Tips for Recession Proofing Your Business","isPartOf":{"@id":"https:\/\/www.vendavo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#primaryimage"},"image":{"@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png","datePublished":"2022-10-14T19:14:02+00:00","dateModified":"2023-06-12T07:33:15+00:00","description":"Is your business recession proof? Prepare your organization for a recession by transforming your mindset, culture, and behaviors.","breadcrumb":{"@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#primaryimage","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x.png","width":2400,"height":958,"caption":"9 Tips for Recession Proofing Your Business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendavo.com\/all\/9-tips-for-recession-proofing-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vendavo.com\/"},{"@type":"ListItem","position":2,"name":"9 Tips for Recession Proofing Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.vendavo.com\/#website","url":"https:\/\/www.vendavo.com\/","name":"Vendavo","description":"Unlock Growth + Profitability","publisher":{"@id":"https:\/\/www.vendavo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendavo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendavo.com\/#organization","name":"Vendavo","url":"https:\/\/www.vendavo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","width":416,"height":250,"caption":"Vendavo"},"image":{"@id":"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Vendavo","https:\/\/x.com\/vendavo","https:\/\/www.linkedin.com\/company\/14613\/admin\/"]},{"@type":"Person","@id":"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495","name":"Vendavo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g","caption":"Vendavo"},"description":"Vendavo powers the shift to digital business for the world\u2019s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.","url":"https:\/\/www.vendavo.com\/author\/venadmin\/"}]}},"taxonomy_info":{"category":[{"value":496,"label":"All"}],"post_tag":[{"value":1512,"label":"CEO"}]},"featured_image_src_large":["https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/10\/Blog-header1200x479-9-Tips@2x-1024x409.png",1024,409,true],"author_info":{"display_name":"Vendavo","author_link":"https:\/\/www.vendavo.com\/author\/venadmin\/"},"comment_info":"","category_info":[{"term_id":496,"name":"All","slug":"all","term_group":0,"term_taxonomy_id":502,"taxonomy":"category","description":"","parent":0,"count":168,"filter":"raw","cat_ID":496,"category_count":168,"category_description":"","cat_name":"All","category_nicename":"all","category_parent":0}],"tag_info":[{"term_id":1512,"name":"CEO","slug":"ceo","term_group":0,"term_taxonomy_id":1513,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts\/58050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/comments?post=58050"}],"version-history":[{"count":0,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts\/58050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/media\/58072"}],"wp:attachment":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/media?parent=58050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/categories?post=58050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/tags?post=58050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}