{"id":51621,"date":"2022-02-24T14:33:17","date_gmt":"2022-02-24T21:33:17","guid":{"rendered":"https:\/\/www.vendavo.com\/?p=51621"},"modified":"2024-02-21T18:22:36","modified_gmt":"2024-02-22T01:22:36","slug":"b2b-pricing-managers-inflation-strategies-guide","status":"publish","type":"post","link":"https:\/\/www.vendavo.com\/pricing\/b2b-pricing-managers-inflation-strategies-guide\/","title":{"rendered":"A Guide to Inflation Strategies for B2B Pricing Managers"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Inflation, driven by post-pandemic volatility and supply chain snafus, was already an unwelcome newcomer for B2B pricing managers.  The recent events in the Ukraine have only exacerbated that.<\/p>\n\n\n\n<p>New inflationary pressures and<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=newssearch&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjQ2eKhnpn2AhXyEbkGHfAUC1AQxfQBKAB6BAhHEAI&amp;url=https%3A%2F%2Fwww.ft.com%2Fcontent%2Fc9a8453a-3b3e-407d-bd85-89dd654d4cd3&amp;usg=AOvVaw3zgbDGpfEZQP8aZDwXo-Qe\"> uncertainty<\/a> in global markets have created new hurdles for pricing teams in the manufacturing and distribution sectors who are being challenged with preserving profits during volatile times.  There are steps they can take, however, that can <strong>help them manage those impacts. <\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Far-Ranging_Guide_for_B2B_Pricing_Managers\"><\/span><strong>A Far-Ranging Guide for B2B Pricing Managers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>We&#8217;ve just published a comprehensive guide that explores the past, present, and future of inflation, how it affects B2B pricing managers, and what they can do to combat it.<\/p>\n\n\n\n<p>In this guide, compiled by a blue-chip team of Vendavo&#8217;s expert analysts and consultants, we dig into:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li>How governments and businesses tried to cope with <strong>prior inflationary periods<\/strong>, and what success (or lack of of it) they found.&nbsp;<\/li>\n\n\n\n<li>The state of inflation today, and the <strong>specific problems<\/strong> it\u2019s creating for B2B companies, particularly in terms of profit margins.<\/li>\n\n\n\n<li>How inflation impacts the<strong> job of the B2B pricing team.<\/strong><\/li>\n\n\n\n<li>What measures pricing managers can take right now to <strong>mitigate the effects of inflation <\/strong>on their margins.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Hedge_Against_the_Future\"><\/span><strong>A Hedge Against the Future<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Given the whirl of world events?  <strong>Every crystal ball has cracked, <\/strong>so it&#8217;s impossible for B2B pricing managers to see what&#8217;s ahead.  As the Guide explains,<\/p>\n\n\n\n<p class=\"has-gray-10-background-color has-background\">&#8230;<em>you can bet new developments will arise that may require you to make a quick course correction in pricing policy, strategy, and\/or tactics. Agility will continue to be a primary key to business survival. Will your current price management systems be able to support the next wild economic roller coaster ride?<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.vendavo.com\/inflation-pre-and-post-pandemic\/\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"518\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/02\/Image-2-24-22-at-5.43-PM.jpeg\" alt=\"Inflation Guide for B2B Pricing Managers\" class=\"wp-image-51634\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/02\/Image-2-24-22-at-5.43-PM.jpeg 400w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/02\/Image-2-24-22-at-5.43-PM-232x300.jpeg 232w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><sup><span class=\"has-inline-color has-gray-30-color\">Click image to download the Guide<\/span><\/sup><\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p>How can you prepare?  As we explain and explore in the Guide, there\u2019s a clear path out of the current dark woods for <a href=\"https:\/\/www.vendavo.com\/pricing\/b2b-pricing-strategy-guide\/\">B2B pricing<\/a> managers: <strong>Applying intelligent B2B pricing practices<\/strong>.<\/p>\n\n\n\n<p>Some of those best practices?  <strong>Employing<\/strong> <strong>pricing discipline<\/strong>, <strong>avoiding impulsive pricing decisions<\/strong>, <strong>applying<\/strong> <strong>situational pricing, measuring profitability at the granular level<\/strong>, and more.   All of them covered in this new publication.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_Clarity_Achieving_Agility\"><\/span><strong>Finding Clarity, Achieving Agility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Will this conversion be a simple and overnight transformation?  Not necessarily.  A great deal of it depends on the <a href=\"https:\/\/www.vendavo.com\/support-and-success\/\">transformation partner<\/a> you choose to work with, and your enterprise&#8217;s commitment to making the change.  At a time when <strong>only 15% of companies use price optimization<\/strong>, there&#8217;s a lot of room for improvement everywhere.<\/p>\n\n\n\n<p>Yet if there&#8217;s <strong>one lesson<\/strong> to be learned from the events of the past two years, it&#8217;s that there&#8217;s <strong>an absolute need to embrace agility and find clarity <\/strong>amidst the confusion and complexity that&#8217;s confronting B2B pricing managers.  Because as we all move forward, there&#8217;s <strong>a clear formula<\/strong>, stated in the Guide, for winning the battle against inflation and volatility \u2013 and your competitors:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-green-20-color has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-text-align-center has-gray-30-color has-gray-10-background-color has-text-color has-background has-normal-font-size\"><em>The companies that will pull ahead of the rest are already implementing best-in-class pricing processes, tools, and skill sets to enhance sales cycle effectiveness and protect their bottom line \u2013 despite rising inflation.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-blue-30-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/02\/Arrow-1-300x271.png\" alt=\"Vendavo Arrow\" class=\"wp-image-51578\" width=\"150\" height=\"136\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/02\/Arrow-1-300x271.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/02\/Arrow-1-1024x926.png 1024w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/02\/Arrow-1-768x695.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/02\/Arrow-1.png 1530w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h5 class=\"wp-block-heading has-green-10-color has-text-color\" style=\"font-size:24px\"><span class=\"ez-toc-section\" id=\"Get_the_eBook\"><\/span><a href=\"https:\/\/www.vendavo.com\/inflation-pre-and-post-pandemic\/\">Get the eBook: <\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<h4 class=\"wp-block-heading has-green-10-color has-text-color\" style=\"font-size:30px\"><span class=\"ez-toc-section\" id=\"Inflation_Pre-_and_Post-Pandemic\"><\/span><a href=\"https:\/\/www.vendavo.com\/inflation-pre-and-post-pandemic\/\"><strong><em>Inflation: Pre- and Post-Pandemic<\/em><\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-text-align-right has-white-color has-text-color\" style=\"font-size:18px\"><a href=\"https:\/\/www.vendavo.com\/inflation-pre-and-post-pandemic\/\"><strong>Download Now<\/strong> &#8211;&gt;<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-20-color has-css-opacity has-green-20-background-color has-background is-style-wide\"\/>\n","protected":false},"excerpt":{"rendered":"<p>The challenges are tougher every day; here&#8217;s expert guidance on how to meet them.<\/p>\n","protected":false},"author":24,"featured_media":51623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[496,1240,1241],"tags":[1513],"class_list":["post-51621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-pricing","category-selling","tag-cfo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Inflation Strategies for B2B Pricing Managers | Vendavo<\/title>\n<meta name=\"description\" content=\"How can B2B pricing managers in manufacturing and distribution beat back inflation&#039;s effects? 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