{"id":50908,"date":"2022-01-28T16:20:49","date_gmt":"2022-01-28T23:20:49","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=50908"},"modified":"2025-01-17T12:37:38","modified_gmt":"2025-01-17T19:37:38","slug":"case-study-specialty-chemicals","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/case-study-specialty-chemicals\/","title":{"rendered":"Specialty Chemicals Case Study"},"content":{"rendered":"<style>.kb-row-layout-id50908_9279b1-f3 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50908_9279b1-f3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50908_9279b1-f3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:108px;padding-bottom:108px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50908_9279b1-f3 > .kt-row-layout-overlay{opacity:0.90;}@media all and (max-width: 1024px){.kb-row-layout-id50908_9279b1-f3 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);min-height:600px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_9279b1-f3 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_9279b1-f3 alignfull has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50908_502c27-89 > .kt-inside-inner-col{display:flex;}.kadence-column50908_502c27-89 > .kt-inside-inner-col,.kadence-column50908_502c27-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_502c27-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_502c27-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_502c27-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_502c27-89{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_502c27-89{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_502c27-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_502c27-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_502c27-89{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_502c27-89{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_502c27-89{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_502c27-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50908_502c27-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_502c27-89{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_502c27-89{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_502c27-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_502c27-89 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_502c27-89 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_e7cd58-16, .wp-block-kadence-advancedheading.kt-adv-heading50908_e7cd58-16[data-kb-block=\"kb-adv-heading50908_e7cd58-16\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-size:48px;line-height:50px;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading50908_e7cd58-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_e7cd58-16[data-kb-block=\"kb-adv-heading50908_e7cd58-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_e7cd58-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_e7cd58-16[data-kb-block=\"kb-adv-heading50908_e7cd58-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50908_e7cd58-16, .wp-block-kadence-advancedheading.kt-adv-heading50908_e7cd58-16[data-kb-block=\"kb-adv-heading50908_e7cd58-16\"]{font-size:27px;line-height:32px;}}<\/style>\n<h1 class=\"kt-adv-heading50908_e7cd58-16 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50908_e7cd58-16\"><span class=\"ez-toc-section\" id=\"Energy_Giants_Global_Pricing_Transformed_into_a_Well-Oiled_Machine\"><\/span>Energy Giant\u2019s Global Pricing Transformed into a Well-Oiled Machine<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50908_916035-31, .wp-block-kadence-advancedheading.kt-adv-heading50908_916035-31[data-kb-block=\"kb-adv-heading50908_916035-31\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:18px;line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_916035-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_916035-31[data-kb-block=\"kb-adv-heading50908_916035-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_916035-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_916035-31[data-kb-block=\"kb-adv-heading50908_916035-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50908_916035-31, .wp-block-kadence-advancedheading.kt-adv-heading50908_916035-31[data-kb-block=\"kb-adv-heading50908_916035-31\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading50908_916035-31 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50908_916035-31\">Discover how strategic pricing for individual markets drives consistent margins and shareholder returns<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_3197d0-ad > .kt-inside-inner-col,.kadence-column50908_3197d0-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_3197d0-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_3197d0-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_3197d0-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_3197d0-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_3197d0-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_3197d0-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_3197d0-ad > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_3197d0-ad\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/05\/Case-Study-Chemicals.png\" alt=\"\" class=\"wp-image-77998\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/05\/Case-Study-Chemicals.png 800w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/05\/Case-Study-Chemicals-600x314.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/05\/Case-Study-Chemicals-768x401.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column50908_45cdd4-31 > .kt-inside-inner-col,.kadence-column50908_45cdd4-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_45cdd4-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_45cdd4-31 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_45cdd4-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_45cdd4-31 > .kt-inside-inner-col{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/09\/product-cards-bg.svg');background-size:cover;background-position:47% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column50908_45cdd4-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_45cdd4-31{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_45cdd4-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_45cdd4-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_45cdd4-31\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_693211-66 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_693211-66 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_693211-66 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50908_693211-66{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/09\/product-cards-bg.svg');background-size:cover;background-position:38% 83%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id50908_693211-66 > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id50908_693211-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_693211-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id50908_693211-66 {position:relative;}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_693211-66 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50908_c7825b-af > .kt-inside-inner-col,.kadence-column50908_c7825b-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_c7825b-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_c7825b-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_c7825b-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_c7825b-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_c7825b-af{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_c7825b-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_c7825b-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_c7825b-af\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_b46ada-5e > .kt-inside-inner-col{padding-bottom:20px;}.kadence-column50908_b46ada-5e > .kt-inside-inner-col,.kadence-column50908_b46ada-5e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_b46ada-5e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_b46ada-5e > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_b46ada-5e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_b46ada-5e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_b46ada-5e{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_b46ada-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_b46ada-5e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_b46ada-5e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_76f8ff-2b, .wp-block-kadence-advancedheading.kt-adv-heading50908_76f8ff-2b[data-kb-block=\"kb-adv-heading50908_76f8ff-2b\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_76f8ff-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_76f8ff-2b[data-kb-block=\"kb-adv-heading50908_76f8ff-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_76f8ff-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_76f8ff-2b[data-kb-block=\"kb-adv-heading50908_76f8ff-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50908_76f8ff-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50908_76f8ff-2b\"><span class=\"ez-toc-section\" id=\"Highlighted_Business_Outcomes\"><\/span>Highlighted Business Outcomes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id50908_578f78-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_578f78-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_578f78-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id50908_578f78-bf > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id50908_578f78-bf > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id50908_578f78-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_578f78-bf > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id50908_578f78-bf > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50908_578f78-bf > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id50908_578f78-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_578f78-bf alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-left:30px;}.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col,.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_bcd8a2-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_bcd8a2-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_bcd8a2-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_d337ee-e7, .wp-block-kadence-advancedheading.kt-adv-heading50908_d337ee-e7[data-kb-block=\"kb-adv-heading50908_d337ee-e7\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading50908_d337ee-e7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_d337ee-e7[data-kb-block=\"kb-adv-heading50908_d337ee-e7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_d337ee-e7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_d337ee-e7[data-kb-block=\"kb-adv-heading50908_d337ee-e7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50908_d337ee-e7, .wp-block-kadence-advancedheading.kt-adv-heading50908_d337ee-e7[data-kb-block=\"kb-adv-heading50908_d337ee-e7\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading50908_d337ee-e7 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50908_d337ee-e7\"><span class=\"ez-toc-section\" id=\"Improved_price_segmentation\"><\/span>Improved price segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50908_0b1a72-7c, .wp-block-kadence-advancedheading.kt-adv-heading50908_0b1a72-7c[data-kb-block=\"kb-adv-heading50908_0b1a72-7c\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_0b1a72-7c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_0b1a72-7c[data-kb-block=\"kb-adv-heading50908_0b1a72-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_0b1a72-7c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_0b1a72-7c[data-kb-block=\"kb-adv-heading50908_0b1a72-7c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50908_0b1a72-7c, .wp-block-kadence-advancedheading.kt-adv-heading50908_0b1a72-7c[data-kb-block=\"kb-adv-heading50908_0b1a72-7c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading50908_0b1a72-7c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50908_0b1a72-7c\">Segmented pricing for every market served<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:0px;padding-left:30px;}.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col,.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_c7a9bb-72{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_c7a9bb-72 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_c7a9bb-72\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_f8ce78-2f, .wp-block-kadence-advancedheading.kt-adv-heading50908_f8ce78-2f[data-kb-block=\"kb-adv-heading50908_f8ce78-2f\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading50908_f8ce78-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_f8ce78-2f[data-kb-block=\"kb-adv-heading50908_f8ce78-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_f8ce78-2f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_f8ce78-2f[data-kb-block=\"kb-adv-heading50908_f8ce78-2f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50908_f8ce78-2f, .wp-block-kadence-advancedheading.kt-adv-heading50908_f8ce78-2f[data-kb-block=\"kb-adv-heading50908_f8ce78-2f\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading50908_f8ce78-2f wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50908_f8ce78-2f\"><span class=\"ez-toc-section\" id=\"Single_source_of_truth\"><\/span>Single source of truth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50908_b3a7b2-58, .wp-block-kadence-advancedheading.kt-adv-heading50908_b3a7b2-58[data-kb-block=\"kb-adv-heading50908_b3a7b2-58\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_b3a7b2-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_b3a7b2-58[data-kb-block=\"kb-adv-heading50908_b3a7b2-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_b3a7b2-58 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_b3a7b2-58[data-kb-block=\"kb-adv-heading50908_b3a7b2-58\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50908_b3a7b2-58, .wp-block-kadence-advancedheading.kt-adv-heading50908_b3a7b2-58[data-kb-block=\"kb-adv-heading50908_b3a7b2-58\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading50908_b3a7b2-58 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50908_b3a7b2-58\">All pricing variables for 5,000 SKUs live in a single, easy to access system<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_9beef4-79 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:0px;padding-left:30px;}.kadence-column50908_9beef4-79 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column50908_9beef4-79 > .kt-inside-inner-col,.kadence-column50908_9beef4-79 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column50908_9beef4-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_9beef4-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_9beef4-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_9beef4-79 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column50908_9beef4-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_9beef4-79{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_9beef4-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_9beef4-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_9beef4-79\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_8f73a6-05, .wp-block-kadence-advancedheading.kt-adv-heading50908_8f73a6-05[data-kb-block=\"kb-adv-heading50908_8f73a6-05\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading50908_8f73a6-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_8f73a6-05[data-kb-block=\"kb-adv-heading50908_8f73a6-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_8f73a6-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_8f73a6-05[data-kb-block=\"kb-adv-heading50908_8f73a6-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50908_8f73a6-05, .wp-block-kadence-advancedheading.kt-adv-heading50908_8f73a6-05[data-kb-block=\"kb-adv-heading50908_8f73a6-05\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading50908_8f73a6-05 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50908_8f73a6-05\"><span class=\"ez-toc-section\" id=\"More_consistent_margins\"><\/span>More consistent margins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50908_5cbbeb-ae, .wp-block-kadence-advancedheading.kt-adv-heading50908_5cbbeb-ae[data-kb-block=\"kb-adv-heading50908_5cbbeb-ae\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_5cbbeb-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_5cbbeb-ae[data-kb-block=\"kb-adv-heading50908_5cbbeb-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_5cbbeb-ae img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_5cbbeb-ae[data-kb-block=\"kb-adv-heading50908_5cbbeb-ae\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50908_5cbbeb-ae, .wp-block-kadence-advancedheading.kt-adv-heading50908_5cbbeb-ae[data-kb-block=\"kb-adv-heading50908_5cbbeb-ae\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading50908_5cbbeb-ae wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50908_5cbbeb-ae\">Strategic price changes drive bottom line growth<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column50908_188e69-14 > .kt-inside-inner-col,.kadence-column50908_188e69-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_188e69-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_188e69-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_188e69-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_188e69-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_188e69-14{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_188e69-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_188e69-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_188e69-14\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_5a144a-0d > .kt-inside-inner-col,.kadence-column50908_5a144a-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_5a144a-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_5a144a-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_5a144a-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_5a144a-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_5a144a-0d{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_5a144a-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_5a144a-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_5a144a-0d\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_682319-11 > .kt-inside-inner-col,.kadence-column50908_682319-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_682319-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_682319-11 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_682319-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_682319-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_682319-11{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_682319-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_682319-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_682319-11\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_a6e240-e3 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50908_a6e240-e3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50908_a6e240-e3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50908_a6e240-e3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_a6e240-e3 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50908_a6e240-e3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_a6e240-e3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50908_8e2072-ee > .kt-inside-inner-col{display:flex;}.kadence-column50908_8e2072-ee > .kt-inside-inner-col,.kadence-column50908_8e2072-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_8e2072-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_8e2072-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column50908_8e2072-ee > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50908_8e2072-ee > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50908_8e2072-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_8e2072-ee{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_8e2072-ee{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_8e2072-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50908_8e2072-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_8e2072-ee{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_8e2072-ee{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_8e2072-ee{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_8e2072-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50908_8e2072-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_8e2072-ee{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_8e2072-ee{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_8e2072-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50908_8e2072-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_8e2072-ee\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_5f2134-3e, .wp-block-kadence-advancedheading.kt-adv-heading50908_5f2134-3e[data-kb-block=\"kb-adv-heading50908_5f2134-3e\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_5f2134-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_5f2134-3e[data-kb-block=\"kb-adv-heading50908_5f2134-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_5f2134-3e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_5f2134-3e[data-kb-block=\"kb-adv-heading50908_5f2134-3e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50908_5f2134-3e wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50908_5f2134-3e\"><span class=\"ez-toc-section\" id=\"Overview\"><\/span>Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50908_cbbd64-4d, .wp-block-kadence-advancedheading.kt-adv-heading50908_cbbd64-4d[data-kb-block=\"kb-adv-heading50908_cbbd64-4d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_cbbd64-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_cbbd64-4d[data-kb-block=\"kb-adv-heading50908_cbbd64-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_cbbd64-4d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_cbbd64-4d[data-kb-block=\"kb-adv-heading50908_cbbd64-4d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading50908_cbbd64-4d wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50908_cbbd64-4d\">The priorities are clear and consistent at this multinational energy company: generate cash, return it to shareholders and reinvest in the business. The company\u2019s brands include some of the best-known passenger car engine oil and heavy-duty engine oil labels and premium lubricants throughout the world. <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_61c8f8-55 > .kt-inside-inner-col{display:flex;}.kadence-column50908_61c8f8-55 > .kt-inside-inner-col,.kadence-column50908_61c8f8-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_61c8f8-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_61c8f8-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_61c8f8-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_61c8f8-55{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_61c8f8-55{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_61c8f8-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_61c8f8-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_61c8f8-55{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_61c8f8-55{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_61c8f8-55{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_61c8f8-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50908_61c8f8-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_61c8f8-55{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_61c8f8-55{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_61c8f8-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_61c8f8-55 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_61c8f8-55\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_1b5993-95 > .kt-inside-inner-col{display:flex;}.kadence-column50908_1b5993-95 > .kt-inside-inner-col,.kadence-column50908_1b5993-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_1b5993-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_1b5993-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_1b5993-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_1b5993-95{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1b5993-95{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1b5993-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_1b5993-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_1b5993-95{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_1b5993-95{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1b5993-95{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1b5993-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50908_1b5993-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_1b5993-95{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1b5993-95{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1b5993-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_1b5993-95 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_1b5993-95\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-3.png\" alt=\"\" class=\"wp-image-78078\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-3.png 800w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-3-600x314.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-3-768x401.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id50908_95d252-d8 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50908_95d252-d8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50908_95d252-d8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50908_95d252-d8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_95d252-d8 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50908_95d252-d8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_95d252-d8 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50908_b88906-2f > .kt-inside-inner-col,.kadence-column50908_b88906-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_b88906-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_b88906-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_b88906-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_b88906-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_b88906-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_b88906-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_b88906-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_b88906-2f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_80ba85-02 > .kt-inside-inner-col{display:flex;}.kadence-column50908_80ba85-02 > .kt-inside-inner-col,.kadence-column50908_80ba85-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_80ba85-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_80ba85-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_80ba85-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_80ba85-02{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_80ba85-02{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_80ba85-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_80ba85-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_80ba85-02{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_80ba85-02{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_80ba85-02{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_80ba85-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50908_80ba85-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_80ba85-02{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_80ba85-02{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_80ba85-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_80ba85-02 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_80ba85-02\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_69152b-93 > .kt-inside-inner-col{display:flex;}.kadence-column50908_69152b-93 > .kt-inside-inner-col,.kadence-column50908_69152b-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_69152b-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_69152b-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_69152b-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_69152b-93{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_69152b-93{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_69152b-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_69152b-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_69152b-93{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_69152b-93{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_69152b-93{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_69152b-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50908_69152b-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_69152b-93{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_69152b-93{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_69152b-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_69152b-93 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_69152b-93\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-5.png\" alt=\"\" class=\"wp-image-78082\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-5.png 1024w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-5-600x300.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-5-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_945970-cd > .kt-inside-inner-col{display:flex;}.kadence-column50908_945970-cd > .kt-inside-inner-col,.kadence-column50908_945970-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_945970-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_945970-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column50908_945970-cd > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50908_945970-cd > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50908_945970-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_945970-cd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_945970-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_945970-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50908_945970-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_945970-cd{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_945970-cd{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_945970-cd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_945970-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50908_945970-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_945970-cd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_945970-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_945970-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50908_945970-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_945970-cd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_d6a983-15, .wp-block-kadence-advancedheading.kt-adv-heading50908_d6a983-15[data-kb-block=\"kb-adv-heading50908_d6a983-15\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_d6a983-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_d6a983-15[data-kb-block=\"kb-adv-heading50908_d6a983-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_d6a983-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_d6a983-15[data-kb-block=\"kb-adv-heading50908_d6a983-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50908_d6a983-15 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50908_d6a983-15\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span><strong>The Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The global process advisor for pricing and his team are responsible for setting and optimizing pricing for more than 5,000 SKUs in the company\u2019s lubricants and additives division but it was extremely challenging to organize the many pricing variables in one place.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_88d3b1-d0 > .kt-inside-inner-col,.kadence-column50908_88d3b1-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_88d3b1-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_88d3b1-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_88d3b1-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_88d3b1-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_88d3b1-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_88d3b1-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_88d3b1-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_88d3b1-d0\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_4fbfe8-65 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_4fbfe8-65 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_4fbfe8-65 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50908_4fbfe8-65 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_4fbfe8-65 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_4fbfe8-65 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_4fbfe8-65 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50908_81048b-49 > .kt-inside-inner-col{display:flex;}.kadence-column50908_81048b-49 > .kt-inside-inner-col,.kadence-column50908_81048b-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_81048b-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_81048b-49 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column50908_81048b-49 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50908_81048b-49 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50908_81048b-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_81048b-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_81048b-49{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_81048b-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column50908_81048b-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_81048b-49\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons50908_08a72f-03 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons50908_08a72f-03{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons50908_08a72f-03 alignnone\"><style>.kt-svg-item-50908_05c853-d6 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-50908_05c853-d6 .kb-svg-icon-wrap{color:#76c546;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-50908_05c853-d6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_c6c43c-ba > .kt-inside-inner-col,.kadence-column50908_c6c43c-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_c6c43c-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_c6c43c-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_c6c43c-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_c6c43c-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_c6c43c-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_c6c43c-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_c6c43c-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_c6c43c-ba\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_e201d8-6f, .wp-block-kadence-advancedheading.kt-adv-heading50908_e201d8-6f[data-kb-block=\"kb-adv-heading50908_e201d8-6f\"]{font-size:30px;line-height:1.3;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_e201d8-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_e201d8-6f[data-kb-block=\"kb-adv-heading50908_e201d8-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_e201d8-6f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_e201d8-6f[data-kb-block=\"kb-adv-heading50908_e201d8-6f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50908_e201d8-6f wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50908_e201d8-6f\"><span class=\"ez-toc-section\" id=\"When_I_first_started_in_pricing_we_managed_everything_in_spreadsheets_and_SAP_and_it_was_difficult_to_keep_everything_updated_With_Vendavo_we_can_get_the_pricing_data_we_need_on_price_points_bids_and_sales_histories_and_its_all_in_one_place_so_we_can_analyze_it_and_maximize_our_margins%E2%80%9D\"><\/span>When I first started in pricing, we managed everything in spreadsheets and SAP and it was difficult to keep everything updated. With Vendavo, we can get the pricing data we need on price points, bids, and sales histories and it\u2019s all in one place, so we can analyze it and maximize our margins.&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column50908_7cd273-d6 > .kt-inside-inner-col,.kadence-column50908_7cd273-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_7cd273-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_7cd273-d6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_7cd273-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_7cd273-d6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_7cd273-d6{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_7cd273-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_7cd273-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_7cd273-d6\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_d45651-c0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_d45651-c0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_d45651-c0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50908_d45651-c0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_d45651-c0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_d45651-c0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_d45651-c0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50908_419224-6f > .kt-inside-inner-col,.kadence-column50908_419224-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_419224-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_419224-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_419224-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_419224-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_419224-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_419224-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_419224-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_419224-6f\"><div class=\"kt-inside-inner-col\"><style>.kb-image50908_48f5cb-00 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image50908_48f5cb-00 img.kb-img, .kb-image50908_48f5cb-00 .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50908_48f5cb-00 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"590\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-1200x590.jpg\" alt=\"\" class=\"kb-img wp-image-77026\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-1200x590.jpg 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-600x295.jpg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-768x378.jpg 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-1536x756.jpg 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1.jpg 2000w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_de49a2-a5 > .kt-inside-inner-col,.kadence-column50908_de49a2-a5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_de49a2-a5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_de49a2-a5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_de49a2-a5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_de49a2-a5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_de49a2-a5{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_de49a2-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_de49a2-a5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_de49a2-a5\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-934db47d1b34ad700669954fad60b52b\" style=\"font-size:20px;line-height:1\"><span class=\"ez-toc-section\" id=\"Pricing_Manager\"><\/span><br \/>Pricing Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-7c6ae6981318383ffd7a214a5eded2ec\" style=\"font-size:14px;line-height:0\">Energy Giant<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column50908_823cd5-8f > .kt-inside-inner-col,.kadence-column50908_823cd5-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_823cd5-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_823cd5-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_823cd5-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_823cd5-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_823cd5-8f{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_823cd5-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_823cd5-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_823cd5-8f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_df09f6-02 > .kt-inside-inner-col,.kadence-column50908_df09f6-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_df09f6-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_df09f6-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_df09f6-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_df09f6-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_df09f6-02{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_df09f6-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_df09f6-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_df09f6-02\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_66bc3c-9d > .kt-inside-inner-col,.kadence-column50908_66bc3c-9d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_66bc3c-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_66bc3c-9d > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_66bc3c-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_66bc3c-9d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_66bc3c-9d{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_66bc3c-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_66bc3c-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_66bc3c-9d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_fe0e2a-86 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50908_fe0e2a-86 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50908_fe0e2a-86 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50908_fe0e2a-86 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_fe0e2a-86 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50908_fe0e2a-86 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_fe0e2a-86 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50908_fc92a3-3b > .kt-inside-inner-col{display:flex;}.kadence-column50908_fc92a3-3b > .kt-inside-inner-col,.kadence-column50908_fc92a3-3b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_fc92a3-3b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_fc92a3-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column50908_fc92a3-3b > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50908_fc92a3-3b > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50908_fc92a3-3b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_fc92a3-3b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_fc92a3-3b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_fc92a3-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50908_fc92a3-3b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_fc92a3-3b{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_fc92a3-3b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_fc92a3-3b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_fc92a3-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50908_fc92a3-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_fc92a3-3b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_fc92a3-3b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_fc92a3-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50908_fc92a3-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_fc92a3-3b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_f26e69-92, .wp-block-kadence-advancedheading.kt-adv-heading50908_f26e69-92[data-kb-block=\"kb-adv-heading50908_f26e69-92\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_f26e69-92 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_f26e69-92[data-kb-block=\"kb-adv-heading50908_f26e69-92\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_f26e69-92 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_f26e69-92[data-kb-block=\"kb-adv-heading50908_f26e69-92\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50908_f26e69-92 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50908_f26e69-92\"><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span><strong>The Solution<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What was once a highly decentralized and undisciplined product pricing process several years ago has now been organized using Vendavo solutions into a high performing function that ensures agility, precision, and profitability. Because one price does not work for all customers, explains the pricing advisor.<\/p>\n\n\n\n<p>The company also uses segmentation to build and maintain price lists that represent every customer base, in every market around the world. And the company\u2019s sales teams are better prepared for negotiations no matter if they\u2019re selling to customers who need hydraulic fluids, turbine oils or antifreezes.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_1c0174-01 > .kt-inside-inner-col{display:flex;}.kadence-column50908_1c0174-01 > .kt-inside-inner-col,.kadence-column50908_1c0174-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_1c0174-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_1c0174-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_1c0174-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_1c0174-01{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1c0174-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1c0174-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_1c0174-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_1c0174-01{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_1c0174-01{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1c0174-01{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1c0174-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50908_1c0174-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_1c0174-01{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1c0174-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_1c0174-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_1c0174-01 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_1c0174-01\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_50d811-64 > .kt-inside-inner-col{display:flex;}.kadence-column50908_50d811-64 > .kt-inside-inner-col,.kadence-column50908_50d811-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_50d811-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_50d811-64 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_50d811-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_50d811-64{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_50d811-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_50d811-64 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_50d811-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_50d811-64{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_50d811-64{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_50d811-64{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_50d811-64 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50908_50d811-64 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_50d811-64{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_50d811-64{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_50d811-64 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_50d811-64 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_50d811-64\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-4.png\" alt=\"\" class=\"wp-image-78080\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-4.png 1024w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-4-600x400.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/image-4-768x512.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_05dcfc-c8 > .kt-inside-inner-col,.kadence-column50908_05dcfc-c8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_05dcfc-c8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_05dcfc-c8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_05dcfc-c8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_05dcfc-c8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_05dcfc-c8{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_05dcfc-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_05dcfc-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_05dcfc-c8\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_9e67e9-83 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_9e67e9-83 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_9e67e9-83 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50908_9e67e9-83 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_9e67e9-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_9e67e9-83 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_9e67e9-83 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50908_695cd5-5f > .kt-inside-inner-col{display:flex;}.kadence-column50908_695cd5-5f > .kt-inside-inner-col,.kadence-column50908_695cd5-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_695cd5-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_695cd5-5f > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column50908_695cd5-5f > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50908_695cd5-5f > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50908_695cd5-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_695cd5-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_695cd5-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_695cd5-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column50908_695cd5-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_695cd5-5f\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons50908_bf6879-c5 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons50908_bf6879-c5{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons50908_bf6879-c5 alignnone\"><style>.kt-svg-item-50908_b04978-f1 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-50908_b04978-f1 .kb-svg-icon-wrap{color:#67abe1;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-50908_b04978-f1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_5cd1b9-3b > .kt-inside-inner-col,.kadence-column50908_5cd1b9-3b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_5cd1b9-3b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_5cd1b9-3b > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_5cd1b9-3b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_5cd1b9-3b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_5cd1b9-3b{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_5cd1b9-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_5cd1b9-3b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_5cd1b9-3b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_7e897b-0b, .wp-block-kadence-advancedheading.kt-adv-heading50908_7e897b-0b[data-kb-block=\"kb-adv-heading50908_7e897b-0b\"]{font-size:30px;line-height:1.3;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_7e897b-0b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_7e897b-0b[data-kb-block=\"kb-adv-heading50908_7e897b-0b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_7e897b-0b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_7e897b-0b[data-kb-block=\"kb-adv-heading50908_7e897b-0b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50908_7e897b-0b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50908_7e897b-0b\"><span class=\"ez-toc-section\" id=\"The_value_is_different_for_customers_in_different_industries_because_equipment_uptime_operating_costs_and_outputs_vary_so_much_Vendavo_helps_us_track_all_these_variables_to_we_can_set_prices_at_levels_that_are_appropriate_and_profitable\"><\/span>The value is different for customers in different industries because equipment uptime, operating costs, and outputs vary so much. Vendavo helps us track all these variables to we can set prices at levels that are appropriate and profitable.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column50908_57cdce-71 > .kt-inside-inner-col,.kadence-column50908_57cdce-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_57cdce-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_57cdce-71 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_57cdce-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_57cdce-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_57cdce-71{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_57cdce-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_57cdce-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_57cdce-71\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_0ed12d-93 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_0ed12d-93 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_0ed12d-93 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50908_0ed12d-93 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_0ed12d-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_0ed12d-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_0ed12d-93 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50908_55a703-a4 > .kt-inside-inner-col,.kadence-column50908_55a703-a4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_55a703-a4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_55a703-a4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_55a703-a4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_55a703-a4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_55a703-a4{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_55a703-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_55a703-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_55a703-a4\"><div class=\"kt-inside-inner-col\"><style>.kb-image50908_599b0d-4f .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image50908_599b0d-4f img.kb-img, .kb-image50908_599b0d-4f .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50908_599b0d-4f size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"590\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-1200x590.jpg\" alt=\"\" class=\"kb-img wp-image-77026\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-1200x590.jpg 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-600x295.jpg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-768x378.jpg 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-1536x756.jpg 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1.jpg 2000w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_c5c8dc-fc > .kt-inside-inner-col,.kadence-column50908_c5c8dc-fc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_c5c8dc-fc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_c5c8dc-fc > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_c5c8dc-fc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_c5c8dc-fc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_c5c8dc-fc{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_c5c8dc-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_c5c8dc-fc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_c5c8dc-fc\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-934db47d1b34ad700669954fad60b52b\" style=\"font-size:20px;line-height:1\"><span class=\"ez-toc-section\" id=\"Pricing_Manager-2\"><\/span><br \/>Pricing Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-7c6ae6981318383ffd7a214a5eded2ec\" style=\"font-size:14px;line-height:0\">Energy Giant<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column50908_459623-20 > .kt-inside-inner-col,.kadence-column50908_459623-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_459623-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_459623-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_459623-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_459623-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_459623-20{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_459623-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_459623-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_459623-20\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_bf2626-4d > .kt-inside-inner-col,.kadence-column50908_bf2626-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_bf2626-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_bf2626-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_bf2626-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_bf2626-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_bf2626-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_bf2626-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_bf2626-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_bf2626-4d\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_e3c219-d0 > .kt-inside-inner-col,.kadence-column50908_e3c219-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_e3c219-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_e3c219-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_e3c219-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_e3c219-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_e3c219-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_e3c219-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_e3c219-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_e3c219-d0\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_f35da2-cd > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50908_f35da2-cd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50908_f35da2-cd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50908_f35da2-cd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_f35da2-cd > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50908_f35da2-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_f35da2-cd alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50908_a3c114-76 > .kt-inside-inner-col{display:flex;}.kadence-column50908_a3c114-76 > .kt-inside-inner-col,.kadence-column50908_a3c114-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_a3c114-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_a3c114-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_a3c114-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_a3c114-76{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_a3c114-76{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_a3c114-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_a3c114-76 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_a3c114-76{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_a3c114-76{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_a3c114-76{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_a3c114-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50908_a3c114-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_a3c114-76{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_a3c114-76{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_a3c114-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_a3c114-76 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_a3c114-76\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_3f6f72-08 > .kt-inside-inner-col{display:flex;}.kadence-column50908_3f6f72-08 > .kt-inside-inner-col,.kadence-column50908_3f6f72-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_3f6f72-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_3f6f72-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_3f6f72-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_3f6f72-08{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_3f6f72-08{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_3f6f72-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_3f6f72-08 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_3f6f72-08{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_3f6f72-08{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_3f6f72-08{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_3f6f72-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50908_3f6f72-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_3f6f72-08{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_3f6f72-08{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_3f6f72-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50908_3f6f72-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_3f6f72-08\"><div class=\"kt-inside-inner-col\"><style>.kb-image50908_2b3430-4c .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image50908_2b3430-4c img.kb-img, .kb-image50908_2b3430-4c .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50908_2b3430-4c size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"794\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/06\/Global-Fuel-Producer-Electric-Pylons-scaled-e1737057619650-1200x794.jpeg\" alt=\"Global Fuel Producer\" class=\"kb-img wp-image-61707\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/06\/Global-Fuel-Producer-Electric-Pylons-scaled-e1737057619650-1200x794.jpeg 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/06\/Global-Fuel-Producer-Electric-Pylons-scaled-e1737057619650-600x397.jpeg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/06\/Global-Fuel-Producer-Electric-Pylons-scaled-e1737057619650-768x508.jpeg 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/06\/Global-Fuel-Producer-Electric-Pylons-scaled-e1737057619650-1536x1017.jpeg 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/06\/Global-Fuel-Producer-Electric-Pylons-scaled-e1737057619650.jpeg 1707w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_7ddc92-dd > .kt-inside-inner-col{display:flex;}.kadence-column50908_7ddc92-dd > .kt-inside-inner-col,.kadence-column50908_7ddc92-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_7ddc92-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_7ddc92-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column50908_7ddc92-dd > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50908_7ddc92-dd > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50908_7ddc92-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50908_7ddc92-dd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_7ddc92-dd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_7ddc92-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50908_7ddc92-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_7ddc92-dd{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50908_7ddc92-dd{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_7ddc92-dd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_7ddc92-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50908_7ddc92-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50908_7ddc92-dd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_7ddc92-dd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50908_7ddc92-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50908_7ddc92-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_7ddc92-dd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_689dc1-10, .wp-block-kadence-advancedheading.kt-adv-heading50908_689dc1-10[data-kb-block=\"kb-adv-heading50908_689dc1-10\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_689dc1-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_689dc1-10[data-kb-block=\"kb-adv-heading50908_689dc1-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_689dc1-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_689dc1-10[data-kb-block=\"kb-adv-heading50908_689dc1-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50908_689dc1-10 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50908_689dc1-10\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span><strong>The Results<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The pricing advisor explains that he and the 700 other users throughout the company agree pricing is easier and more transparent with Vendavo. When price changes are made, the ripple effects can be seen more clearly. \u201cNow when we make a price change, we can preview the impact on revenues and margins before its officially published,\u201d he says. \u201cWe can run different scenarios and see if our changes achieve the desired results in topline and margin growth.\u201d<\/p>\n\n\n\n<p>\u201cWe\u2019ve got to capitalize on these positive market forces and one way we do that is by making sure our pricing is as sharp as it can be,\u201d says the pricing advisor.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_fd021a-33 > .kt-inside-inner-col,.kadence-column50908_fd021a-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_fd021a-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_fd021a-33 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_fd021a-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_fd021a-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_fd021a-33{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_fd021a-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_fd021a-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_fd021a-33\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_d6e7f4-59 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_d6e7f4-59 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_d6e7f4-59 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50908_d6e7f4-59 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_d6e7f4-59 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_d6e7f4-59 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_d6e7f4-59 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50908_34b8e8-ba > .kt-inside-inner-col{display:flex;}.kadence-column50908_34b8e8-ba > .kt-inside-inner-col,.kadence-column50908_34b8e8-ba > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_34b8e8-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_34b8e8-ba > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column50908_34b8e8-ba > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50908_34b8e8-ba > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50908_34b8e8-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_34b8e8-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_34b8e8-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_34b8e8-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column50908_34b8e8-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_34b8e8-ba\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons50908_a2da51-bb .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons50908_a2da51-bb{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons50908_a2da51-bb alignnone\"><style>.kt-svg-item-50908_0fa7a3-6e .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-50908_0fa7a3-6e .kb-svg-icon-wrap{color:#76c546;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-50908_0fa7a3-6e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_dd9084-fe > .kt-inside-inner-col,.kadence-column50908_dd9084-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_dd9084-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_dd9084-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_dd9084-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_dd9084-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_dd9084-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_dd9084-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_dd9084-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_dd9084-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_08a328-26, .wp-block-kadence-advancedheading.kt-adv-heading50908_08a328-26[data-kb-block=\"kb-adv-heading50908_08a328-26\"]{font-size:30px;line-height:1.3;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_08a328-26 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_08a328-26[data-kb-block=\"kb-adv-heading50908_08a328-26\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_08a328-26 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_08a328-26[data-kb-block=\"kb-adv-heading50908_08a328-26\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50908_08a328-26 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50908_08a328-26\"><span class=\"ez-toc-section\" id=\"Vendavo_pricing_guidance_helps_makes_our_brands_stronger_sell_smarter_and_earn_more_so_we_can_deliver_on_our_goals_of_free_cash_flow_growth_and_superior_total_shareholder_returns_Were_better_prepared_were_focused_and_its_working\"><\/span>Vendavo pricing guidance helps makes our brands stronger, sell smarter, and earn more so we can deliver on our goals of free cash flow growth and superior total shareholder returns. We\u2019re better prepared, we\u2019re focused, and it\u2019s working.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column50908_160900-97 > .kt-inside-inner-col,.kadence-column50908_160900-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_160900-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_160900-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_160900-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_160900-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_160900-97{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_160900-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_160900-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_160900-97\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_355fe0-8f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_355fe0-8f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_355fe0-8f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50908_355fe0-8f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_355fe0-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_355fe0-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_355fe0-8f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50908_94ada7-42 > .kt-inside-inner-col,.kadence-column50908_94ada7-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_94ada7-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_94ada7-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_94ada7-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_94ada7-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_94ada7-42{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_94ada7-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_94ada7-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_94ada7-42\"><div class=\"kt-inside-inner-col\"><style>.kb-image50908_24da2f-42 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image50908_24da2f-42 img.kb-img, .kb-image50908_24da2f-42 .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50908_24da2f-42 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"590\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-1200x590.jpg\" alt=\"\" class=\"kb-img wp-image-77026\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-1200x590.jpg 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-600x295.jpg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-768x378.jpg 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1-1536x756.jpg 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/specialty-chemicals-case-study-1.jpg 2000w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_fe61a1-02 > .kt-inside-inner-col,.kadence-column50908_fe61a1-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_fe61a1-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_fe61a1-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_fe61a1-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_fe61a1-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_fe61a1-02{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_fe61a1-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_fe61a1-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_fe61a1-02\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-934db47d1b34ad700669954fad60b52b\" style=\"font-size:20px;line-height:1\"><span class=\"ez-toc-section\" id=\"Pricing_Manager-3\"><\/span><br \/>Pricing Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-7c6ae6981318383ffd7a214a5eded2ec\" style=\"font-size:14px;line-height:0\">Energy Giant<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id50908_1b3bc2-a3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_1b3bc2-a3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_1b3bc2-a3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50908_1b3bc2-a3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_1b3bc2-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_1b3bc2-a3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_1b3bc2-a3 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50908_4ff040-14 > .kt-inside-inner-col,.kadence-column50908_4ff040-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_4ff040-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_4ff040-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_4ff040-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_4ff040-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_4ff040-14{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_4ff040-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_4ff040-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_4ff040-14\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_cf2003-5f, .wp-block-kadence-advancedheading.kt-adv-heading50908_cf2003-5f[data-kb-block=\"kb-adv-heading50908_cf2003-5f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_cf2003-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_cf2003-5f[data-kb-block=\"kb-adv-heading50908_cf2003-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_cf2003-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_cf2003-5f[data-kb-block=\"kb-adv-heading50908_cf2003-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50908_cf2003-5f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50908_cf2003-5f\"><span class=\"ez-toc-section\" id=\"About_the_Specialty_Chemicals_Company\"><\/span>About the Specialty Chemicals Company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id50908_a7f26f-d0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_a7f26f-d0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_a7f26f-d0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50908_a7f26f-d0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_a7f26f-d0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_a7f26f-d0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_a7f26f-d0 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50908_9be960-d3 > .kt-inside-inner-col,.kadence-column50908_9be960-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_9be960-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_9be960-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_9be960-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_9be960-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_9be960-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_9be960-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_9be960-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_9be960-d3 gradient-border\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_ccf01d-1a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_ccf01d-1a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_ccf01d-1a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50908_ccf01d-1a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_ccf01d-1a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50908_ccf01d-1a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_ccf01d-1a alignnone gradient-border2 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50908_4beb87-b1 > .kt-inside-inner-col,.kadence-column50908_4beb87-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_4beb87-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_4beb87-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_4beb87-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_4beb87-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_4beb87-b1{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_4beb87-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_4beb87-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_4beb87-b1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_957206-7f > .kt-inside-inner-col,.kadence-column50908_957206-7f > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column50908_957206-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_957206-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_957206-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_957206-7f > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column50908_957206-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_957206-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_957206-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_957206-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_957206-7f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_b59666-34, .wp-block-kadence-advancedheading.kt-adv-heading50908_b59666-34[data-kb-block=\"kb-adv-heading50908_b59666-34\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_b59666-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_b59666-34[data-kb-block=\"kb-adv-heading50908_b59666-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_b59666-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_b59666-34[data-kb-block=\"kb-adv-heading50908_b59666-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading50908_b59666-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50908_b59666-34\"><span class=\"ez-toc-section\" id=\"Overview-2\"><\/span><strong>Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50908_412aac-4a, .wp-block-kadence-advancedheading.kt-adv-heading50908_412aac-4a[data-kb-block=\"kb-adv-heading50908_412aac-4a\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_412aac-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_412aac-4a[data-kb-block=\"kb-adv-heading50908_412aac-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_412aac-4a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_412aac-4a[data-kb-block=\"kb-adv-heading50908_412aac-4a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading50908_412aac-4a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50908_412aac-4a\">Multinational specialty chemicals company<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50908_e18176-8f > .kt-inside-inner-col,.kadence-column50908_e18176-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_e18176-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_e18176-8f > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_e18176-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_e18176-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_e18176-8f{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_e18176-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_e18176-8f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_e18176-8f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50908_8d9538-96 > .kt-inside-inner-col,.kadence-column50908_8d9538-96 > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column50908_8d9538-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_8d9538-96 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_8d9538-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_8d9538-96 > .kt-inside-inner-col{background-color:#faf9f9;}.kadence-column50908_8d9538-96 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_8d9538-96{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_8d9538-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_8d9538-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_8d9538-96\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50908_6ffa08-dd, .wp-block-kadence-advancedheading.kt-adv-heading50908_6ffa08-dd[data-kb-block=\"kb-adv-heading50908_6ffa08-dd\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_6ffa08-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_6ffa08-dd[data-kb-block=\"kb-adv-heading50908_6ffa08-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_6ffa08-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_6ffa08-dd[data-kb-block=\"kb-adv-heading50908_6ffa08-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading50908_6ffa08-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50908_6ffa08-dd\"><span class=\"ez-toc-section\" id=\"Fast_Facts\"><\/span>Fast Facts<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50908_7973ee-73, .wp-block-kadence-advancedheading.kt-adv-heading50908_7973ee-73[data-kb-block=\"kb-adv-heading50908_7973ee-73\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50908_7973ee-73 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50908_7973ee-73[data-kb-block=\"kb-adv-heading50908_7973ee-73\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50908_7973ee-73 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50908_7973ee-73[data-kb-block=\"kb-adv-heading50908_7973ee-73\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading50908_7973ee-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50908_7973ee-73\"><strong>Industry:<\/strong> Specialty Chemicals <br \/><strong>Region:<\/strong> Global<br \/><strong>Products used<\/strong>: Commercial Analytics, Price Optimization, Segmentation<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column50908_894a5a-42 > .kt-inside-inner-col,.kadence-column50908_894a5a-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_894a5a-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_894a5a-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50908_894a5a-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50908_894a5a-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50908_894a5a-42{position:relative;}@media all and (max-width: 1024px){.kadence-column50908_894a5a-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50908_894a5a-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50908_894a5a-42\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50908_3c4dd7-9f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50908_3c4dd7-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50908_3c4dd7-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:48px;padding-bottom:48px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50908_3c4dd7-9f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50908_3c4dd7-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50908_3c4dd7-9f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50908_3c4dd7-9f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50908_3a008f-bf > .kt-inside-inner-col{display:flex;}.kadence-column50908_3a008f-bf > .kt-inside-inner-col{padding-right:0px;padding-bottom:30px;padding-left:0px;}.kadence-column50908_3a008f-bf > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;}.kadence-column50908_3a008f-bf > .kt-inside-inner-col,.kadence-column50908_3a008f-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50908_3a008f-bf > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50908_3a008f-bf > 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