{"id":28569,"date":"2025-02-26T12:30:00","date_gmt":"2025-02-26T19:30:00","guid":{"rendered":"http:\/\/vendavo.flywheelsites.com\/?page_id=28569"},"modified":"2025-03-13T10:34:52","modified_gmt":"2025-03-13T16:34:52","slug":"roi-calculator","status":"publish","type":"page","link":"https:\/\/www.vendavo.com\/roi-calculator\/","title":{"rendered":"ROI Calculator"},"content":{"rendered":"<style>.kadence-column28569_72c79f-a2 > .kt-inside-inner-col,.kadence-column28569_72c79f-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_72c79f-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_72c79f-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_72c79f-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_72c79f-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_72c79f-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_72c79f-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_72c79f-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_72c79f-a2\"><div class=\"kt-inside-inner-col\"><div class=\"is-bg--gray-10 is-top--lg is-bottom--xs text-center\">\r\n  <div class=\"cont is-sm\">\r\n\r\n        <h2 class=\"is-text--blue-30\"><span class=\"ez-toc-section\" id=\"Pricing_Solutions_ROI_Calculator\"><\/span>Pricing Solutions ROI Calculator<span class=\"ez-toc-section-end\"><\/span><\/h2>    <p class=\"is-text--blue-30\">Quantify the value of pricing management for your company by answering a few simple questions. We&#8217;ll calculate results based on 20+ years of helping companies like yours improve top-line and bottom-line performance with Vendavo pricing solutions.<\/p>  <\/div>\r\n\r\n<\/div>\r\n<section id=\"block_84652\" class=\"block block--roi-calc is-bg--gray-10 is-text--blue-30 is-top--xs is-bottom--lg\"><div class=\"cont rel is-flex--tablet is-default\"><div class=\"half half--quiz\">\r\n\r\n    <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_8' ><div id='gf_8' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_8' id='gform_8'  action='\/wp-json\/wp\/v2\/pages\/28569#gf_8' data-formid='8' novalidate>\n                        <div class='gform-body gform_body'><ul id='gform_fields_8' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_8_1\" class=\"gfield gfield--type-number gfield--input-type-number gfield_contains_required field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_1'>Annual Sales Revenue<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_1' id='input_8_1' type='text' step='any' min='1'  value='$100,000,000' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_instruction_8_1 gfield_description_8_1\" \/><div class='gfield_description instruction ' id='gfield_instruction_8_1'>Please enter a number greater than or equal to <strong>1<\/strong>.<\/div><\/div><div class='gfield_description' id='gfield_description_8_1'><span class=\"popover-icon\"><\/span><span class=\"popover-msg\">The top line revenue on a yearly basis for your company or the part of the business that would be using pricing solutions.<\/span><\/div><\/li><li id=\"field_8_2\" class=\"gfield gfield--type-slider gfield--input-type-slider gfield_contains_required field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_2'>Return on Sales (%)<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_slider'><input name='input_2' id='input_8_2' type='text' value='20' class='large  js-range-slider' data-decorate_both='true'  1  aria-required=\"true\" aria-invalid=\"false\"   data-type=\"single\" data-min=\"1\" data-max=\"100\" data-from=\"20\" data-to:\"100\" data-grid:\"false\" data-grid-snap:\"false\"   \n\t\tdata-postfix=\"%\"  data-skin=\"round\" data-hide-min-max=\"true\"    \/><\/div><div class='gfield_description' id='gfield_description_8_2'><span class=\"popover-icon\"><\/span><span class=\"popover-msg\">Return on Sales is Net Income divided by Sales Revenue for the same time period. This is also referred to as bottom line profit margin.<\/span><\/div><\/li><li id=\"field_8_131\" class=\"gfield gfield--type-html gfield--input-type-html gfield_html gfield_html_formatted field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><\/li><!-- close the html field li -->\n<\/ul><!-- close the list -->\n<div class=\"roi__2col-fields\">\n<div class=\"roi__2col__header\">\n<div class=\"roi__2col__col\"><p class=\"roi-2col__header-label\">Addressable Revenue:<\/p><span class=\"popover-icon\"><\/span><span class=\"popover-msg\">The top line revenue on a yearly basis for your company or the part of the business that would be using pricing solutions.<\/span><\/div>\n<div class=\"roi__2col__col\"><p class=\"roi-2col__header-label\">Your Rating (Out of 100):<\/p><span class=\"popover-icon\"><\/span><span class=\"popover-msg\">The top line revenue on a yearly basis for your company or the part of the business that would be using pricing solutions.<\/span><\/div>\n<\/div><\/li><li id=\"field_8_132\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><h2 class=\"gsection_title\"><span class=\"ez-toc-section\" id=\"Analytics\"><\/span>Analytics:<span class=\"ez-toc-section-end\"><\/span><\/h2><div class='gsection_description' id='gfield_description_8_132'><span class=\"popover-icon\"><\/span><span class=\"popover-msg\"><strong>Analytics for Pricing is usually applicable to the total (100%) of Sales Revenue of the organization that is applying the Pricing solution.<\/strong><br><ul class='list-none'> Analytics capabilities at the low end of the scale (around 10)<li>\u2022 No consolidated analysis tool<\/li><li>\u2022 Little visibility into all on- and off-invoice discounts<\/li><li>\u2022 Time consuming collection of data<\/li><\/ul><ul class='list-none'>Analytics capabilities at the middle of the scale (around 50)<li>\u2022 Limited info on all Cost-to-Serve elements<\/li><li>\u2022 Limited ability to understand price variation across business dimensions<\/li><\/ul><ul class='list-none'>Analytics capabilities at the high end of the scale (around 90)<li>\u2022 Ability to perform guided and ad-hoc analysis on the fly<\/li><li>\u2022 Full visibility into price waterfall at transaction level<\/li><li>\u2022 Full understanding of cost to serve<\/li><\/ul><\/span><\/div><\/li><li id=\"field_8_3\" class=\"gfield gfield--type-number gfield--input-type-number gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_3'>Addressable Revenue (%) &#8211; Analytics<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_3' id='input_8_3' type='number' step='any' min='1' max='100' value='100' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_instruction_8_3\" \/><div class='gfield_description instruction ' id='gfield_instruction_8_3'>Please enter a number from <strong>1<\/strong> to <strong>100<\/strong>.<\/div><\/div><\/li><li id=\"field_8_4\" class=\"gfield gfield--type-number gfield--input-type-number gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_4'>Your Rating (#) &#8211; Analytics<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_4' id='input_8_4' type='number' step='any' min='1' max='100' value='50' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_instruction_8_4\" \/><div class='gfield_description instruction ' id='gfield_instruction_8_4'>Please enter a number from <strong>1<\/strong> to <strong>100<\/strong>.<\/div><\/div><\/li><li id=\"field_8_133\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><h2 class=\"gsection_title\"><span class=\"ez-toc-section\" id=\"Price_Management\"><\/span>Price Management:<span class=\"ez-toc-section-end\"><\/span><\/h2><div class='gsection_description' id='gfield_description_8_133'><span class=\"popover-icon\"><\/span><span class=\"popover-msg\"><strong>Price Management is usually applicable to the total (100%) of Sales Revenue of the organization that is applying the pricing solution.<\/strong><ul class='list-none'>Price Management capabilities at the low end of the scale (around 10)<li>\u2022    Infrequent price changes<\/li><li>\u2022  Manual administration of price changes<\/li><li>\u2022    No ability to mass update price lists or contract prices<\/li><\/ul><ul class='list-none'>Price Management capabilities at the middle of the scale (around 50)<li>\u2022   Semi-automated price adjustments, alerts to cost changes<\/li><li>\u2022  Consistent but time-consuming processes for updating prices<\/li><\/ul><ul class='list-none'>Price Management capabilities at the high end of the scale (around 90)<li>\u2022  Centralized process for setting price targets and guidance<\/li><li>\u2022    Ability to frequently change price targets and guidance<\/li><li>\u2022   Automated list price setting process<\/li><li>\u2022  Ability to quickly set prices on new parts<\/li><\/ul><\/span><\/div><\/li><li id=\"field_8_5\" class=\"gfield gfield--type-number gfield--input-type-number gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_5'>Addressable Revenue (%) &#8211; Price Management<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_5' id='input_8_5' type='number' step='any' min='1' max='100' value='100' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_instruction_8_5\" \/><div class='gfield_description instruction ' id='gfield_instruction_8_5'>Please enter a number from <strong>1<\/strong> to <strong>100<\/strong>.<\/div><\/div><\/li><li id=\"field_8_6\" class=\"gfield gfield--type-number gfield--input-type-number gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_6'>Your Rating (#) &#8211; Price Management<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_6' id='input_8_6' type='number' step='any' min='1' max='100' value='50' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_instruction_8_6\" \/><div class='gfield_description instruction ' id='gfield_instruction_8_6'>Please enter a number from <strong>1<\/strong> to <strong>100<\/strong>.<\/div><\/div><\/li><li id=\"field_8_134\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><h2 class=\"gsection_title\"><span class=\"ez-toc-section\" id=\"Price_Optimization\"><\/span>Price Optimization:<span class=\"ez-toc-section-end\"><\/span><\/h2><div class='gsection_description' id='gfield_description_8_134'><span class=\"popover-icon\"><\/span><span class=\"popover-msg\"><strong>Price Optimization is usually applicable to the total (100%) of Sales Revenue of the organization that is applying the pricing solution.<\/strong><ul class='list-none'>Price Optimization capabilities at the low end of the scale (around 10)<li>\u2022  Basic customer\/product segments<\/li><li>\u2022   Competitive data not used in segmentation or price setting<\/li><li>\u2022    Most products are set using cost plus methods<\/li><\/ul><ul class='list-none'>Price Optimization capabilities at the middle of the scale (around 50)<li>\u2022   Static, simplistic, firmographic customer\/product segments<\/li><li>\u2022    Some market\/value based pricing<\/li><\/ul> <ul class='list-none'>Price Optimization capabilities at the high end of the scale (around 90)<li>\u2022    Optimized prices based on dynamic factors aligned with commercial strategy<\/li><li>\u2022    Use of competitive behavior when optimizing prices<\/li><\/ul><\/span><\/div><\/li><li id=\"field_8_7\" class=\"gfield gfield--type-number gfield--input-type-number gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_7'>Addressable Revenue (%) &#8211; Price Optimization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_7' id='input_8_7' type='number' step='any' min='1' max='100' value='100' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_instruction_8_7\" \/><div class='gfield_description instruction ' id='gfield_instruction_8_7'>Please enter a number from <strong>1<\/strong> to <strong>100<\/strong>.<\/div><\/div><\/li><li id=\"field_8_8\" class=\"gfield gfield--type-number gfield--input-type-number gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_8'>Your Rating (#) &#8211; Price Optimization<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_8' id='input_8_8' type='number' step='any' min='1' max='100' value='50' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_instruction_8_8\" \/><div class='gfield_description instruction ' id='gfield_instruction_8_8'>Please enter a number from <strong>1<\/strong> to <strong>100<\/strong>.<\/div><\/div><\/li><li id=\"field_8_135\" class=\"gfield gfield--type-section gfield--input-type-section gsection field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><h2 class=\"gsection_title\"><span class=\"ez-toc-section\" id=\"Deal_Management\"><\/span>Deal Management:<span class=\"ez-toc-section-end\"><\/span><\/h2><div class='gsection_description' id='gfield_description_8_135'><span class=\"popover-icon\"><\/span><span class=\"popover-msg\"><strong>Deal Management is usually applicable to the portion of Sales Revenue that is negotiated for the organization that is applying the pricing solution.<\/strong><ul class='list-none'>Deal Management capabilities at the low end of the scale (around 10)<li>\u2022   Manual adjustment of contracts<\/li><li>\u2022    Manual management of contract terms <\/li><li>\u2022  Quote cycle time of >36 hours<\/li><li>\u2022     Limited ability to analyze good and bad prices<\/li><\/ul><ul class='list-none'>Deal Management capabilities at the middle of the scale (around 50)<li>\u2022  Centralized repository for contracts, but still requiring manual maintenance <\/li><li>\u2022     Quote cycle time between 12-36 hours<\/li><li>\u2022  Anecdotal use of competitive data <\/li><li>\u2022    Clear Delegation of Authority and approval processes, with manual enforcement<\/li><\/ul><ul class='list-none'>Deal Management capabilities at the high end of the scale (around 90)<li>\u2022     Automated adjustments to contracts, in line with specifically agreed terms<\/li><li>\u2022    Contextual analytics <\/li><li>\u2022     Quote cycle time < 12 hours<\/li><li>\u2022   Automated Delegation of Authority and approval processes <\/li><li>\u2022     Guidance embedded in CRM<\/li><\/ul><\/span><\/div><\/li><li id=\"field_8_9\" class=\"gfield gfield--type-number gfield--input-type-number gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_9'>Addressable Revenue (%) &#8211; Deal Management<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_9' id='input_8_9' type='number' step='any' min='1' max='100' value='50' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_instruction_8_9\" \/><div class='gfield_description instruction ' id='gfield_instruction_8_9'>Please enter a number from <strong>1<\/strong> to <strong>100<\/strong>.<\/div><\/div><\/li><li id=\"field_8_10\" class=\"gfield gfield--type-number gfield--input-type-number gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_10'>Your Rating (#) &#8211; Deal Management<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_number'><input name='input_10' id='input_8_10' type='number' step='any' min='1' max='100' value='50' class='large'     aria-required=\"true\" aria-invalid=\"false\" aria-describedby=\"gfield_instruction_8_10\" \/><div class='gfield_description instruction ' id='gfield_instruction_8_10'>Please enter a number from <strong>1<\/strong> to <strong>100<\/strong>.<\/div><\/div><\/li><li id=\"field_8_11\" class=\"gfield gfield--type-html gfield--input-type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><\/li><!-- close the html field li -->\n<\/ul><!-- close the list -->\n<\/div> <!-- end ROI 2Col Fields -->\n<div class=\"roi__dev-fields\"><\/li><li id=\"field_8_13\" class=\"gfield gfield--type-text gfield--input-type-text field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_13'>Analytics Estimated Implementation Percentage (%)<\/label><div class='ginput_container ginput_container_text'><input name='input_13' id='input_8_13' type='text' value='67' class='large'      aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_8_14\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_14'>Analytics Price Improvement Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_14' id='input_8_14' type='number' step='any'   value='0.6' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_15\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_15'>Analytics Price Improvement Target (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_15' id='input_8_15' type='number' step='any'   value='0.8' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_16\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_16'>Back Office Supply Chain Efficiency (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_16' id='input_8_16' type='number' step='any'   value='0' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_17\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_17'>Products Addressable By Move From Minimum To Target Price (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_17' id='input_8_17' type='number' step='any'   value='40' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_18\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_18'>Percent Addressable With Improved Target Pricing (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_18' id='input_8_18' type='number' step='any'   value='50' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_19\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_19'>Margin Management Price Improvement Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_19' id='input_8_19' type='number' step='any'   value='0.3' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_20\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_20'>Margin Management Price Improvement Target (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_20' id='input_8_20' type='number' step='any'   value='0.6' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_21\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_21'>Percent of Revenue Subject to Competitor Price Position (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_21' id='input_8_21' type='number' step='any'   value='50' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_22\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_22'>Average Size of Deal ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_22' id='input_8_22' type='number' step='any'   value='1000' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_23\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_23'>Percent of Deals Improved By Better Competitive Information (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_23' id='input_8_23' type='number' step='any'   value='20' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_24\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_24'>Real Time Analytics Price Improvement Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_24' id='input_8_24' type='number' step='any'   value='0.5' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_25\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_25'>Real Time Analytics Price Improvement Target (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_25' id='input_8_25' type='number' step='any'   value='1' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_26\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_26'>Percent of Products Incorrectly Sold Below Minimum (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_26' id='input_8_26' type='number' step='any'   value='0' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_27\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_27'>Sell Value Price Improvement Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_27' id='input_8_27' type='number' step='any'   value='0.75' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_28\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_28'>Sell Value Price Improvement Target (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_28' id='input_8_28' type='number' step='any'   value='1' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_29\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_29'>Number of Order Line Items Per Year<\/label><div class='ginput_container ginput_container_number'><input name='input_29' id='input_8_29' type='number' step='any'   value='0' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_30\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_30'>Cost To Process Order Line Item ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_30' id='input_8_30' type='number' step='any'   value='3' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_31\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_31'>Percent of Manual Price Entries Eliminated (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_31' id='input_8_31' type='number' step='any'   value='90' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_32\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_32'>Deal Revenue That Can Be Improved With Better List Price Setting (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_32' id='input_8_32' type='number' step='any'   value='50' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_33\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_33'>Value Pricing Price Improvement Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_33' id='input_8_33' type='number' step='any'   value='0.3' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_34\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_34'>Value Pricing Price Improvement Target (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_34' id='input_8_34' type='number' step='any'   value='0.5' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_35\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_35'>Segmentation Price Improvement Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_35' id='input_8_35' type='number' step='any'   value='1' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_36\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_36'>Segmentation Price Improvement Target (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_36' id='input_8_36' type='number' step='any'   value='2' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_37\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_37'>Target Pricing Improvement Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_37' id='input_8_37' type='number' step='any'   value='1' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_38\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_38'>Target Pricing Improvement Target (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_38' id='input_8_38' type='number' step='any'   value='2' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_39\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_39'>Market Penetration (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_39' id='input_8_39' type='number' step='any'   value='90' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_40\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_40'>Sales Effectiveness<\/label><div class='ginput_container ginput_container_number'><input name='input_40' id='input_8_40' type='number' step='any'   value='4' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_41\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_41'>Pricing Effectiveness<\/label><div class='ginput_container ginput_container_number'><input name='input_41' id='input_8_41' type='number' step='any'   value='3' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_42\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_42'>Time to Reflect Product Changes Into Market<\/label><div class='ginput_container ginput_container_number'><input name='input_42' id='input_8_42' type='number' step='any'   value='5' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_44\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_44'>Analytics C\/B<\/label><div class='ginput_container ginput_container_number'><input name='input_44' id='input_8_44' type='text' step='any'   value='{Field:44}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_43\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_43'>Analytics Addressable Revenue ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_43' id='input_8_43' type='text' step='any'   value='{Field:43}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_45\" class=\"gfield gfield--type-number gfield--input-type-number vendavo_calc-factor field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_45'>Analytics Capability Assessment Factor<\/label><div class='ginput_container ginput_container_number'><input name='input_45' id='input_8_45' type='number' step='any'   value='0.66' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_46\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_46'>Analytics Annual Revenue Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_46' id='input_8_46' type='text' step='any'   value='{Field:46}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_47\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_47'>Analytics Annual Revenue Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_47' id='input_8_47' type='text' step='any'   value='{Field:47}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_48\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_48'>Analytics Target Benefit as Percentage (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_48' id='input_8_48' type='text' step='any'   value='{Field:48}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_49\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_49'>CPQ Addressable Revenue ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_49' id='input_8_49' type='text' step='any'   value='{Field:49}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_50\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_50'>CPQ Effective Low Var 1<\/label><div class='ginput_container ginput_container_number'><input name='input_50' id='input_8_50' type='text' step='any'   value='{Field:50}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_51\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_51'>CPQ Effective Low Var 2<\/label><div class='ginput_container ginput_container_number'><input name='input_51' id='input_8_51' type='text' step='any'   value='{Field:51}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_52\" class=\"gfield gfield--type-number gfield--input-type-number field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_52'>CPQ Effective Multiplier Min<\/label><div class='ginput_container ginput_container_number'><input name='input_52' id='input_8_52' type='number' step='any'   value='0.025' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_53\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_53'>CPQ Effective Multiplier Max<\/label><div class='ginput_container ginput_container_number'><input name='input_53' id='input_8_53' type='text' step='any'   value='{Field:53}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_54\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_54'>Sales Effectiveness ROS Low (%) if min<\/label><div class='ginput_container ginput_container_number'><input name='input_54' id='input_8_54' type='text' step='any'   value='{Field:54}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_55\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_55'>Sales Effectiveness ROS Low (%) if max<\/label><div class='ginput_container ginput_container_number'><input name='input_55' id='input_8_55' type='text' step='any'   value='{Field:55}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_56\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_56'>Sales Effectiveness ROS High (%) if min<\/label><div class='ginput_container ginput_container_number'><input name='input_56' id='input_8_56' type='text' step='any'   value='{Field:56}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_57\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_57'>Sales Effectiveness ROS High (%) if max<\/label><div class='ginput_container ginput_container_number'><input name='input_57' id='input_8_57' type='text' step='any'   value='{Field:57}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_58\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_58'>Sales Effectiveness Revenue Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_58' id='input_8_58' type='text' step='any'   value='{Field:58}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_59\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_59'>Sales Effectiveness Revenue Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_59' id='input_8_59' type='text' step='any'   value='{Field:59}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_60\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_60'>Pricing Discipline Effectiveness ROS Low (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_60' id='input_8_60' type='text' step='any'   value='{Field:60}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_61\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_61'>Pricing Discipline Effectiveness ROS Low (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_61' id='input_8_61' type='text' step='any'   value='{Field:61}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_62\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_62'>Pricing Discipline Margin Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_62' id='input_8_62' type='text' step='any'   value='{Field:62}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_63\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_63'>Pricing Discipline Margin Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_63' id='input_8_63' type='text' step='any'   value='{Field:63}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_64\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_64'>Back Office Annual Cost Benefit ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_64' id='input_8_64' type='text' step='any'   value='{Field:64}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_65\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_65'>Integration Sales Effectiveness ROS Low (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_65' id='input_8_65' type='text' step='any'   value='{Field:65}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_66\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_66'>Integration Sales Effectiveness ROS High (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_66' id='input_8_66' type='text' step='any'   value='{Field:66}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_67\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_67'>Integration Revenue Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_67' id='input_8_67' type='text' step='any'   value='{Field:67}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_68\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_68'>Integration Revenue Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_68' id='input_8_68' type='text' step='any'   value='{Field:68}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_69\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_69'>CPQ Subtotal Conservative<\/label><div class='ginput_container ginput_container_number'><input name='input_69' id='input_8_69' type='text' step='any'   value='{Field:69}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_70\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_70'>CPQ Subtotal Target<\/label><div class='ginput_container ginput_container_number'><input name='input_70' id='input_8_70' type='text' step='any'   value='{Field:70}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_71\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_71'>CPQ Target Benefit as Percentage (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_71' id='input_8_71' type='text' step='any'   value='{Field:71}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_72\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_72'>Margin Management Addressable Revenue ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_72' id='input_8_72' type='text' step='any'   value='{Field:72}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_73\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_73'>Margin Management Revenue Where Pricing Can Be Improved ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_73' id='input_8_73' type='text' step='any'   value='{Field:73}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_74\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_74'>Margin Management Revenue Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_74' id='input_8_74' type='text' step='any'   value='{Field:74}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_75\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_75'>Margin Management Revenue Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_75' id='input_8_75' type='text' step='any'   value='{Field:75}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_76\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_76'>Deal Addressable Revenue ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_76' id='input_8_76' type='text' step='any'   value='{Field:76}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_77\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_77'>Real Time Analytics Revenue Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_77' id='input_8_77' type='text' step='any'   value='{Field:77}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_78\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_78'>Real Time Analytics Revenue Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_78' id='input_8_78' type='text' step='any'   value='{Field:78}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_79\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_79'>Sell Value Addressable Revenue ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_79' id='input_8_79' type='text' step='any'   value='{Field:79}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_80\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_80'>Sell Value Revenue Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_80' id='input_8_80' type='text' step='any'   value='{Field:80}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_81\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_81'>Sell Value Revenue Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_81' id='input_8_81' type='text' step='any'   value='{Field:81}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_82\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_82'>Cost of Processing Orders ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_82' id='input_8_82' type='text' step='any'   value='{Field:82}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_83\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_83'>Order Processing Cost Benefit ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_83' id='input_8_83' type='text' step='any'   value='{Field:83}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_84\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_84'>CPQ \/ Deal Management Revenue Low ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_84' id='input_8_84' type='text' step='any'   value='{Field:84}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_85\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_85'>CPQ \/ Deal Management Revenue High ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_85' id='input_8_85' type='text' step='any'   value='{Field:85}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_86\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_86'>CPQ \/ Deal Management Cost Low ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_86' id='input_8_86' type='text' step='any'   value='{Field:86}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_87\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_87'>CPQ \/ Deal Management Cost High ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_87' id='input_8_87' type='text' step='any'   value='{Field:87}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_88\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_88'>CPQ \/ Deal Management Target Benefit as Percentage (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_88' id='input_8_88' type='text' step='any'   value='{Field:88}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_89\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_89'>Value Based Pricing Addressable Revenue ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_89' id='input_8_89' type='text' step='any'   value='{Field:89}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_90\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_90'>Revenue Where Pricing Can Be Improved With Target Pricing Implementation &#8211;<\/label><div class='ginput_container ginput_container_number'><input name='input_90' id='input_8_90' type='text' step='any'   value='{Field:90}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_91\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_91'>Management C\/B<\/label><div class='ginput_container ginput_container_number'><input name='input_91' id='input_8_91' type='text' step='any'   value='{Field:91}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_92\" class=\"gfield gfield--type-number gfield--input-type-number vendavo_calc-factor field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_92'>Price Management Capability Assessment Factor<\/label><div class='ginput_container ginput_container_number'><input name='input_92' id='input_8_92' type='number' step='any'   value='0.66' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_93\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_93'>Value Based Pricing Margin Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_93' id='input_8_93' type='text' step='any'   value='{Field:93}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_94\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_94'>Value Based Pricing Margin Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_94' id='input_8_94' type='text' step='any'   value='{Field:94}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_95\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_95'>Revenue Addressable By PMM Solution ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_95' id='input_8_95' type='text' step='any'   value='{Field:95}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_96\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_96'>Optimization C\/B<\/label><div class='ginput_container ginput_container_number'><input name='input_96' id='input_8_96' type='text' step='any'   value='{Field:96}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_97\" class=\"gfield gfield--type-number gfield--input-type-number vendavo_calc-factor field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_97'>Price Optimization Capability Assessment Factor<\/label><div class='ginput_container ginput_container_number'><input name='input_97' id='input_8_97' type='number' step='any'   value='0.66' class='large'      aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_98\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_98'>Segmentation Margin Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_98' id='input_8_98' type='text' step='any'   value='{Field:98}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_99\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_99'>Segmentation Margin Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_99' id='input_8_99' type='text' step='any'   value='{Field:99}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_100\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_100'>Target Pricing Margin Improvement Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_100' id='input_8_100' type='text' step='any'   value='{Field:100}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_101\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_101'>Target Pricing Margin Improvement Target ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_101' id='input_8_101' type='text' step='any'   value='{Field:101}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_102\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_102'>Analytics Scaling From Capability (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_102' id='input_8_102' type='text' step='any'   value='{Field:102}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_103\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_103'>CPQ \/ Deal Management Scaling From Capability (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_103' id='input_8_103' type='text' step='any'   value='{Field:103}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_104\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_104'>Price Management Scaling From Capability (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_104' id='input_8_104' type='text' step='any'   value='{Field:104}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_105\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_105'>Segmentation &amp; Price Optimization Scaling From Capability (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_105' id='input_8_105' type='text' step='any'   value='{Field:105}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_106\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_106'>Analytics Expected ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_106' id='input_8_106' type='text' step='any'   value='{Field:106}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_107\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_107'>CPQ \/ Deal Management Expected ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_107' id='input_8_107' type='text' step='any'   value='{Field:107}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_108\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_108'>Price Management Expected ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_108' id='input_8_108' type='text' step='any'   value='{Field:108}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_109\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_109'>Segmentation &amp; Price Optimization Expected ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_109' id='input_8_109' type='text' step='any'   value='{Field:109}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_110\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_110'>Total Expected ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_110' id='input_8_110' type='text' step='any'   value='{Field:110}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_111\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_111'>Analytics Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_111' id='input_8_111' type='text' step='any'   value='{Field:111}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_112\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_112'>CPQ \/ Deal Management Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_112' id='input_8_112' type='text' step='any'   value='{Field:112}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_113\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_113'>Price Management Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_113' id='input_8_113' type='text' step='any'   value='{Field:113}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_114\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_114'>Segmentation &amp; Price Optimization Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_114' id='input_8_114' type='text' step='any'   value='{Field:114}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_115\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_115'>Total Conservative ($)<\/label><div class='ginput_container ginput_container_number'><input name='input_115' id='input_8_115' type='text' step='any'   value='{Field:115}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_119\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_119'>Analytics Percent Total<\/label><div class='ginput_container ginput_container_number'><input name='input_119' id='input_8_119' type='text' step='any'   value='{Field:119}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_123\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_123'>Analytics Percent Total &#8211; Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_123' id='input_8_123' type='text' step='any'   value='{Field:123}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_120\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_120'>Price Management Percent Total<\/label><div class='ginput_container ginput_container_number'><input name='input_120' id='input_8_120' type='text' step='any'   value='{Field:120}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_124\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_124'>Price Management Percent Total &#8211; Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_124' id='input_8_124' type='text' step='any'   value='{Field:124}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_121\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_121'>Price Optimization Percent Total<\/label><div class='ginput_container ginput_container_number'><input name='input_121' id='input_8_121' type='text' step='any'   value='{Field:121}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_125\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_125'>Price Optimization Percent Total &#8211; Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_125' id='input_8_125' type='text' step='any'   value='{Field:125}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_122\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_122'>Deal Management Percent Total<\/label><div class='ginput_container ginput_container_number'><input name='input_122' id='input_8_122' type='text' step='any'   value='{Field:122}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_126\" class=\"gfield gfield--type-number gfield--input-type-number gfield_calculation field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_126'>Deal Management Percent Total &#8211; Conservative (%)<\/label><div class='ginput_container ginput_container_number'><input name='input_126' id='input_8_126' type='text' step='any'   value='{Field:126}' class='large gform-text-input-reset'  readonly=\"readonly\"    aria-invalid=\"false\"  \/><\/div><\/li><li id=\"field_8_12\" class=\"gfield gfield--type-html gfield--input-type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><\/li><!-- close the html field li -->\n<\/ul><!-- close the list -->\n<\/div> <!-- end ROI Dev Fields --><\/li><li id=\"field_8_116\" class=\"gfield gfield--type-html gfield--input-type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class=\"text-center download-report-container\"><a class=\"btn btn--primary is-green\" id=\"showDownloadForm\" id=\"downloadReport\">Get the full report for an in-depth analysis of how each of these categories can be influenced by the Vendavo Commercial Excellence platform<\/a><\/div>\n<\/li><!-- close the html field li -->\n<\/ul><!-- close the list -->\n\n<div id=\"formContact\"><!-- open the first div -->\n<ul class=\"gform_fields top_label description_above\"><!-- reopen the list -->\n<h3><span class=\"ez-toc-section\" id=\"Get_Your_Complete_ROI_Assessment\"><\/span>Get Your Complete ROI Assessment<span class=\"ez-toc-section-end\"><\/span><\/h3><\/li><li id=\"field_8_118\" class=\"gfield gfield--type-name gfield--input-type-name gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_8_118'>\n                            \n                            <span id='input_8_118_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_118.3' id='input_8_118_3' value=''   aria-required='true'   placeholder='First Name'  \/>\n                                                    <label for='input_8_118_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First<\/label>\n                                                <\/span>\n                            \n                            <span id='input_8_118_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_118.6' id='input_8_118_6' value=''   aria-required='true'   placeholder='Last Name'  \/>\n                                                    <label for='input_8_118_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_8_127\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_127'>Company Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_127' id='input_8_127' type='text' value='' class='large'    placeholder='Company Name' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_8_128\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_128'>Job Title<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_128' id='input_8_128' type='text' value='' class='large'    placeholder='Job Title' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_8_129\" class=\"gfield gfield--type-email gfield--input-type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_129'>Email Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_129' id='input_8_129' type='email' value='' class='large'   placeholder='Email Address' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_8_130\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_8_130'>Phone Number<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_130' id='input_8_130' type='tel' value='' class='large'  placeholder='Phone Number' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_8_117\" class=\"gfield gfield--type-html gfield--input-type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><\/li><!-- close the html field li -->\n<\/ul><!-- close the list -->\n\n<\/div><!-- close the div --><\/li><li id=\"field_8_153\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_153' id='input_8_153' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_136\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_136' id='input_8_136' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_137\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_137' id='input_8_137' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_138\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_138' id='input_8_138' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_139\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_139' id='input_8_139' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_140\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_140' id='input_8_140' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_141\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_141' id='input_8_141' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_142\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_142' id='input_8_142' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_143\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_143' id='input_8_143' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_144\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_144' id='input_8_144' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_145\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_145' id='input_8_145' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_146\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_146' id='input_8_146' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_147\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_147' id='input_8_147' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_148\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_148' id='input_8_148' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_149\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_149' id='input_8_149' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_150\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_150' id='input_8_150' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_151\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_151' id='input_8_151' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_152\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_152' id='input_8_152' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_154\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_154' id='input_8_154' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_155\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_155' id='input_8_155' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_156\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_156' id='input_8_156' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_157\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_157' id='input_8_157' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_158\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_158' id='input_8_158' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_159\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_159' id='input_8_159' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_160\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_160' id='input_8_160' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_161\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_161' id='input_8_161' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_162\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_162' id='input_8_162' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_163\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_163' id='input_8_163' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_164\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_164' id='input_8_164' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_165\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_165' id='input_8_165' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_166\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_166' id='input_8_166' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_167\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_167' id='input_8_167' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_168\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_168' id='input_8_168' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_169\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_169' id='input_8_169' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_170\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_170' id='input_8_170' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_171\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_171' id='input_8_171' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_172\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_172' id='input_8_172' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_173\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_173' id='input_8_173' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_174\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_174' id='input_8_174' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_175\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_175' id='input_8_175' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_176\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_176' id='input_8_176' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_177\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_177' id='input_8_177' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_178\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_178' id='input_8_178' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_179\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_179' id='input_8_179' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_180\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_180' id='input_8_180' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_181\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_181' id='input_8_181' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_182\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_182' id='input_8_182' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_183\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_183' id='input_8_183' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_184\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_184' id='input_8_184' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_185\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_185' id='input_8_185' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_186\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_186' id='input_8_186' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_8_187\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_187' id='input_8_187' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_8' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='Submit'  \/> <input type='hidden' name='gform_ajax' value='form_id=8&amp;title=&amp;description=&amp;tabindex=-1&amp;theme=legacy&amp;hash=ddc082ed26619669516d0bab78447504' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_8' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_8' id='gform_theme_8' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_8' id='gform_style_settings_8' value='' \/>\n   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name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_8' id='gform_ajax_frame_8' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 8, 'https:\/\/www.vendavo.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_8').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_8');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_8').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_8').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_8').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_8').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_8').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_8').val();gformInitSpinner( 8, 'https:\/\/www.vendavo.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [8, current_page]);window['gf_submitting_8'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_8').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_8').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [8]);window['gf_submitting_8'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_8').text());}else{jQuery('#gform_8').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"8\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_8\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_8\";     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half--graph\">\r\n  <div class=\"graph__inner\">\r\n    <div class=\"graph__header text-center\">\r\n      <h3 id=\"graphTotal\"><\/h3>\r\n      <p>Total Expected Value of Vendavo Pricing Solutions<\/p>\r\n    <\/div>\r\n    <div class=\"graph__chart\">\r\n    <canvas id=\"myChart\" width=\"400\" height=\"400\"><\/canvas>\r\n    <\/div>\r\n    <div class=\"graph__legend\">\r\n      <div id=\"chartLegend\"><\/div>\r\n    <\/div>\r\n   \r\n  <\/div>\r\n<\/div>\r\n\r\n<\/div><\/section><form id=\"mktoForm_1640\" style=\"display: block;\"><\/form>\r\n<script>\r\n\tjQuery(document).on('ready', function(){\r\n\t\tMktoForms2.loadForm(\r\n    \"\/\/app-abb.marketo.com\",\r\n    \"526-WQV-792\",\r\n    1640,\r\n  function (form) {\r\n    form.onSuccess(function (values, followUpUrl) {\r\n      location.href = values.roiOriginalReportURL;\r\n      return false;\r\n      });\r\n    }\r\n  );\r\n\t});\r\n\r\n<\/script>\r\n\r\n\r\n<style>\r\n.block--roi-calc {}\r\n.block--roi-calc .gform_body > .gform_fields {\r\n  padding-right: 0;\r\n  \r\n}\r\n.block--roi-calc .gform_wrapper ul.gform_fields li.gfield.gfield_html {\r\n  padding: 0;\r\n}\r\n.block--roi-calc .gform_body > .gform_fields > .gfield:nth-child(2),\r\n.block--roi-calc .gform_body > .gform_fields > .gfield:first-child {\r\n  width: 48% !important;\r\n}\r\n.block--roi-calc .roi__2col-fields li.gfield.gsection.field_sublabel_below.field_description_below {\r\n  margin-top: 1rem !important;\r\n  padding: 0;\r\n  \/* border: 1px solid red !important; *\/\r\n}\r\n.block--roi-calc .roi__2col-fields {\r\n  background-color: #fff;\r\n  display: flex;\r\n  flex-wrap: wrap;\r\n  align-items: center;\r\n  justify-content: space-between;\r\n  margin-top: 2rem;\r\n  border-radius: var(--radius-LG);\r\n  padding: 2rem;\r\n  margin-right: 2%;\r\n  box-shadow: var(--dropShadow-20);\r\n}\r\n.block--roi-calc .gsection {\r\n  border-bottom: none !important;\r\n  width: 36% !important;\r\n  max-width: 200px;\r\n  padding-right: 1.5rem;\r\n  margin: 0 !important;\r\n\r\n  position: relative;\r\n}\r\n.roi__2col__header {\r\n  width: 100%;\r\n  display: flex;\r\n  justify-content: flex-end;\r\n}\r\n.roi__2col__header .popover-icon {\r\n  position: relative;\r\n  font-size: 13px;\r\n  right: 0 !important;\r\n  margin: 0;\r\n  display: none;\r\n}\r\n.block--roi-calc .graph__inner {\r\n  padding-bottom: 2.5rem;\r\n}\r\n.roi__2col__col{\r\n  width: 31.5%;\r\n  text-align: center;\r\n  position: relative;\r\n\r\n}\r\n.block--roi-calc .roi__2col-fields .gsection_title {\r\n  font-size: 1rem;\r\n  padding: 0;\r\n}\r\n.block--roi-calc .roi-2col__header-label {\r\n  font-weight: 600;\r\n  line-height: 1.2;\r\n  padding: 0;\r\n  margin: 0;\r\n}\r\n.block--roi-calc .roi__2col-fields .gfield {\r\n  width: 30%;\r\n  margin-top: 1rem;\r\n}\r\n.block--roi-calc .roi__2col-fields .gfield:not(.gsection) .gfield_label {\r\n  display: none !important;\r\n}\r\n.block--roi-calc .roi__2col-fields .popover-icon {\r\n  right: 1rem;\r\n}\r\n<\/style>\r\n\r\n<\/div><\/div>\n\n\n<style>.kadence-column28569_45b84b-d6 > .kt-inside-inner-col,.kadence-column28569_45b84b-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_45b84b-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_45b84b-d6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_45b84b-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_45b84b-d6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_45b84b-d6{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_45b84b-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_45b84b-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_45b84b-d6\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_075059-07 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_075059-07 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_075059-07 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:48px;padding-bottom:48px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_075059-07 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_075059-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_075059-07 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_075059-07 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{display:flex;}.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{padding-right:0px;padding-bottom:30px;padding-left:0px;}.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;}.kadence-column28569_d42ae0-87 > .kt-inside-inner-col,.kadence-column28569_d42ae0-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.kadence-column28569_d42ae0-87 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_d42ae0-87 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_d42ae0-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_d42ae0-87{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_d42ae0-87{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_d42ae0-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_d42ae0-87{text-align:center;}.kadence-column28569_d42ae0-87{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_d42ae0-87{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_d42ae0-87{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{padding-right:0px;border-top:0px solid rgba(228,224,224,0.6);border-right:0px solid rgba(228,224,224,0.6);border-bottom:1px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column28569_d42ae0-87{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_d42ae0-87{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_d42ae0-87 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_d42ae0-87{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_d42ae0-87 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_1a0568-d6, .wp-block-kadence-advancedheading.kt-adv-heading28569_1a0568-d6[data-kb-block=\"kb-adv-heading28569_1a0568-d6\"]{margin-top:var(--global-kb-spacing-xs, 1rem);text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading28569_1a0568-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_1a0568-d6[data-kb-block=\"kb-adv-heading28569_1a0568-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_1a0568-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_1a0568-d6[data-kb-block=\"kb-adv-heading28569_1a0568-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_1a0568-d6, .wp-block-kadence-advancedheading.kt-adv-heading28569_1a0568-d6[data-kb-block=\"kb-adv-heading28569_1a0568-d6\"]{font-size:24px;line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading28569_1a0568-d6 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading28569_1a0568-d6\"><span class=\"ez-toc-section\" id=\"How_to_Use_the_Pricing_Solutions_ROI_Calculator\"><\/span><strong>How to Use the Pricing Solutions ROI Calculator&nbsp;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_03fe25-9f > .kt-inside-inner-col{display:flex;}.kadence-column28569_03fe25-9f > .kt-inside-inner-col{padding-right:0px;padding-left:0px;}.kadence-column28569_03fe25-9f > .kt-inside-inner-col{border-left:0px solid rgba(228,224,224,0.6);}.kadence-column28569_03fe25-9f > .kt-inside-inner-col,.kadence-column28569_03fe25-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_03fe25-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_03fe25-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_03fe25-9f > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_03fe25-9f > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_03fe25-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_03fe25-9f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_03fe25-9f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_03fe25-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_03fe25-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_03fe25-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_03fe25-9f > .kt-inside-inner-col{border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_03fe25-9f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_03fe25-9f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_03fe25-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_03fe25-9f > .kt-inside-inner-col{padding-right:0px;padding-left:0px;border-top:0px solid #f5f4f4;border-right:0px solid #f5f4f4;border-bottom:0px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column28569_03fe25-9f{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_03fe25-9f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_03fe25-9f > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_03fe25-9f{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_03fe25-9f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_ea8286-98, .wp-block-kadence-advancedheading.kt-adv-heading28569_ea8286-98[data-kb-block=\"kb-adv-heading28569_ea8286-98\"]{padding-bottom:20px;margin-top:0px;margin-bottom:0px;text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_ea8286-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_ea8286-98[data-kb-block=\"kb-adv-heading28569_ea8286-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_ea8286-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_ea8286-98[data-kb-block=\"kb-adv-heading28569_ea8286-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_ea8286-98, .wp-block-kadence-advancedheading.kt-adv-heading28569_ea8286-98[data-kb-block=\"kb-adv-heading28569_ea8286-98\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h4 class=\"kt-adv-heading28569_ea8286-98 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading28569_ea8286-98\"><span class=\"ez-toc-section\" id=\"Discover_how_smarter_pricing_strategies_could_impact_your_bottom_line_in_three_simple_steps_Our_calculator_uses_20_years_of_B2B_pricing_expertise_to_estimate_potential_savings_and_profit_gains_specific_to_your_operations\"><\/span>Discover how smarter pricing strategies could impact your bottom line in three simple steps. Our calculator uses 20+ years of B2B pricing expertise to estimate potential savings and profit gains specific to your operations.&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id28569_2226b9-7c > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_2226b9-7c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_2226b9-7c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_2226b9-7c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_2226b9-7c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_2226b9-7c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_2226b9-7c alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_016170-ee > .kt-inside-inner-col,.kadence-column28569_016170-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_016170-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_016170-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_016170-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_016170-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_016170-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_016170-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_016170-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_016170-ee\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_145282-df, .wp-block-kadence-advancedheading.kt-adv-heading28569_145282-df[data-kb-block=\"kb-adv-heading28569_145282-df\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_145282-df mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_145282-df[data-kb-block=\"kb-adv-heading28569_145282-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_145282-df img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_145282-df[data-kb-block=\"kb-adv-heading28569_145282-df\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_145282-df wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_145282-df\"><span class=\"ez-toc-section\" id=\"Step_1_Set_Your_Financial_Baseline\"><\/span><strong>Step 1: Set Your Financial Baseline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_6358a9-ea, .wp-block-kadence-advancedheading.kt-adv-heading28569_6358a9-ea[data-kb-block=\"kb-adv-heading28569_6358a9-ea\"]{font-size:20px;line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_6358a9-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_6358a9-ea[data-kb-block=\"kb-adv-heading28569_6358a9-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_6358a9-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_6358a9-ea[data-kb-block=\"kb-adv-heading28569_6358a9-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading28569_6358a9-ea wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_6358a9-ea\">Provide your annual sales revenue and return on sales (%) to establish your starting point. These figures help us contextualize the potential value of pricing improvements.<br \/><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_6c0568-3d > .kt-inside-inner-col,.kadence-column28569_6c0568-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_6c0568-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_6c0568-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_6c0568-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_6c0568-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_6c0568-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_6c0568-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_6c0568-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_6c0568-3d\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_a61101-78 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_a61101-78 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"922\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Set-Your-Financial-Baseline-1200x922.png\" alt=\"\" class=\"kb-img wp-image-78614\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Set-Your-Financial-Baseline-1200x922.png 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Set-Your-Financial-Baseline-600x461.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Set-Your-Financial-Baseline-768x590.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Set-Your-Financial-Baseline-1536x1180.png 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Set-Your-Financial-Baseline-2048x1573.png 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_bae25c-3d > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_bae25c-3d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_bae25c-3d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_bae25c-3d{background-color:rgba(80,166,37,0.17);}.kb-row-layout-id28569_bae25c-3d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_bae25c-3d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_bae25c-3d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_bae25c-3d alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_293a99-16 > .kt-inside-inner-col,.kadence-column28569_293a99-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_293a99-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_293a99-16 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_293a99-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_293a99-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_293a99-16{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_293a99-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_293a99-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_293a99-16\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_f15d8e-6c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_f15d8e-6c size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"1200\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Variables-ROI-Calculator-1174x1200.png\" alt=\"Variables ROI Calculator\" class=\"kb-img wp-image-78661\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Variables-ROI-Calculator-1174x1200.png 1174w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Variables-ROI-Calculator-587x600.png 587w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Variables-ROI-Calculator-768x785.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Variables-ROI-Calculator-1502x1536.png 1502w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Variables-ROI-Calculator-2003x2048.png 2003w\" sizes=\"auto, (max-width: 1174px) 100vw, 1174px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_0286e6-04 > .kt-inside-inner-col,.kadence-column28569_0286e6-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_0286e6-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_0286e6-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_0286e6-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_0286e6-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_0286e6-04{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_0286e6-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_0286e6-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_0286e6-04\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_910e1c-e9, .wp-block-kadence-advancedheading.kt-adv-heading28569_910e1c-e9[data-kb-block=\"kb-adv-heading28569_910e1c-e9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_910e1c-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_910e1c-e9[data-kb-block=\"kb-adv-heading28569_910e1c-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_910e1c-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_910e1c-e9[data-kb-block=\"kb-adv-heading28569_910e1c-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_910e1c-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_910e1c-e9\"><span class=\"ez-toc-section\" id=\"Step_2_Customize_Variables_to_Fine-tune_ROI\"><\/span><strong><\/strong><strong>Step 2: Customize Variables to Fine-tune ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_c41bef-86, .wp-block-kadence-advancedheading.kt-adv-heading28569_c41bef-86[data-kb-block=\"kb-adv-heading28569_c41bef-86\"]{font-size:20px;line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_c41bef-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_c41bef-86[data-kb-block=\"kb-adv-heading28569_c41bef-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_c41bef-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_c41bef-86[data-kb-block=\"kb-adv-heading28569_c41bef-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading28569_c41bef-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_c41bef-86\">Adjust two key variables for each of the four pricing variables: Analytics, Price Management, Price Optimization, and Deal Management<\/p>\n\n\n\n<p><br \/><strong>Addressable Revenue&nbsp;<\/strong>(typically 100% for most functions)<br \/><strong>Your Rating<\/strong>&nbsp;(0-100 scale reflecting current process maturity)&nbsp;&nbsp;<br \/><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_f7141f-5f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_f7141f-5f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_f7141f-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_f7141f-5f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_f7141f-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_f7141f-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_f7141f-5f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_c63b02-dc > .kt-inside-inner-col,.kadence-column28569_c63b02-dc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_c63b02-dc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_c63b02-dc > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_c63b02-dc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_c63b02-dc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_c63b02-dc{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_c63b02-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_c63b02-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_c63b02-dc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_503e95-3f, .wp-block-kadence-advancedheading.kt-adv-heading28569_503e95-3f[data-kb-block=\"kb-adv-heading28569_503e95-3f\"]{padding-top:48px;padding-bottom:48px;margin-top:var(--global-kb-spacing-xs, 1rem);text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading28569_503e95-3f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_503e95-3f[data-kb-block=\"kb-adv-heading28569_503e95-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_503e95-3f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_503e95-3f[data-kb-block=\"kb-adv-heading28569_503e95-3f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_503e95-3f, .wp-block-kadence-advancedheading.kt-adv-heading28569_503e95-3f[data-kb-block=\"kb-adv-heading28569_503e95-3f\"]{font-size:24px;line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading28569_503e95-3f wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28569_503e95-3f\"><span class=\"ez-toc-section\" id=\"Guidance_on_Your_Ratings\"><\/span>Guidance on Your Ratings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">When setting your rating for each of the four vairables, consider the following benchmarks for reference. Click the tabs below to learn more about each variable and what a rating of 10, 50, or 90 might mean for you.<\/p>\n\n\n<style>.kt-tabs-id28569_8bc7ce-04 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-title-list li{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-title-list li:last-child{margin-right:0px;}.wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:27px;font-weight:regular;font-style:normal;border-top-width:0px;border-right-width:0px;border-bottom-width:4px;border-left-width:0px;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;border-color:var(--global-palette9, #ffffff);color:var(--global-palette1, #3182CE);background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:#248088;color:var(--global-palette1, #3182CE);background:var(--global-palette9, #ffffff);}.wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#248088;color:var(--global-palette1, #3182CE);background:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kt-tabs-id28569_8bc7ce-04 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 1024px){.wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{font-size:px;}}@media all and (max-width: 767px){.kt-tabs-id28569_8bc7ce-04 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);padding-right:0px;padding-left:0px;}.wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id28569_8bc7ce-04 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{font-size:px;}}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone\"><div class=\"kt-tabs-wrap kt-tabs-id28569_8bc7ce-04 kt-tabs-has-4-tabs kt-active-tab-4 kt-tabs-layout-tabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-inherit kt-tab-alignment-center \"><ul class=\"kt-tabs-title-list\"><li id=\"tab-stronganalyticsstrong\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-stronganalyticsstrong\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kt-title-text\"><strong>ANALYTICS<\/strong><\/span><\/a><\/li><li id=\"tab-strongpricemanagementstrong\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-strongpricemanagementstrong\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kt-title-text\"><strong>PRICE MANAGEMENT<\/strong><\/span><\/a><\/li><li id=\"tab-strongpriceoptimizationstrong\" class=\"kt-title-item kt-title-item-3 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-strongpriceoptimizationstrong\" data-tab=\"3\" class=\"kt-tab-title kt-tab-title-3 \"><span class=\"kt-title-text\"><strong>PRICE OPTIMIZATION<\/strong><\/span><\/a><\/li><li id=\"tab-strongdealmanagementstrong\" class=\"kt-title-item kt-title-item-4 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-active\"><a href=\"#tab-strongdealmanagementstrong\" data-tab=\"4\" class=\"kt-tab-title kt-tab-title-4 \"><span class=\"kt-title-text\"><strong>DEAL MANAGEMENT<\/strong><\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab299a11-db\"><div class=\"kt-tab-inner-content-inner\"><style>.kadence-column28569_ac00eb-60 > .kt-inside-inner-col,.kadence-column28569_ac00eb-60 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_ac00eb-60 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_ac00eb-60 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_ac00eb-60 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_ac00eb-60 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_ac00eb-60{position:relative;}.kadence-column28569_ac00eb-60, .kt-inside-inner-col > .kadence-column28569_ac00eb-60:not(.specificity){margin-top:80px;}@media all and (max-width: 1024px){.kadence-column28569_ac00eb-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_ac00eb-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_ac00eb-60\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28569_7d2f02-f4 > .kt-inside-inner-col,.kadence-column28569_7d2f02-f4 > .kt-inside-inner-col:before{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kadence-column28569_7d2f02-f4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_7d2f02-f4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_7d2f02-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_7d2f02-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_7d2f02-f4{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_7d2f02-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_7d2f02-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_7d2f02-f4\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_a02245-de > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_a02245-de > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_a02245-de > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_a02245-de{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;overflow:clip;isolation:isolate;}.kb-row-layout-id28569_a02245-de > .kt-row-layout-overlay{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kb-row-layout-id28569_a02245-de{background-image:linear-gradient(90deg,rgb(70,147,172) 0%,rgb(125,186,78) 100%);}.kb-row-layout-id28569_a02245-de > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_a02245-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_a02245-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_a02245-de alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_16680c-0c > .kt-inside-inner-col,.kadence-column28569_16680c-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_16680c-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_16680c-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_16680c-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_16680c-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_16680c-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_16680c-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_16680c-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_16680c-0c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_182203-8d, .wp-block-kadence-advancedheading.kt-adv-heading28569_182203-8d[data-kb-block=\"kb-adv-heading28569_182203-8d\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_182203-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_182203-8d[data-kb-block=\"kb-adv-heading28569_182203-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_182203-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_182203-8d[data-kb-block=\"kb-adv-heading28569_182203-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading28569_182203-8d wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_182203-8d\"><span class=\"ez-toc-section\" id=\"Guidance_for_setting_your_analytics_rating\"><\/span>Guidance for setting your analytics rating <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_aa75fb-a1:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_aa75fb-a1 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;padding-right:30px;padding-left:30px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_aa75fb-a1 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_aa75fb-a1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items28569_aa75fb-a1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items28569_aa75fb-a1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette9, #ffffff);color:var(--global-palette9, #ffffff);}.kt-svg-icon-list-items28569_aa75fb-a1 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_aa75fb-a1 ul.kt-svg-icon-list .wp-block-kadence-listitem a{color:var(--global-palette9, #ffffff);}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items28569_aa75fb-a1 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-28569_dfd666-cf .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_dfd666-cf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_dfd666-cf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Low (10):<\/strong> Manual data collection, limited discount visibility, no unified analysis tools.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-28569_d73788-cd .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_d73788-cd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_d73788-cd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Mid (50):<\/strong> Basic cost-to-serve insights, partial understanding of price variances.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-28569_cefc7b-b0 .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_cefc7b-b0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_cefc7b-b0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>High (90): <\/strong>Real-time transaction-level analytics with guided ad-hoc analysis capabilities.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab589197-e0\"><div class=\"kt-tab-inner-content-inner\"><style>.kadence-column28569_d9ead7-10 > .kt-inside-inner-col,.kadence-column28569_d9ead7-10 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_d9ead7-10 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_d9ead7-10 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_d9ead7-10 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_d9ead7-10 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_d9ead7-10{position:relative;}.kadence-column28569_d9ead7-10, .kt-inside-inner-col > .kadence-column28569_d9ead7-10:not(.specificity){margin-top:80px;}@media all and (max-width: 1024px){.kadence-column28569_d9ead7-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_d9ead7-10 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_d9ead7-10\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28569_2b85fb-ba > .kt-inside-inner-col,.kadence-column28569_2b85fb-ba > .kt-inside-inner-col:before{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kadence-column28569_2b85fb-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_2b85fb-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_2b85fb-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_2b85fb-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_2b85fb-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_2b85fb-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_2b85fb-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_2b85fb-ba\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_cafe9f-cc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_cafe9f-cc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_cafe9f-cc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_cafe9f-cc{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;overflow:clip;isolation:isolate;}.kb-row-layout-id28569_cafe9f-cc > .kt-row-layout-overlay{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kb-row-layout-id28569_cafe9f-cc{background-image:linear-gradient(90deg,rgb(70,147,172) 0%,rgb(125,186,78) 100%);}.kb-row-layout-id28569_cafe9f-cc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_cafe9f-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_cafe9f-cc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_cafe9f-cc alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_756a6d-8c > .kt-inside-inner-col,.kadence-column28569_756a6d-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_756a6d-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_756a6d-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_756a6d-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_756a6d-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_756a6d-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_756a6d-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_756a6d-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_756a6d-8c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_e74fc1-e4, .wp-block-kadence-advancedheading.kt-adv-heading28569_e74fc1-e4[data-kb-block=\"kb-adv-heading28569_e74fc1-e4\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_e74fc1-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_e74fc1-e4[data-kb-block=\"kb-adv-heading28569_e74fc1-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_e74fc1-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_e74fc1-e4[data-kb-block=\"kb-adv-heading28569_e74fc1-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading28569_e74fc1-e4 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_e74fc1-e4\"><span class=\"ez-toc-section\" id=\"Guidance_for_setting_your_price_management_rating\"><\/span>Guidance for setting your price management rating <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_46c56a-8d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_46c56a-8d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;padding-right:30px;padding-left:30px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_46c56a-8d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_46c56a-8d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items28569_46c56a-8d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items28569_46c56a-8d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette9, #ffffff);color:var(--global-palette9, #ffffff);}.kt-svg-icon-list-items28569_46c56a-8d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_46c56a-8d ul.kt-svg-icon-list .wp-block-kadence-listitem a{color:var(--global-palette9, #ffffff);}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items28569_46c56a-8d kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-28569_fb084e-68 .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_fb084e-68 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_fb084e-68\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Low (10): <\/strong>Manual price updates, no mass adjustments, infrequent changes.&nbsp;&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-28569_fd7d44-00 .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_fd7d44-00 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_fd7d44-00\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Mid (50): <\/strong>Semi-automated alerts for cost changes, slow but consistent processes.&nbsp;&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-28569_581ebd-76 .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_581ebd-76 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_581ebd-76\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>High (90): <\/strong>Centralized guidance, automated list pricing, and rapid updates for new products.&nbsp;&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-3 kt-inner-tab8660a0-94\"><div class=\"kt-tab-inner-content-inner\"><style>.kadence-column28569_7e8a40-f4 > .kt-inside-inner-col,.kadence-column28569_7e8a40-f4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_7e8a40-f4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_7e8a40-f4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_7e8a40-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_7e8a40-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_7e8a40-f4{position:relative;}.kadence-column28569_7e8a40-f4, .kt-inside-inner-col > .kadence-column28569_7e8a40-f4:not(.specificity){margin-top:80px;}@media all and (max-width: 1024px){.kadence-column28569_7e8a40-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_7e8a40-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_7e8a40-f4\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28569_87be34-4c > .kt-inside-inner-col,.kadence-column28569_87be34-4c > .kt-inside-inner-col:before{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kadence-column28569_87be34-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_87be34-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_87be34-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_87be34-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_87be34-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_87be34-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_87be34-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_87be34-4c\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_464f95-21 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_464f95-21 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_464f95-21 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_464f95-21{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;overflow:clip;isolation:isolate;}.kb-row-layout-id28569_464f95-21 > .kt-row-layout-overlay{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kb-row-layout-id28569_464f95-21{background-image:linear-gradient(90deg,rgb(70,147,172) 0%,rgb(125,186,78) 100%);}.kb-row-layout-id28569_464f95-21 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_464f95-21 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_464f95-21 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_464f95-21 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_90a0dc-c5 > .kt-inside-inner-col,.kadence-column28569_90a0dc-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_90a0dc-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_90a0dc-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_90a0dc-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_90a0dc-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_90a0dc-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_90a0dc-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_90a0dc-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_90a0dc-c5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_606b9b-45, .wp-block-kadence-advancedheading.kt-adv-heading28569_606b9b-45[data-kb-block=\"kb-adv-heading28569_606b9b-45\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_606b9b-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_606b9b-45[data-kb-block=\"kb-adv-heading28569_606b9b-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_606b9b-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_606b9b-45[data-kb-block=\"kb-adv-heading28569_606b9b-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading28569_606b9b-45 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_606b9b-45\"><span class=\"ez-toc-section\" id=\"Guidance_for_setting_your_price_optimization_rating\"><\/span>Guidance for setting your price optimization rating <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_a2ea9e-6f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_a2ea9e-6f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;padding-right:30px;padding-left:30px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_a2ea9e-6f ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_a2ea9e-6f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items28569_a2ea9e-6f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items28569_a2ea9e-6f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette9, #ffffff);color:var(--global-palette9, #ffffff);}.kt-svg-icon-list-items28569_a2ea9e-6f ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_a2ea9e-6f ul.kt-svg-icon-list .wp-block-kadence-listitem a{color:var(--global-palette9, #ffffff);}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items28569_a2ea9e-6f kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-28569_750369-71 .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_750369-71 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_750369-71\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Low (10):<\/strong> Cost-plus pricing only, minimal segmentation, no competitive data use.&nbsp;&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-28569_69f375-44 .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_69f375-44 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_69f375-44\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Mid (50): <\/strong>Static customer\/product segments, some value-based pricing.&nbsp;&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-28569_546cc2-11 .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_546cc2-11 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_546cc2-11\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>High (90):<\/strong> Dynamic AI-driven pricing aligned with market behavior and strategy.&nbsp;&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-4 kt-inner-tabde7cf4-73\"><div class=\"kt-tab-inner-content-inner\"><style>.kadence-column28569_5b1787-66 > .kt-inside-inner-col,.kadence-column28569_5b1787-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_5b1787-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_5b1787-66 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_5b1787-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_5b1787-66 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_5b1787-66{position:relative;}.kadence-column28569_5b1787-66, .kt-inside-inner-col > .kadence-column28569_5b1787-66:not(.specificity){margin-top:80px;}@media all and (max-width: 1024px){.kadence-column28569_5b1787-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_5b1787-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_5b1787-66\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28569_30eae2-aa > .kt-inside-inner-col,.kadence-column28569_30eae2-aa > .kt-inside-inner-col:before{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kadence-column28569_30eae2-aa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_30eae2-aa > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_30eae2-aa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_30eae2-aa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_30eae2-aa{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_30eae2-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_30eae2-aa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_30eae2-aa\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_0b9285-99 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_0b9285-99 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_0b9285-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_0b9285-99{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;overflow:clip;isolation:isolate;}.kb-row-layout-id28569_0b9285-99 > .kt-row-layout-overlay{border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;}.kb-row-layout-id28569_0b9285-99{background-image:linear-gradient(90deg,rgb(70,147,172) 0%,rgb(125,186,78) 100%);}.kb-row-layout-id28569_0b9285-99 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_0b9285-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_0b9285-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_0b9285-99 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_ffa87e-1b > .kt-inside-inner-col,.kadence-column28569_ffa87e-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_ffa87e-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_ffa87e-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_ffa87e-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_ffa87e-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_ffa87e-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_ffa87e-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_ffa87e-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_ffa87e-1b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_ff9c61-12, .wp-block-kadence-advancedheading.kt-adv-heading28569_ff9c61-12[data-kb-block=\"kb-adv-heading28569_ff9c61-12\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:var(--global-kb-spacing-md, 2rem);font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_ff9c61-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_ff9c61-12[data-kb-block=\"kb-adv-heading28569_ff9c61-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_ff9c61-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_ff9c61-12[data-kb-block=\"kb-adv-heading28569_ff9c61-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading28569_ff9c61-12 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_ff9c61-12\"><span class=\"ez-toc-section\" id=\"Guidance_for_setting_your_deal_management_rating\"><\/span>Guidance for setting your deal management rating <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_2ec722-0a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_2ec722-0a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;padding-right:30px;padding-left:30px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_2ec722-0a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_2ec722-0a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items28569_2ec722-0a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items28569_2ec722-0a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette9, #ffffff);color:var(--global-palette9, #ffffff);}.kt-svg-icon-list-items28569_2ec722-0a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items28569_2ec722-0a ul.kt-svg-icon-list .wp-block-kadence-listitem a{color:var(--global-palette9, #ffffff);}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items28569_2ec722-0a kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-28569_471c2f-e9 .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_471c2f-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_471c2f-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Low (10): Manual contract adjustments, &gt;36-hour quote cycles, limited price analysis.&nbsp;&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-28569_359f7c-90 .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_359f7c-90 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_359f7c-90\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Mid (50): Centralized contract repository, 12-36 hour quotes, manual approvals.&nbsp;&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-28569_824a10-1c .kt-svg-icon-list-single{color:#8ac950 !important;}.kt-svg-icon-list-item-28569_824a10-1c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-28569_824a10-1c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-svg-icon-list-single\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">High (90): Automated terms enforcement, &lt;12-hour quotes, CRM-integrated guidance.&nbsp;&nbsp;<br \/><br \/>Note that for deal management, &#8220;addressable revenue&#8221; refers specifically to negotiated revenue.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_4a1ab0-3c > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_4a1ab0-3c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_4a1ab0-3c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_4a1ab0-3c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_4a1ab0-3c > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_4a1ab0-3c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_4a1ab0-3c alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_7867ec-11 > .kt-inside-inner-col,.kadence-column28569_7867ec-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_7867ec-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_7867ec-11 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_7867ec-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_7867ec-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_7867ec-11{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_7867ec-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_7867ec-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_7867ec-11\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_4d3321-99, .wp-block-kadence-advancedheading.kt-adv-heading28569_4d3321-99[data-kb-block=\"kb-adv-heading28569_4d3321-99\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_4d3321-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_4d3321-99[data-kb-block=\"kb-adv-heading28569_4d3321-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_4d3321-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_4d3321-99[data-kb-block=\"kb-adv-heading28569_4d3321-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_4d3321-99 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_4d3321-99\"><span class=\"ez-toc-section\" id=\"Step_3_Interpret_Your_Results\"><\/span><strong>Step 3: Interpret Your Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_9d5941-80, .wp-block-kadence-advancedheading.kt-adv-heading28569_9d5941-80[data-kb-block=\"kb-adv-heading28569_9d5941-80\"]{font-size:20px;line-height:32px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_9d5941-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_9d5941-80[data-kb-block=\"kb-adv-heading28569_9d5941-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_9d5941-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_9d5941-80[data-kb-block=\"kb-adv-heading28569_9d5941-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading28569_9d5941-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_9d5941-80\">Your Total Expected Value combines potential savings from process efficiencies and profit gains from improved pricing accuracy. Use the calculator to:<br \/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare current vs. optimized ratings to identify high-impact opportunities&nbsp;&nbsp;<\/li>\n\n\n\n<li>Test scenarios like boosting analytics capabilities from 30 to 80&nbsp;&nbsp;<\/li>\n\n\n\n<li>Validate ROI assumptions and facilitate&nbsp;<a href=\"https:\/\/www.vendavo.com\/glossary\/customer-profitability-analysis\/\">c<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_a80374-0d > .kt-inside-inner-col,.kadence-column28569_a80374-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_a80374-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_a80374-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_a80374-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_a80374-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_a80374-0d{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_a80374-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_a80374-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_a80374-0d\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_bc10e9-f1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_bc10e9-f1 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"774\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/c39b0729-c445-42a3-aba5-a6adc80b4e04-1200x774.png\" alt=\"\" class=\"kb-img wp-image-78621\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/c39b0729-c445-42a3-aba5-a6adc80b4e04-1200x774.png 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/c39b0729-c445-42a3-aba5-a6adc80b4e04-600x387.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/c39b0729-c445-42a3-aba5-a6adc80b4e04-768x495.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/c39b0729-c445-42a3-aba5-a6adc80b4e04-1536x991.png 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/c39b0729-c445-42a3-aba5-a6adc80b4e04-2048x1321.png 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column28569_2b3457-f2 > .kt-inside-inner-col{padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;}.kadence-column28569_2b3457-f2 > .kt-inside-inner-col,.kadence-column28569_2b3457-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_2b3457-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_2b3457-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_2b3457-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_2b3457-f2 > .kt-inside-inner-col{background-color:var(--global-palette3, #1A202C);}.kadence-column28569_2b3457-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_2b3457-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_2b3457-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_2b3457-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_2b3457-f2\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28569_07844b-cd > .kt-inside-inner-col{display:flex;}.kadence-column28569_07844b-cd > .kt-inside-inner-col,.kadence-column28569_07844b-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_07844b-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_07844b-cd > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column28569_07844b-cd > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_07844b-cd > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_07844b-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_07844b-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_07844b-cd{text-align:center;}.kadence-column28569_07844b-cd{position:relative;}.kadence-column28569_07844b-cd, .kt-inside-inner-col > .kadence-column28569_07844b-cd:not(.specificity){margin-bottom:40px;}@media all and (max-width: 1024px){.kadence-column28569_07844b-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column28569_07844b-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_07844b-cd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_4a45f1-5f, .wp-block-kadence-advancedheading.kt-adv-heading28569_4a45f1-5f[data-kb-block=\"kb-adv-heading28569_4a45f1-5f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_4a45f1-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_4a45f1-5f[data-kb-block=\"kb-adv-heading28569_4a45f1-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_4a45f1-5f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_4a45f1-5f[data-kb-block=\"kb-adv-heading28569_4a45f1-5f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_4a45f1-5f wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_4a45f1-5f\"><span class=\"ez-toc-section\" id=\"A_250M_Manufacturer_Might_Uncover\"><\/span>A $250M Manufacturer Might Uncover:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id28569_2e5c07-a2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_2e5c07-a2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_2e5c07-a2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id28569_2e5c07-a2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id28569_2e5c07-a2 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id28569_2e5c07-a2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_2e5c07-a2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id28569_2e5c07-a2 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_2e5c07-a2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id28569_2e5c07-a2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_2e5c07-a2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_ac62f9-46 > .kt-inside-inner-col{display:flex;}.kadence-column28569_ac62f9-46 > .kt-inside-inner-col,.kadence-column28569_ac62f9-46 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_ac62f9-46 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_ac62f9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_ac62f9-46 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_ac62f9-46 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_ac62f9-46 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_ac62f9-46{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ac62f9-46{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ac62f9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_ac62f9-46 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_ac62f9-46{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_ac62f9-46{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ac62f9-46{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ac62f9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28569_ac62f9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28569_ac62f9-46{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ac62f9-46{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ac62f9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_ac62f9-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_ac62f9-46\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_3412b1-78, .wp-block-kadence-advancedheading.kt-adv-heading28569_3412b1-78[data-kb-block=\"kb-adv-heading28569_3412b1-78\"]{margin-bottom:0px;text-align:center;font-size:64px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_3412b1-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_3412b1-78[data-kb-block=\"kb-adv-heading28569_3412b1-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_3412b1-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_3412b1-78[data-kb-block=\"kb-adv-heading28569_3412b1-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_3412b1-78 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_3412b1-78\"><span class=\"ez-toc-section\" id=\"42M\"><\/span>4.2M<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_19e37e-4b, .wp-block-kadence-advancedheading.kt-adv-heading28569_19e37e-4b[data-kb-block=\"kb-adv-heading28569_19e37e-4b\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_19e37e-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_19e37e-4b[data-kb-block=\"kb-adv-heading28569_19e37e-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_19e37e-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_19e37e-4b[data-kb-block=\"kb-adv-heading28569_19e37e-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading28569_19e37e-4b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_19e37e-4b\"><span class=\"ez-toc-section\" id=\"per_year_in_recoverable_leakage_through_better_discount_visibility\"><\/span><strong>per year in recoverable leakage through better discount visibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_ba9511-24 > .kt-inside-inner-col{display:flex;}.kadence-column28569_ba9511-24 > .kt-inside-inner-col,.kadence-column28569_ba9511-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_ba9511-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_ba9511-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_ba9511-24 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_ba9511-24 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_ba9511-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_ba9511-24{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ba9511-24{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ba9511-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_ba9511-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_ba9511-24{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_ba9511-24{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ba9511-24{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ba9511-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28569_ba9511-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28569_ba9511-24{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ba9511-24{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ba9511-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_ba9511-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_ba9511-24\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_a1ac2c-2a, .wp-block-kadence-advancedheading.kt-adv-heading28569_a1ac2c-2a[data-kb-block=\"kb-adv-heading28569_a1ac2c-2a\"]{margin-bottom:0px;text-align:center;font-size:64px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_a1ac2c-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_a1ac2c-2a[data-kb-block=\"kb-adv-heading28569_a1ac2c-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_a1ac2c-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_a1ac2c-2a[data-kb-block=\"kb-adv-heading28569_a1ac2c-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_a1ac2c-2a wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_a1ac2c-2a\"><span class=\"ez-toc-section\" id=\"14\"><\/span>14%<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_fab229-37, .wp-block-kadence-advancedheading.kt-adv-heading28569_fab229-37[data-kb-block=\"kb-adv-heading28569_fab229-37\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_fab229-37 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_fab229-37[data-kb-block=\"kb-adv-heading28569_fab229-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_fab229-37 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_fab229-37[data-kb-block=\"kb-adv-heading28569_fab229-37\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading28569_fab229-37 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_fab229-37\"><span class=\"ez-toc-section\" id=\"faster_quote_approvals_via_automated_deal_management_workflows\"><\/span><strong>faster quote approvals via automated deal management workflows<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_138451-5d > .kt-inside-inner-col{display:flex;}.kadence-column28569_138451-5d > .kt-inside-inner-col,.kadence-column28569_138451-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_138451-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_138451-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_138451-5d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_138451-5d > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_138451-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_138451-5d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_138451-5d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_138451-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_138451-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_138451-5d{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_138451-5d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_138451-5d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_138451-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column28569_138451-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column28569_138451-5d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_138451-5d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_138451-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_138451-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_138451-5d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_e2fad9-6b, .wp-block-kadence-advancedheading.kt-adv-heading28569_e2fad9-6b[data-kb-block=\"kb-adv-heading28569_e2fad9-6b\"]{margin-bottom:0px;text-align:center;font-size:64px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_e2fad9-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_e2fad9-6b[data-kb-block=\"kb-adv-heading28569_e2fad9-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_e2fad9-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_e2fad9-6b[data-kb-block=\"kb-adv-heading28569_e2fad9-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_e2fad9-6b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_e2fad9-6b\"><span class=\"ez-toc-section\" id=\"19\"><\/span>1.9%<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_6c6fa3-c9, .wp-block-kadence-advancedheading.kt-adv-heading28569_6c6fa3-c9[data-kb-block=\"kb-adv-heading28569_6c6fa3-c9\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_6c6fa3-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_6c6fa3-c9[data-kb-block=\"kb-adv-heading28569_6c6fa3-c9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_6c6fa3-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_6c6fa3-c9[data-kb-block=\"kb-adv-heading28569_6c6fa3-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading28569_6c6fa3-c9 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_6c6fa3-c9\"><span class=\"ez-toc-section\" id=\"margin_lift_from_dynamic_price_optimization\"><\/span><strong>margin lift from dynamic price optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column28569_d48eff-ee > .kt-inside-inner-col,.kadence-column28569_d48eff-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_d48eff-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_d48eff-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_d48eff-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_d48eff-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_d48eff-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_d48eff-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_d48eff-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_d48eff-ee\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_c3c2af-be > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_c3c2af-be > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_c3c2af-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:48px;padding-bottom:48px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_c3c2af-be > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_c3c2af-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_c3c2af-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_c3c2af-be alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_1c7893-88 > .kt-inside-inner-col{display:flex;}.kadence-column28569_1c7893-88 > .kt-inside-inner-col{padding-right:0px;padding-bottom:30px;padding-left:0px;}.kadence-column28569_1c7893-88 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;}.kadence-column28569_1c7893-88 > .kt-inside-inner-col,.kadence-column28569_1c7893-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_1c7893-88 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_1c7893-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.kadence-column28569_1c7893-88 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_1c7893-88 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_1c7893-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_1c7893-88{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1c7893-88{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1c7893-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_1c7893-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_1c7893-88{text-align:center;}.kadence-column28569_1c7893-88{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_1c7893-88 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_1c7893-88{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1c7893-88{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1c7893-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column28569_1c7893-88 > .kt-inside-inner-col{padding-right:0px;border-top:0px solid rgba(228,224,224,0.6);border-right:0px solid rgba(228,224,224,0.6);border-bottom:1px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column28569_1c7893-88{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1c7893-88{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1c7893-88 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_1c7893-88{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_1c7893-88 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_097746-95, .wp-block-kadence-advancedheading.kt-adv-heading28569_097746-95[data-kb-block=\"kb-adv-heading28569_097746-95\"]{margin-top:var(--global-kb-spacing-xs, 1rem);text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading28569_097746-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_097746-95[data-kb-block=\"kb-adv-heading28569_097746-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_097746-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_097746-95[data-kb-block=\"kb-adv-heading28569_097746-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_097746-95, .wp-block-kadence-advancedheading.kt-adv-heading28569_097746-95[data-kb-block=\"kb-adv-heading28569_097746-95\"]{font-size:24px;line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading28569_097746-95 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading28569_097746-95\"><span class=\"ez-toc-section\" id=\"Why_Pricing_ROI_Matters\"><\/span><strong><\/strong><strong>Why Pricing ROI Matters <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{display:flex;}.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;}.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{border-left:0px solid rgba(228,224,224,0.6);}.kadence-column28569_dd9b04-15 > .kt-inside-inner-col,.kadence-column28569_dd9b04-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_dd9b04-15 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_dd9b04-15 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_dd9b04-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_dd9b04-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_dd9b04-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_dd9b04-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_dd9b04-15{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_dd9b04-15{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_dd9b04-15{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;border-top:0px solid #f5f4f4;border-right:0px solid #f5f4f4;border-bottom:0px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column28569_dd9b04-15{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_dd9b04-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_dd9b04-15 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_dd9b04-15{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_dd9b04-15\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_34394c-77, .wp-block-kadence-advancedheading.kt-adv-heading28569_34394c-77[data-kb-block=\"kb-adv-heading28569_34394c-77\"]{padding-bottom:20px;margin-top:0px;margin-bottom:0px;text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_34394c-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_34394c-77[data-kb-block=\"kb-adv-heading28569_34394c-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_34394c-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_34394c-77[data-kb-block=\"kb-adv-heading28569_34394c-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_34394c-77, .wp-block-kadence-advancedheading.kt-adv-heading28569_34394c-77[data-kb-block=\"kb-adv-heading28569_34394c-77\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h4 class=\"kt-adv-heading28569_34394c-77 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading28569_34394c-77\"><span class=\"ez-toc-section\" id=\"Pricing_is_the_most_powerful_lever_for_protecting_profitability_A_1_improvement_in_price_optimization_can_deliver_up_to_11_higher_profits_making_this_practice_the_most_underleveraged_growth_driver_in_B2B_industries_For_context_thats_like_adding_a_new_product_line_without_the_R_D_costs_Todays_businesses_face_an_uphill_battle_with_rising_input_costs_volatile_buyer_expectations_and_competitors_armed_with_AI_tools_that_rewrite_pricing_playbooks_daily_In_turn_static_pricing_models_struggle_to_keep_pace_leaving_profit_trapped_in_outdated_workflows_or_lost_to_reactive_discounting\"><\/span>Pricing is the most powerful lever for protecting profitability. A 1% improvement in&nbsp;<a href=\"https:\/\/www.vendavo.com\/c-suite\/importance-price-optimization\/\">price optimization<\/a>&nbsp;can deliver up to 11% higher profits, making this practice the most underleveraged growth driver in B2B industries. For context, that\u2019s like adding a new product line without the R&amp;D costs. Today&#8217;s businesses face an uphill battle with rising input costs, volatile buyer expectations, and competitors armed with AI tools that rewrite pricing playbooks daily. In turn, static pricing models struggle to keep pace, leaving profit trapped in outdated workflows or lost to reactive discounting.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column28569_98f932-4f > .kt-inside-inner-col,.kadence-column28569_98f932-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_98f932-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_98f932-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_98f932-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_98f932-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_98f932-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_98f932-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_98f932-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_98f932-4f\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_32d477-e4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_32d477-e4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_32d477-e4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_32d477-e4 > .kt-row-layout-overlay{opacity:0.00;}@media all and (max-width: 1024px){.kb-row-layout-id28569_32d477-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_32d477-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id28569_32d477-e4 {position:relative;}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_32d477-e4 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_c673da-52 > .kt-inside-inner-col,.kadence-column28569_c673da-52 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_c673da-52 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_c673da-52 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_c673da-52 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_c673da-52 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_c673da-52{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_c673da-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_c673da-52 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column28569_c673da-52 {.kt-row-layout-inner:before, .kb-row-layout-wrap:before {            clear: both;        display: table;        content: \"\";        position: absolute;        width: 40%;        opacity: 1;        bottom: -40%;        height: 88vh;               right: -40%;        background: url(https:\/\/vendavo.com\/wp-content\/themes\/kadence\/assets\/img\/shape-right-textstatv2.svg) no-repeat center center;        background-size: contain;}a {color: #fff !important;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_c673da-52\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_5e15eb-2a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_5e15eb-2a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_5e15eb-2a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_5e15eb-2a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_5e15eb-2a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_5e15eb-2a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_5e15eb-2a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column28569_64f864-97 > .kt-inside-inner-col{display:flex;}.kadence-column28569_64f864-97 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-left:30px;}.kadence-column28569_64f864-97 > .kt-inside-inner-col{min-height:250px;}.kadence-column28569_64f864-97 > .kt-inside-inner-col,.kadence-column28569_64f864-97 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column28569_64f864-97 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-md, 2rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_64f864-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_64f864-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_64f864-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_64f864-97{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_64f864-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_64f864-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_64f864-97\"><div class=\"kt-inside-inner-col\"><style>.kadence-column28569_487bd5-7c > .kt-inside-inner-col{display:flex;}.kadence-column28569_487bd5-7c > .kt-inside-inner-col{padding-right:30px;padding-bottom:10px;padding-left:30px;}.kadence-column28569_487bd5-7c > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);border-top:17px solid rgba(91,153,72,0.69);border-right:17px solid rgba(91,153,72,0.69);border-bottom:17px solid rgba(91,153,72,0.69);border-left:17px solid rgba(91,153,72,0.69);}.kadence-column28569_487bd5-7c > .kt-inside-inner-col,.kadence-column28569_487bd5-7c > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column28569_487bd5-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_487bd5-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_487bd5-7c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_487bd5-7c > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_487bd5-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_487bd5-7c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_487bd5-7c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_487bd5-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_487bd5-7c > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column28569_487bd5-7c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_487bd5-7c{text-align:center;}.kadence-column28569_487bd5-7c{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_487bd5-7c > .kt-inside-inner-col{border-top:17px solid rgba(91,153,72,0.69);border-right:17px solid rgba(91,153,72,0.69);border-bottom:17px solid rgba(91,153,72,0.69);border-left:17px solid rgba(91,153,72,0.69);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_487bd5-7c{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_487bd5-7c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_487bd5-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_487bd5-7c > .kt-inside-inner-col{border-top:17px solid rgba(91,153,72,0.69);border-right:17px solid rgba(91,153,72,0.69);border-bottom:17px solid rgba(91,153,72,0.69);border-left:17px solid rgba(91,153,72,0.69);flex-direction:column;justify-content:center;align-items:center;}.kt-row-column-wrap > .kadence-column28569_487bd5-7c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_487bd5-7c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_487bd5-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_487bd5-7c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_34b882-85, .wp-block-kadence-advancedheading.kt-adv-heading28569_34b882-85[data-kb-block=\"kb-adv-heading28569_34b882-85\"]{margin-top:16px;margin-bottom:0px;text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading28569_34b882-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_34b882-85[data-kb-block=\"kb-adv-heading28569_34b882-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_34b882-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_34b882-85[data-kb-block=\"kb-adv-heading28569_34b882-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_34b882-85, .wp-block-kadence-advancedheading.kt-adv-heading28569_34b882-85[data-kb-block=\"kb-adv-heading28569_34b882-85\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading28569_34b882-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_34b882-85\"><span class=\"ez-toc-section\" id=\"AI-driven_pricing\"><\/span>AI-driven pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_08e52b-2c, .wp-block-kadence-advancedheading.kt-adv-heading28569_08e52b-2c[data-kb-block=\"kb-adv-heading28569_08e52b-2c\"]{padding-bottom:9px;margin-top:0px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_08e52b-2c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_08e52b-2c[data-kb-block=\"kb-adv-heading28569_08e52b-2c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_08e52b-2c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_08e52b-2c[data-kb-block=\"kb-adv-heading28569_08e52b-2c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_08e52b-2c, .wp-block-kadence-advancedheading.kt-adv-heading28569_08e52b-2c[data-kb-block=\"kb-adv-heading28569_08e52b-2c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading28569_08e52b-2c wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28569_08e52b-2c\">Forward-thinking teams use AI pricing software to turn market chaos into opportunity. Imagine adjusting prices in real-time as raw material costs shift or regional demand spikes &#8211; while competitors still rely on last month&#8217;s spreadsheets.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_ddd431-ec > .kt-inside-inner-col{display:flex;}.kadence-column28569_ddd431-ec > .kt-inside-inner-col{padding-right:30px;padding-bottom:10px;padding-left:30px;}.kadence-column28569_ddd431-ec > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);border-top:17px solid rgba(91,153,72,0.69);border-right:17px solid rgba(91,153,72,0.69);border-bottom:17px solid rgba(91,153,72,0.69);border-left:17px solid rgba(91,153,72,0.69);}.kadence-column28569_ddd431-ec > .kt-inside-inner-col,.kadence-column28569_ddd431-ec > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column28569_ddd431-ec > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_ddd431-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_ddd431-ec > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_ddd431-ec > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_ddd431-ec > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_ddd431-ec{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ddd431-ec{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ddd431-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_ddd431-ec > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column28569_ddd431-ec > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_ddd431-ec{text-align:center;}.kadence-column28569_ddd431-ec{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_ddd431-ec > .kt-inside-inner-col{border-top:17px solid rgba(91,153,72,0.69);border-right:17px solid rgba(91,153,72,0.69);border-bottom:17px solid rgba(91,153,72,0.69);border-left:17px solid rgba(91,153,72,0.69);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_ddd431-ec{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ddd431-ec{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ddd431-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_ddd431-ec > .kt-inside-inner-col{border-top:17px solid rgba(91,153,72,0.69);border-right:17px solid rgba(91,153,72,0.69);border-bottom:17px solid rgba(91,153,72,0.69);border-left:17px solid rgba(91,153,72,0.69);flex-direction:column;justify-content:center;align-items:center;}.kt-row-column-wrap > .kadence-column28569_ddd431-ec{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ddd431-ec{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_ddd431-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_ddd431-ec\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_091cc6-e3, .wp-block-kadence-advancedheading.kt-adv-heading28569_091cc6-e3[data-kb-block=\"kb-adv-heading28569_091cc6-e3\"]{margin-top:16px;margin-bottom:0px;text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading28569_091cc6-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_091cc6-e3[data-kb-block=\"kb-adv-heading28569_091cc6-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_091cc6-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_091cc6-e3[data-kb-block=\"kb-adv-heading28569_091cc6-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_091cc6-e3, .wp-block-kadence-advancedheading.kt-adv-heading28569_091cc6-e3[data-kb-block=\"kb-adv-heading28569_091cc6-e3\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading28569_091cc6-e3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_091cc6-e3\"><span class=\"ez-toc-section\" id=\"Dynamic_margin_health_monitoring\"><\/span>Dynamic margin health monitoring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_54cb42-0a, .wp-block-kadence-advancedheading.kt-adv-heading28569_54cb42-0a[data-kb-block=\"kb-adv-heading28569_54cb42-0a\"]{padding-bottom:9px;margin-top:0px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_54cb42-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_54cb42-0a[data-kb-block=\"kb-adv-heading28569_54cb42-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_54cb42-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_54cb42-0a[data-kb-block=\"kb-adv-heading28569_54cb42-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_54cb42-0a, .wp-block-kadence-advancedheading.kt-adv-heading28569_54cb42-0a[data-kb-block=\"kb-adv-heading28569_54cb42-0a\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading28569_54cb42-0a wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28569_54cb42-0a\">With supply chains in constant flux, proactive margin management separates resilient businesses from those leaking profit. Automating rebate and discount workflows, for example, helps teams spot revenue leakage before it erodes bottom lines.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_689061-a9 > .kt-inside-inner-col{display:flex;}.kadence-column28569_689061-a9 > .kt-inside-inner-col{padding-right:30px;padding-bottom:10px;padding-left:30px;}.kadence-column28569_689061-a9 > .kt-inside-inner-col{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.16);border-top:17px solid rgba(91,153,72,0.69);border-right:17px solid rgba(91,153,72,0.69);border-bottom:17px solid rgba(91,153,72,0.69);border-left:17px solid rgba(91,153,72,0.69);}.kadence-column28569_689061-a9 > .kt-inside-inner-col,.kadence-column28569_689061-a9 > .kt-inside-inner-col:before{border-top-left-radius:35px;border-top-right-radius:35px;border-bottom-right-radius:35px;border-bottom-left-radius:35px;}.kadence-column28569_689061-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_689061-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_689061-a9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_689061-a9 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_689061-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_689061-a9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_689061-a9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_689061-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_689061-a9 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column28569_689061-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_689061-a9{text-align:center;}.kadence-column28569_689061-a9{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_689061-a9 > .kt-inside-inner-col{border-top:17px solid rgba(91,153,72,0.69);border-right:17px solid rgba(91,153,72,0.69);border-bottom:17px solid rgba(91,153,72,0.69);border-left:17px solid rgba(91,153,72,0.69);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_689061-a9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_689061-a9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_689061-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_689061-a9 > .kt-inside-inner-col{border-top:17px solid rgba(91,153,72,0.69);border-right:17px solid rgba(91,153,72,0.69);border-bottom:17px solid rgba(91,153,72,0.69);border-left:17px solid rgba(91,153,72,0.69);flex-direction:column;justify-content:center;align-items:center;}.kt-row-column-wrap > .kadence-column28569_689061-a9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_689061-a9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_689061-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_689061-a9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_f04f7e-6c, .wp-block-kadence-advancedheading.kt-adv-heading28569_f04f7e-6c[data-kb-block=\"kb-adv-heading28569_f04f7e-6c\"]{margin-top:16px;margin-bottom:0px;text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading28569_f04f7e-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_f04f7e-6c[data-kb-block=\"kb-adv-heading28569_f04f7e-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_f04f7e-6c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_f04f7e-6c[data-kb-block=\"kb-adv-heading28569_f04f7e-6c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_f04f7e-6c, .wp-block-kadence-advancedheading.kt-adv-heading28569_f04f7e-6c[data-kb-block=\"kb-adv-heading28569_f04f7e-6c\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading28569_f04f7e-6c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_f04f7e-6c\"><span class=\"ez-toc-section\" id=\"Commercial_ecosystem_integration\"><\/span>Commercial ecosystem integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_87dc1c-5d, .wp-block-kadence-advancedheading.kt-adv-heading28569_87dc1c-5d[data-kb-block=\"kb-adv-heading28569_87dc1c-5d\"]{padding-bottom:9px;margin-top:0px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_87dc1c-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_87dc1c-5d[data-kb-block=\"kb-adv-heading28569_87dc1c-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_87dc1c-5d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_87dc1c-5d[data-kb-block=\"kb-adv-heading28569_87dc1c-5d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_87dc1c-5d, .wp-block-kadence-advancedheading.kt-adv-heading28569_87dc1c-5d[data-kb-block=\"kb-adv-heading28569_87dc1c-5d\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading28569_87dc1c-5d wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading28569_87dc1c-5d\">Leading platforms now embed pricing intelligence directly into CRM and CPQ solutions, ensuring every customer interaction reflects real-time margins and strategic goals. This turns pricing from a back-office task into a growth accelerator.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_9b179d-d7 > .kt-inside-inner-col{padding-top:40px;padding-right:30px;padding-bottom:0px;padding-left:30px;}.kadence-column28569_9b179d-d7 > .kt-inside-inner-col{min-height:530px;}.kadence-column28569_9b179d-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_9b179d-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_9b179d-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_9b179d-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_9b179d-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_9b179d-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_9b179d-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_9b179d-d7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_833dbf-62, .wp-block-kadence-advancedheading.kt-adv-heading28569_833dbf-62[data-kb-block=\"kb-adv-heading28569_833dbf-62\"]{margin-top:var(--global-kb-spacing-xs, 1rem);font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading28569_833dbf-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_833dbf-62[data-kb-block=\"kb-adv-heading28569_833dbf-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_833dbf-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_833dbf-62[data-kb-block=\"kb-adv-heading28569_833dbf-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_833dbf-62, .wp-block-kadence-advancedheading.kt-adv-heading28569_833dbf-62[data-kb-block=\"kb-adv-heading28569_833dbf-62\"]{font-size:44px;}}<\/style>\n<h3 class=\"kt-adv-heading28569_833dbf-62 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_833dbf-62\"><span class=\"ez-toc-section\" id=\"Trends_Defining_Modern_Pricing_Success\"><\/span>Trends Defining Modern Pricing Success<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Today\u2019s winning organizations treat pricing as a dynamic capability, not a fixed policy. Three interconnected shifts are redefining best practices: AI-driven pricing, dynamic margin health monitoring, and commercial ecosystem integration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"418\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2024\/10\/The-2025-Pricing-for-Profitable-Growth-Report-Spread-Page-1-and-2.webp\" alt=\"The 2025 Pricing for Profitable Growth Report\" class=\"wp-image-77277\"\/><\/figure>\n\n\n<style>.kadence-column28569_e673b5-18 > .kt-inside-inner-col{display:flex;}.kadence-column28569_e673b5-18 > .kt-inside-inner-col,.kadence-column28569_e673b5-18 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_e673b5-18 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_e673b5-18 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column28569_e673b5-18 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_e673b5-18 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_e673b5-18 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_e673b5-18 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_e673b5-18{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_e673b5-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column28569_e673b5-18 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}.kadence-column28569_e673b5-18 {.kb-button{background: linear-gradient(90deg, #53A92B 0%, #248088 100%) !important;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_e673b5-18\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns28569_e8f998-59{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns28569_e8f998-59 .kt-button{font-weight:normal;font-style:normal;}.kt-btns28569_e8f998-59 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns28569_e8f998-59 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns28569_e8f998-59 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28569_e8f998-59 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns28569_e8f998-59 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns28569_e8f998-59 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28569_e8f998-59 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns28569_e8f998-59\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn28569_7bfc94-0d.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn28569_7bfc94-0d kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.vendavo.com\/2025-pricing-for-profitable-growth-outlook\/\"><span class=\"kt-btn-inner-text\">Get the 2025 Pricing for Profitable Growth Report<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id28569_48b769-fc > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_48b769-fc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_48b769-fc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_48b769-fc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_48b769-fc > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_48b769-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_48b769-fc alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_2b4a9c-29 > .kt-inside-inner-col,.kadence-column28569_2b4a9c-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_2b4a9c-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_2b4a9c-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_2b4a9c-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_2b4a9c-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_2b4a9c-29{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_2b4a9c-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_2b4a9c-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_2b4a9c-29\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_84e036-38, .wp-block-kadence-advancedheading.kt-adv-heading28569_84e036-38[data-kb-block=\"kb-adv-heading28569_84e036-38\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_84e036-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_84e036-38[data-kb-block=\"kb-adv-heading28569_84e036-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_84e036-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_84e036-38[data-kb-block=\"kb-adv-heading28569_84e036-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_84e036-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_84e036-38\"><span class=\"ez-toc-section\" id=\"The_Hidden_Cost_of_Inaction\"><\/span><strong>The Hidden Cost of Inaction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Businesses clinging to manual processes risk more than inefficiency\u2014they lose credibility. Slow, inconsistent quotes frustrate buyers, while opaque discounting erodes trust. Worse, they leave teams firefighting instead of strategizing.<\/p>\n\n\n\n<p>As explored in our guide to&nbsp;<a href=\"https:\/\/www.vendavo.com\/pricing\/b2b-pricing-strategy-guide\/\">pricing strategies in B2B<\/a>, modern tools transform pricing from a guessing game into a profit engine. Companies that embrace continuous optimization don\u2019t just survive market shifts\u2014they thrive by turning uncertainty into an advantage.<\/p>\n\n\n\n<p>In 2025, pricing isn\u2019t about setting numbers but building resilience. Whether navigating tariff changes or competitive pressures, businesses with agile pricing frameworks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Respond to risks before they become crises<\/li>\n\n\n\n<li>Unlock hidden value in existing customer relationships<\/li>\n\n\n\n<li>Empower teams to focus on strategy, not data entry<\/li>\n<\/ul>\n\n\n\n<p>The question isn\u2019t whether you can afford to prioritize pricing ROI\u2014it\u2019s whether you can afford not to.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_b8c75e-f0 > .kt-inside-inner-col,.kadence-column28569_b8c75e-f0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_b8c75e-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_b8c75e-f0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_b8c75e-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_b8c75e-f0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_b8c75e-f0{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_b8c75e-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_b8c75e-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_b8c75e-f0\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_2134a8-94 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_2134a8-94 size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"600\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Innovation@3x-282x600.webp\" alt=\"\" class=\"kb-img wp-image-78498\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Innovation@3x-282x600.webp 282w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Innovation@3x-564x1200.webp 564w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Innovation@3x-768x1634.webp 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Innovation@3x-722x1536.webp 722w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Innovation@3x.webp 794w\" sizes=\"auto, (max-width: 282px) 100vw, 282px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column28569_f54567-40 > .kt-inside-inner-col,.kadence-column28569_f54567-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_f54567-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_f54567-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_f54567-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_f54567-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_f54567-40{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_f54567-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_f54567-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_f54567-40\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_e5de4b-34 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_e5de4b-34 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_e5de4b-34 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:48px;padding-bottom:48px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_e5de4b-34 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_e5de4b-34 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_e5de4b-34 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_e5de4b-34 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_946e6d-33 > .kt-inside-inner-col{display:flex;}.kadence-column28569_946e6d-33 > .kt-inside-inner-col{padding-right:0px;padding-bottom:30px;padding-left:0px;}.kadence-column28569_946e6d-33 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;}.kadence-column28569_946e6d-33 > .kt-inside-inner-col,.kadence-column28569_946e6d-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_946e6d-33 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_946e6d-33 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.kadence-column28569_946e6d-33 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_946e6d-33 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_946e6d-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_946e6d-33{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_946e6d-33{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_946e6d-33 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_946e6d-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_946e6d-33{text-align:center;}.kadence-column28569_946e6d-33{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_946e6d-33 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_946e6d-33{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_946e6d-33{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_946e6d-33 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column28569_946e6d-33 > .kt-inside-inner-col{padding-right:0px;border-top:0px solid rgba(228,224,224,0.6);border-right:0px solid rgba(228,224,224,0.6);border-bottom:1px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column28569_946e6d-33{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_946e6d-33{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_946e6d-33 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_946e6d-33{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_946e6d-33 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_25b3d0-0a, .wp-block-kadence-advancedheading.kt-adv-heading28569_25b3d0-0a[data-kb-block=\"kb-adv-heading28569_25b3d0-0a\"]{margin-top:var(--global-kb-spacing-xs, 1rem);text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading28569_25b3d0-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_25b3d0-0a[data-kb-block=\"kb-adv-heading28569_25b3d0-0a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_25b3d0-0a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_25b3d0-0a[data-kb-block=\"kb-adv-heading28569_25b3d0-0a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_25b3d0-0a, .wp-block-kadence-advancedheading.kt-adv-heading28569_25b3d0-0a[data-kb-block=\"kb-adv-heading28569_25b3d0-0a\"]{font-size:24px;line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading28569_25b3d0-0a wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading28569_25b3d0-0a\"><span class=\"ez-toc-section\" id=\"Key_Factors_That_Influence_Pricing_ROI\"><\/span><strong><\/strong><strong><\/strong><strong>Key Factors That Influence Pricing ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{display:flex;}.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;}.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{border-left:0px solid rgba(228,224,224,0.6);}.kadence-column28569_c30d71-b3 > .kt-inside-inner-col,.kadence-column28569_c30d71-b3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_c30d71-b3 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_c30d71-b3 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_c30d71-b3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_c30d71-b3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_c30d71-b3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_c30d71-b3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_c30d71-b3{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_c30d71-b3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_c30d71-b3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;border-top:0px solid #f5f4f4;border-right:0px solid #f5f4f4;border-bottom:0px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column28569_c30d71-b3{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_c30d71-b3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_c30d71-b3 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_c30d71-b3{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_c30d71-b3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_ec5f66-1a, .wp-block-kadence-advancedheading.kt-adv-heading28569_ec5f66-1a[data-kb-block=\"kb-adv-heading28569_ec5f66-1a\"]{padding-bottom:20px;margin-top:0px;margin-bottom:0px;text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_ec5f66-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_ec5f66-1a[data-kb-block=\"kb-adv-heading28569_ec5f66-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_ec5f66-1a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_ec5f66-1a[data-kb-block=\"kb-adv-heading28569_ec5f66-1a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_ec5f66-1a, .wp-block-kadence-advancedheading.kt-adv-heading28569_ec5f66-1a[data-kb-block=\"kb-adv-heading28569_ec5f66-1a\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h4 class=\"kt-adv-heading28569_ec5f66-1a wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading28569_ec5f66-1a\"><span class=\"ez-toc-section\" id=\"A_combination_of_internal_cost_structures_external_market_dynamics_and_customer_behavior_shapes_pricing_ROI_Understanding_these_factors_allows_businesses_to_craft_strategies_that_maximize_profitability_while_remaining_competitive\"><\/span>A combination of internal cost structures, external market dynamics, and customer behavior shapes pricing ROI. Understanding these factors allows businesses to craft strategies that maximize profitability while remaining competitive.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id28569_ea4049-01 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_ea4049-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_ea4049-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_ea4049-01{background-color:rgba(80,166,37,0.17);}.kb-row-layout-id28569_ea4049-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_ea4049-01 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_ea4049-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_ea4049-01 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_1dff1b-77 > .kt-inside-inner-col,.kadence-column28569_1dff1b-77 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_1dff1b-77 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_1dff1b-77 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_1dff1b-77 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_1dff1b-77 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_1dff1b-77{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_1dff1b-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_1dff1b-77 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_1dff1b-77\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_bbf37e-1c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_bbf37e-1c size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"651\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/goals-aligned-1200x651.png\" alt=\"\" class=\"kb-img wp-image-78626\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/goals-aligned-1200x651.png 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/goals-aligned-600x326.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/goals-aligned-768x417.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/goals-aligned-1536x834.png 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/goals-aligned-2048x1111.png 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_298ac6-14 > .kt-inside-inner-col,.kadence-column28569_298ac6-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_298ac6-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_298ac6-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_298ac6-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_298ac6-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_298ac6-14{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_298ac6-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_298ac6-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_298ac6-14\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_a96a65-41, .wp-block-kadence-advancedheading.kt-adv-heading28569_a96a65-41[data-kb-block=\"kb-adv-heading28569_a96a65-41\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_a96a65-41 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_a96a65-41[data-kb-block=\"kb-adv-heading28569_a96a65-41\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_a96a65-41 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_a96a65-41[data-kb-block=\"kb-adv-heading28569_a96a65-41\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_a96a65-41 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_a96a65-41\"><span class=\"ez-toc-section\" id=\"1_Cost_Structure_Balancing_Costs_and_Value\"><\/span><strong><\/strong><strong>1. Cost Structure: Balancing Costs and Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_844ab4-72, .wp-block-kadence-advancedheading.kt-adv-heading28569_844ab4-72[data-kb-block=\"kb-adv-heading28569_844ab4-72\"]{font-size:15px;line-height:25px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_844ab4-72 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_844ab4-72[data-kb-block=\"kb-adv-heading28569_844ab4-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_844ab4-72 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_844ab4-72[data-kb-block=\"kb-adv-heading28569_844ab4-72\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading28569_844ab4-72 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_844ab4-72\">A company\u2019s cost structure serves as the foundation for pricing decisions. Cost-based pricing covers production costs with a markup, ensuring predictable margins. This approach works well in industries with little product differentiation or high price sensitivity, such as manufacturing or essential services.<\/p>\n\n\n\n<p><br \/>However, value-based pricing aligns prices with the perceived benefits to customers, often resulting in higher profit margins. For example, a B2B software solution that saves clients significant time or money can command premium pricing by quantifying its value. While&nbsp;<a href=\"https:\/\/www.vendavo.com\/glossary\/cost-based-pricing\/\">cost-based pricing<\/a>&nbsp;provides stability,&nbsp;<a href=\"https:\/\/www.vendavo.com\/glossary\/value-based-pricing\/\">value-based pricing<\/a>&nbsp;offers flexibility and greater potential for profit when customers are willing to pay more for unique benefits.<\/p>\n\n\n\n<p><br \/><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_4d3d47-da > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_4d3d47-da > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_4d3d47-da > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_4d3d47-da > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_4d3d47-da > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_4d3d47-da > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_4d3d47-da alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_f1e776-06 > .kt-inside-inner-col,.kadence-column28569_f1e776-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_f1e776-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_f1e776-06 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_f1e776-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_f1e776-06 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_f1e776-06{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_f1e776-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_f1e776-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_f1e776-06\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_770f8b-b9, .wp-block-kadence-advancedheading.kt-adv-heading28569_770f8b-b9[data-kb-block=\"kb-adv-heading28569_770f8b-b9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_770f8b-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_770f8b-b9[data-kb-block=\"kb-adv-heading28569_770f8b-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_770f8b-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_770f8b-b9[data-kb-block=\"kb-adv-heading28569_770f8b-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_770f8b-b9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_770f8b-b9\"><span class=\"ez-toc-section\" id=\"2_Competitive_Positioning_Navigating_Market_Dynamics\"><\/span><strong><\/strong><strong>2. Competitive Positioning: Navigating Market Dynamics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pricing ROI is heavily influenced by a business\u2019s positioning within the competitive landscape. Companies must decide whether to compete on price or differentiate based on value.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitive pricing&nbsp;<\/strong>ensures alignment with market rates, helping businesses attract price-sensitive customers while maintaining market share. However, this strategy can compress margins if not paired with operational efficiency.<br \/><\/li>\n\n\n\n<li><strong>Differentiated pricing<\/strong>, by contrast, emphasizes unique features or superior quality to justify higher prices. For instance, businesses offering AI-powered solutions or advanced analytics can position themselves as premium providers, capturing greater value even in competitive markets.<\/li>\n<\/ul>\n\n\n\n<p>Dynamic monitoring of competitors\u2019 pricing strategies is essential to stay agile and avoid losing ground to rivals who adjust faster to market shifts.<\/p>\n\n\n\n<p><br \/><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_c86e0e-b4 > .kt-inside-inner-col,.kadence-column28569_c86e0e-b4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_c86e0e-b4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_c86e0e-b4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_c86e0e-b4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_c86e0e-b4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_c86e0e-b4{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_c86e0e-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_c86e0e-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_c86e0e-b4\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_1a59d9-d5 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_1a59d9-d5 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"1200\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/win@2x-1095x1200.png\" alt=\"\" class=\"kb-img wp-image-78628\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/win@2x-1095x1200.png 1095w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/win@2x-548x600.png 548w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/win@2x-768x842.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/win@2x-1402x1536.png 1402w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/win@2x-1869x2048.png 1869w\" sizes=\"auto, (max-width: 1095px) 100vw, 1095px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_2b40b9-49 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_2b40b9-49 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_2b40b9-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_2b40b9-49{background-color:rgba(80,166,37,0.17);}.kb-row-layout-id28569_2b40b9-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_2b40b9-49 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_2b40b9-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_2b40b9-49 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_a53059-ea > .kt-inside-inner-col,.kadence-column28569_a53059-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_a53059-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_a53059-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_a53059-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_a53059-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_a53059-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_a53059-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_a53059-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_a53059-ea\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_358b0b-a8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_358b0b-a8 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"875\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Customer-Demand-1200x875.png\" alt=\"\" class=\"kb-img wp-image-78630\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Customer-Demand-1200x875.png 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Customer-Demand-600x438.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Customer-Demand-768x560.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Customer-Demand-1536x1120.png 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/Customer-Demand-2048x1494.png 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_f3dfec-04 > .kt-inside-inner-col,.kadence-column28569_f3dfec-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_f3dfec-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_f3dfec-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_f3dfec-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_f3dfec-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_f3dfec-04{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_f3dfec-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_f3dfec-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_f3dfec-04\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_456324-fd, .wp-block-kadence-advancedheading.kt-adv-heading28569_456324-fd[data-kb-block=\"kb-adv-heading28569_456324-fd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_456324-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_456324-fd[data-kb-block=\"kb-adv-heading28569_456324-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_456324-fd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_456324-fd[data-kb-block=\"kb-adv-heading28569_456324-fd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_456324-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_456324-fd\"><span class=\"ez-toc-section\" id=\"3_Customer_Demand_The_Role_of_Elasticity\"><\/span><strong><\/strong><strong>3. Customer Demand: The Role of Elasticity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_159af5-b5, .wp-block-kadence-advancedheading.kt-adv-heading28569_159af5-b5[data-kb-block=\"kb-adv-heading28569_159af5-b5\"]{font-size:15px;line-height:25px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_159af5-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_159af5-b5[data-kb-block=\"kb-adv-heading28569_159af5-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_159af5-b5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_159af5-b5[data-kb-block=\"kb-adv-heading28569_159af5-b5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading28569_159af5-b5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_159af5-b5\">Understanding&nbsp;<a href=\"https:\/\/www.vendavo.com\/pricing\/price-sensitivity-price-elasticity-pricing-algorithms\/\">price elasticity<\/a>\u2014the sensitivity of demand to price changes\u2014is critical for optimizing pricing ROI.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Elastic demand:<\/strong>&nbsp;Products with many substitutes (e.g., consumer goods) experience significant shifts in demand when prices change. Businesses in these markets often rely on promotions or volume-driven strategies to maintain profitability.<br \/><\/li>\n\n\n\n<li><strong>Inelastic demand:<\/strong>&nbsp;Essential goods or highly differentiated products see stable demand despite price fluctuations. Companies in these markets can focus on margin protection through strategic price increases.<\/li>\n<\/ul>\n\n\n\n<p><br \/>By analyzing customer behavior and historical sales data, businesses can tailor their pricing strategies to maximize revenue without alienating customers<\/p>\n\n\n\n<p>Maximizing pricing ROI requires a careful balance of internal cost management, competitive awareness, and responsiveness to customer demand. Businesses that align their strategies with these factors can unlock the hidden profit potential while building stronger market positions.<\/p>\n\n\n\n<p><br \/><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column28569_3ec170-55 > .kt-inside-inner-col,.kadence-column28569_3ec170-55 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_3ec170-55 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_3ec170-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_3ec170-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_3ec170-55 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_3ec170-55{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_3ec170-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_3ec170-55 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_3ec170-55\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id28569_117f70-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_117f70-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_117f70-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:48px;padding-bottom:48px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_117f70-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_117f70-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_117f70-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_117f70-11 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_a78970-a3 > .kt-inside-inner-col{display:flex;}.kadence-column28569_a78970-a3 > .kt-inside-inner-col{padding-right:0px;padding-bottom:30px;padding-left:0px;}.kadence-column28569_a78970-a3 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;}.kadence-column28569_a78970-a3 > .kt-inside-inner-col,.kadence-column28569_a78970-a3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_a78970-a3 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_a78970-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:center;}.kadence-column28569_a78970-a3 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_a78970-a3 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_a78970-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_a78970-a3{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_a78970-a3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_a78970-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_a78970-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_a78970-a3{text-align:center;}.kadence-column28569_a78970-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_a78970-a3 > .kt-inside-inner-col{border-top:0px solid transparent;border-right:1px solid rgba(228,224,224,0.6);border-bottom:0px solid transparent;border-left:0px solid transparent;flex-direction:column;justify-content:flex-start;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_a78970-a3{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_a78970-a3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_a78970-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column28569_a78970-a3 > .kt-inside-inner-col{padding-right:0px;border-top:0px solid rgba(228,224,224,0.6);border-right:0px solid rgba(228,224,224,0.6);border-bottom:1px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column28569_a78970-a3{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_a78970-a3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_a78970-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_a78970-a3{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_a78970-a3 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_4b15bd-cc, .wp-block-kadence-advancedheading.kt-adv-heading28569_4b15bd-cc[data-kb-block=\"kb-adv-heading28569_4b15bd-cc\"]{margin-top:var(--global-kb-spacing-xs, 1rem);text-align:center;font-weight:700;font-style:normal;font-family:Manrope;}.wp-block-kadence-advancedheading.kt-adv-heading28569_4b15bd-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_4b15bd-cc[data-kb-block=\"kb-adv-heading28569_4b15bd-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_4b15bd-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_4b15bd-cc[data-kb-block=\"kb-adv-heading28569_4b15bd-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_4b15bd-cc, .wp-block-kadence-advancedheading.kt-adv-heading28569_4b15bd-cc[data-kb-block=\"kb-adv-heading28569_4b15bd-cc\"]{font-size:24px;line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading28569_4b15bd-cc wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading28569_4b15bd-cc\"><span class=\"ez-toc-section\" id=\"Advanced_Pricing_Optimization_Strategies\"><\/span><strong><\/strong><strong><\/strong><strong><\/strong><strong>Advanced Pricing Optimization Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_1d8033-2d > .kt-inside-inner-col{display:flex;}.kadence-column28569_1d8033-2d > .kt-inside-inner-col{padding-right:0px;padding-left:0px;}.kadence-column28569_1d8033-2d > .kt-inside-inner-col{border-left:0px solid rgba(228,224,224,0.6);}.kadence-column28569_1d8033-2d > .kt-inside-inner-col,.kadence-column28569_1d8033-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_1d8033-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_1d8033-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column28569_1d8033-2d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column28569_1d8033-2d > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column28569_1d8033-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column28569_1d8033-2d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1d8033-2d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1d8033-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column28569_1d8033-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_1d8033-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_1d8033-2d > .kt-inside-inner-col{border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column28569_1d8033-2d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1d8033-2d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1d8033-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_1d8033-2d > .kt-inside-inner-col{padding-right:0px;padding-left:0px;border-top:0px solid #f5f4f4;border-right:0px solid #f5f4f4;border-bottom:0px solid rgba(228,224,224,0.6);border-left:0px solid rgba(228,224,224,0.6);flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column28569_1d8033-2d{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1d8033-2d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column28569_1d8033-2d > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column28569_1d8033-2d{text-align:left;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_1d8033-2d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_29ec21-ea, .wp-block-kadence-advancedheading.kt-adv-heading28569_29ec21-ea[data-kb-block=\"kb-adv-heading28569_29ec21-ea\"]{padding-bottom:20px;margin-top:0px;margin-bottom:0px;text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_29ec21-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_29ec21-ea[data-kb-block=\"kb-adv-heading28569_29ec21-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_29ec21-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_29ec21-ea[data-kb-block=\"kb-adv-heading28569_29ec21-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading28569_29ec21-ea, .wp-block-kadence-advancedheading.kt-adv-heading28569_29ec21-ea[data-kb-block=\"kb-adv-heading28569_29ec21-ea\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<h4 class=\"kt-adv-heading28569_29ec21-ea wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading28569_29ec21-ea\"><span class=\"ez-toc-section\" id=\"As_businesses_navigate_increasingly_dynamic_markets_advanced_pricing_strategies_are_essential_for_maximizing_profitability_and_staying_competitive_By_leveraging_technology_and_data_companies_can_refine_their_pricing_models_to_respond_to_market_shifts_customer_behavior_and_operational_goals_Below_are_some_of_the_most_effective_strategies_for_optimizing_pricing\"><\/span>As businesses navigate increasingly dynamic markets, advanced pricing strategies are essential for maximizing profitability and staying competitive. By leveraging technology and data, companies can refine their pricing models to respond to market shifts, customer behavior, and operational goals. Below are some of the most effective strategies for optimizing pricing.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id28569_8659b5-a4 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_8659b5-a4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_8659b5-a4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_8659b5-a4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_8659b5-a4 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_8659b5-a4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_8659b5-a4 alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_22fc4f-e7 > .kt-inside-inner-col,.kadence-column28569_22fc4f-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_22fc4f-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_22fc4f-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_22fc4f-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_22fc4f-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_22fc4f-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_22fc4f-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_22fc4f-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_22fc4f-e7\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_dbcc1a-2a.kb-image-is-ratio-size, .kb-image28569_dbcc1a-2a .kb-image-is-ratio-size{max-width:443px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image28569_dbcc1a-2a.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image28569_dbcc1a-2a .kb-image-is-ratio-size{align-self:unset;}.kb-image28569_dbcc1a-2a figure{max-width:443px;}.kb-image28569_dbcc1a-2a .image-is-svg, .kb-image28569_dbcc1a-2a .image-is-svg img{width:100%;}.kb-image28569_dbcc1a-2a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image28569_dbcc1a-2a\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"1024\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/04\/AI-hub-sail-735x1024.png\" alt=\"AI hub Sailing\" class=\"kb-img wp-image-60956\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/04\/AI-hub-sail-735x1024.png 735w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/04\/AI-hub-sail-215x300.png 215w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/04\/AI-hub-sail-768x1069.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2023\/04\/AI-hub-sail.png 1068w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_ffa71b-af > .kt-inside-inner-col,.kadence-column28569_ffa71b-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_ffa71b-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_ffa71b-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_ffa71b-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_ffa71b-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_ffa71b-af{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_ffa71b-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_ffa71b-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_ffa71b-af\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_4b6009-d2, .wp-block-kadence-advancedheading.kt-adv-heading28569_4b6009-d2[data-kb-block=\"kb-adv-heading28569_4b6009-d2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_4b6009-d2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_4b6009-d2[data-kb-block=\"kb-adv-heading28569_4b6009-d2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_4b6009-d2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_4b6009-d2[data-kb-block=\"kb-adv-heading28569_4b6009-d2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_4b6009-d2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_4b6009-d2\"><span class=\"ez-toc-section\" id=\"Dynamic_Pricing_and_AI-Driven_Models\"><\/span><strong><\/strong><strong><\/strong><strong>Dynamic Pricing and AI-Driven Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vendavo.com\/glossary\/dynamic-pricing\/\">Dynamic pricing<\/a>&nbsp;adjusts prices in real-time based on factors like demand, competitor pricing, and inventory levels. Powered by AI, these models analyze vast datasets to identify optimal price points, enabling businesses to remain agile and competitive. For example, AI can predict demand trends or adjust prices instantly to reflect changes in competitor strategies or market conditions. This approach not only maximizes revenue but also enhances customer satisfaction by offering timely and relevant pricing.<\/p>\n\n\n\n<p>However, successful implementation requires careful planning. Companies must ensure data readiness and system integration to avoid errors or inefficiencies. Additionally, transparent communication about pricing changes helps maintain customer trust in industries where frequent adjustments could raise concerns.<\/p>\n\n\n\n<p><br \/><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_f2aeda-e6 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_f2aeda-e6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_f2aeda-e6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_f2aeda-e6{background-color:rgba(80,166,37,0.18);}.kb-row-layout-id28569_f2aeda-e6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_f2aeda-e6 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_f2aeda-e6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_f2aeda-e6 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_b233f2-40 > .kt-inside-inner-col,.kadence-column28569_b233f2-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_b233f2-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_b233f2-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_b233f2-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_b233f2-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_b233f2-40{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_b233f2-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_b233f2-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_b233f2-40\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_6fb790-86, .wp-block-kadence-advancedheading.kt-adv-heading28569_6fb790-86[data-kb-block=\"kb-adv-heading28569_6fb790-86\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_6fb790-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_6fb790-86[data-kb-block=\"kb-adv-heading28569_6fb790-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_6fb790-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_6fb790-86[data-kb-block=\"kb-adv-heading28569_6fb790-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_6fb790-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_6fb790-86\"><span class=\"ez-toc-section\" id=\"Data-Driven_Decision-Making\"><\/span><strong><\/strong><strong><\/strong><strong><\/strong><strong>Data-Driven Decision-Making<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Effective pricing optimization relies on robust data analysis. By centralizing data from sales trends, competitor movements, and market conditions, businesses can make informed decisions rather than relying on intuition or outdated methods. Tools like pricing analytics software help identify patterns such as price elasticity, margin leakage, or underperforming segments.<\/p>\n\n\n\n<p>For instance,&nbsp;<a href=\"https:\/\/www.vendavo.com\/glossary\/predictive-sales-analytics\/\">predictive analytics<\/a>&nbsp;can highlight opportunities for price increases in inelastic markets or suggest targeted discounts for price-sensitive customers. The key is to continuously monitor and refine pricing strategies using real-time insights to stay ahead of competitors and adapt to evolving customer needs.<\/p>\n\n\n\n<p><br \/><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_8257a6-99 > .kt-inside-inner-col,.kadence-column28569_8257a6-99 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_8257a6-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_8257a6-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_8257a6-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_8257a6-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_8257a6-99{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_8257a6-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_8257a6-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_8257a6-99\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_f279f1-da .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_f279f1-da size-full image-is-svg\"><img decoding=\"async\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2022\/12\/indirect-data.svg\" alt=\"\" class=\"kb-img wp-image-59234\"\/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_3d000f-89 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_3d000f-89 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_3d000f-89 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_3d000f-89 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_3d000f-89 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_3d000f-89 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_3d000f-89 alignnone has-theme-palette3-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_6f5bba-65 > .kt-inside-inner-col,.kadence-column28569_6f5bba-65 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_6f5bba-65 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_6f5bba-65 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_6f5bba-65 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_6f5bba-65 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_6f5bba-65{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_6f5bba-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_6f5bba-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_6f5bba-65\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_c52a09-a6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_c52a09-a6 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"989\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/8af77a50-47bb-4190-9012-373623c08db0-1200x989.png\" alt=\"\" class=\"kb-img wp-image-78632\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/8af77a50-47bb-4190-9012-373623c08db0-1200x989.png 1200w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/8af77a50-47bb-4190-9012-373623c08db0-600x494.png 600w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/8af77a50-47bb-4190-9012-373623c08db0-768x633.png 768w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/8af77a50-47bb-4190-9012-373623c08db0-1536x1265.png 1536w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/8af77a50-47bb-4190-9012-373623c08db0-2048x1687.png 2048w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_1e6c9d-4c > .kt-inside-inner-col,.kadence-column28569_1e6c9d-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_1e6c9d-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_1e6c9d-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_1e6c9d-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_1e6c9d-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_1e6c9d-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_1e6c9d-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_1e6c9d-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_1e6c9d-4c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_3adb29-e5, .wp-block-kadence-advancedheading.kt-adv-heading28569_3adb29-e5[data-kb-block=\"kb-adv-heading28569_3adb29-e5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_3adb29-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_3adb29-e5[data-kb-block=\"kb-adv-heading28569_3adb29-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_3adb29-e5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_3adb29-e5[data-kb-block=\"kb-adv-heading28569_3adb29-e5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_3adb29-e5 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading28569_3adb29-e5\"><span class=\"ez-toc-section\" id=\"Avoiding_Common_Pitfalls\"><\/span><strong><\/strong><strong><\/strong><strong><\/strong><strong>Avoiding Common Pitfalls<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-ba9652721576a4c728d3d6ab3deebcdf\">Even with advanced tools, pricing optimization can falter due to common mistakes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-c4a8548f1e2449b2bdc5dbc0d254dee4\"><strong>Over-reliance on manual processes:<\/strong>&nbsp;Manual updates are time-consuming and prone to errors. Automation streamlines adjustments and reduces inefficiencies.<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-3220ef7f7bc3d6cf375b1ab150c6dbd2\"><strong>Ignoring market dynamics:<\/strong>&nbsp;Failing to account for competitor moves or seasonal demand shifts can lead to missed opportunities or margin erosion. Regular benchmarking ensures alignment with market conditions.<\/li>\n\n\n\n<li class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-2eea89737950586d5efeffe23a332fd6\"><strong>Unstrategic discounting:<\/strong>&nbsp;Offering discounts without analyzing their impact on margins can undermine profitability. Discounts should be targeted and aligned with business objectives.<\/li>\n<\/ul>\n\n\n\n<p><br \/><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_4ba578-c5 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_4ba578-c5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_4ba578-c5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:80px;padding-bottom:80px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id28569_4ba578-c5{background-color:rgba(80,166,37,0.18);}.kb-row-layout-id28569_4ba578-c5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_4ba578-c5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id28569_4ba578-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_4ba578-c5 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column28569_156bdd-22 > .kt-inside-inner-col,.kadence-column28569_156bdd-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_156bdd-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_156bdd-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_156bdd-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_156bdd-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_156bdd-22{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_156bdd-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_156bdd-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_156bdd-22\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_17f089-f9, .wp-block-kadence-advancedheading.kt-adv-heading28569_17f089-f9[data-kb-block=\"kb-adv-heading28569_17f089-f9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_17f089-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_17f089-f9[data-kb-block=\"kb-adv-heading28569_17f089-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_17f089-f9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_17f089-f9[data-kb-block=\"kb-adv-heading28569_17f089-f9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_17f089-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_17f089-f9\"><span class=\"ez-toc-section\" id=\"The_Path_Forward\"><\/span><strong><\/strong><strong><\/strong><strong><\/strong><strong>The Path Forward<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advanced pricing strategies like dynamic pricing and data-driven decision-making empower businesses to optimize revenue while remaining competitive in fast-changing markets. By avoiding common pitfalls and leveraging technology effectively, organizations can transform pricing into a strategic advantage that drives sustainable growth.<\/p>\n\n\n\n<p>This version balances practical insights with actionable advice while keeping the content concise and easy to follow. It highlights the benefits of advanced strategies while addressing potential challenges businesses face.<\/p>\n\n\n\n<p><br \/><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column28569_b7e127-d3 > .kt-inside-inner-col,.kadence-column28569_b7e127-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_b7e127-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_b7e127-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_b7e127-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_b7e127-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_b7e127-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_b7e127-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_b7e127-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_b7e127-d3\"><div class=\"kt-inside-inner-col\"><style>.kb-image28569_e59895-4d.kb-image-is-ratio-size, .kb-image28569_e59895-4d .kb-image-is-ratio-size{max-width:220px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image28569_e59895-4d.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image28569_e59895-4d .kb-image-is-ratio-size{align-self:unset;}.kb-image28569_e59895-4d{max-width:220px;}.image-is-svg.kb-image28569_e59895-4d{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image28569_e59895-4d img{width:100%;}.kb-image28569_e59895-4d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image28569_e59895-4d size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"834\" src=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/78f8e07f-6434-498e-b65a-9c912bbf9180.png\" alt=\"Guide Pointing\" class=\"kb-img wp-image-78636\" srcset=\"https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/78f8e07f-6434-498e-b65a-9c912bbf9180.png 542w, https:\/\/www.vendavo.com\/wp-content\/uploads\/2025\/03\/78f8e07f-6434-498e-b65a-9c912bbf9180-390x600.png 390w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_c2b0cb-be > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id28569_c2b0cb-be > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id28569_c2b0cb-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1368px 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.wp-block-kadence-advancedheading.kt-adv-heading28569_8f665b-11[data-kb-block=\"kb-adv-heading28569_8f665b-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_8f665b-11 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_8f665b-11[data-kb-block=\"kb-adv-heading28569_8f665b-11\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_8f665b-11 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_8f665b-11\"><span class=\"ez-toc-section\" id=\"Take_the_Next_Step_in_Strategic_Pricing_ROI\"><\/span><strong><\/strong><strong><\/strong><strong><\/strong><strong><\/strong><strong>Take the Next Step in Strategic Pricing ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unlock the full potential of your pricing strategy with Vendavo\u2019s advanced pricing software solutions. Whether you\u2019re looking to implement AI-driven dynamic pricing, streamline deal management, or gain deeper insights with analytics, Vendavo has the tools to help you achieve measurable ROI.<\/p>\n\n\n\n<p>Explore how leading businesses have transformed their profitability with our solutions by&nbsp;<a href=\"https:\/\/www.vendavo.com\/resources\/case-studies\/\">visiting our case studies<\/a>. Ready to see the impact for yourself? Try our Pricing ROI Calculator or&nbsp;<a href=\"https:\/\/www.vendavo.com\/request-a-demo\/\">Request a Demo<\/a>&nbsp;to test drive our software solutions.<\/p>\n\n\n\n<p><br \/><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id28569_632aab-a4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id28569_632aab-a4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id28569_632aab-a4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1368px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:48px;padding-bottom:48px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id28569_632aab-a4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id28569_632aab-a4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id28569_632aab-a4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id28569_632aab-a4 alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column28569_fbd7c4-fe > .kt-inside-inner-col,.kadence-column28569_fbd7c4-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column28569_fbd7c4-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column28569_fbd7c4-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column28569_fbd7c4-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column28569_fbd7c4-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column28569_fbd7c4-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column28569_fbd7c4-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column28569_fbd7c4-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column28569_fbd7c4-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading28569_7d2a87-d3, .wp-block-kadence-advancedheading.kt-adv-heading28569_7d2a87-d3[data-kb-block=\"kb-adv-heading28569_7d2a87-d3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_7d2a87-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_7d2a87-d3[data-kb-block=\"kb-adv-heading28569_7d2a87-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_7d2a87-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_7d2a87-d3[data-kb-block=\"kb-adv-heading28569_7d2a87-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading28569_7d2a87-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_7d2a87-d3\"><span class=\"ez-toc-section\" id=\"Get_in_Touch\"><\/span>Get in Touch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading28569_ffb6c7-55, .wp-block-kadence-advancedheading.kt-adv-heading28569_ffb6c7-55[data-kb-block=\"kb-adv-heading28569_ffb6c7-55\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading28569_ffb6c7-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading28569_ffb6c7-55[data-kb-block=\"kb-adv-heading28569_ffb6c7-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading28569_ffb6c7-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading28569_ffb6c7-55[data-kb-block=\"kb-adv-heading28569_ffb6c7-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading28569_ffb6c7-55 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading28569_ffb6c7-55\"><span style=\"font-size: 15px;\">Can&#8217;t find what you&#8217;re looking for &#8211; get in touch! We&#8217;re here to help you map your path to profitability.<\/span><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns28569_890b6d-15{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns28569_890b6d-15 .kt-button{font-weight:normal;font-style:normal;}.kt-btns28569_890b6d-15 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns28569_890b6d-15 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns28569_890b6d-15 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28569_890b6d-15 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns28569_890b6d-15 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns28569_890b6d-15 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns28569_890b6d-15 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div 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class=\"kt-btn-inner-text\">Contact Us<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Use the Pricing Solutions ROI Calculator&nbsp;&nbsp; Discover how smarter pricing strategies could&#8230;<\/p>\n","protected":false},"author":24,"featured_media":0,"parent":0,"menu_order":60,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-28569","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- 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