{"id":50477,"date":"2022-01-05T15:20:14","date_gmt":"2022-01-05T22:20:14","guid":{"rendered":"https:\/\/www.vendavo.com\/?page_id=50477"},"modified":"2025-01-16T12:08:13","modified_gmt":"2025-01-16T19:08:13","slug":"case-study-medical-device-maker","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/case-study-medical-device-maker\/","title":{"rendered":"Medical Device Case Study"},"content":{"rendered":"<style>.kb-row-layout-id50477_9dc96b-ba > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50477_9dc96b-ba > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50477_9dc96b-ba > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:108px;padding-bottom:108px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50477_9dc96b-ba > .kt-row-layout-overlay{opacity:0.90;}@media all and (max-width: 1024px){.kb-row-layout-id50477_9dc96b-ba > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);min-height:600px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_9dc96b-ba > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_9dc96b-ba alignfull has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50477_1a6df5-8f > .kt-inside-inner-col{display:flex;}.kadence-column50477_1a6df5-8f > .kt-inside-inner-col,.kadence-column50477_1a6df5-8f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_1a6df5-8f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_1a6df5-8f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_1a6df5-8f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_1a6df5-8f{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_1a6df5-8f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_1a6df5-8f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_1a6df5-8f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_1a6df5-8f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_1a6df5-8f{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_1a6df5-8f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_1a6df5-8f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50477_1a6df5-8f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_1a6df5-8f{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_1a6df5-8f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_1a6df5-8f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_1a6df5-8f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_1a6df5-8f inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_35860f-7e, .wp-block-kadence-advancedheading.kt-adv-heading50477_35860f-7e[data-kb-block=\"kb-adv-heading50477_35860f-7e\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-size:48px;line-height:50px;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading50477_35860f-7e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_35860f-7e[data-kb-block=\"kb-adv-heading50477_35860f-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_35860f-7e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_35860f-7e[data-kb-block=\"kb-adv-heading50477_35860f-7e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50477_35860f-7e, .wp-block-kadence-advancedheading.kt-adv-heading50477_35860f-7e[data-kb-block=\"kb-adv-heading50477_35860f-7e\"]{font-size:27px;line-height:32px;}}<\/style>\n<h1 class=\"kt-adv-heading50477_35860f-7e wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50477_35860f-7e\"><span class=\"ez-toc-section\" id=\"Pricing_Innovation_Delivers_Winning_Formula_for_Medical_Device_Maker\"><\/span>Pricing Innovation Delivers Winning Formula for Medical Device Maker<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50477_03373e-e4, .wp-block-kadence-advancedheading.kt-adv-heading50477_03373e-e4[data-kb-block=\"kb-adv-heading50477_03373e-e4\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:18px;line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_03373e-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_03373e-e4[data-kb-block=\"kb-adv-heading50477_03373e-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_03373e-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_03373e-e4[data-kb-block=\"kb-adv-heading50477_03373e-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50477_03373e-e4, .wp-block-kadence-advancedheading.kt-adv-heading50477_03373e-e4[data-kb-block=\"kb-adv-heading50477_03373e-e4\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading50477_03373e-e4 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50477_03373e-e4\">Discover how one large medical device manufacturer leverages Vendavo to optimize pricing for 300,000 SKUs worldwide<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_250790-48 > .kt-inside-inner-col,.kadence-column50477_250790-48 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_250790-48 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_250790-48 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_250790-48 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_250790-48 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_250790-48{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_250790-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_250790-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_250790-48\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image.png\" alt=\"Medical Device Pricing\" class=\"wp-image-50478\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image.png 800w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image-300x157.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image-768x401.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column50477_968955-8a > .kt-inside-inner-col,.kadence-column50477_968955-8a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_968955-8a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_968955-8a > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_968955-8a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_968955-8a > .kt-inside-inner-col{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/09\/product-cards-bg.svg');background-size:cover;background-position:47% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column50477_968955-8a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_968955-8a{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_968955-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_968955-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_968955-8a\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_f79904-05 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_f79904-05 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_f79904-05 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50477_f79904-05{background-image:url('https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/09\/product-cards-bg.svg');background-size:cover;background-position:38% 83%;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id50477_f79904-05 > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id50477_f79904-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_f79904-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id50477_f79904-05 {position:relative;}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_f79904-05 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50477_ddbb26-7e > .kt-inside-inner-col,.kadence-column50477_ddbb26-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_ddbb26-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_ddbb26-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_ddbb26-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_ddbb26-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_ddbb26-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_ddbb26-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_ddbb26-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_ddbb26-7e\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_0f1dfb-e9 > .kt-inside-inner-col{padding-bottom:20px;}.kadence-column50477_0f1dfb-e9 > .kt-inside-inner-col,.kadence-column50477_0f1dfb-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_0f1dfb-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_0f1dfb-e9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_0f1dfb-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_0f1dfb-e9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_0f1dfb-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_0f1dfb-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_0f1dfb-e9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_0f1dfb-e9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_1cfb9d-c7, .wp-block-kadence-advancedheading.kt-adv-heading50477_1cfb9d-c7[data-kb-block=\"kb-adv-heading50477_1cfb9d-c7\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_1cfb9d-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_1cfb9d-c7[data-kb-block=\"kb-adv-heading50477_1cfb9d-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_1cfb9d-c7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_1cfb9d-c7[data-kb-block=\"kb-adv-heading50477_1cfb9d-c7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50477_1cfb9d-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50477_1cfb9d-c7\"><span class=\"ez-toc-section\" id=\"Highlighted_Business_Outcomes\"><\/span>Highlighted Business Outcomes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id50477_64f367-26 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_64f367-26 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_64f367-26 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id50477_64f367-26 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id50477_64f367-26 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id50477_64f367-26 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_64f367-26 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id50477_64f367-26 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50477_64f367-26 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id50477_64f367-26 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_64f367-26 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50477_848f1a-74 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-left:30px;}.kadence-column50477_848f1a-74 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column50477_848f1a-74 > .kt-inside-inner-col,.kadence-column50477_848f1a-74 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column50477_848f1a-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_848f1a-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_848f1a-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_848f1a-74 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column50477_848f1a-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_848f1a-74{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_848f1a-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_848f1a-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_848f1a-74\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_30143f-66, .wp-block-kadence-advancedheading.kt-adv-heading50477_30143f-66[data-kb-block=\"kb-adv-heading50477_30143f-66\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading50477_30143f-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_30143f-66[data-kb-block=\"kb-adv-heading50477_30143f-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_30143f-66 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_30143f-66[data-kb-block=\"kb-adv-heading50477_30143f-66\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50477_30143f-66, .wp-block-kadence-advancedheading.kt-adv-heading50477_30143f-66[data-kb-block=\"kb-adv-heading50477_30143f-66\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading50477_30143f-66 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50477_30143f-66\"><span class=\"ez-toc-section\" id=\"Streamlined_processes\"><\/span>Streamlined processes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50477_1fe5c2-c6, .wp-block-kadence-advancedheading.kt-adv-heading50477_1fe5c2-c6[data-kb-block=\"kb-adv-heading50477_1fe5c2-c6\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_1fe5c2-c6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_1fe5c2-c6[data-kb-block=\"kb-adv-heading50477_1fe5c2-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_1fe5c2-c6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_1fe5c2-c6[data-kb-block=\"kb-adv-heading50477_1fe5c2-c6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50477_1fe5c2-c6, .wp-block-kadence-advancedheading.kt-adv-heading50477_1fe5c2-c6[data-kb-block=\"kb-adv-heading50477_1fe5c2-c6\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading50477_1fe5c2-c6 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50477_1fe5c2-c6\">Single source of pricing truth for improved visibility and collaboration<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_4315cb-23 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:0px;padding-left:30px;}.kadence-column50477_4315cb-23 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column50477_4315cb-23 > .kt-inside-inner-col,.kadence-column50477_4315cb-23 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column50477_4315cb-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_4315cb-23 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_4315cb-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_4315cb-23 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column50477_4315cb-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_4315cb-23{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_4315cb-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_4315cb-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_4315cb-23\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_07f510-4c, .wp-block-kadence-advancedheading.kt-adv-heading50477_07f510-4c[data-kb-block=\"kb-adv-heading50477_07f510-4c\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading50477_07f510-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_07f510-4c[data-kb-block=\"kb-adv-heading50477_07f510-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_07f510-4c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_07f510-4c[data-kb-block=\"kb-adv-heading50477_07f510-4c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50477_07f510-4c, .wp-block-kadence-advancedheading.kt-adv-heading50477_07f510-4c[data-kb-block=\"kb-adv-heading50477_07f510-4c\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading50477_07f510-4c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50477_07f510-4c\"><span class=\"ez-toc-section\" id=\"More_time_for_strategic_selling\"><\/span><strong>More time for strategic selling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50477_7df2b2-7c, .wp-block-kadence-advancedheading.kt-adv-heading50477_7df2b2-7c[data-kb-block=\"kb-adv-heading50477_7df2b2-7c\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_7df2b2-7c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_7df2b2-7c[data-kb-block=\"kb-adv-heading50477_7df2b2-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_7df2b2-7c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_7df2b2-7c[data-kb-block=\"kb-adv-heading50477_7df2b2-7c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50477_7df2b2-7c, .wp-block-kadence-advancedheading.kt-adv-heading50477_7df2b2-7c[data-kb-block=\"kb-adv-heading50477_7df2b2-7c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading50477_7df2b2-7c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50477_7df2b2-7c\">Quickly analyze, adjust, and approve pricing<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:0px;padding-left:30px;}.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col{min-height:350px;box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);}.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col,.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0.6);}.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_0f4f57-b1{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_0f4f57-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_0f4f57-b1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_a64286-16, .wp-block-kadence-advancedheading.kt-adv-heading50477_a64286-16[data-kb-block=\"kb-adv-heading50477_a64286-16\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading50477_a64286-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_a64286-16[data-kb-block=\"kb-adv-heading50477_a64286-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_a64286-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_a64286-16[data-kb-block=\"kb-adv-heading50477_a64286-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50477_a64286-16, .wp-block-kadence-advancedheading.kt-adv-heading50477_a64286-16[data-kb-block=\"kb-adv-heading50477_a64286-16\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading50477_a64286-16 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50477_a64286-16\"><span class=\"ez-toc-section\" id=\"Better_profit_margins\"><\/span>Better profit margins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50477_82a841-ff, .wp-block-kadence-advancedheading.kt-adv-heading50477_82a841-ff[data-kb-block=\"kb-adv-heading50477_82a841-ff\"]{padding-top:0px;padding-bottom:var(--global-kb-spacing-lg, 3rem);margin-top:0px;margin-bottom:0px;font-size:20px;line-height:1.7;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_82a841-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_82a841-ff[data-kb-block=\"kb-adv-heading50477_82a841-ff\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_82a841-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_82a841-ff[data-kb-block=\"kb-adv-heading50477_82a841-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50477_82a841-ff, .wp-block-kadence-advancedheading.kt-adv-heading50477_82a841-ff[data-kb-block=\"kb-adv-heading50477_82a841-ff\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading50477_82a841-ff wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading50477_82a841-ff\">Pricing guidance for profitable deal-making<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column50477_2a7f7a-da > .kt-inside-inner-col,.kadence-column50477_2a7f7a-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_2a7f7a-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_2a7f7a-da > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_2a7f7a-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_2a7f7a-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_2a7f7a-da{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_2a7f7a-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_2a7f7a-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_2a7f7a-da\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_dc8d49-a2 > .kt-inside-inner-col,.kadence-column50477_dc8d49-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_dc8d49-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_dc8d49-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_dc8d49-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_dc8d49-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_dc8d49-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_dc8d49-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_dc8d49-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_dc8d49-a2\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_991966-6e > .kt-inside-inner-col,.kadence-column50477_991966-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_991966-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_991966-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_991966-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_991966-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_991966-6e{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_991966-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_991966-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_991966-6e\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_cccfba-5e > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50477_cccfba-5e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50477_cccfba-5e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50477_cccfba-5e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_cccfba-5e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50477_cccfba-5e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_cccfba-5e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50477_d8de89-a0 > .kt-inside-inner-col{display:flex;}.kadence-column50477_d8de89-a0 > .kt-inside-inner-col,.kadence-column50477_d8de89-a0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_d8de89-a0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_d8de89-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column50477_d8de89-a0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50477_d8de89-a0 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50477_d8de89-a0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_d8de89-a0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d8de89-a0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d8de89-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50477_d8de89-a0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_d8de89-a0{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_d8de89-a0{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d8de89-a0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d8de89-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50477_d8de89-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_d8de89-a0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d8de89-a0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d8de89-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50477_d8de89-a0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_d8de89-a0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_a77c65-b8, .wp-block-kadence-advancedheading.kt-adv-heading50477_a77c65-b8[data-kb-block=\"kb-adv-heading50477_a77c65-b8\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_a77c65-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_a77c65-b8[data-kb-block=\"kb-adv-heading50477_a77c65-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_a77c65-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_a77c65-b8[data-kb-block=\"kb-adv-heading50477_a77c65-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50477_a77c65-b8 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50477_a77c65-b8\"><span class=\"ez-toc-section\" id=\"Overview\"><\/span>Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50477_b3225e-d6, .wp-block-kadence-advancedheading.kt-adv-heading50477_b3225e-d6[data-kb-block=\"kb-adv-heading50477_b3225e-d6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_b3225e-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_b3225e-d6[data-kb-block=\"kb-adv-heading50477_b3225e-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_b3225e-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_b3225e-d6[data-kb-block=\"kb-adv-heading50477_b3225e-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading50477_b3225e-d6 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50477_b3225e-d6\">As one of the largest medical technology companies in the world, this medical device manufacturer has 300,000 SKUs spread across four main product lines: cardiac and vascular, restorative therapies, minimally invasive therapies, and diabetes.<br \/><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_7afc71-79 > .kt-inside-inner-col{display:flex;}.kadence-column50477_7afc71-79 > .kt-inside-inner-col,.kadence-column50477_7afc71-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_7afc71-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_7afc71-79 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_7afc71-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_7afc71-79{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_7afc71-79{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_7afc71-79 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_7afc71-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_7afc71-79{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_7afc71-79{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_7afc71-79{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_7afc71-79 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50477_7afc71-79 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_7afc71-79{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_7afc71-79{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_7afc71-79 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_7afc71-79 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_7afc71-79\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_c37ac4-cd > .kt-inside-inner-col{display:flex;}.kadence-column50477_c37ac4-cd > .kt-inside-inner-col,.kadence-column50477_c37ac4-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_c37ac4-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_c37ac4-cd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_c37ac4-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_c37ac4-cd{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c37ac4-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c37ac4-cd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_c37ac4-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_c37ac4-cd{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_c37ac4-cd{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c37ac4-cd{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c37ac4-cd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50477_c37ac4-cd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_c37ac4-cd{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c37ac4-cd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c37ac4-cd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_c37ac4-cd > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_c37ac4-cd\"><div class=\"kt-inside-inner-col\"><style>.kb-image50477_e021ae-0f .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image50477_e021ae-0f img.kb-img, .kb-image50477_e021ae-0f .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50477_e021ae-0f size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"799\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/medical-device-thumbnail-1.jpg\" alt=\"\" class=\"kb-img wp-image-76345\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/medical-device-thumbnail-1.jpg 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/medical-device-thumbnail-1-600x400.jpg 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/medical-device-thumbnail-1-768x511.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id50477_bcc8d3-ea > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50477_bcc8d3-ea > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50477_bcc8d3-ea > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50477_bcc8d3-ea > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_bcc8d3-ea > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50477_bcc8d3-ea > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_bcc8d3-ea alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50477_487a1e-15 > .kt-inside-inner-col,.kadence-column50477_487a1e-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_487a1e-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_487a1e-15 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_487a1e-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_487a1e-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_487a1e-15{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_487a1e-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_487a1e-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_487a1e-15\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_9b443d-7f > .kt-inside-inner-col{display:flex;}.kadence-column50477_9b443d-7f > .kt-inside-inner-col,.kadence-column50477_9b443d-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_9b443d-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_9b443d-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_9b443d-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_9b443d-7f{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_9b443d-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_9b443d-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_9b443d-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_9b443d-7f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_9b443d-7f{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_9b443d-7f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_9b443d-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50477_9b443d-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_9b443d-7f{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_9b443d-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_9b443d-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_9b443d-7f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_9b443d-7f\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col{display:flex;}.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col,.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_fbe31b-e2{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_fbe31b-e2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_fbe31b-e2{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_fbe31b-e2{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_fbe31b-e2{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_fbe31b-e2{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_fbe31b-e2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_fbe31b-e2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_fbe31b-e2\"><div class=\"kt-inside-inner-col\"><style>.kb-image50477_82e52f-7a .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image50477_82e52f-7a img.kb-img, .kb-image50477_82e52f-7a .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50477_82e52f-7a size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"566\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/pharmacy_bcn22_0550-crop-1.png\" alt=\"\" class=\"kb-img wp-image-77490\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/pharmacy_bcn22_0550-crop-1.png 848w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/pharmacy_bcn22_0550-crop-1-600x400.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/11\/pharmacy_bcn22_0550-crop-1-768x513.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_ad6260-1f > .kt-inside-inner-col{display:flex;}.kadence-column50477_ad6260-1f > .kt-inside-inner-col,.kadence-column50477_ad6260-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_ad6260-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_ad6260-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column50477_ad6260-1f > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50477_ad6260-1f > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50477_ad6260-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_ad6260-1f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ad6260-1f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ad6260-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50477_ad6260-1f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_ad6260-1f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_ad6260-1f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ad6260-1f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ad6260-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50477_ad6260-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_ad6260-1f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ad6260-1f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ad6260-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50477_ad6260-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_ad6260-1f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_d3c63c-94, .wp-block-kadence-advancedheading.kt-adv-heading50477_d3c63c-94[data-kb-block=\"kb-adv-heading50477_d3c63c-94\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_d3c63c-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_d3c63c-94[data-kb-block=\"kb-adv-heading50477_d3c63c-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_d3c63c-94 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_d3c63c-94[data-kb-block=\"kb-adv-heading50477_d3c63c-94\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50477_d3c63c-94 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50477_d3c63c-94\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span><strong>The Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Payers and providers in the U.S. and around the world are putting in place new financial incentives that reward the quality of care rather than the volume of care. With pressures on volume come pressures on pricing. Making the pricing process as efficient as possible, and as smart as possible, is the key.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_aabed3-dc > .kt-inside-inner-col,.kadence-column50477_aabed3-dc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_aabed3-dc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_aabed3-dc > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_aabed3-dc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_aabed3-dc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_aabed3-dc{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_aabed3-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_aabed3-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_aabed3-dc\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_b6a7a5-d2 > .kt-inside-inner-col,.kadence-column50477_b6a7a5-d2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_b6a7a5-d2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_b6a7a5-d2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_b6a7a5-d2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_b6a7a5-d2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_b6a7a5-d2{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_b6a7a5-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_b6a7a5-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_b6a7a5-d2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_e7ecb4-c2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_e7ecb4-c2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_e7ecb4-c2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50477_e7ecb4-c2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_e7ecb4-c2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_e7ecb4-c2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_e7ecb4-c2 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col{display:flex;}.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col,.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_bf6ae8-28{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column50477_bf6ae8-28 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_bf6ae8-28\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons50477_d455bc-84 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons50477_d455bc-84{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons50477_d455bc-84 alignnone\"><style>.kt-svg-item-50477_a7f7fc-c1 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-50477_a7f7fc-c1 .kb-svg-icon-wrap{color:#76c546;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-50477_a7f7fc-c1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_d963b6-81 > .kt-inside-inner-col,.kadence-column50477_d963b6-81 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_d963b6-81 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_d963b6-81 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_d963b6-81 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_d963b6-81 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_d963b6-81{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_d963b6-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_d963b6-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_d963b6-81\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_6ecf8b-56, .wp-block-kadence-advancedheading.kt-adv-heading50477_6ecf8b-56[data-kb-block=\"kb-adv-heading50477_6ecf8b-56\"]{font-size:30px;line-height:1.3;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_6ecf8b-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_6ecf8b-56[data-kb-block=\"kb-adv-heading50477_6ecf8b-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_6ecf8b-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_6ecf8b-56[data-kb-block=\"kb-adv-heading50477_6ecf8b-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50477_6ecf8b-56 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50477_6ecf8b-56\"><span class=\"ez-toc-section\" id=\"In_a_company_our_size_every_product_pricing_decision_counts_and_every_basis_point_counts_Vendavo_lets_us_see_it_all_so_we_can_manage_it_all_for_better_margins_better_cash_flow_and_better_returns_for_shareholders%E2%80%9D\"><\/span>In a company our size, every product pricing decision counts and every basis point counts. Vendavo lets us see it all so we can manage it all for better margins, better cash flow, and better returns for shareholders.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column50477_cd79d5-f6 > .kt-inside-inner-col,.kadence-column50477_cd79d5-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_cd79d5-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_cd79d5-f6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_cd79d5-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_cd79d5-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_cd79d5-f6{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_cd79d5-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_cd79d5-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_cd79d5-f6\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_775499-5f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_775499-5f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_775499-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50477_775499-5f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_775499-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_775499-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_775499-5f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50477_5cfd2a-f9 > .kt-inside-inner-col,.kadence-column50477_5cfd2a-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_5cfd2a-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_5cfd2a-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_5cfd2a-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_5cfd2a-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_5cfd2a-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_5cfd2a-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_5cfd2a-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_5cfd2a-f9\"><div class=\"kt-inside-inner-col\"><style>.kb-image50477_311e09-5f.kb-image-is-ratio-size, .kb-image50477_311e09-5f .kb-image-is-ratio-size{max-width:91px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image50477_311e09-5f.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image50477_311e09-5f .kb-image-is-ratio-size{align-self:unset;}.kb-image50477_311e09-5f{max-width:91px;}.image-is-svg.kb-image50477_311e09-5f{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image50477_311e09-5f img{width:100%;}.kb-image50477_311e09-5f .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image50477_311e09-5f img.kb-img, .kb-image50477_311e09-5f .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50477_311e09-5f size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image.png\" alt=\"Medical Device Pricing\" class=\"kb-img wp-image-50478\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image.png 800w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image-300x157.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image-768x401.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_068dd3-2c > .kt-inside-inner-col,.kadence-column50477_068dd3-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_068dd3-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_068dd3-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_068dd3-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_068dd3-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_068dd3-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_068dd3-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_068dd3-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_068dd3-2c\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-b232bda2cd04f9a88adce227eccdf966\" style=\"font-size:20px;line-height:1\"><span class=\"ez-toc-section\" id=\"Pricing_Team_Lead\"><\/span>Pricing Team Lead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-3f200b79a5faeb785ead3ede3886c23e\" style=\"font-size:14px;line-height:0\">Medical Device Manufacturer<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_298aef-7e > .kt-inside-inner-col,.kadence-column50477_298aef-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_298aef-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_298aef-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_298aef-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_298aef-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_298aef-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_298aef-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_298aef-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_298aef-7e\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_e1e8ae-22 > .kt-inside-inner-col,.kadence-column50477_e1e8ae-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_e1e8ae-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_e1e8ae-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_e1e8ae-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_e1e8ae-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_e1e8ae-22{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_e1e8ae-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_e1e8ae-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_e1e8ae-22\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_a689b9-55 > .kt-inside-inner-col,.kadence-column50477_a689b9-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_a689b9-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_a689b9-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_a689b9-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_a689b9-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_a689b9-55{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_a689b9-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_a689b9-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_a689b9-55\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_797dd9-2c > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50477_797dd9-2c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50477_797dd9-2c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50477_797dd9-2c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_797dd9-2c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50477_797dd9-2c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_797dd9-2c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50477_203fdc-4e > .kt-inside-inner-col{display:flex;}.kadence-column50477_203fdc-4e > .kt-inside-inner-col,.kadence-column50477_203fdc-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_203fdc-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_203fdc-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column50477_203fdc-4e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50477_203fdc-4e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50477_203fdc-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_203fdc-4e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_203fdc-4e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_203fdc-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50477_203fdc-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_203fdc-4e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_203fdc-4e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_203fdc-4e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_203fdc-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50477_203fdc-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_203fdc-4e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_203fdc-4e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_203fdc-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50477_203fdc-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_203fdc-4e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_488569-d0, .wp-block-kadence-advancedheading.kt-adv-heading50477_488569-d0[data-kb-block=\"kb-adv-heading50477_488569-d0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_488569-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_488569-d0[data-kb-block=\"kb-adv-heading50477_488569-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_488569-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_488569-d0[data-kb-block=\"kb-adv-heading50477_488569-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50477_488569-d0 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50477_488569-d0\"><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span><strong>The Solution<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vendavo Commercial Analytics allows the pricing team to see customer profitability across providers, across products, and across geographies. They know exactly where there is margin leakage, what\u2019s causing it, and what is needed to fix it.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50477_cbbaaa-ca, .wp-block-kadence-advancedheading.kt-adv-heading50477_cbbaaa-ca[data-kb-block=\"kb-adv-heading50477_cbbaaa-ca\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_cbbaaa-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_cbbaaa-ca[data-kb-block=\"kb-adv-heading50477_cbbaaa-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_cbbaaa-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_cbbaaa-ca[data-kb-block=\"kb-adv-heading50477_cbbaaa-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading50477_cbbaaa-ca wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50477_cbbaaa-ca\">The company\u2019s pricing, costs, and contracts have also been consolidated in one place so multiple departments can collaborate on pricing including finance, marketing, and sales. The pricing workflow is built into Vendavo so that as calculations and decisions are made, everyone can see the work, access the latest pricing, and get the information out to the field faster.<\/p>\n\n\n\n<p>Setting prices accurately is only half the challenge in a company this size. The other half is making sure sales and account management teams can use them. Vendavo Deal Price Optimizer provides the company with pricing ranges so they can adjust as needed yet not jeopardize profits. Flexibility is available to ensure the deal gets done while still hitting profitability goals.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_ffca73-4d > .kt-inside-inner-col{display:flex;}.kadence-column50477_ffca73-4d > .kt-inside-inner-col,.kadence-column50477_ffca73-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_ffca73-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_ffca73-4d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_ffca73-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_ffca73-4d{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ffca73-4d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ffca73-4d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_ffca73-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_ffca73-4d{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_ffca73-4d{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ffca73-4d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ffca73-4d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50477_ffca73-4d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_ffca73-4d{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ffca73-4d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_ffca73-4d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_ffca73-4d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_ffca73-4d\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_d4e884-e4 > .kt-inside-inner-col{display:flex;}.kadence-column50477_d4e884-e4 > .kt-inside-inner-col,.kadence-column50477_d4e884-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_d4e884-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_d4e884-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_d4e884-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_d4e884-e4{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d4e884-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d4e884-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_d4e884-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_d4e884-e4{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_d4e884-e4{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d4e884-e4{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d4e884-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50477_d4e884-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_d4e884-e4{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d4e884-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_d4e884-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_d4e884-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_d4e884-e4\"><div class=\"kt-inside-inner-col\"><style>.kb-image50477_78db66-f0 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image50477_78db66-f0 img.kb-img, .kb-image50477_78db66-f0 .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50477_78db66-f0 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/medical-worker-laboratory-assistant-protective-mask-visor-disposable-cap-rubber-gloves-stands-hospital-health-concept-196721008.webp\" alt=\"\" class=\"kb-img wp-image-78065\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/medical-worker-laboratory-assistant-protective-mask-visor-disposable-cap-rubber-gloves-stands-hospital-health-concept-196721008.webp 800w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/medical-worker-laboratory-assistant-protective-mask-visor-disposable-cap-rubber-gloves-stands-hospital-health-concept-196721008-600x400.webp 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/01\/medical-worker-laboratory-assistant-protective-mask-visor-disposable-cap-rubber-gloves-stands-hospital-health-concept-196721008-768x512.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_489f13-8b > .kt-inside-inner-col,.kadence-column50477_489f13-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_489f13-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_489f13-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_489f13-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_489f13-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_489f13-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_489f13-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_489f13-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_489f13-8b\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_cc2ed9-ee > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_cc2ed9-ee > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_cc2ed9-ee > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50477_cc2ed9-ee > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_cc2ed9-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_cc2ed9-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_cc2ed9-ee alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50477_fac3dc-63 > .kt-inside-inner-col{display:flex;}.kadence-column50477_fac3dc-63 > .kt-inside-inner-col,.kadence-column50477_fac3dc-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_fac3dc-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_fac3dc-63 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column50477_fac3dc-63 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50477_fac3dc-63 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50477_fac3dc-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_fac3dc-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_fac3dc-63{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_fac3dc-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column50477_fac3dc-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_fac3dc-63\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons50477_021782-71 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons50477_021782-71{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons50477_021782-71 alignnone\"><style>.kt-svg-item-50477_b37aa9-1f .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-50477_b37aa9-1f .kb-svg-icon-wrap{color:#67abe1;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-50477_b37aa9-1f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_4f1e9d-18 > .kt-inside-inner-col,.kadence-column50477_4f1e9d-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_4f1e9d-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_4f1e9d-18 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_4f1e9d-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_4f1e9d-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_4f1e9d-18{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_4f1e9d-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_4f1e9d-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_4f1e9d-18\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_faa829-75, .wp-block-kadence-advancedheading.kt-adv-heading50477_faa829-75[data-kb-block=\"kb-adv-heading50477_faa829-75\"]{font-size:30px;line-height:1.3;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_faa829-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_faa829-75[data-kb-block=\"kb-adv-heading50477_faa829-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_faa829-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_faa829-75[data-kb-block=\"kb-adv-heading50477_faa829-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50477_faa829-75 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50477_faa829-75\"><span class=\"ez-toc-section\" id=\"We_can_get_new_pricing_done_in_hours_now_instead_of_weeks\"><\/span>We can get new pricing done in hours now instead of weeks.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column50477_1dfd9c-57 > .kt-inside-inner-col,.kadence-column50477_1dfd9c-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_1dfd9c-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_1dfd9c-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_1dfd9c-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_1dfd9c-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_1dfd9c-57{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_1dfd9c-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_1dfd9c-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_1dfd9c-57\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_df2880-f0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_df2880-f0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_df2880-f0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50477_df2880-f0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_df2880-f0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_df2880-f0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_df2880-f0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50477_e0c69e-fd > .kt-inside-inner-col,.kadence-column50477_e0c69e-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_e0c69e-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_e0c69e-fd > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_e0c69e-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_e0c69e-fd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_e0c69e-fd{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_e0c69e-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_e0c69e-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_e0c69e-fd\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-b232bda2cd04f9a88adce227eccdf966\" style=\"font-size:20px;line-height:1\"><span class=\"ez-toc-section\" id=\"Pricing_Team_Lead-2\"><\/span>Pricing Team Lead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-eccacddc43eb795fed61ef3a54ca69a0\" style=\"font-size:14px;line-height:0\">Medical Device Maker<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column50477_93d0d8-6e > .kt-inside-inner-col,.kadence-column50477_93d0d8-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_93d0d8-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_93d0d8-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_93d0d8-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_93d0d8-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_93d0d8-6e{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_93d0d8-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_93d0d8-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_93d0d8-6e\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_1dfe1b-b8 > .kt-inside-inner-col,.kadence-column50477_1dfe1b-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_1dfe1b-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_1dfe1b-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_1dfe1b-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_1dfe1b-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_1dfe1b-b8{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_1dfe1b-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_1dfe1b-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_1dfe1b-b8\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_1dc52b-41 > .kt-inside-inner-col,.kadence-column50477_1dc52b-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_1dc52b-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_1dc52b-41 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_1dc52b-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_1dc52b-41 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_1dc52b-41{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_1dc52b-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_1dc52b-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_1dc52b-41\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_9504eb-06 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id50477_9504eb-06 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id50477_9504eb-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id50477_9504eb-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_9504eb-06 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50477_9504eb-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_9504eb-06 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col{display:flex;}.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col,.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_2c5b6f-0b{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_2c5b6f-0b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_2c5b6f-0b{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_2c5b6f-0b{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_2c5b6f-0b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_2c5b6f-0b{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_2c5b6f-0b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_2c5b6f-0b > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_2c5b6f-0b\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_c533d3-77 > .kt-inside-inner-col{display:flex;}.kadence-column50477_c533d3-77 > .kt-inside-inner-col,.kadence-column50477_c533d3-77 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_c533d3-77 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_c533d3-77 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_c533d3-77 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_c533d3-77{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c533d3-77{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c533d3-77 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_c533d3-77 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_c533d3-77{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_c533d3-77{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c533d3-77{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c533d3-77 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column50477_c533d3-77 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_c533d3-77{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c533d3-77{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_c533d3-77 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_c533d3-77 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_c533d3-77\"><div class=\"kt-inside-inner-col\"><style>.kb-image50477_8a92bf-a8 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-image50477_8a92bf-a8 img.kb-img, .kb-image50477_8a92bf-a8 .kb-img img{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50477_8a92bf-a8 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image.png\" alt=\"Medical Device Pricing\" class=\"kb-img wp-image-50478\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image.png 800w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image-300x157.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image-768x401.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_cff38c-e0 > .kt-inside-inner-col{display:flex;}.kadence-column50477_cff38c-e0 > .kt-inside-inner-col,.kadence-column50477_cff38c-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_cff38c-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_cff38c-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column50477_cff38c-e0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50477_cff38c-e0 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50477_cff38c-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column50477_cff38c-e0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_cff38c-e0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_cff38c-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50477_cff38c-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_cff38c-e0{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_cff38c-e0{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_cff38c-e0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_cff38c-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column50477_cff38c-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column50477_cff38c-e0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_cff38c-e0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_cff38c-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column50477_cff38c-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_cff38c-e0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_91a1d3-2b, .wp-block-kadence-advancedheading.kt-adv-heading50477_91a1d3-2b[data-kb-block=\"kb-adv-heading50477_91a1d3-2b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_91a1d3-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_91a1d3-2b[data-kb-block=\"kb-adv-heading50477_91a1d3-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_91a1d3-2b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_91a1d3-2b[data-kb-block=\"kb-adv-heading50477_91a1d3-2b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50477_91a1d3-2b wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading50477_91a1d3-2b\"><span class=\"ez-toc-section\" id=\"The_Results\"><\/span><strong>The Results<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aligning value in the healthcare industry is no longer a request, it\u2019s an absolute requirement and the company is committed to developing \u2013 and pricing appropriately \u2013 meaningful innovations that make the patient journey easier and offer greater value across the continuum of care.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column50477_e417e0-e4 > .kt-inside-inner-col,.kadence-column50477_e417e0-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_e417e0-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_e417e0-e4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_e417e0-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_e417e0-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_e417e0-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_e417e0-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_e417e0-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_e417e0-e4\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_b8a303-39 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_b8a303-39 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_b8a303-39 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(85% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50477_b8a303-39 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_b8a303-39 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_b8a303-39 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_b8a303-39 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50477_19de3a-56 > .kt-inside-inner-col{display:flex;}.kadence-column50477_19de3a-56 > .kt-inside-inner-col,.kadence-column50477_19de3a-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_19de3a-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_19de3a-56 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column50477_19de3a-56 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column50477_19de3a-56 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column50477_19de3a-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_19de3a-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_19de3a-56{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_19de3a-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.kadence-column50477_19de3a-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_19de3a-56\"><div class=\"kt-inside-inner-col\"><style>.kt-svg-icons50477_f15dc7-ba .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons50477_f15dc7-ba{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons50477_f15dc7-ba alignnone\"><style>.kt-svg-item-50477_faebf3-c7 .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-50477_faebf3-c7 .kb-svg-icon-wrap{color:#76c546;font-size:32px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-50477_faebf3-c7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_quoteSerifLeft\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1zm5 0c-1.65 0-3 1.35-3 3v3h3v-3h-2c0-1.11.89-2 2-2v-1z\" transform=\"translate(0 1)\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_f840c0-a2 > .kt-inside-inner-col,.kadence-column50477_f840c0-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_f840c0-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_f840c0-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_f840c0-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_f840c0-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_f840c0-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_f840c0-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_f840c0-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_f840c0-a2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_74496d-4b, .wp-block-kadence-advancedheading.kt-adv-heading50477_74496d-4b[data-kb-block=\"kb-adv-heading50477_74496d-4b\"]{font-size:30px;line-height:1.3;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_74496d-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_74496d-4b[data-kb-block=\"kb-adv-heading50477_74496d-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_74496d-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_74496d-4b[data-kb-block=\"kb-adv-heading50477_74496d-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50477_74496d-4b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading50477_74496d-4b\"><span class=\"ez-toc-section\" id=\"Real_value_and_how_it_gets_priced_in_healthcare_will_continue_to_change_for_patients_and_providers_but_were_ready_for_those_changes_with_our_Vendavo_tools_Its_all_part_of_helping_us_fulfill_our_mission_to_alleviate_pain_restore_health_and_extend_life\"><\/span>Real value, and how it gets priced in healthcare will continue to change for patients and providers, but we\u2019re ready for those changes with our Vendavo tools. It\u2019s all part of helping us fulfill our mission to alleviate pain, restore health and extend life.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kadence-column50477_d1da66-18 > .kt-inside-inner-col,.kadence-column50477_d1da66-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_d1da66-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_d1da66-18 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_d1da66-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_d1da66-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_d1da66-18{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_d1da66-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_d1da66-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_d1da66-18\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_6dd8da-f7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_6dd8da-f7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_6dd8da-f7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50477_6dd8da-f7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_6dd8da-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_6dd8da-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_6dd8da-f7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50477_d369ee-8e > .kt-inside-inner-col,.kadence-column50477_d369ee-8e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_d369ee-8e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_d369ee-8e > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_d369ee-8e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_d369ee-8e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_d369ee-8e{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_d369ee-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_d369ee-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_d369ee-8e\"><div class=\"kt-inside-inner-col\"><style>.kb-image50477_62ea86-76 .kb-image-has-overlay:after{opacity:0.3;border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}.kb-image50477_62ea86-76 img.kb-img, .kb-image50477_62ea86-76 .kb-img img{border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-right-radius:50px;border-bottom-left-radius:50px;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image50477_62ea86-76 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image.png\" alt=\"Medical Device Pricing\" class=\"kb-img wp-image-50478\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image.png 800w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image-300x157.png 300w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/01\/MarketoLinkPreview800x418-Image-768x401.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_cfda8c-5d > .kt-inside-inner-col,.kadence-column50477_cfda8c-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_cfda8c-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_cfda8c-5d > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_cfda8c-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_cfda8c-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_cfda8c-5d{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_cfda8c-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_cfda8c-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_cfda8c-5d\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-theme-palette-9-color has-text-color has-link-color wp-elements-2545b647ad3d64ee95d5ad851c170180\" style=\"font-size:20px\"><span class=\"ez-toc-section\" id=\"Pricing_Team_Lead-3\"><\/span>Pricing Team Lead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-e32b58d66f5214e968e2ce32fbf2c725\" style=\"font-size:14px\">Medical Device Maker<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id50477_b53eaa-49 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_b53eaa-49 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_b53eaa-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50477_b53eaa-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_b53eaa-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_b53eaa-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_b53eaa-49 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50477_6f25c4-55 > .kt-inside-inner-col,.kadence-column50477_6f25c4-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_6f25c4-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_6f25c4-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_6f25c4-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_6f25c4-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_6f25c4-55{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_6f25c4-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_6f25c4-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_6f25c4-55\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_05a3be-a9, .wp-block-kadence-advancedheading.kt-adv-heading50477_05a3be-a9[data-kb-block=\"kb-adv-heading50477_05a3be-a9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_05a3be-a9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_05a3be-a9[data-kb-block=\"kb-adv-heading50477_05a3be-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_05a3be-a9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_05a3be-a9[data-kb-block=\"kb-adv-heading50477_05a3be-a9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading50477_05a3be-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50477_05a3be-a9\"><span class=\"ez-toc-section\" id=\"About_the_Medical_Device_Manufacturer\"><\/span>About the Medical Device Manufacturer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kb-row-layout-id50477_439e4b-ff > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_439e4b-ff > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_439e4b-ff > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id50477_439e4b-ff > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_439e4b-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id50477_439e4b-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_439e4b-ff alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50477_328020-95 > .kt-inside-inner-col,.kadence-column50477_328020-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_328020-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_328020-95 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_328020-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_328020-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_328020-95{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_328020-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_328020-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_328020-95 gradient-border\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id50477_b1163f-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id50477_b1163f-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id50477_b1163f-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id50477_b1163f-e1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id50477_b1163f-e1 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id50477_b1163f-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id50477_b1163f-e1 alignnone gradient-border2 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column50477_de5481-c1 > .kt-inside-inner-col,.kadence-column50477_de5481-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_de5481-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_de5481-c1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_de5481-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_de5481-c1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_de5481-c1{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_de5481-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_de5481-c1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_de5481-c1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_64c2a3-e5 > .kt-inside-inner-col,.kadence-column50477_64c2a3-e5 > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column50477_64c2a3-e5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_64c2a3-e5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_64c2a3-e5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_64c2a3-e5 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column50477_64c2a3-e5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_64c2a3-e5{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_64c2a3-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_64c2a3-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_64c2a3-e5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_3e08c7-a2, .wp-block-kadence-advancedheading.kt-adv-heading50477_3e08c7-a2[data-kb-block=\"kb-adv-heading50477_3e08c7-a2\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_3e08c7-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_3e08c7-a2[data-kb-block=\"kb-adv-heading50477_3e08c7-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_3e08c7-a2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_3e08c7-a2[data-kb-block=\"kb-adv-heading50477_3e08c7-a2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading50477_3e08c7-a2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50477_3e08c7-a2\"><span class=\"ez-toc-section\" id=\"Overview-2\"><\/span><strong>Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50477_3df7c9-41, .wp-block-kadence-advancedheading.kt-adv-heading50477_3df7c9-41[data-kb-block=\"kb-adv-heading50477_3df7c9-41\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_3df7c9-41 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_3df7c9-41[data-kb-block=\"kb-adv-heading50477_3df7c9-41\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_3df7c9-41 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_3df7c9-41[data-kb-block=\"kb-adv-heading50477_3df7c9-41\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading50477_3df7c9-41 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50477_3df7c9-41\">As one of the largest medical technology companies in the world, this medical device manufacturer has 300,000 SKUs spread across four main product lines: cardiac and vascular, restorative therapies, minimally invasive therapies, and diabetes.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column50477_07c5ae-f1 > .kt-inside-inner-col,.kadence-column50477_07c5ae-f1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_07c5ae-f1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_07c5ae-f1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_07c5ae-f1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_07c5ae-f1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_07c5ae-f1{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_07c5ae-f1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_07c5ae-f1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_07c5ae-f1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column50477_8b0b2e-96 > .kt-inside-inner-col,.kadence-column50477_8b0b2e-96 > .kt-inside-inner-col:before{border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-right-radius:8px;border-bottom-left-radius:8px;}.kadence-column50477_8b0b2e-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_8b0b2e-96 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_8b0b2e-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_8b0b2e-96 > .kt-inside-inner-col{background-color:#faf9f9;}.kadence-column50477_8b0b2e-96 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_8b0b2e-96{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_8b0b2e-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_8b0b2e-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_8b0b2e-96\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading50477_d481fb-35, .wp-block-kadence-advancedheading.kt-adv-heading50477_d481fb-35[data-kb-block=\"kb-adv-heading50477_d481fb-35\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_d481fb-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_d481fb-35[data-kb-block=\"kb-adv-heading50477_d481fb-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_d481fb-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_d481fb-35[data-kb-block=\"kb-adv-heading50477_d481fb-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading50477_d481fb-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50477_d481fb-35\"><span class=\"ez-toc-section\" id=\"Fast_Facts\"><\/span>Fast Facts<span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading50477_ae75b0-58, .wp-block-kadence-advancedheading.kt-adv-heading50477_ae75b0-58[data-kb-block=\"kb-adv-heading50477_ae75b0-58\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading50477_ae75b0-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_ae75b0-58[data-kb-block=\"kb-adv-heading50477_ae75b0-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_ae75b0-58 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_ae75b0-58[data-kb-block=\"kb-adv-heading50477_ae75b0-58\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading50477_ae75b0-58 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading50477_ae75b0-58\"><strong>Industry:<\/strong> Medical Device Manufacturing<br \/><strong>Region:<\/strong> Global<br \/><strong>Products used<\/strong>: Vendavo Commercial Analytics, Deal Price Optimizer<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column50477_c0585e-d2 > .kt-inside-inner-col,.kadence-column50477_c0585e-d2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_c0585e-d2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_c0585e-d2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column50477_c0585e-d2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column50477_c0585e-d2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column50477_c0585e-d2{position:relative;}@media all and (max-width: 1024px){.kadence-column50477_c0585e-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column50477_c0585e-d2 > 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alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column50477_a7e608-08 > .kt-inside-inner-col{display:flex;}.kadence-column50477_a7e608-08 > .kt-inside-inner-col{padding-right:0px;padding-bottom:30px;padding-left:0px;}.kadence-column50477_a7e608-08 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;}.kadence-column50477_a7e608-08 > .kt-inside-inner-col,.kadence-column50477_a7e608-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column50477_a7e608-08 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column50477_a7e608-08 > 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1024px){.kadence-column50477_a7e608-08 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column50477_a7e608-08{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_a7e608-08{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_a7e608-08 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column50477_a7e608-08 > .kt-inside-inner-col{padding-right:0px;border-top:0px solid rgba(228,224,224,0.6);border-right:0px solid rgba(228,224,224,0.6);border-bottom:1px solid 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1rem);text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading50477_1e7e3c-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading50477_1e7e3c-d6[data-kb-block=\"kb-adv-heading50477_1e7e3c-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading50477_1e7e3c-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading50477_1e7e3c-d6[data-kb-block=\"kb-adv-heading50477_1e7e3c-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading50477_1e7e3c-d6, .wp-block-kadence-advancedheading.kt-adv-heading50477_1e7e3c-d6[data-kb-block=\"kb-adv-heading50477_1e7e3c-d6\"]{font-size:24px;line-height:1.2;}}<\/style>\n<h2 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767px){.kadence-column50477_b2488b-bc > .kt-inside-inner-col{padding-right:0px;border-top:0px solid rgba(228,224,224,0.6);border-right:0px solid rgba(228,224,224,0.6);border-bottom:1px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column50477_b2488b-bc{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_b2488b-bc{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column50477_b2488b-bc > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column50477_b2488b-bc{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column50477_b2488b-bc kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns50477_b7f6e4-0a{gap:var(--global-kb-gap-xs, 0.5rem 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Demo<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pricing Innovation Delivers Winning Formula for Medical Device Maker Discover how one large medical&#8230;<\/p>\n","protected":false},"author":24,"featured_media":50478,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-50477","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is 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