{"id":43066,"date":"2021-05-04T15:08:25","date_gmt":"2021-05-04T21:08:25","guid":{"rendered":"https:\/\/www.vendavo.com\/?p=43066"},"modified":"2024-09-23T16:11:29","modified_gmt":"2024-09-23T22:11:29","slug":"cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2","status":"publish","type":"post","link":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/","title":{"rendered":"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance"},"content":{"rendered":"\n
\n
\n

Vendavo’s CFO, Dayton Kellenberger, explains how PVM analysis can help you have a more precise understanding of the factors affecting your company’s performance and profitability.<\/p>\n\n\n\n

Analyzing how much each product, service and revenue stream contributes to a company’s bottom line is a challenge for CFOs. One of the tools I use at Vendavo, a pricing optimization software company, is a price-volume-mix analysis.<\/p>\n<\/div>\n\n\n\n

\n
\"Dayton
Dayton Kellenberger<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

You might know this type of analysis as a revenue or sales bridge or a variance analysis, but whatever you call it, it can help you explain what’s happening with your performance factors at a granular level.<\/em><\/p><\/blockquote>\n\n\n\n

Read the article<\/a><\/span><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Vendavo’s CFO, Dayton Kellenberger, explains how PVM analysis can help you have a more precise understanding of the factors affecting your company’s performance and profitability.<\/p>\n","protected":false},"author":24,"featured_media":40205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1239],"tags":[1418],"class_list":["post-43066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-media","tag-margin-bridge-analyzer"],"acf":[],"yoast_head":"\nCFODive: Using a Price-Volume-Mix Analysis to Improve Performance | Vendavo<\/title>\n<meta name=\"description\" content=\"Vendavo\u2019s CFO explains how PVM analysis can help you have a more precise understanding of the factors affecting your company\u2019s performance and profitability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance | Vendavo\" \/>\n<meta property=\"og:description\" content=\"Vendavo\u2019s CFO explains how PVM analysis can help you have a more precise understanding of the factors affecting your company\u2019s performance and profitability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendavo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Vendavo\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T21:08:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-23T22:11:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"456\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vendavo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendavo\" \/>\n<meta name=\"twitter:site\" content=\"@vendavo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/\"},\"author\":{\"name\":\"Vendavo\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495\"},\"headline\":\"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance\",\"datePublished\":\"2021-05-04T21:08:25+00:00\",\"dateModified\":\"2024-09-23T22:11:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/\"},\"wordCount\":116,\"publisher\":{\"@id\":\"https:\/\/www.vendavo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png\",\"keywords\":[\"Margin Bridge Analyzer\"],\"articleSection\":[\"Vendavo in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/\",\"url\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/\",\"name\":\"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance | Vendavo\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendavo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png\",\"datePublished\":\"2021-05-04T21:08:25+00:00\",\"dateModified\":\"2024-09-23T22:11:29+00:00\",\"description\":\"Vendavo\u2019s CFO explains how PVM analysis can help you have a more precise understanding of the factors affecting your company\u2019s performance and profitability.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#primaryimage\",\"url\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png\",\"contentUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png\",\"width\":456,\"height\":110},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.vendavo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vendavo.com\/#website\",\"url\":\"https:\/\/www.vendavo.com\/\",\"name\":\"Vendavo\",\"description\":\"Unlock Growth + Profitability\",\"publisher\":{\"@id\":\"https:\/\/www.vendavo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vendavo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vendavo.com\/#organization\",\"name\":\"Vendavo\",\"url\":\"https:\/\/www.vendavo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg\",\"contentUrl\":\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg\",\"width\":416,\"height\":250,\"caption\":\"Vendavo\"},\"image\":{\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Vendavo\",\"https:\/\/x.com\/vendavo\",\"https:\/\/www.linkedin.com\/company\/14613\/admin\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495\",\"name\":\"Vendavo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g\",\"caption\":\"Vendavo\"},\"description\":\"Vendavo powers the shift to digital business for the world\u2019s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.\",\"url\":\"https:\/\/www.vendavo.com\/author\/venadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance | Vendavo","description":"Vendavo\u2019s CFO explains how PVM analysis can help you have a more precise understanding of the factors affecting your company\u2019s performance and profitability.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/","og_locale":"en_US","og_type":"article","og_title":"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance | Vendavo","og_description":"Vendavo\u2019s CFO explains how PVM analysis can help you have a more precise understanding of the factors affecting your company\u2019s performance and profitability.","og_url":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/","og_site_name":"Vendavo","article_publisher":"https:\/\/www.facebook.com\/Vendavo","article_published_time":"2021-05-04T21:08:25+00:00","article_modified_time":"2024-09-23T22:11:29+00:00","og_image":[{"width":456,"height":110,"url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png","type":"image\/png"}],"author":"Vendavo","twitter_card":"summary_large_image","twitter_creator":"@vendavo","twitter_site":"@vendavo","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#article","isPartOf":{"@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/"},"author":{"name":"Vendavo","@id":"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495"},"headline":"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance","datePublished":"2021-05-04T21:08:25+00:00","dateModified":"2024-09-23T22:11:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/"},"wordCount":116,"publisher":{"@id":"https:\/\/www.vendavo.com\/#organization"},"image":{"@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png","keywords":["Margin Bridge Analyzer"],"articleSection":["Vendavo in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/","url":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/","name":"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance | Vendavo","isPartOf":{"@id":"https:\/\/www.vendavo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#primaryimage"},"image":{"@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png","datePublished":"2021-05-04T21:08:25+00:00","dateModified":"2024-09-23T22:11:29+00:00","description":"Vendavo\u2019s CFO explains how PVM analysis can help you have a more precise understanding of the factors affecting your company\u2019s performance and profitability.","breadcrumb":{"@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#primaryimage","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png","width":456,"height":110},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendavo.com\/in-media\/cfodive-using-a-price-volume-mix-analysis-to-improve-performance-2-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vendavo.com\/"},{"@type":"ListItem","position":2,"name":"CFODive: Using a Price-Volume-Mix Analysis to Improve Performance"}]},{"@type":"WebSite","@id":"https:\/\/www.vendavo.com\/#website","url":"https:\/\/www.vendavo.com\/","name":"Vendavo","description":"Unlock Growth + Profitability","publisher":{"@id":"https:\/\/www.vendavo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendavo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendavo.com\/#organization","name":"Vendavo","url":"https:\/\/www.vendavo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","contentUrl":"https:\/\/www.vendavo.com\/wp-content\/uploads\/2021\/02\/vendavo-logo-events.jpg","width":416,"height":250,"caption":"Vendavo"},"image":{"@id":"https:\/\/www.vendavo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Vendavo","https:\/\/x.com\/vendavo","https:\/\/www.linkedin.com\/company\/14613\/admin\/"]},{"@type":"Person","@id":"https:\/\/www.vendavo.com\/#\/schema\/person\/29d5eac51cc33b77096880b2464da495","name":"Vendavo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ff4e57200a7b0d3a1eb288e009aaa5bdc21b0ea6f02548635d43b4855923f68?s=96&d=mm&r=g","caption":"Vendavo"},"description":"Vendavo powers the shift to digital business for the world\u2019s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. With an annual margin improvement totaling more than $2.5 billion across companies in chemicals, distribution, high-tech and manufacturing, Vendavo delivers cutting-edge analytics and deep industry expertise that help companies stay one step ahead. Vendavo is headquartered in Denver, CO and has offices around the globe.","url":"https:\/\/www.vendavo.com\/author\/venadmin\/"}]}},"taxonomy_info":{"category":[{"value":1239,"label":"Vendavo in the News"}],"post_tag":[{"value":1418,"label":"Margin Bridge Analyzer"}]},"featured_image_src_large":["https:\/\/www.vendavo.com\/wp-content\/uploads\/2100\/02\/cfo-dive-image.png",456,110,false],"author_info":{"display_name":"Vendavo","author_link":"https:\/\/www.vendavo.com\/author\/venadmin\/"},"comment_info":"","category_info":[{"term_id":1239,"name":"Vendavo in the News","slug":"in-media","term_group":0,"term_taxonomy_id":1240,"taxonomy":"category","description":"","parent":0,"count":27,"filter":"raw","cat_ID":1239,"category_count":27,"category_description":"","cat_name":"Vendavo in the News","category_nicename":"in-media","category_parent":0}],"tag_info":[{"term_id":1418,"name":"Margin Bridge Analyzer","slug":"margin-bridge-analyzer","term_group":0,"term_taxonomy_id":1419,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts\/43066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/comments?post=43066"}],"version-history":[{"count":0,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/posts\/43066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/media\/40205"}],"wp:attachment":[{"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/media?parent=43066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/categories?post=43066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendavo.com\/wp-json\/wp\/v2\/tags?post=43066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}