{"id":56108,"date":"2022-08-04T14:14:51","date_gmt":"2022-08-04T20:14:51","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=56108"},"modified":"2024-10-08T23:40:56","modified_gmt":"2024-10-09T05:40:56","slug":"expert-tips-for-recession-proofing-your-business","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/expert-tips-for-recession-proofing-your-business\/","title":{"rendered":"Expert Tips for Recession Proofing Your Business"},"content":{"rendered":"<style>.kadence-column56108_455746-fe > .kt-inside-inner-col,.kadence-column56108_455746-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_455746-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_455746-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_455746-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_455746-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_455746-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_455746-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_455746-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_455746-fe\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56108_b0582c-e1 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id56108_b0582c-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id56108_b0582c-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:60px;padding-bottom:60px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id56108_b0582c-e1{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Recession-Background-scaled.jpg');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id56108_b0582c-e1 > .kt-row-layout-overlay{opacity:0.86;background-color:#003057;}@media all and (max-width: 1024px){.kb-row-layout-id56108_b0582c-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id56108_b0582c-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56108_b0582c-e1 alignfull has-theme-palette3-background-color kt-row-has-bg pardot-header wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column56108_535fce-bc > .kt-inside-inner-col,.kadence-column56108_535fce-bc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_535fce-bc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_535fce-bc > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_535fce-bc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_535fce-bc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_535fce-bc{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_535fce-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_535fce-bc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_535fce-bc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56108_759bbf-9b, .wp-block-kadence-advancedheading.kt-adv-heading56108_759bbf-9b[data-kb-block=\"kb-adv-heading56108_759bbf-9b\"]{font-size:14px;line-height:25px;font-style:normal;font-family:var( --global-heading-font-family, inherit );letter-spacing:1.28px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_759bbf-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_759bbf-9b[data-kb-block=\"kb-adv-heading56108_759bbf-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_759bbf-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_759bbf-9b[data-kb-block=\"kb-adv-heading56108_759bbf-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading56108_759bbf-9b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading56108_759bbf-9b\"><span class=\"ez-toc-section\" id=\"EBOOK\"><\/span><strong>EBOOK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56108_44cb6a-ea, .wp-block-kadence-advancedheading.kt-adv-heading56108_44cb6a-ea[data-kb-block=\"kb-adv-heading56108_44cb6a-ea\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56108_44cb6a-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_44cb6a-ea[data-kb-block=\"kb-adv-heading56108_44cb6a-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_44cb6a-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_44cb6a-ea[data-kb-block=\"kb-adv-heading56108_44cb6a-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading56108_44cb6a-ea wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading56108_44cb6a-ea\"><span class=\"ez-toc-section\" id=\"Expert_Tips_for_Recession_Proofing_Your_Business\"><\/span>Expert Tips for Recession Proofing Your Business<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56108_655d37-fc, .wp-block-kadence-advancedheading.kt-adv-heading56108_655d37-fc[data-kb-block=\"kb-adv-heading56108_655d37-fc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56108_655d37-fc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_655d37-fc[data-kb-block=\"kb-adv-heading56108_655d37-fc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_655d37-fc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_655d37-fc[data-kb-block=\"kb-adv-heading56108_655d37-fc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading56108_655d37-fc[data-kb-block=\"kb-adv-heading56108_655d37-fc\"] a, .kt-adv-heading-link56108_655d37-fc, .kt-adv-heading-link56108_655d37-fc .kt-adv-heading56108_655d37-fc[data-kb-block=\"kb-adv-heading56108_655d37-fc\"]{color:var(--global-palette9, #ffffff);}.wp-block-kadence-advancedheading.kt-adv-heading56108_655d37-fc[data-kb-block=\"kb-adv-heading56108_655d37-fc\"] a:hover, .kt-adv-heading-link56108_655d37-fc:hover, .kt-adv-heading-link56108_655d37-fc:hover .kt-adv-heading56108_655d37-fc[data-kb-block=\"kb-adv-heading56108_655d37-fc\"]{color:var(--global-palette9, #ffffff);}<\/style>\n<p class=\"kt-adv-heading56108_655d37-fc wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading56108_655d37-fc\">Price evangelists, business consultants, sustainability advisors, and other experts share tips for preparing your business for any economic state.\u00a0<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column56108_669969-56 > .kt-inside-inner-col{padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px;}.kadence-column56108_669969-56 > .kt-inside-inner-col,.kadence-column56108_669969-56 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column56108_669969-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_669969-56 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_669969-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_669969-56 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column56108_669969-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_669969-56{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_669969-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_669969-56 > .kt-inside-inner-col{padding-right:24px;padding-left:24px;flex-direction:column;justify-content:center;}.kadence-column56108_669969-56 > .kt-inside-inner-col,.kadence-column56108_669969-56 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_669969-56\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56108_e45e0a-d7, .wp-block-kadence-advancedheading.kt-adv-heading56108_e45e0a-d7[data-kb-block=\"kb-adv-heading56108_e45e0a-d7\"]{font-size:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56108_e45e0a-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_e45e0a-d7[data-kb-block=\"kb-adv-heading56108_e45e0a-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_e45e0a-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_e45e0a-d7[data-kb-block=\"kb-adv-heading56108_e45e0a-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56108_e45e0a-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56108_e45e0a-d7\"><span class=\"ez-toc-section\" id=\"Download_Your_Free_eBook\"><\/span>Download Your Free eBook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/info.vendavo.com\/l\/1072912\/2024-08-29\/l3g5j\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0; min-width: 320px;\"><\/iframe>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column56108_46ba39-40 > .kt-inside-inner-col,.kadence-column56108_46ba39-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_46ba39-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_46ba39-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_46ba39-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_46ba39-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_46ba39-40{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_46ba39-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_46ba39-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_46ba39-40\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56108_da8990-9d > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id56108_da8990-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id56108_da8990-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id56108_da8990-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56108_da8990-9d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id56108_da8990-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56108_da8990-9d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column56108_fb356f-74 > .kt-inside-inner-col,.kadence-column56108_fb356f-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_fb356f-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_fb356f-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_fb356f-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_fb356f-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_fb356f-74{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_fb356f-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_fb356f-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_fb356f-74\"><div class=\"kt-inside-inner-col\"><style>.kb-image56108_aabf58-10.kb-image-is-ratio-size, .kb-image56108_aabf58-10 .kb-image-is-ratio-size{max-width:600px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image56108_aabf58-10.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image56108_aabf58-10 .kb-image-is-ratio-size{align-self:unset;}.kb-image56108_aabf58-10{max-width:600px;}.image-is-svg.kb-image56108_aabf58-10{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image56108_aabf58-10 img{width:100%;}.kb-image56108_aabf58-10 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image56108_aabf58-10 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"592\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Cover_section1@3x-1024x592.png\" alt=\"\" class=\"kb-img wp-image-69163\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Cover_section1@3x-1024x592.png 1024w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Cover_section1@3x-300x173.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Cover_section1@3x-768x444.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Cover_section1@3x-1536x888.png 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/05\/Cover_section1@3x-2048x1184.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column56108_6f6484-62 > .kt-inside-inner-col,.kadence-column56108_6f6484-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_6f6484-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_6f6484-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_6f6484-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_6f6484-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_6f6484-62{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_6f6484-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_6f6484-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_6f6484-62\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56108_ba556c-e9, .wp-block-kadence-advancedheading.kt-adv-heading56108_ba556c-e9[data-kb-block=\"kb-adv-heading56108_ba556c-e9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56108_ba556c-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_ba556c-e9[data-kb-block=\"kb-adv-heading56108_ba556c-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_ba556c-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_ba556c-e9[data-kb-block=\"kb-adv-heading56108_ba556c-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56108_ba556c-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56108_ba556c-e9\"><span class=\"ez-toc-section\" id=\"Is_there_a_recession_on_the_horizon\"><\/span><br \/><strong>Is there a recession on the horizon?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56108_a06699-c1, .wp-block-kadence-advancedheading.kt-adv-heading56108_a06699-c1[data-kb-block=\"kb-adv-heading56108_a06699-c1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56108_a06699-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_a06699-c1[data-kb-block=\"kb-adv-heading56108_a06699-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_a06699-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_a06699-c1[data-kb-block=\"kb-adv-heading56108_a06699-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56108_a06699-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56108_a06699-c1\">Supply chain issues, massive layoffs, budget freezes, global crises, prolonged inflation \u2013 businesses have been through the trenches lately.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56108_909d95-43, .wp-block-kadence-advancedheading.kt-adv-heading56108_909d95-43[data-kb-block=\"kb-adv-heading56108_909d95-43\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56108_909d95-43 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_909d95-43[data-kb-block=\"kb-adv-heading56108_909d95-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_909d95-43 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_909d95-43[data-kb-block=\"kb-adv-heading56108_909d95-43\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56108_909d95-43 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56108_909d95-43\">Unfortunately, most roads point to continued economic distress. But it is not all doom and gloom. Now is a better time than ever to get your financial house in order. In this eBook, price evangelists, business consultants, sustainability advisors, and other pricing and selling experts weigh in on the impending recession and how you can prepare your business for any economic state.&nbsp;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56108_371611-cd, .wp-block-kadence-advancedheading.kt-adv-heading56108_371611-cd[data-kb-block=\"kb-adv-heading56108_371611-cd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading56108_371611-cd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_371611-cd[data-kb-block=\"kb-adv-heading56108_371611-cd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_371611-cd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_371611-cd[data-kb-block=\"kb-adv-heading56108_371611-cd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56108_371611-cd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading56108_371611-cd\"><strong><\/strong><strong><\/strong><strong>Download this eBook to discover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How the U.S. has experienced boom and bust overtime<\/li>\n\n\n\n<li>How organizations survived previous recessions through a focus on mindset, behavior, technology, and efficiency&nbsp;&nbsp;<\/li>\n\n\n\n<li>Tips from the experts to prepare your business for the threat of a recession or other economic tribulations&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column56108_9b3eef-60 > .kt-inside-inner-col,.kadence-column56108_9b3eef-60 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_9b3eef-60 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_9b3eef-60 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_9b3eef-60 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_9b3eef-60 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_9b3eef-60{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_9b3eef-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_9b3eef-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_9b3eef-60\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id56108_a632e8-9a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56108_a632e8-9a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56108_a632e8-9a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:48px;padding-bottom:48px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id56108_a632e8-9a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56108_a632e8-9a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id56108_a632e8-9a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56108_a632e8-9a alignnone has-theme-palette3-background-color kt-row-has-bg 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1024px){.kadence-column56108_177618-6d > .kt-inside-inner-col{border-top:0px solid transparent;border-right:0px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column56108_177618-6d{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56108_177618-6d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56108_177618-6d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column56108_177618-6d > .kt-inside-inner-col{padding-right:0px;border-top:0px solid rgba(228,224,224,0.6);border-right:0px solid rgba(228,224,224,0.6);border-bottom:1px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column56108_177618-6d{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56108_177618-6d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56108_177618-6d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column56108_177618-6d{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_177618-6d kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-24-font-size has-theme-palette-9-color has-text-color has-link-color wp-elements-02c0cb7e597278a58d904c5d6e158f12\"><span class=\"ez-toc-section\" id=\"A_few_perspectives_youll_find_inside\"><\/span>A few perspectives you\u2019ll find inside<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column56108_a67d99-71 > .kt-inside-inner-col,.kadence-column56108_a67d99-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_a67d99-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_a67d99-71 > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_a67d99-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_a67d99-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_a67d99-71{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_a67d99-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_a67d99-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div 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> .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56108_71c174-33 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column56108_e11e52-c5 > .kt-inside-inner-col{display:flex;}.kadence-column56108_e11e52-c5 > .kt-inside-inner-col,.kadence-column56108_e11e52-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_e11e52-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_e11e52-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column56108_e11e52-c5 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column56108_e11e52-c5 > 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1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56108_e11e52-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column56108_e11e52-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column56108_e11e52-c5{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56108_e11e52-c5{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column56108_e11e52-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column56108_e11e52-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_e11e52-c5\"><div class=\"kt-inside-inner-col\"><style>.kb-image56108_c28c17-07 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image56108_c28c17-07\"><img loading=\"lazy\" decoding=\"async\" width=\"1011\" height=\"892\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Cover.png\" alt=\"Cover - Expert Tips Recession\" class=\"kb-img wp-image-56109\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Cover.png 1011w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Cover-300x265.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/08\/Cover-768x678.png 768w\" sizes=\"auto, (max-width: 1011px) 100vw, 1011px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column56108_ade151-b8 > .kt-inside-inner-col,.kadence-column56108_ade151-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_ade151-b8 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kb-slider-version-2\" aria-label=\"Slider content\" data-slider-center-mode=\"true\" data-slider-type=\"slider\" data-loop-type=\"loop\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-fade=\"true\" data-slider-arrows=\"true\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\"  data-dragging=\"false\" data-slider-speed=\"7000\" data-slider-gap=\"30\" data-slider-gap-tablet=\"30\" data-slider-gap-mobile=\"30\" data-slider-gap-unit=\"px\"><div class=\"splide__track\"><ul class=\"splide__list\">\n\n<div class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-56108_392e4e-1b\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><style>.kb-row-layout-id56108_8e7d2b-e4 > 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kt-row-valign-top\">\n<style>.kadence-column56108_a6fdc0-4a > .kt-inside-inner-col{padding-left:60px;}.kadence-column56108_a6fdc0-4a > .kt-inside-inner-col,.kadence-column56108_a6fdc0-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_a6fdc0-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_a6fdc0-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_a6fdc0-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_a6fdc0-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_a6fdc0-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_a6fdc0-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_a6fdc0-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_a6fdc0-4a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56108_a2db61-c2, .wp-block-kadence-advancedheading.kt-adv-heading56108_a2db61-c2[data-kb-block=\"kb-adv-heading56108_a2db61-c2\"]{text-align:left;font-size:20px;line-height:28px;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading56108_a2db61-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_a2db61-c2[data-kb-block=\"kb-adv-heading56108_a2db61-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_a2db61-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_a2db61-c2[data-kb-block=\"kb-adv-heading56108_a2db61-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56108_a2db61-c2 wp-block-kadence-advancedheading has-theme-palette-7-color has-text-color\" data-kb-block=\"kb-adv-heading56108_a2db61-c2\"><span class=\"ez-toc-section\" id=\"The_best_way_to_prepare_for_a_recession_is_to_enable_your_organization_to_respond_quickly_whether_the_opportunity_is_shrinking_or_growing_A_baseline_focus_on_pricing_agility_will_allow_you_to_respond_in_real_time_which_is_really_the_only_100_effective_tool_available_to_prepare_for_and_weather_change_be_it_good_or_bad\"><\/span>The best way to prepare for a recession is to enable your organization to respond quickly whether the opportunity is shrinking or growing. A baseline focus on pricing agility will allow you to respond in real time, which is really the only 100% effective tool available to prepare for and weather change, be it good or bad.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56108_b255af-d6, .wp-block-kadence-advancedheading.kt-adv-heading56108_b255af-d6[data-kb-block=\"kb-adv-heading56108_b255af-d6\"]{text-align:left;font-size:20px;line-height:28px;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading56108_b255af-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_b255af-d6[data-kb-block=\"kb-adv-heading56108_b255af-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_b255af-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_b255af-d6[data-kb-block=\"kb-adv-heading56108_b255af-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56108_b255af-d6 wp-block-kadence-advancedheading has-theme-palette-7-color has-text-color\" data-kb-block=\"kb-adv-heading56108_b255af-d6\"><strong>David Anderson<\/strong><br \/>VP Business Consulting<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-56108_bd62c7-89\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><style>.kb-row-layout-id56108_68dd88-cc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56108_68dd88-cc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56108_68dd88-cc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id56108_68dd88-cc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56108_68dd88-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id56108_68dd88-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56108_68dd88-cc alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column56108_328952-2d > .kt-inside-inner-col{padding-left:60px;}.kadence-column56108_328952-2d > .kt-inside-inner-col,.kadence-column56108_328952-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_328952-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_328952-2d > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_328952-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_328952-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_328952-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_328952-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_328952-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_328952-2d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56108_fc51aa-4d, .wp-block-kadence-advancedheading.kt-adv-heading56108_fc51aa-4d[data-kb-block=\"kb-adv-heading56108_fc51aa-4d\"]{text-align:left;font-size:20px;line-height:28px;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading56108_fc51aa-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_fc51aa-4d[data-kb-block=\"kb-adv-heading56108_fc51aa-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_fc51aa-4d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_fc51aa-4d[data-kb-block=\"kb-adv-heading56108_fc51aa-4d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56108_fc51aa-4d wp-block-kadence-advancedheading has-theme-palette-7-color has-text-color\" data-kb-block=\"kb-adv-heading56108_fc51aa-4d\"><span class=\"ez-toc-section\" id=\"Be_honest_and_transparent_with_your_customers_They_are_smart_and_already_realize_their_values_are_changing_during_the_recession_Be_your_customers_partner_Understand_their_value_changes_and_work_with_them_to_find_the_non-negotiables\"><\/span>Be honest and transparent with your customers! They are smart and already realize their values are changing during the recession. Be your customers\u2019 partner. Understand their value changes and work with them to find the non-negotiables.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56108_93d9e2-f3, .wp-block-kadence-advancedheading.kt-adv-heading56108_93d9e2-f3[data-kb-block=\"kb-adv-heading56108_93d9e2-f3\"]{text-align:left;font-size:20px;line-height:28px;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading56108_93d9e2-f3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_93d9e2-f3[data-kb-block=\"kb-adv-heading56108_93d9e2-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_93d9e2-f3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_93d9e2-f3[data-kb-block=\"kb-adv-heading56108_93d9e2-f3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56108_93d9e2-f3 wp-block-kadence-advancedheading has-theme-palette-7-color has-text-color\" data-kb-block=\"kb-adv-heading56108_93d9e2-f3\"><strong>Yekta Yeganah<\/strong><br \/>EMEA Managing Consultant<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-56108_fd577e-10\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><style>.kb-row-layout-id56108_cc22b1-89 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id56108_cc22b1-89 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id56108_cc22b1-89 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id56108_cc22b1-89 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id56108_cc22b1-89 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id56108_cc22b1-89 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id56108_cc22b1-89 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column56108_22c4ec-1a > .kt-inside-inner-col{padding-left:60px;}.kadence-column56108_22c4ec-1a > .kt-inside-inner-col,.kadence-column56108_22c4ec-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column56108_22c4ec-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column56108_22c4ec-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column56108_22c4ec-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column56108_22c4ec-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column56108_22c4ec-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column56108_22c4ec-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column56108_22c4ec-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column56108_22c4ec-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading56108_fc6f9f-c7, .wp-block-kadence-advancedheading.kt-adv-heading56108_fc6f9f-c7[data-kb-block=\"kb-adv-heading56108_fc6f9f-c7\"]{text-align:left;font-size:20px;line-height:28px;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading56108_fc6f9f-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_fc6f9f-c7[data-kb-block=\"kb-adv-heading56108_fc6f9f-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_fc6f9f-c7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_fc6f9f-c7[data-kb-block=\"kb-adv-heading56108_fc6f9f-c7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading56108_fc6f9f-c7 wp-block-kadence-advancedheading has-theme-palette-7-color has-text-color\" data-kb-block=\"kb-adv-heading56108_fc6f9f-c7\"><span class=\"ez-toc-section\" id=\"A_recession_is_a_good_time_to_come_back_to_the_fundamentals_and_to_focus_on_profitable_growth_Reinforce_the_core_innovate_and_make_the_investments_you_never_had_time_to_make_Prepare_the_next_ten_years_of_growth_Remember_that_the_best_defense_is_an_offense\"><\/span>A recession is a good time to come back to the fundamentals and to focus on profitable growth. Reinforce the core, innovate, and make the investments you never had time to make. Prepare the next ten years of growth. Remember that the best defense is an offense.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading56108_d6d659-06, .wp-block-kadence-advancedheading.kt-adv-heading56108_d6d659-06[data-kb-block=\"kb-adv-heading56108_d6d659-06\"]{text-align:left;font-size:20px;line-height:28px;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading56108_d6d659-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading56108_d6d659-06[data-kb-block=\"kb-adv-heading56108_d6d659-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading56108_d6d659-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading56108_d6d659-06[data-kb-block=\"kb-adv-heading56108_d6d659-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading56108_d6d659-06 wp-block-kadence-advancedheading has-theme-palette-7-color has-text-color\" data-kb-block=\"kb-adv-heading56108_d6d659-06\"><strong>Stephan Liozu, PH.D<\/strong><br \/>Pricing Evangelist and Thought Leader<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EBOOK Expert Tips for Recession Proofing Your Business Price evangelists, business consultants, sustainability advisors,&#8230;<\/p>\n","protected":false},"author":24,"featured_media":56113,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-56108","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expert Tips for Recession Proofing Your Business | Vendavo<\/title>\n<meta name=\"description\" content=\"Ready for a recession? 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