{"id":56444,"date":"2022-08-17T08:40:23","date_gmt":"2022-08-17T14:40:23","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=56444"},"modified":"2025-01-30T14:14:16","modified_gmt":"2025-01-30T21:14:16","slug":"case-study-truckpro","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/case-study-truckpro\/","title":{"rendered":"TruckPro Case Study"},"content":{"rendered":"<style>.kb-row-layout-id56444_74944f-b4 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id56444_74944f-b4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id56444_74944f-b4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:108px;padding-bottom:108px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id56444_74944f-b4 > .kt-row-layout-overlay{opacity:0.90;}@media all and (max-width: 1024px){.kb-row-layout-id56444_74944f-b4 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);min-height:600px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id56444_74944f-b4 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_74944f-b4 alignfull has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column56444_52fa7e-2c > .kt-inside-inner-col{display:flex;}.kadence-column56444_52fa7e-2c > .kt-inside-inner-col,.kadence-column56444_52fa7e-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_52fa7e-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_52fa7e-2c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_52fa7e-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_52fa7e-2c{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52fa7e-2c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52fa7e-2c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_52fa7e-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_52fa7e-2c{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_52fa7e-2c{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52fa7e-2c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52fa7e-2c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column56444_52fa7e-2c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_52fa7e-2c{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52fa7e-2c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52fa7e-2c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_52fa7e-2c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_52fa7e-2c inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_189b95-2a, .wp-block-kadence-advancedheading.kt-adv-heading56444_189b95-2a[data-kb-block=\"kb-adv-heading56444_189b95-2a\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-size:48px;line-height:50px;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading56444_189b95-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_189b95-2a[data-kb-block=\"kb-adv-heading56444_189b95-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_189b95-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_189b95-2a[data-kb-block=\"kb-adv-heading56444_189b95-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56444_189b95-2a, .wp-block-kadence-advancedheading.kt-adv-heading56444_189b95-2a[data-kb-block=\"kb-adv-heading56444_189b95-2a\"]{font-size:27px;line-height:32px;}}<\/style>\n<h1 class=\"kt-adv-heading56444_189b95-2a wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading56444_189b95-2a\"><span class=\"ez-toc-section\" id=\"TruckPro_Optimizes_Prices_and_Delights_their_Customers_with_Vendavo\"><\/span>TruckPro Optimizes Prices and Delights their Customers with Vendavo<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_84be77-a3, .wp-block-kadence-advancedheading.kt-adv-heading56444_84be77-a3[data-kb-block=\"kb-adv-heading56444_84be77-a3\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:18px;line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_84be77-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_84be77-a3[data-kb-block=\"kb-adv-heading56444_84be77-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_84be77-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_84be77-a3[data-kb-block=\"kb-adv-heading56444_84be77-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56444_84be77-a3, .wp-block-kadence-advancedheading.kt-adv-heading56444_84be77-a3[data-kb-block=\"kb-adv-heading56444_84be77-a3\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading56444_84be77-a3 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading56444_84be77-a3\">Discover how TruckPro, a leading distributor of aftermarket heavy duty truck parts, delights their customers with the parts they need, when they need them, at a fair price, by partnering with Vendavo.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_d321b3-68 > .kt-inside-inner-col,.kadence-column56444_d321b3-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_d321b3-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_d321b3-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_d321b3-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_d321b3-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_d321b3-68{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_d321b3-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_d321b3-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_d321b3-68\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TruckPro Customer Story\" src=\"https:\/\/player.vimeo.com\/video\/799979904?dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column56444_2477c7-2b > .kt-inside-inner-col,.kadence-column56444_2477c7-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_2477c7-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_2477c7-2b > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_2477c7-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_2477c7-2b > .kt-inside-inner-col{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/09\/product-cards-bg.svg');background-size:cover;background-position:47% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column56444_2477c7-2b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_2477c7-2b{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_2477c7-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_2477c7-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_2477c7-2b\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56444_158050-6e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_158050-6e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_158050-6e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id56444_158050-6e{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/09\/product-cards-bg.svg');background-size:cover;background-position:38% 83%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id56444_158050-6e > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id56444_158050-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id56444_158050-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id56444_158050-6e {position:relative;}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_158050-6e alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column56444_a33179-18 > .kt-inside-inner-col,.kadence-column56444_a33179-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_a33179-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_a33179-18 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_a33179-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_a33179-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_a33179-18{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_a33179-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_a33179-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_a33179-18\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_1cb5ef-f2 > .kt-inside-inner-col{padding-bottom:20px;}.kadence-column56444_1cb5ef-f2 > .kt-inside-inner-col,.kadence-column56444_1cb5ef-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_1cb5ef-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_1cb5ef-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_1cb5ef-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_1cb5ef-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_1cb5ef-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_1cb5ef-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_1cb5ef-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_1cb5ef-f2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_0a045e-0a, .wp-block-kadence-advancedheading.kt-adv-heading56444_0a045e-0a[data-kb-block=\"kb-adv-heading56444_0a045e-0a\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_0a045e-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_0a045e-0a[data-kb-block=\"kb-adv-heading56444_0a045e-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_0a045e-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_0a045e-0a[data-kb-block=\"kb-adv-heading56444_0a045e-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56444_0a045e-0a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_0a045e-0a\"><span class=\"ez-toc-section\" id=\"Highlighted_Business_Outcomes\"><\/span>Highlighted Business Outcomes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id56444_2d82fb-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_2d82fb-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_2d82fb-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id56444_2d82fb-04 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id56444_2d82fb-04 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id56444_2d82fb-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_2d82fb-04 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id56444_2d82fb-04 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id56444_2d82fb-04 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id56444_2d82fb-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_2d82fb-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column56444_89dea6-8c > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column56444_89dea6-8c > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column56444_89dea6-8c > .kt-inside-inner-col,.kadence-column56444_89dea6-8c > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column56444_89dea6-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_89dea6-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_89dea6-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_89dea6-8c > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column56444_89dea6-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_89dea6-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_89dea6-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_89dea6-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_89dea6-8c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_3709cc-8c, .wp-block-kadence-advancedheading.kt-adv-heading56444_3709cc-8c[data-kb-block=\"kb-adv-heading56444_3709cc-8c\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xxl, 4rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading56444_3709cc-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_3709cc-8c[data-kb-block=\"kb-adv-heading56444_3709cc-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_3709cc-8c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_3709cc-8c[data-kb-block=\"kb-adv-heading56444_3709cc-8c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56444_3709cc-8c, .wp-block-kadence-advancedheading.kt-adv-heading56444_3709cc-8c[data-kb-block=\"kb-adv-heading56444_3709cc-8c\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading56444_3709cc-8c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading56444_3709cc-8c\"><span class=\"ez-toc-section\" id=\"85\"><\/span>85%<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_7e7672-0e, .wp-block-kadence-advancedheading.kt-adv-heading56444_7e7672-0e[data-kb-block=\"kb-adv-heading56444_7e7672-0e\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_7e7672-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_7e7672-0e[data-kb-block=\"kb-adv-heading56444_7e7672-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_7e7672-0e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_7e7672-0e[data-kb-block=\"kb-adv-heading56444_7e7672-0e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56444_7e7672-0e, .wp-block-kadence-advancedheading.kt-adv-heading56444_7e7672-0e[data-kb-block=\"kb-adv-heading56444_7e7672-0e\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading56444_7e7672-0e wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading56444_7e7672-0e\">user adoption in the field<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_1ec40a-52 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column56444_1ec40a-52 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column56444_1ec40a-52 > .kt-inside-inner-col,.kadence-column56444_1ec40a-52 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column56444_1ec40a-52 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_1ec40a-52 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_1ec40a-52 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_1ec40a-52 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column56444_1ec40a-52 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_1ec40a-52{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_1ec40a-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_1ec40a-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_1ec40a-52\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_884c97-6c, .wp-block-kadence-advancedheading.kt-adv-heading56444_884c97-6c[data-kb-block=\"kb-adv-heading56444_884c97-6c\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xxl, 4rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading56444_884c97-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_884c97-6c[data-kb-block=\"kb-adv-heading56444_884c97-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_884c97-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_884c97-6c[data-kb-block=\"kb-adv-heading56444_884c97-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56444_884c97-6c, .wp-block-kadence-advancedheading.kt-adv-heading56444_884c97-6c[data-kb-block=\"kb-adv-heading56444_884c97-6c\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading56444_884c97-6c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading56444_884c97-6c\"><span class=\"ez-toc-section\" id=\"37M\"><\/span><strong>$3.7M<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_afdc7e-6c, .wp-block-kadence-advancedheading.kt-adv-heading56444_afdc7e-6c[data-kb-block=\"kb-adv-heading56444_afdc7e-6c\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_afdc7e-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_afdc7e-6c[data-kb-block=\"kb-adv-heading56444_afdc7e-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_afdc7e-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_afdc7e-6c[data-kb-block=\"kb-adv-heading56444_afdc7e-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56444_afdc7e-6c, .wp-block-kadence-advancedheading.kt-adv-heading56444_afdc7e-6c[data-kb-block=\"kb-adv-heading56444_afdc7e-6c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading56444_afdc7e-6c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading56444_afdc7e-6c\">captured cross-sell revenue just 4 months after go-live<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_7743ce-49 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column56444_7743ce-49 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column56444_7743ce-49 > .kt-inside-inner-col,.kadence-column56444_7743ce-49 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column56444_7743ce-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_7743ce-49 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_7743ce-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_7743ce-49 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column56444_7743ce-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_7743ce-49{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_7743ce-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_7743ce-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_7743ce-49\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_8ee9be-48, .wp-block-kadence-advancedheading.kt-adv-heading56444_8ee9be-48[data-kb-block=\"kb-adv-heading56444_8ee9be-48\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xxl, 4rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading56444_8ee9be-48 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_8ee9be-48[data-kb-block=\"kb-adv-heading56444_8ee9be-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_8ee9be-48 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_8ee9be-48[data-kb-block=\"kb-adv-heading56444_8ee9be-48\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56444_8ee9be-48, .wp-block-kadence-advancedheading.kt-adv-heading56444_8ee9be-48[data-kb-block=\"kb-adv-heading56444_8ee9be-48\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading56444_8ee9be-48 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading56444_8ee9be-48\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&lt;4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_e9d8c5-39, .wp-block-kadence-advancedheading.kt-adv-heading56444_e9d8c5-39[data-kb-block=\"kb-adv-heading56444_e9d8c5-39\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_e9d8c5-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_e9d8c5-39[data-kb-block=\"kb-adv-heading56444_e9d8c5-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_e9d8c5-39 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_e9d8c5-39[data-kb-block=\"kb-adv-heading56444_e9d8c5-39\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading56444_e9d8c5-39, .wp-block-kadence-advancedheading.kt-adv-heading56444_e9d8c5-39[data-kb-block=\"kb-adv-heading56444_e9d8c5-39\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading56444_e9d8c5-39 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading56444_e9d8c5-39\">months before realizing full initial return on investment<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column56444_13b027-5f > .kt-inside-inner-col,.kadence-column56444_13b027-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_13b027-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_13b027-5f > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_13b027-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_13b027-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_13b027-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_13b027-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_13b027-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_13b027-5f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_e9c07d-da > .kt-inside-inner-col,.kadence-column56444_e9c07d-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_e9c07d-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_e9c07d-da > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_e9c07d-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_e9c07d-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_e9c07d-da{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_e9c07d-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_e9c07d-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_e9c07d-da\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_010401-6e > .kt-inside-inner-col,.kadence-column56444_010401-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_010401-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_010401-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_010401-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_010401-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_010401-6e{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_010401-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_010401-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_010401-6e\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56444_6bd8bd-13 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id56444_6bd8bd-13 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id56444_6bd8bd-13 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id56444_6bd8bd-13 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_6bd8bd-13 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id56444_6bd8bd-13 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_6bd8bd-13 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column56444_52d4cd-5e > .kt-inside-inner-col{display:flex;}.kadence-column56444_52d4cd-5e > .kt-inside-inner-col,.kadence-column56444_52d4cd-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_52d4cd-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_52d4cd-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column56444_52d4cd-5e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column56444_52d4cd-5e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column56444_52d4cd-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_52d4cd-5e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52d4cd-5e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52d4cd-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_52d4cd-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_52d4cd-5e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_52d4cd-5e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52d4cd-5e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52d4cd-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column56444_52d4cd-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_52d4cd-5e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52d4cd-5e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_52d4cd-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_52d4cd-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_52d4cd-5e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_55f87e-56, .wp-block-kadence-advancedheading.kt-adv-heading56444_55f87e-56[data-kb-block=\"kb-adv-heading56444_55f87e-56\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_55f87e-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_55f87e-56[data-kb-block=\"kb-adv-heading56444_55f87e-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_55f87e-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_55f87e-56[data-kb-block=\"kb-adv-heading56444_55f87e-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56444_55f87e-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_55f87e-56\"><span class=\"ez-toc-section\" id=\"Overview\"><\/span>Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_848640-24, .wp-block-kadence-advancedheading.kt-adv-heading56444_848640-24[data-kb-block=\"kb-adv-heading56444_848640-24\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_848640-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_848640-24[data-kb-block=\"kb-adv-heading56444_848640-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_848640-24 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_848640-24[data-kb-block=\"kb-adv-heading56444_848640-24\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56444_848640-24 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading56444_848640-24\">Before introducing a proven, methodical, pricing discipline within the walls of&nbsp;<a href=\"https:\/\/www.truckpro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TruckPro<\/a>, pricing was a small part of managing an entire product category and did not get the focus it needed to make real bottom line improvements.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_9c2e55-cc, .wp-block-kadence-advancedheading.kt-adv-heading56444_9c2e55-cc[data-kb-block=\"kb-adv-heading56444_9c2e55-cc\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_9c2e55-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_9c2e55-cc[data-kb-block=\"kb-adv-heading56444_9c2e55-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_9c2e55-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_9c2e55-cc[data-kb-block=\"kb-adv-heading56444_9c2e55-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56444_9c2e55-cc wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading56444_9c2e55-cc\"><a href=\"https:\/\/www.linkedin.com\/in\/reid-garrett-703bb91b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reid Garrett<\/a>, Vice President of Merchandising, was hired to change that, with an established discipline and a team to own it across the organization. But complete transformation takes people, processes, and technology. TruckPro initially partnered with Vendavo for help with price optimization that expanded to include strategic product recommendations for sellers\u2019 negotiations and cross-sells.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_e51f86-f2, .wp-block-kadence-advancedheading.kt-adv-heading56444_e51f86-f2[data-kb-block=\"kb-adv-heading56444_e51f86-f2\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_e51f86-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_e51f86-f2[data-kb-block=\"kb-adv-heading56444_e51f86-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_e51f86-f2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_e51f86-f2[data-kb-block=\"kb-adv-heading56444_e51f86-f2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56444_e51f86-f2 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading56444_e51f86-f2\">According to Garrett, TruckPro chose Vendavo because the team showed a lot of integrity, trustworthiness, and expertise in the selling process. Vendavo also had strong customer references and came highly recommended by analysts.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_0a6263-19 > .kt-inside-inner-col{display:flex;}.kadence-column56444_0a6263-19 > .kt-inside-inner-col,.kadence-column56444_0a6263-19 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_0a6263-19 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_0a6263-19 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_0a6263-19 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_0a6263-19{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_0a6263-19{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_0a6263-19 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_0a6263-19 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_0a6263-19{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_0a6263-19{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_0a6263-19{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_0a6263-19 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column56444_0a6263-19 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_0a6263-19{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_0a6263-19{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_0a6263-19 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_0a6263-19 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_0a6263-19\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_14fa60-55 > .kt-inside-inner-col{display:flex;}.kadence-column56444_14fa60-55 > .kt-inside-inner-col,.kadence-column56444_14fa60-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_14fa60-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_14fa60-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_14fa60-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_14fa60-55{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_14fa60-55{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_14fa60-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_14fa60-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_14fa60-55{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_14fa60-55{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_14fa60-55{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_14fa60-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column56444_14fa60-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_14fa60-55{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_14fa60-55{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_14fa60-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_14fa60-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_14fa60-55\"><div class=\"kt-inside-inner-col\"><style>.kb-image56444_7c17b1-4d .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image56444_7c17b1-4d img.kb-img, .kb-image56444_7c17b1-4d .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image56444_7c17b1-4d\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"677\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/About_TruckPro_1.png\" alt=\"TruckPro\" class=\"kb-img wp-image-56446\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/About_TruckPro_1.png 853w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/About_TruckPro_1-300x238.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/About_TruckPro_1-768x610.png 768w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id56444_79dbf1-bc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_79dbf1-bc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_79dbf1-bc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id56444_79dbf1-bc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_79dbf1-bc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id56444_79dbf1-bc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_79dbf1-bc alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column56444_1c05b3-0f > .kt-inside-inner-col{display:flex;}.kadence-column56444_1c05b3-0f > .kt-inside-inner-col,.kadence-column56444_1c05b3-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_1c05b3-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_1c05b3-0f > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column56444_1c05b3-0f > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column56444_1c05b3-0f > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column56444_1c05b3-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_1c05b3-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_1c05b3-0f{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_1c05b3-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column56444_1c05b3-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_1c05b3-0f\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons56444_3bd75f-69 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons56444_3bd75f-69{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons56444_3bd75f-69 alignnone\"><style>.kt-svg-item-56444_830f5f-73 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-56444_830f5f-73 .kb-svg-icon-wrap{color:#76c546;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-56444_830f5f-73\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_823fb7-8d > .kt-inside-inner-col,.kadence-column56444_823fb7-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_823fb7-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_823fb7-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_823fb7-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_823fb7-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_823fb7-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_823fb7-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_823fb7-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_823fb7-8d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_043b23-69, .wp-block-kadence-advancedheading.kt-adv-heading56444_043b23-69[data-kb-block=\"kb-adv-heading56444_043b23-69\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_043b23-69 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_043b23-69[data-kb-block=\"kb-adv-heading56444_043b23-69\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_043b23-69 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_043b23-69[data-kb-block=\"kb-adv-heading56444_043b23-69\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56444_043b23-69 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading56444_043b23-69\"><span class=\"ez-toc-section\" id=\"The_power_behind_this_technology_is_that_we_are_using_insights_from_the_past_to_inform_the_future_We_arent_setting_prices_out_of_a_brand-new_black_box_we_are_setting_prices_that_are_based_on_historical_data_This_has_helped_tremendously_with_adoption_in_the_field%E2%80%9D\"><\/span>The power behind this technology is that we are using insights from the past to inform the future. We aren\u2019t setting prices out of a brand-new black box, we are setting prices that are based on historical data. This has helped tremendously with adoption in the field.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column56444_d4369c-aa > .kt-inside-inner-col,.kadence-column56444_d4369c-aa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_d4369c-aa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_d4369c-aa > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_d4369c-aa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_d4369c-aa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_d4369c-aa{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_d4369c-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_d4369c-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_d4369c-aa\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56444_ca5ffe-1f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_ca5ffe-1f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_ca5ffe-1f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id56444_ca5ffe-1f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_ca5ffe-1f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id56444_ca5ffe-1f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_ca5ffe-1f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column56444_5d23e3-90 > .kt-inside-inner-col,.kadence-column56444_5d23e3-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_5d23e3-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_5d23e3-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_5d23e3-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_5d23e3-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_5d23e3-90{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_5d23e3-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_5d23e3-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_5d23e3-90\"><div class=\"kt-inside-inner-col\"><style>.kb-image56444_a951ed-48 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image56444_a951ed-48 img.kb-img, .kb-image56444_a951ed-48 .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image56444_a951ed-48\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Reid-Garrett.jpg\" alt=\"\" class=\"kb-img wp-image-56451\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Reid-Garrett.jpg 500w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Reid-Garrett-300x300.jpg 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Reid-Garrett-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_d2e026-b3 > .kt-inside-inner-col,.kadence-column56444_d2e026-b3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_d2e026-b3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_d2e026-b3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_d2e026-b3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_d2e026-b3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_d2e026-b3{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_d2e026-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_d2e026-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_d2e026-b3\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-3cce4548115c11c692318e4160860689\" style=\"font-size:20px;line-height:1\"><span class=\"ez-toc-section\" id=\"Reid_Garrett\"><\/span><br \/>Reid Garrett<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-31e76a6b07d0ea6bcf8c4aef508c4afb\" style=\"font-size:14px;line-height:0\">Vice President of Merchandising<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column56444_87f3b1-ff > .kt-inside-inner-col,.kadence-column56444_87f3b1-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_87f3b1-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_87f3b1-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_87f3b1-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_87f3b1-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_87f3b1-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_87f3b1-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_87f3b1-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_87f3b1-ff\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_8e4fea-51 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class=\"kb-row-layout-wrap kb-row-layout-id56444_9cd1c4-e0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column56444_9ec118-71 > .kt-inside-inner-col{display:flex;}.kadence-column56444_9ec118-71 > .kt-inside-inner-col,.kadence-column56444_9ec118-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_9ec118-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_9ec118-71 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_9ec118-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_9ec118-71{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9ec118-71{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9ec118-71 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_9ec118-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_9ec118-71{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_9ec118-71{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9ec118-71{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9ec118-71 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column56444_9ec118-71 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_9ec118-71{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9ec118-71{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9ec118-71 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_9ec118-71 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_9ec118-71\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_9cae65-e6 > .kt-inside-inner-col{display:flex;}.kadence-column56444_9cae65-e6 > .kt-inside-inner-col,.kadence-column56444_9cae65-e6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_9cae65-e6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_9cae65-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_9cae65-e6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_9cae65-e6{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9cae65-e6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9cae65-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_9cae65-e6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_9cae65-e6{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_9cae65-e6{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9cae65-e6{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9cae65-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column56444_9cae65-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_9cae65-e6{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9cae65-e6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_9cae65-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_9cae65-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_9cae65-e6\"><div class=\"kt-inside-inner-col\"><style>.kb-image56444_d777b8-b7 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image56444_d777b8-b7 img.kb-img, .kb-image56444_d777b8-b7 .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image56444_d777b8-b7\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1160\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Deal-Price-Optimizer-Performance-Digital-Commerce.png\" alt=\"\" class=\"kb-img wp-image-68675\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Deal-Price-Optimizer-Performance-Digital-Commerce.png 1600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Deal-Price-Optimizer-Performance-Digital-Commerce-300x218.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Deal-Price-Optimizer-Performance-Digital-Commerce-1024x742.png 1024w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Deal-Price-Optimizer-Performance-Digital-Commerce-768x557.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Deal-Price-Optimizer-Performance-Digital-Commerce-1536x1114.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col{display:flex;}.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col,.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_4e8fbc-53{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_4e8fbc-53{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_4e8fbc-53{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_4e8fbc-53{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_4e8fbc-53{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_4e8fbc-53{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_4e8fbc-53{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_4e8fbc-53 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_4e8fbc-53\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_b67638-c2, .wp-block-kadence-advancedheading.kt-adv-heading56444_b67638-c2[data-kb-block=\"kb-adv-heading56444_b67638-c2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_b67638-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_b67638-c2[data-kb-block=\"kb-adv-heading56444_b67638-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_b67638-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_b67638-c2[data-kb-block=\"kb-adv-heading56444_b67638-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56444_b67638-c2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_b67638-c2\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span>The Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_c6561d-30, .wp-block-kadence-advancedheading.kt-adv-heading56444_c6561d-30[data-kb-block=\"kb-adv-heading56444_c6561d-30\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_c6561d-30 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_c6561d-30[data-kb-block=\"kb-adv-heading56444_c6561d-30\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_c6561d-30 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_c6561d-30[data-kb-block=\"kb-adv-heading56444_c6561d-30\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56444_c6561d-30 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading56444_c6561d-30\">When it came to price optimization, TruckPro set out to use transactional history to identify fair prices for each market that they serve. They saw strong adoption with their team in the field. They saw the benefit in introducing price optimization and decided to invest in&nbsp;<a href=\"https:\/\/www.vendavo.com\/our-products\/vendavo-sales-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vendavo Sales Optimizer<\/a>&nbsp;to help their sales team sell more by using data analytics to recommend the right products for each customer.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_0d47ed-9e > .kt-inside-inner-col,.kadence-column56444_0d47ed-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_0d47ed-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_0d47ed-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_0d47ed-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_0d47ed-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_0d47ed-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_0d47ed-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_0d47ed-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_0d47ed-9e\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_a7da48-37 > .kt-inside-inner-col,.kadence-column56444_a7da48-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_a7da48-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_a7da48-37 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_a7da48-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_a7da48-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_a7da48-37{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_a7da48-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_a7da48-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_a7da48-37\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_51962e-8b > .kt-inside-inner-col,.kadence-column56444_51962e-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_51962e-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_51962e-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_51962e-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_51962e-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_51962e-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_51962e-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_51962e-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_51962e-8b\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56444_1c3cd6-1c > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id56444_1c3cd6-1c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id56444_1c3cd6-1c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id56444_1c3cd6-1c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_1c3cd6-1c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id56444_1c3cd6-1c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_1c3cd6-1c alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col{display:flex;}.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col,.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_7e7ee6-4a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_7e7ee6-4a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_7e7ee6-4a{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_7e7ee6-4a{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_7e7ee6-4a{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_7e7ee6-4a{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_7e7ee6-4a{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_7e7ee6-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_7e7ee6-4a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_a95f47-2c, .wp-block-kadence-advancedheading.kt-adv-heading56444_a95f47-2c[data-kb-block=\"kb-adv-heading56444_a95f47-2c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_a95f47-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_a95f47-2c[data-kb-block=\"kb-adv-heading56444_a95f47-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_a95f47-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_a95f47-2c[data-kb-block=\"kb-adv-heading56444_a95f47-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56444_a95f47-2c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_a95f47-2c\"><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span>The Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_2d27cf-c3, .wp-block-kadence-advancedheading.kt-adv-heading56444_2d27cf-c3[data-kb-block=\"kb-adv-heading56444_2d27cf-c3\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_2d27cf-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_2d27cf-c3[data-kb-block=\"kb-adv-heading56444_2d27cf-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_2d27cf-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_2d27cf-c3[data-kb-block=\"kb-adv-heading56444_2d27cf-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56444_2d27cf-c3 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading56444_2d27cf-c3\"><a href=\"https:\/\/www.vendavo.com\/our-products\/sales-optimizer\/\">Vendavo Sales Optimizer<\/a>&nbsp;provides TruckPro sellers with product recommendations behind the scenes. It is seamlessly integrated with their Salesforce CRM, so it can serve up recommendations within the system. Sales Optimizer has significantly sped up the ability for sellers to find opportunities and focus on additional deals and wins. Sales team members coach the AI with human expertise by accepting or rejecting product recommendations. Sellers&#8217; knowledge is blended with AI to make recommendations stronger over time and customized for the company\u2019s opportunities.<br \/><br \/>As part of Vendavo\u2019s Lighthouse customer program, TruckPro was able to work directly with Vendavo\u2019s developers to build key capabilities into the solution. In the first 4 months after go-live, TruckPro covered the cost of the software and exceeded the expected ROI. There is over 85% solution adoption in the field.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_56beb9-bd > .kt-inside-inner-col{display:flex;}.kadence-column56444_56beb9-bd > .kt-inside-inner-col,.kadence-column56444_56beb9-bd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_56beb9-bd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_56beb9-bd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_56beb9-bd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_56beb9-bd{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_56beb9-bd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_56beb9-bd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_56beb9-bd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_56beb9-bd{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_56beb9-bd{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_56beb9-bd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_56beb9-bd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column56444_56beb9-bd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_56beb9-bd{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_56beb9-bd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_56beb9-bd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_56beb9-bd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_56beb9-bd\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_b31d56-27 > .kt-inside-inner-col{display:flex;}.kadence-column56444_b31d56-27 > .kt-inside-inner-col,.kadence-column56444_b31d56-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_b31d56-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_b31d56-27 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_b31d56-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_b31d56-27{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_b31d56-27{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_b31d56-27 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_b31d56-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_b31d56-27{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_b31d56-27{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_b31d56-27{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_b31d56-27 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column56444_b31d56-27 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_b31d56-27{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_b31d56-27{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_b31d56-27 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_b31d56-27 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_b31d56-27\"><div class=\"kt-inside-inner-col\"><style>.kb-image56444_1f69e0-a9 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image56444_1f69e0-a9 img.kb-img, .kb-image56444_1f69e0-a9 .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image56444_1f69e0-a9 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"581\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/truckpro-office.jpg\" alt=\"\" class=\"kb-img wp-image-78012\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/truckpro-office.jpg 1000w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/truckpro-office-600x349.jpg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/truckpro-office-768x446.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id56444_868d25-66 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_868d25-66 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_868d25-66 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id56444_868d25-66 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_868d25-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id56444_868d25-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_868d25-66 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column56444_829b0a-0b > .kt-inside-inner-col{display:flex;}.kadence-column56444_829b0a-0b > .kt-inside-inner-col,.kadence-column56444_829b0a-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_829b0a-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_829b0a-0b > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column56444_829b0a-0b > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column56444_829b0a-0b > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column56444_829b0a-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_829b0a-0b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_829b0a-0b{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_829b0a-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column56444_829b0a-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_829b0a-0b\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons56444_c03afd-a1 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons56444_c03afd-a1{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons56444_c03afd-a1 alignnone\"><style>.kt-svg-item-56444_d6876e-c8 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-56444_d6876e-c8 .kb-svg-icon-wrap{color:#67abe1;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-56444_d6876e-c8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_ea3691-78 > .kt-inside-inner-col,.kadence-column56444_ea3691-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_ea3691-78 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_ea3691-78 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_ea3691-78 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_ea3691-78 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_ea3691-78{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_ea3691-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_ea3691-78 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_ea3691-78\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_dfe40f-5b, .wp-block-kadence-advancedheading.kt-adv-heading56444_dfe40f-5b[data-kb-block=\"kb-adv-heading56444_dfe40f-5b\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_dfe40f-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_dfe40f-5b[data-kb-block=\"kb-adv-heading56444_dfe40f-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_dfe40f-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_dfe40f-5b[data-kb-block=\"kb-adv-heading56444_dfe40f-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56444_dfe40f-5b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading56444_dfe40f-5b\"><span class=\"ez-toc-section\" id=\"Partnering_developers_with_people_that_sell_truck_parts_could_be_a_challenge_But_the_transparency_clarity_and_priority-setting_from_Vendavo_helped_us_build_a_strong_foundation_They_were_with_us_every_step_of_the_way%E2%80%9D\"><\/span>Partnering developers with people that sell truck parts could be a challenge. But the transparency, clarity, and priority-setting from Vendavo helped us build a strong foundation. They were with us every step of the way.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column56444_74d224-cd > .kt-inside-inner-col,.kadence-column56444_74d224-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_74d224-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_74d224-cd > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_74d224-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_74d224-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_74d224-cd{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_74d224-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_74d224-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_74d224-cd\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56444_ceab49-4b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_ceab49-4b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_ceab49-4b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id56444_ceab49-4b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_ceab49-4b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id56444_ceab49-4b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_ceab49-4b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column56444_52b013-90 > .kt-inside-inner-col,.kadence-column56444_52b013-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_52b013-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_52b013-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_52b013-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_52b013-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_52b013-90{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_52b013-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_52b013-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_52b013-90\"><div class=\"kt-inside-inner-col\"><style>.kb-image56444_8d1b77-4f .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image56444_8d1b77-4f img.kb-img, .kb-image56444_8d1b77-4f .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image56444_8d1b77-4f\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Reid-Garrett.jpg\" alt=\"\" class=\"kb-img wp-image-56451\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Reid-Garrett.jpg 500w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Reid-Garrett-300x300.jpg 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Reid-Garrett-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_d572d4-36 > .kt-inside-inner-col,.kadence-column56444_d572d4-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_d572d4-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_d572d4-36 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_d572d4-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_d572d4-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_d572d4-36{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_d572d4-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_d572d4-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_d572d4-36\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-3cce4548115c11c692318e4160860689\" style=\"font-size:20px;line-height:1\"><span class=\"ez-toc-section\" id=\"Reid_Garrett-2\"><\/span><br \/>Reid Garrett<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-31e76a6b07d0ea6bcf8c4aef508c4afb\" style=\"font-size:14px;line-height:0\">Vice President of Merchandising<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column56444_1ffa65-11 > .kt-inside-inner-col,.kadence-column56444_1ffa65-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_1ffa65-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_1ffa65-11 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_1ffa65-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_1ffa65-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_1ffa65-11{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_1ffa65-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_1ffa65-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_1ffa65-11\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56444_23b147-83 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_23b147-83 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_23b147-83 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:48px;padding-bottom:48px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id56444_23b147-83 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_23b147-83 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id56444_23b147-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_23b147-83 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column56444_654a0e-3e > .kt-inside-inner-col{display:flex;}.kadence-column56444_654a0e-3e > .kt-inside-inner-col{padding-right:0px;padding-bottom:30px;padding-left:0px;}.kadence-column56444_654a0e-3e > .kt-inside-inner-col{border-top:0px solid transparent;border-right:0px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;}.kadence-column56444_654a0e-3e > .kt-inside-inner-col,.kadence-column56444_654a0e-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_654a0e-3e > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_654a0e-3e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.kadence-column56444_654a0e-3e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column56444_654a0e-3e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column56444_654a0e-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_654a0e-3e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_654a0e-3e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_654a0e-3e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_654a0e-3e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_654a0e-3e{text-align:center;}.kadence-column56444_654a0e-3e{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_654a0e-3e > .kt-inside-inner-col{border-top:0px solid transparent;border-right:0px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_654a0e-3e{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_654a0e-3e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_654a0e-3e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column56444_654a0e-3e > .kt-inside-inner-col{padding-right:0px;border-top:0px solid rgba(228,224,224,0.6);border-right:0px solid rgba(228,224,224,0.6);border-bottom:1px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column56444_654a0e-3e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_654a0e-3e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_654a0e-3e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56444_654a0e-3e{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_654a0e-3e kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"367\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/th.jpeg\" alt=\"\" class=\"wp-image-78014\" style=\"width:535px;height:auto\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col{display:flex;}.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col,.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_f11fd8-c4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_f11fd8-c4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_f11fd8-c4{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_f11fd8-c4{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_f11fd8-c4{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_f11fd8-c4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_f11fd8-c4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_f11fd8-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_f11fd8-c4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_b1e171-93, .wp-block-kadence-advancedheading.kt-adv-heading56444_b1e171-93[data-kb-block=\"kb-adv-heading56444_b1e171-93\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_b1e171-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_b1e171-93[data-kb-block=\"kb-adv-heading56444_b1e171-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_b1e171-93 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_b1e171-93[data-kb-block=\"kb-adv-heading56444_b1e171-93\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56444_b1e171-93 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_b1e171-93\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span>The Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_160703-e9, .wp-block-kadence-advancedheading.kt-adv-heading56444_160703-e9[data-kb-block=\"kb-adv-heading56444_160703-e9\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_160703-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_160703-e9[data-kb-block=\"kb-adv-heading56444_160703-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_160703-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_160703-e9[data-kb-block=\"kb-adv-heading56444_160703-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56444_160703-e9 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading56444_160703-e9\">For heavy duty truckers, if your truck is down and you\u2019re missing a critical part, your business is losing money. TruckPro is committed to getting customers the parts they need, when they need them, at a fair price. They have heavily invested in technologies that help provide a better experience for their end customers.<br \/><br \/>TruckPro is digitally managing cost structures to ensure they are delivering fair prices, investing in commerce to enable customers to self-serve, and empowering sellers to be more strategic with rich product recommendations. Pricing is a major value driver for TruckPro. Looking ahead, they\u2019ll continue to improve their product offering, invest in technology that better arms their team, and find new ways to serve customers nationwide.<br \/><br \/>With the agility, scalability, and flexibility of the Vendavo solution, TruckPro is prepared for any disruptions or necessary changes to come.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column56444_1793c3-91 > .kt-inside-inner-col,.kadence-column56444_1793c3-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_1793c3-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_1793c3-91 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_1793c3-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_1793c3-91 > .kt-inside-inner-col{background-color:#f3faef;}.kadence-column56444_1793c3-91 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_1793c3-91{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_1793c3-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_1793c3-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_1793c3-91\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56444_6f94d2-bf > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id56444_6f94d2-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id56444_6f94d2-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id56444_6f94d2-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_6f94d2-bf > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id56444_6f94d2-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_6f94d2-bf alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column56444_506038-9e > .kt-inside-inner-col{display:flex;}.kadence-column56444_506038-9e > .kt-inside-inner-col,.kadence-column56444_506038-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_506038-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_506038-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column56444_506038-9e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column56444_506038-9e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column56444_506038-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column56444_506038-9e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_506038-9e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_506038-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_506038-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_506038-9e{text-align:left;}.kadence-column56444_506038-9e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56444_506038-9e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_506038-9e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_506038-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column56444_506038-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56444_506038-9e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_506038-9e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56444_506038-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56444_506038-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_506038-9e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_732f7a-33, .wp-block-kadence-advancedheading.kt-adv-heading56444_732f7a-33[data-kb-block=\"kb-adv-heading56444_732f7a-33\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_732f7a-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_732f7a-33[data-kb-block=\"kb-adv-heading56444_732f7a-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_732f7a-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_732f7a-33[data-kb-block=\"kb-adv-heading56444_732f7a-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56444_732f7a-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_732f7a-33\"><span class=\"ez-toc-section\" id=\"Fireside_Chat_with_Reid_Garrett\"><\/span>Fireside Chat with Reid Garrett<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_8f9b7e-ad, .wp-block-kadence-advancedheading.kt-adv-heading56444_8f9b7e-ad[data-kb-block=\"kb-adv-heading56444_8f9b7e-ad\"]{margin-bottom:48px;font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_8f9b7e-ad mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_8f9b7e-ad[data-kb-block=\"kb-adv-heading56444_8f9b7e-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_8f9b7e-ad img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_8f9b7e-ad[data-kb-block=\"kb-adv-heading56444_8f9b7e-ad\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading56444_8f9b7e-ad wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading56444_8f9b7e-ad\"><span class=\"ez-toc-section\" id=\"In_a_Fireside_Chat_at_Vendavos_Growth_Profitability_Summit_2023_in_Chicago_Morgan_Short_Director_of_Content_Web_Strategy_at_Vendavo_spoke_with_Reid_Garrett_Vice_President_of_Merchandising_at_TruckPro_about_the_process_of_pricing_transformations_the_risk_of_silos_and_how_to_avoid_them_and_why_its_important_to_make_sure_you_have_executive_sponsorship_and_the_right_people_in_the_room_when_undertaking_company-wide_changes\"><\/span>In a Fireside Chat at Vendavo\u2019s&nbsp;Growth + Profitability Summit 2023&nbsp;in Chicago,&nbsp;Morgan Short, Director of Content &amp; Web Strategy at Vendavo, spoke with&nbsp;Reid Garrett, Vice President of Merchandising at TruckPro, about the process of pricing transformations, the risk of silos and how to avoid them, and why it\u2019s important to make sure you have executive sponsorship and the right people in the room when undertaking company-wide changes.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns56444_043aba-7b{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns56444_043aba-7b .kt-button{font-weight:normal;font-style:normal;}.kt-btns56444_043aba-7b .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns56444_043aba-7b .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns56444_043aba-7b .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns56444_043aba-7b .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns56444_043aba-7b .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns56444_043aba-7b .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns56444_043aba-7b .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns56444_043aba-7b is-style-gradient-btn\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn56444_a54451-3b.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn56444_a54451-3b kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.vendavo.com\/events\/fireside-chat-gps-reid-garrett\/\"><span class=\"kt-btn-inner-text\">Read More<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_cea5c1-ba > .kt-inside-inner-col,.kadence-column56444_cea5c1-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_cea5c1-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_cea5c1-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_cea5c1-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_cea5c1-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_cea5c1-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_cea5c1-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_cea5c1-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_cea5c1-ba\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_619217-3a > .kt-inside-inner-col,.kadence-column56444_619217-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_619217-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_619217-3a > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_619217-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_619217-3a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_619217-3a{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_619217-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_619217-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_619217-3a\"><div class=\"kt-inside-inner-col\"><style>.kadence-video-popup56444_7ea0aa-78 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}.kadence-video-popup56444_7ea0aa-78 .kadence-video-popup-wrap .kt-video-svg-icon{color:#ffffff;}.kadence-video-popup56444_7ea0aa-78 .kadence-video-popup-wrap .kt-video-svg-icon{font-size:80px;}.kadence-video-popup56444_7ea0aa-78 .kadence-video-popup-wrap .kt-video-svg-icon > svg{stroke-width:2;}.kadence-video-popup56444_7ea0aa-78 .kadence-video-popup-wrap .kadence-video-overlay{opacity:0.3;;mix-blend-mode:none;;background:#000000;;}.kadence-video-popup56444_7ea0aa-78 .kadence-video-popup-wrap:hover .kadence-video-overlay{opacity:0.5;;}.glightbox-kadence-dark.kadence-popup-56444_7ea0aa-78 .goverlay{background:#000000;opacity:0.8;}.glightbox-container.kadence-popup-56444_7ea0aa-78 .gclose path, .glightbox-container.kadence-popup-56444_7ea0aa-78 .gnext path, .glightbox-container.kadence-popup-56444_7ea0aa-78 .gprev path{fill:#ffffff;}.glightbox-container.kadence-popup-56444_7ea0aa-78 .gslide-video, .glightbox-container.kadence-popup-56444_7ea0aa-78 .gvideo-local{max-width:900px !important;}@media all and (max-width: 1024px){.kadence-video-popup56444_7ea0aa-78 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}@media all and (max-width: 767px){.kadence-video-popup56444_7ea0aa-78 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-videopopup kadence-video-popup56444_7ea0aa-78\"><div class=\"kadence-video-popup-wrap kadence-video-noshadow\"><div class=\"kadence-video-intrinsic \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Fireside-Chat-with-Reid-Garrett.png\" alt=\"\" width=\"1280\" height=\"720\" class=\"kadence-video-poster wp-image-68691\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Fireside-Chat-with-Reid-Garrett.png 1280w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Fireside-Chat-with-Reid-Garrett-300x169.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Fireside-Chat-with-Reid-Garrett-1024x576.png 1024w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Fireside-Chat-with-Reid-Garrett-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><div class=\"kadence-video-overlay\"><\/div><a class=\"kadence-video-popup-link kadence-video-type-external\" href=\"https:\/\/vimeo.com\/874878576\" role=\"button\" data-popup-class=\"kadence-popup-56444_7ea0aa-78\" data-effect=\"none\" data-popup-id=\"kadence-local-video-56444_7ea0aa-78\" data-popup-auto=\"true\" data-youtube-cookies=\"true\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play-circle kt-video-svg-icon kt-video-svg-icon-style-default kt-video-svg-icon-fas play-circle kt-video-play-animation-none kt-video-svg-icon-size-80\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Play<\/title><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 16.4 32.9 0 42z\"\/><\/svg><\/span><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id56444_1bc186-79 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_1bc186-79 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_1bc186-79 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id56444_1bc186-79 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_1bc186-79 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id56444_1bc186-79 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_1bc186-79 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column56444_98bb2d-91 > .kt-inside-inner-col,.kadence-column56444_98bb2d-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_98bb2d-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_98bb2d-91 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_98bb2d-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_98bb2d-91 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_98bb2d-91{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_98bb2d-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_98bb2d-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_98bb2d-91\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_4c90c0-83, .wp-block-kadence-advancedheading.kt-adv-heading56444_4c90c0-83[data-kb-block=\"kb-adv-heading56444_4c90c0-83\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_4c90c0-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_4c90c0-83[data-kb-block=\"kb-adv-heading56444_4c90c0-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_4c90c0-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_4c90c0-83[data-kb-block=\"kb-adv-heading56444_4c90c0-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56444_4c90c0-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_4c90c0-83\"><span class=\"ez-toc-section\" id=\"About_TruckPro\"><\/span>About TruckPro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id56444_6b2aa7-de > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_6b2aa7-de > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_6b2aa7-de > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id56444_6b2aa7-de > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_6b2aa7-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id56444_6b2aa7-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_6b2aa7-de alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column56444_dd1f33-c9 > .kt-inside-inner-col,.kadence-column56444_dd1f33-c9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_dd1f33-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_dd1f33-c9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_dd1f33-c9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_dd1f33-c9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_dd1f33-c9{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_dd1f33-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_dd1f33-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_dd1f33-c9 gradient-border\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56444_7553fe-83 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_7553fe-83 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_7553fe-83 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id56444_7553fe-83 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56444_7553fe-83 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id56444_7553fe-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56444_7553fe-83 alignnone gradient-border2 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column56444_84e3be-62 > .kt-inside-inner-col,.kadence-column56444_84e3be-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_84e3be-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_84e3be-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_84e3be-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_84e3be-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_84e3be-62{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_84e3be-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_84e3be-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_84e3be-62\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_be708a-13 > .kt-inside-inner-col,.kadence-column56444_be708a-13 > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column56444_be708a-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_be708a-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_be708a-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_be708a-13 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column56444_be708a-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_be708a-13{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_be708a-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_be708a-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_be708a-13\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_551e71-8b, .wp-block-kadence-advancedheading.kt-adv-heading56444_551e71-8b[data-kb-block=\"kb-adv-heading56444_551e71-8b\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_551e71-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_551e71-8b[data-kb-block=\"kb-adv-heading56444_551e71-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_551e71-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_551e71-8b[data-kb-block=\"kb-adv-heading56444_551e71-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading56444_551e71-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_551e71-8b\"><span class=\"ez-toc-section\" id=\"Overview-2\"><\/span><strong>Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_507598-d1, .wp-block-kadence-advancedheading.kt-adv-heading56444_507598-d1[data-kb-block=\"kb-adv-heading56444_507598-d1\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_507598-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_507598-d1[data-kb-block=\"kb-adv-heading56444_507598-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_507598-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_507598-d1[data-kb-block=\"kb-adv-heading56444_507598-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56444_507598-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_507598-d1\">Founded in 1958,&nbsp;<a href=\"http:\/\/www.truckpro.com\/\">TruckPro<\/a>&nbsp;is one of the nation\u2019s largest independent distributors of heavy-duty truck and trailer parts. With over 145 locations in 35 states, TruckPro distributes more than 300,000 parts from over 200 industry-leading manufacturers to over 30,000 customers.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_f4306b-9e > .kt-inside-inner-col,.kadence-column56444_f4306b-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_f4306b-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_f4306b-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_f4306b-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_f4306b-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_f4306b-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_f4306b-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_f4306b-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_f4306b-9e\"><div class=\"kt-inside-inner-col\"><style>.kadence-column56444_4f645a-9e > .kt-inside-inner-col,.kadence-column56444_4f645a-9e > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column56444_4f645a-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_4f645a-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_4f645a-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_4f645a-9e > .kt-inside-inner-col{background-color:#faf9f9;}.kadence-column56444_4f645a-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_4f645a-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_4f645a-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_4f645a-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_4f645a-9e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_bdf60a-09, .wp-block-kadence-advancedheading.kt-adv-heading56444_bdf60a-09[data-kb-block=\"kb-adv-heading56444_bdf60a-09\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_bdf60a-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_bdf60a-09[data-kb-block=\"kb-adv-heading56444_bdf60a-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_bdf60a-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_bdf60a-09[data-kb-block=\"kb-adv-heading56444_bdf60a-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading56444_bdf60a-09 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_bdf60a-09\"><span class=\"ez-toc-section\" id=\"Fast_Facts\"><\/span>Fast Facts<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56444_6408ea-17, .wp-block-kadence-advancedheading.kt-adv-heading56444_6408ea-17[data-kb-block=\"kb-adv-heading56444_6408ea-17\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56444_6408ea-17 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56444_6408ea-17[data-kb-block=\"kb-adv-heading56444_6408ea-17\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56444_6408ea-17 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56444_6408ea-17[data-kb-block=\"kb-adv-heading56444_6408ea-17\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56444_6408ea-17 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56444_6408ea-17\"><strong>Website<\/strong>: <a href=\"https:\/\/www.truckpro.com\">www.truckpro.com<\/a><br \/><strong>Industry:<\/strong> Aftermarket Distribution \u2013 Heavy Duty Truck Parts<br \/><strong>Headquarters<\/strong>: Cordova, Tennessee<br \/><strong>Region:<\/strong> U.S. and Canada with more than 145 locations<br \/><strong>Employees: <\/strong>16,400+<br \/><strong>Products used<\/strong>: Deal Price Optimizer, Profit Analyzer, Vendavo Sales Optimizer<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column56444_4b1fb7-01 > .kt-inside-inner-col,.kadence-column56444_4b1fb7-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_4b1fb7-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_4b1fb7-01 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56444_4b1fb7-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56444_4b1fb7-01 > .kt-inside-inner-col{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/09\/capabilities-bg.svg');background-size:cover;background-position:6% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column56444_4b1fb7-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_4b1fb7-01{position:relative;}@media all and (max-width: 1024px){.kadence-column56444_4b1fb7-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56444_4b1fb7-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_4b1fb7-01\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56444_ee3fbf-86 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56444_ee3fbf-86 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56444_ee3fbf-86 > 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.kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column56444_df9362-69 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56444_df9362-69{position:relative;}.kadence-column56444_df9362-69, .kt-inside-inner-col > .kadence-column56444_df9362-69:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column56444_df9362-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column56444_df9362-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56444_df9362-69\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56444_fd95c4-19, 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id=\"Looking_for_More\"><\/span>Looking for More?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column56444_84c8ec-d0 > .kt-inside-inner-col{display:flex;}.kadence-column56444_84c8ec-d0 > .kt-inside-inner-col{padding-top:0px;padding-bottom:48px;}.kadence-column56444_84c8ec-d0 > .kt-inside-inner-col,.kadence-column56444_84c8ec-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56444_84c8ec-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56444_84c8ec-d0 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;}.kadence-column56444_84c8ec-d0 > .kt-inside-inner-col > *, .kadence-column56444_84c8ec-d0 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column56444_84c8ec-d0 > .kt-inside-inner-col > 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.kb-btn56444_deea74-66.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn56444_deea74-66 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/info.vendavo.com\/l\/1072912\/2024-08-07\/l2hn4\/1072912\/1723045210ZgNObzVT\/Case_Study___TruckPro.PDF\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">Download a Copy<\/span><\/a><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns56444_325d8e-0c{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns56444_325d8e-0c .kt-button{font-weight:normal;font-style:normal;}.kt-btns56444_325d8e-0c .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns56444_325d8e-0c .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns56444_325d8e-0c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns56444_325d8e-0c .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns56444_325d8e-0c .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns56444_325d8e-0c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns56444_325d8e-0c .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns56444_325d8e-0c is-style-orange-btn\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn56444_207ac2-7e.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn56444_207ac2-7e.kb-button{color:var(--global-palette9, #ffffff);}<\/style><a class=\"kb-button kt-button button kb-btn56444_207ac2-7e kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.vendavo.com\/request-a-demo\/\"><span class=\"kt-btn-inner-text\">Book a Demo<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TruckPro Optimizes Prices and Delights their Customers with Vendavo Discover how TruckPro, a leading&#8230;<\/p>\n","protected":false},"author":24,"featured_media":61104,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-56444","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TruckPro Case Study | Vendavo<\/title>\n<meta name=\"description\" content=\"Learn how TruckPro, a heavy duty 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